The

Contemporary
GLOBALIZATION

World

Lecturer: Miss Christine B. Tenorio

 Topics to be discuss….

• House/Class rule
Here’s the
coverage of • Google Classroom
our course • Class Schedule
orientation
today/evening. • The Contemporary
World Syllabi
Course Description
This course introduces to the students
the contemporary world by examining
the multifaceted phenomenon of
globalization. Using the various
disciplines of the social sciences, it
examines the economic, social, political,
technological, and other transformations
that have created an increasing
awareness of the interconnectedness of
peoples and places around the globe.
This course provides an overview of the
various peace negotiations in global
governance and sustainable
development. Beyond exposing the
students to the world outside the
Philippines, it seeks to inculcate a sense
of global citizenship that upholds peace-
loving and global responsibility.
Globalization Interdependence
Globalization is the word used
to described the growing
interdependence of the world’s Basic Definition:
economies, cultures and
populations, brought about the ü The perspective of the
cross-border trade in goods and person who defines
services, technology, and flow globalization shapes its
of investment, people and definition.
information. ü Globalization is a Reality.
ü According to Cesare Poppi:

Globalization
Globalization is a debate and
the debate is globalization.
Globalization
Is important because it is one of
the most powerful forces
affecting the modern world, so
much so that it can be difficult
to make sense of the world
without understanding
globalization.
Basic Human
Needs

1.Commerce 2. Religion
3. Politics 4. Warfare

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 Concept of Globalization
Lorenz is a college student. He drinks Milo
with his usual corned beef, egg and rice for
breakfast every school. While eating, he
watches Cartoon Network on cable TV to
make his morning light. Afterwards, he
rushes to brush his teeth using Colgate.
Then, he is good to go. Once inside the
university campus, he sends an I-am-at-
school message to his mom using his new
iPhone X. Likewise, he sends his “Hi”
message to his special friend via his
Samsung Galaxy S9. More so, Lorenz and
his friends love to wear Vans shoes and use
Vans schoolbags. They love to hang out in
their favourite fast food store, McDonalds,
and happily eat their favourite burger,
chicken nuggets, and Coke float. He talks to
his dad who works in Dubai via Skype on
Monday, Thursday, and Sunday night.
 What really is
One thing is sure: globalization is a Introduction to Globalization
phenomenon. It is something that is by Manfred Steger
difficult to understand. Reich (1998)
says it is term whose meaning is
obscure. Steger (2005) uses the term globality to globalization?
mean globalization as a condition. For
him, globality denote “future social
Schottle (1995) states that condition characterized by thick

What really is globalization?

“globalization stands for quite a economic, political, and cultural
large public spread across the interconnections and global flows that
world as one of the defining terms make currently existing political
of the 20th century social borders and economic barriers
consciousness. The term is often irrelevant. The condition that many
distinguished more by what it is are now experiencing is a result of the
not, rather than by what it is. existence of multinational and
Rosenau (1996) recognizes such a transnational companies, international
tendency when he states that trading, economic blocks, the United
Nation (UN), the European Union
(EU), and the like.
Globalization
For McGrew (1990), globalization is
described as something that is
comprised of multiple sameness and
interconnectedness that go beyond the
nation-states. It is a process in which
individuals and organizations in one
part of the world are affected by the
activities, affairs, and convictions on
another part of the globe.

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 Metaphors of Globalization: Solid, Liquid
and Flows

Solid
The epochs that preceded today’s globalization paved
way for people, things, information, and places to
harden over time. Consequently, they have limited
mobility (Ritzer, 2015). The social relationship and
objects remained they were created. Solidity also
refers to barriers that prevent or make difficult the
movement of things. Furthermore, solids can either
be natural or manmade. Examples of natural solids
are landforms and bodies of water.
Examples

Man-made An imaginary line such as the

barriers nine-dash line used by the
include the People’s Republic of China in
Great Wall of their claim to the South China
Sea is an example of modern
China and man-made solid. This creates
Berlin Wall limited access of Filipino
fishers to the South China
Sea.
 Liquid,
As a state of matter, takes that shape of its container. Moreover,
For example, videos uploaded on YouTube or Facebook are
liquid are not fixed. Liquidity: therefore, refers to the increasing unstoppable once they become viral. The so-called Internet
ease of movement of people, things, information, and places in the sensations become famous not only in their homeland but also to
contemporary world. First, today’s liquid phenomena change the entire world.
quickly and their aspects spatial and temporal, are in continuous
fluctuation. This means that space and time are crucial elements of
globalization.

Examples

In global finance, for

instance changes in the
stock market are as
matter of second.
Another characteristic
of liquid phenomena is
that their movements is
difficult stop.

Finally, the forces (the liquid ones) made political boundaries

more permeable to the flow of people and things (Cartier,
2001). This brings us to what Ritzer (2015, p.6) regarded as the
most important characteristic of liquid: it “tends to melts
whatever stands in its paths (especially solids). The clearest
example is the decline, if not death, of the nation-state.
 Flows

The previous section described the melting process of As Landler (2008,p. c1) put it: “In global financial system, national
solid phenomena followed by the increase in liquidity. It borders are porous.” This means that a financial crisis in a given
is only logical to discuss the flows of liquid phenomena. country can bring ramifications to other regions of the world.
Flows are the movement of people, things, places, and
information brought by the growing “porosity” of global
limitations (Ritzer, 2015).

Aside from local dishes,

many of us are fond of
eating sushi, ramen,
hamburger, and French
fries- foods introduced
to us by foreign
cultures. Clearly, foods
are being globalized.
 Globalization as Ideology

For some ideology is dogmatic while

others, it connotes political sophistication.
Ideology may also refer to the dominant
modes of thought (Gerring, 1997). Steger
(2014b) defines ideology as a system of
widely shared ideas, patterned beliefs,
guiding norms and values, and ideals
accepted as truth by some groups. An
ideology is defined by core claims.
1. globalization is about the liberalization
and global integration of markets,
second
2. globalization is inevitable and
irreversible,
3. nobody is in charge of globalization;
4. globalization benefits everyone; and
5. globalization furthers the spread of
democracy in the world.
 What is
Glocalization? Market
Glocalization is a combination
of the words "globalization"
and "localization." The term is
used to describe a product or Basic Definition:
service that is developed and
distributed globally but is also ü A global product or
adjusted to accommodate the service, something
user or consumer in a local everyone needs and can
market. get used out of, may be
tailored to conform with

Globalization
local laws, customs, or
consumer preferences.

Understanding Glocalization

Glocalization is the adaptation of

global and international products,
into the local contexts they're used
and sold in. The term was coined
in the Harvard Business Review, in
1980, by sociologist Roland
Robertson, who wrote that
Products that are
glocalization meant
simultaneity—the co-presence—of
"the glocalized
both universalizing and
particularizing tendencies." Glocalization works for
companies with decentralized
authority structures, and for
companies that exist and
compete in multiple, different
cultural contexts.

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 TASK 1

Create an image showing your connections to the rest of the world based on the music you listen
to, using the following questions.
○ What’s the origin of the most recent song or piece of music that you listened to? (Identify
the nationality of the creator of the music as well as the tradition to which it belongs.)
○ What technology do you most commonly use to listen to music?
○ Where is the technology made? Where is the company that owns the technology based?
○ How have you obtained music – online purchases or physically bought from retail
outlets?
Collect class data in relation to this and then make generalisations about any patterns in the data.
Do certain countries predominate in terms of musical choices and/or owning or making
technology? Which types of technology are most commonly used? Is online or physical shopping
more popular?

Create a visual representation of your generalisations (eg using graphs or a mapping tool)

Use your visual generalisation to discuss: What is globalisation?

Thanks!