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Bs (BBA) – iI
First year SECOND semester
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18 | P a g e BS (BBA) Syllabus
KARACHI UNIVERSITY BUSINESS SCHOOL
UNIVERSITY OF KARACHI
BS (BBA) – II
Course Title : BUSINESS ENGLISH – II (COMPOSITION)
Course Number : BA(BS) – 302
Credit Hours : 03
Objective
The main objective is to enable the students to express themselves in good rhetorical language
with special reference to arrangement and style. The students will be introduced to envelop,
persuasive writing which will help them to critically develop analytical research. It will also
encourage the students to read widely and analyze written prose and to develop paraphrasing
skills. It will also sharpen their powers of observation and skills for writing about personnel, public,
professional needs and problems. Apart from this it will further build their understanding on the
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techniques of composition.
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Course Contents
1. Orientation : Writing Structure
1.1. Approaches, Practices
1.2. Purpose and Characteristics
2. Understanding Paragraph Development
2.1. Paragraph Unity
3. Supporting Topic Sentences
3.1. Examples
3.2. Details
3.3. Anecdotes
3.4. Facts and Statistics
4. Supporting Topic Sentences
4.1. Enumeration
4.2. Special Types of Enumeration
4.3. Process and Chronology
4.4. Cause and Effect
4.5. Comparison and Contrast
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5. From Paragraph To Composition
5.1. Identifying Controlling Ideas
5.2. Writing Process 3X3 (Essay Writing)
5.3. Essay Writing, Division and Classification
5.4. Essay Writing – Argumentation
6. Special Skills in Writing
6.1. The Short Paper
6.2. Writing a Summary
7. The Critical Review
7.1. Reviewing Article
8. The Research Paper – Writing a Research Paper
8.1. Review
Recommended Books
1. Arnaudet Martin L., Paragraph Development, Prentice Hall Regents, Eaglewood Cliffs (3rd
Edition), 2000.
2. Arnaudet Martin L., Mary Ellen Barrett, Approaches To Academic Reading And Writing,
1999.
3. Jefferson, H. M., Writing : A College Handbook, W.W. Norton and Company (6th Edition),
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2000.
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4. Langan Johann, College Writing Skills, McGraw Hill, (5th International Edition), 2000.
20 | P a g e BS (BBA) Syllabus
KARACHI UNIVERSITY BUSINESS SCHOOL
UNIVERSITY OF KARACHI
BS (BBA) – II
Course Title : MONEY AND BANKING
Course Number : BA(BS) – 312
Credit Hours : 03
Objective
The course aims at providing basic understanding about the principles and practices in money
and banking field. The course reviews definitions, functions and theories of money – classical,
Keynsian and modern viewpoints, central and commercial banking, examination of monetary
policy. The course also discusses the principles of international finance and financial institutions.
Course Contents
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1. Evaluation, Function and Forms of Money
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1.1. Need for Money. Origin of Money. Commodity Money and Commodity Standards,
Rise of Fiat Money. Seigniorage
1.2. Functions of Money. Types of Money – (M1, M2, M3 and L)
1.3. Approaches to Defining and Measuring Money
2. Techniques of Money Management and Role of Central Bank
2.1. Definition of Money Policy
2.2. Monetary Policy Operation Procedures
2.3. Rules versus Discretion in Monetary Policy
2.4. Role of State Bank of Pakistan as the Coordinator of Monetary Policy of the Country
3. Introduction to International Monetary System
3.1. International Accounting Identities: Balance of Payment. The Current Account. The
Capital Account. Settlement of Balances
3.2. Fixed Exchange Rate System: Gold Standard. Brettan Woods System
3.3. Floating Exchange Rate System
4. Monetary and Fiscal Policy Coordination
4.1. Basic International Policy Relationship
4.2. Regulation of Banking and Financial Markets
4.3. Basle Agreements I and II
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5. Financial Markets, Financial Institutions and Instruments
5.1. Capital Markets: Debt and Equity Markets
5.2. Money Markets: Financial Service Markets
5.3. Financial Institution: Depository Institution, Commercial Bank, Savings and Loans
Associations, Mutual Saving’s Bank and Credit Unions
5.4. Non-Depository Institutions: Mutual Funds, Insurance Companies and Pension
Funds etc.
6. Financial Instruments
6.1. Certificate of Deposits
6.2. Treasury Bills
6.3. Purchase Agreements
6.4. Banker’s Acceptances
6.5. Federal Funds
6.6. Corporate Stocks
6.7. Corporate Bonds
6.8. Mortgages
6.9. Government Securities
6.10. Consumer and Commercial Loans
6.11. Municipal Bonds
7. Banking
7.1. Origin
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7.2. Evolution
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7.3. Types and Functions
7.4. Sources of Funds in Relation to Legal, Economic and Social Factors Involved in
Pakistan
8. Prudential Regulations for Banks, DFIs etc.
9. Funds Management
9.1. Investment and Lending
9.2. Statutory and Liquidity Requirements in Pakistan
10. Banker Customer Relationship
10.1. Primary and Others
11. Customer’s Accounts
11.1. Individual
11.2. Institutional and Corporate
11.3. Requirement of KYC
12. Negotiable and Other Instruments
12.1. Promissory Notes
12.2. Bill of Exchange
12.3. Cheque
12.4. Drafts
12.5. Receipt
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12.6. Bonds
12.7. Coupons
12.8. Dividend Warrants
12.9. Letter of Credit
12.10. Travellers Cheques
12.11. Credit and Debit Cards
13. Payment of Cheques and Other Instruments by Banks
14. Collection of Instruments by Banks
14.1. Crossing and Endorsements
14.2. Principles of Bank Lending
14.3. Control of Credit in Pakistan
14.4. Security of Bank Advances
15. Interest Free Banking
15.1. Relation and Methods
Recommended Books
1. Luckett D. G., Money and Banking, McGraw Hill, New York, (3rd Edition), 1998.
2. Miller Roger LeRoy and VanHoose’ David D., Modern Money and Banking, McGraw Hill
Book Co., Singapore, (3rd Edition), 2000.
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3. Siddiqi Asrar H., Practice and Law of Banking in Pakistan, Royal Book Company, Karachi,
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(7th Edition), 2004.
23 | P a g e BS (BBA) Syllabus
KARACHI UNIVERSITY BUSINESS SCHOOL
UNIVERSITY OF KARACHI
BS (BBA) – II
Course Title : HISTORY OF IDEAS
Course Number : BA(BS) – 322
Credit Hours : 03
Objective
The fundamental objective of this course is to provide exposition about the Enlightenment
Thought. The Age of Enlightenment in Europe is considered to be a cultural movement of
intellectuals beginning in late 17th and 18th century emphasizing reason and individualism rather
than tradition. Pre–enlightenment period and the rise of enlightenment to its critique will be
discussed in the course.
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Course Contents
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1. Introduction
2. What is Enlightenment? – A critical perspective.
3. Difference between Classical Period and Dark Ages
4. Why religious domain is not considered to be enlightenment?
5. Religious Institutionalization
6. Discursive Practices
7. Protestantization of Christianity
8. Scottish Enlightenment
9. Humanism
10. Romanticism
11. Cartesian Meditations
12. Deception (Meditations)
13. Modernism
13.1. Anthropocentricity
13.1.1. Individualism
13.1.2. Collectivism
13.2. Freedom
13.2.1. Individualistic
13.2.2. Collectivistic
13.3. Rationality
13.3.1. Static
13.3.2. Dialectic
14. Freedom (Humanism)
15. Liberty and Commerce
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16. Knowledge and Freedom
17. Post Colonialism
18. Philosophy of History (Georg Hegel)
19. Philosophy of History (Karl Marx)
20. Philosophy of History (Immanuel Kant)
21. Philosophy of History (Socrates)
22. Philosophy of History (Plato)
23. Philosophy of History (Aristotle)
24. Philosophy of History (Augustine)
25. Philosophy of History (Machiavelli)
26. Philosophy of History (Hobbes)
Recommended Books:
1. J. M. Beach, (2010). What is Enlightenment? A History & Sociology of Knowledge,
Southwest Press, CreateSpace Independent Publishing Platform
2. René Descartes, (1996). Meditations on First Philosophy: Cambridge University Press,
Cambridge.
3. Samuel Fleischacker, (2013). What is Enlightenment? 1st Edition, Routledge Publisher.
4. Immanuel Kant.(2015). What is Enlightenment?, The Perfect Library Publishers.
5. Immanuel Kant, (2013). A Critique of Pure Reason, CreateSpace Independent Publishing
Platform.
6. G. W. F. Hegel and A. V. Miller, (1976). Phenomenology of Spirit, New Edition, Oxford
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University Press.
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7. G. W. F. Hegel, (2004). The Philosophy of History, Reissue Edition, Dover Publications.
8. R. G. Collingwood, Jan van der Dussen, (1994). The Idea of History, Revised Edition,
Oxford University Press.
9. Michel Foucault, (1984).What is Enlightenment? & Madness, The Absence of Work,
Pantheon Publisher.
10. John Gray, (2007). Enlightenment's Wake: Politics and Culture at the Close of the Modern
Age, 1st Edition, Routledge Publishers.
11. Anthony Pagden, (2013). The Enlightenment, 1st Edition, Random HousePublisher.
12. Aristophanes, (2000). Clouds,Hackett Publishing Company, Inc.
13. Plato, (2008). The Republic, Oxford University Press.
14. Aristotle, (2013). The Politics,2nd Edition, Clarendon Press, Oxford
15. Machiavelli, (2008). The Prince,1st Edition, Oxford University Press.
16. Hobbes, (2008). Leviathan, Reissue Edition, Oxford University Press.
25 | P a g e BS (BBA) Syllabus
KARACHI UNIVERSITY BUSINESS SCHOOL
UNIVERSITY OF KARACHI
BS (BBA) – II
Course Title : PAKISTAN STUDIES
Course Number : BA(BS) – 332
Credit Hours : 03
Objective
The course is designed with the objectives of acquainting the students with the anthropological
study of Pakistan. Advents of Muslims in India, two nation theory and the history of freedom
movement with role of important leaders before and after independence and their contributions.
After completing the course students are expected to learn the background and the events
responsible for the creation of Pakistan. The course is to create a feeling of love and importance
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of Pakistan among the young generation. They will make themselves aware of the status of
Pakistan in relation to neighbors and realize their personal identification as a Pakistani national.
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Course Contents
1. Historical Background of Pakistan with special reference to Ulema’s work and political
awakening in the subcontinent. The reformists Shaikh Ahmed Sirhindi, Shah Waliullah and
others.
2. Creation of Pakistan, Its problems and gradual Development in the fields of politics.
3. Constitutional evolution of Pakistan up to the current constitution and its amendments.
4. Languages of Pakistan.
5. Cultural heritage of Pakistan.
6. Pakistan and the Modern World (Foreign Affairs).
7. Economic Progress of Pakistan from 1970s, to date.
Recommended Books
1. Hussain, J. (1998). A History of the Peoples of Pakistan. Karachi: Oxford University Press.
2. Qureshi, I. H. (1997). A Short History of Pakistan. Karachi: Vol–IV University of Karachi.
3. Qureshi, I. H. (1974). The Struggle for Pakistan. Karachi: University of Karachi.
4. Ikram, R. & Sayyid, M. A. (1999). Introduction to Pakistan Studies. Lahore: Caravan Book
House.
5. Shahzad, S. G. Pakistan Studies. Karachi: Qamar Kitab Ghar. (Latest Edition).
6. Akbar, Z. S. Issues in Pakistan’s Economy. (Latest Edition).
26 | P a g e BS (BBA) Syllabus
KARACHI UNIVERSITY BUSINESS SCHOOL
UNIVERSITY OF KARACHI
BS (BBA) – II
Course Title : HUMAN BEHAVIOR
Course Number : BA(BS) – 342
Credit Hours : 03
Objective
The purpose of this course is to understand the behavior of human being in general and in
business organization specifically. How people behave in a way as they do in a situation? This
question is difficult to answer as human is a very complex entity.
Behavioral scientists and psychologists are continuously engaged in research to ascertain the
nature of human behavior in order to provide them an environment to improve their effectiveness
and efficiency at work place. Management is getting things done through other people which is
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not possible without deeper understanding of human behavior.
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Course Contents
1. Definition of Human Psychology
1.1. Understanding Goals of Psychology
1.2. Major Trends in the Development of Psychology
1.3. Biological Basis of Behavior
2. Perception
2.1. Attentional Processes
2.2. Organizational Processes in Perception
2.3. Identification and Recognition Processes
2.4. Memory
3. Learning and Behavior
3.1. Classical Conditioning
3.2. Operant Conditioning
3.3. Cognitive Learning
3.4. Observational Learning
4. Motivation and Emotion
4.1. Definition and Type of Motivates (Primary, Secondary and General)
4.2. Basic Emotions and Culture
4.3. Theories of Emotions
4.4. Functions of Emotions
27 | P a g e BS (BBA) Syllabus
5. Cognitive Processes
5.1. Studying Cognition
5.2. Language Use
5.3. Visual Cognition
5.4. Problem Solving and Reasoning
5.5. Judging and Deciding
5.6. Intelligence Assessment
6. Personality
6.1. Definition and Assessment of Personality
6.2. Psychodynamic, Behavioristic, Humanistic, and Trait Theory of Personality
7. Social Psychology
7.1. Social Cognition
7.2. Attitude and Their Group Behavior
7.3. Prejudice
7.4. Social Influences and Group Behavior
7.5. Interpersonal Attraction and Loving
7.6. Stress and Coping (Psychology of Health)
Recommended Books
1. Feldman & Robert S. (2002). Understanding Psychology. McGraw–Hill.
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2. Gerow & Josh (1997). Psychology and Introduction. Longman.
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3. Lahey, & Benjamin, (2003). Psychology. McGraw–Hill.
4. Carlson, N. R. & William, B. (1997). Psychology. Allyn and Bacon.
5. Carlson, N. R., Miller, H. Heth, C. D. (2009). Psychology: The Science of Behavior. (7th
Edition).
6. Zimbardo, Phillips G. & Richard G. J., (1996). Psychology and Life Harper. Collin Publishers.
28 | P a g e BS (BBA) Syllabus
KARACHI UNIVERSITY BUSINESS SCHOOL
UNIVERSITY OF KARACHI
BS (BBA) – II
Course Title : MASS COMMUNICATION
Course Number : BA(BS) – 352
Credit Hours : 03
Course Contents:
1. Communication
1.1. Definition
1.2. Scope
1.3. Process of communication
1.4. Functions of communications
1.5. Conditions for successful communication
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1.6. Settings of communication
1.6.1. Personal Communication: Intrapersonal, Extra personal, Intra Personal:
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Dyad and Small Group communication.
1.6.2. Non Personal Communication: Public Communications and Mass
Communications, Machine Assisted Interpersonal Communication.
1.7. Kinds of communications
1.7.1. Verbal and Non Verbal Communication
2. Mass Communications
2.1. Definition
2.2. Process of Mass Communications
2.3. Difference between Interpersonal, Mass Communication and Machine Assisted
Interpersonal Communication
3. Medium and Media
3.1. Kinds of Media
3.2. Print and Electronic Media
3.3. Characteristics and Difference between Electronic and Print media
4. Historical Background of Print Media in World and in Indo Pak
5. Adjunct of Mass Communication
5.1. Public relations
5.1.1. Concept
5.1.2. Importance
5.1.3. Publics
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5.2. Advertising: An Introduction
6. News Agencies
6.1. Its Working
6.2. Historical Background
6.3. Some Important National and International News Agencies
Recommended Books
1. Introduction to Mass Communications: Media Literacy & Culture. Stanley J. Baran
2. The Dynamics of Mass Communications: Media in the Digital Age, Joseph R. Dominick
3. The Media of Mass Communication, John Vivan
4. Introduction to Mass Communications, Warren K Agee, Philip H Ault, Edwin Emerey
5. Understanding Mass Communications, Melvin l. Defleur, Everett E Dennis
6. Modern Mass Media: John C Merrill
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