ASSESSMENT BOOKLET

BSBMKG434
Promote products and services
Student Details
Student Name Student ID

Result Summary
TASK 1 ☐C ☐ NYC ☐ NA ☐ First submission
Assessment task Type of
☐ First re-submission
outcomes TASK 2 Submission
☐C ☐ NYC ☐ NA ☐ Second re-submission
Submission
Final Unit Outcome ☐ Competent ☐ Not Yet Competent
Date
Assessor
Assessor Name
Signature
 This Page is
intentionally left blank

Assessment Record of Outcome

BSBMKG434
 Purpose: This sheet provides an overview of a student’s competency for each unit based on all assessment tasks submitted.
Instructions: Assessor: Record the outcome of each assessment task and determine the student’s competency for the unit based
on all assessment tasks. Record the unit outcome below, sign and date.

Admin Team: Record the unit outcome in RTO Manager and save the assessment bundle in the student’s file. A scanned copy
of this document is to be retained once the assessment is destroyed.

Student Name Student ID

Unit Code BSBMKG434

Unit Title Promote products and services

□ First Submission
Assessment
Type of submission □ First Re-submission
Submission Date
□ Second Re-submission

Assessment Task Results (Please tick)

Assessment 1 □ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)

Assessment 2 □ C (Competent) □ NYC (Not Yet Competent) □NA (Not Assessed)

Final Assessment Result for this unit ☐ Competent ☐ Not Yet Competent

In completing this assessment, I confirm that the participant has demonstrated all unit outcomes through
Assessor consistent and repeated application of skills with competent performance in multiple instances over a
Declaration period of time.
Evidence collected has been confirmed as: Valid  Sufficient  Current  Authentic

Assessor Name Assessor Signature

Feedback

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MERGEFORM Data Entry

Admin
AT
Officer
2 Date Entered In
☐ YES ☐ No
Initials RTO Manager

BSBMKG434
 Student Declaration and Agreement

Section One: Declaration

a.I declare that this assessment is my own work, except where acknowledged, and has not been submitted for academic
credit elsewhere, and acknowledge that the assessor of this item may, for the purpose of assessing this item:

i. reproduce this assessment item and provide a copy to another member of the Institute; and/or,
ii. communicate a copy of this assessment item to a plagiarism checking service (which may then retain a copy of
the assessment item on its database for the purpose of future plagiarism checking).

b. I understand it is my responsibility as a student to keep a copy of the assessment prior to submission,

Albright Institute takes no responsibility for lost in transit. If required I may be asked to reproduce another copy of the
assessment/s.

c.I understand that it is my responsibility to read all the policies relevant to my course and college and if I am
found to be in breach of policy, disciplinary action may be taken against me.

Section Two: Agreement

Read through the assessments in this booklet before you fill out and sign the agreement
below. Make sure you sign this before you start any of your assessments.

i. Have you read and understood what is required of you in terms of assessment?  Yes  No

ii. Do you understand the requirements of this assessment?  Yes  No

iii. Do you agree to the way in which you are being assessed?  Yes  No

iv. Do you have any special needs or considerations to be made for this assessment? If
yes, what are they?
 Yes  No
___________________________________________________________________________________________

 Yes  No
v. Do you understand your rights to appeal the decisions made in an assessment?

Student Student
Date
Name Signature

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MERGEFORM

AT 2
Assessment Overview

BSBMKG434
 This Student Assessment Booklet includes all your tasks for assessment of BSBMKG434 Promote products and
services
About your assessments
This unit requires that you to complete two (2) assessments. You must complete all assessments with a
competent result to achieve competency for this unit. Please read the information below about each task
included in this assessment.

Task Description

Short Answer Questions

In this assessment, you will demonstrate a sound knowledge of the unit

requirements through completing and submitting written questions.

Assessment 1 You must correctly answer all questions to show that you understand the
knowledge required of this unit.

This assessment is divided into eight tasks:

▪ Task 1: Consult About Planning Promotional Activities
▪ Task 2: Action Plan for Implementing Promotional Activities
▪ Task 3: Allocate and Communicate Roles and Responsibilities
▪ Task 4: Implement Action Plan
Assessment 2
▪ Task 5: Monitor Progress of Action Plan
(Workplace Project)
▪ Task 6: Identify and Address Issues During Monitoring
▪ Task 7: Collect and Analyse Feedback on Planning Promotional Activities
▪ Task 8: Review and Evaluate Implementation of Promotional Activities

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AT 2

BSBMKG434
 Student Information
What is competency?
To complete assessment tasks satisfactorily you will need to demonstrate competence – but what does this
mean?
In the Australian vocational education and training system, the concept of competence, is defined as: “The
ability to perform tasks and duties to the standard expected in the workplace”. Competence involves the
application of specific skills, knowledge and attitudes to the work performance in an industry, an industry sector
or an enterprise. Competence is rarely achieved in a one-off demonstration. It needs to be developed holistically
– that is, bringing a range of skills and knowledge together – and over time in a real or simulated workplace. To
achieve competence, you need to demonstrate that you can perform a given task to the standard defined in an
endorsed unit of competency.

How to submit your assessments?

When you have completed each assessment you will need to submit it to your assessor. Instructions about
submission can be found at the beginning of each assessment task. Make sure you photocopy your written
activities before you submit them – your assessor will put the documents you submit into your student file.
These will not be returned to you.

Assessment Task Cover Sheet

At the beginning of each task in this booklet, you will find an Assessment Task Cover Sheet. Please fill it in for
each task, making sure you sign the student declaration.
Your assessor will give you feedback about how well you went in each task, and will write this on the back of
the Task Cover Sheet.

Assessment outcomes
Once the assessment has been completed the student will be given the result within 14 days. Once the student
has satisfactorily completed the required assessments for a unit of competency he/she will receive an outcome of
C (Competent) or otherwise NYC (Not Yet Competent) in which case the student is entitled to apply for a
resubmission of the assessment.

Reasonable adjustments
Wherever possible, trainers/assessors will make reasonable adjustments to training and assessment processes to
ensure all people are treated equally in the training and assessment process.
Students who have special needs may be allowed reasonable adjustment at the time of assessment in line with
the Albright Institute’s Policy and Procedures.
To meet the needs of all learners’ adjustments can be made to the way assessments are conducted but not to the
requirements of the assessment. The purpose of these adjustments is to enhance fairness and flexibility so that
the specific needs of students can be met.
Examples of reasonable adjustments
a. providing additional time for student to practice the assessment tasks
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b. presenting
MERGEFORM questions orally for students with literacy issues
c. 2
asking
AT questions in a relevant practical context
d. adapting machinery and equipment to make it more easily used
e. presenting work instructions in diagrammatic or pictorial form instead of words and sentences
f. simplifying the design of tasks

BSBMKG434
 It is the responsibility of each assessor to assess students’ needs and make whatever reasonable adjustments are
practicable to maximise a students’ opportunity to demonstrate their competence.

Assessment re-submission
If a student is deemed NYC (not yet competent) the Trainer/Assessor (TRN) will explain why and inform the
student of what needs to be completed in order to demonstrate competence.

Re-assessment for assessments only occurs if the student has previously submitted the assessment or has missed
the relevant session(s) and has been afforded special consideration which is approved by the Administration
department.

If the result for the first submission of an assessment is NYC, students will be given two re-submission
opportunities to achieve a competent result (this re-assessment is conducted free of charge). A suitable time will
be arranged for the reassessment to occur within 14 days of the completion of the unit in question. Should a
student either not make an attempt within this time frame (in spite of all efforts by Albright Institute, its
Trainer/Assessor and administration staff to have the student attend a reassessment session) or the student does
not achieve a satisfactory result after two re-assessments they may be charged for another attempt.

Should the student still not achieve competence after these assessment attempts, it will be necessary for them to
re-enrol in (repeat) the unit of competence at a cost.

Assessment appeals
You can make an appeal about an assessment decision by filling an appeal form. Ask for an appeal for from a
student support officer. Refer to Albright Institute’s Assessment Policy for more information about our appeals
process.

Plagiarism Policy
All student work must be written in their own words, except where acknowledged through quotations and
referencing. Plagiarism is a serious offence; Albright Institute may impose severe penalties on students who
plagiarise.
For more information on Plagiarism and Cheating refer to Albright Institute’s policies.

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MERGEFORM

AT 2

BSBMKG434
 Assessment 1 – Coversheet

Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a copy of your work.

Student and Submission Details

Student Name Student ID

Unit Code and Date of

BSBMKG434 Promote products and services
Name submission

STUDENT DECLARATION
I declare that
a. this assessment is my own work.
b. None of this work has been completed by any other person.
c. I have not cheated or plagiarised the work or colluded with any other student/s.
d. I have correctly referenced all resources and reference texts throughout these assessment tasks.
e. I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.

Student
Signature

Assessor To Complete

Assessment 1 Assessment Result Date Type Of Submission

□ C (Competent)
☐ First submission
□ NYC (Not Yet
Short Answer Questions ☐ First re-submission
Competent)
□NA (Not Assessed) ☐ Second re-submission

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Assessor feedback
MERGEFORM

AT 2

Assessor Name

BSBMKG434
 Assessor Signature

This assessment meets the following Knowledge Evidence:

Unsatisfactory
Satisfactory

Not Present
Knowledge evidence

 legislative and regulatory context of the organisation as relevant to

promotional activities
 content of action plans, including:

 task steps
 costs
 timeframe
 resources and responsibilities

 internal and external stakeholders involved in coordinating

promotional activities
 planning processes for organising promotional activities
 organisation’s marketing objectives and how they support the
overall business objectives
 common promotional activities that could be used to support the
marketing objectives.

Assessment 1 – Short Answer Questions

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MERGEFORM
Question 1
AT 2
The table below includes parts of a typical action plan used for business promotional activities.
Complete the table by indicating all information usually included in each indicated part.

Part of Action Plan Information Included in Each Part

BSBMKG434
 a. Goal      

b. Task steps      

c. Costs      

d. Timeframe      

e. Resources      

f. Responsibilities      

Question
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MERGEFORM

AT 2

BSBMKG434
 Identify an example for each of the following who are involved in coordinating promotional
activities:
a. At least one internal stakeholder
b. At least one external stakeholder
For each identified stakeholder, briefly explain what they do as part of coordinating promotional
activities.

Type of Stakeholder Stakeholder Involved What Each Stakeholder Does When

Coordinating Promotional Activities

a. Internal            

Stakeholder

b. External            

Stakeholder

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MERGEFORM

AT 2

BSBMKG434
 Question 3

Bounce Fitness is a health and fitness organisation that aims to be a premier provider of
wellness in Australia.

Assume that you are working for Bounce Fitness as one of their marketing officers.
Marketing officers need to come up with promotional activities for the products and
services offered by the organisation.

Review Bounce Fitness’ Corporate Marketing Plan found in the link below:
Bounce Fitness Corporate Marketing Plan
https://bouncefitness.precisiongroup.com.au/category-infrastructure/current-projects/
Username: albrightlearner
Password: albright@123

Use the document to identify at least two promotional activities that can be conducted by Bounce
Fitness.
For each promotional activity:
▪ Identify at least one planning process involved in organising the specific activity.
▪ Briefly explain how the identified planning process is relevant to the corresponding
promotional activity.

Promotional Activity 1:      

Planning Process Involved Explanation of How the Planning Process Relevant to

the Promotional Activity

           

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MERGEFORM

AT 2
Promotional Activity 2:      

BSBMKG434
 Planning Process Involved Explanation of How the Planning Process Relevant to
the Promotional Activity

           

Question 4

Bounce Fitness is a health and fitness organisation that aims to be a premier provider of wellness in
Australia.
Assume that you are working for Bounce Fitness as a General Manager for Marketing. One of the
specific areas of your work is planning direct marketing activities.
Review one of Bounce Fitness’ Marketing Plans found in the link below:
Bounce Fitness Corporate Marketing Plan
https://bouncefitness.precisiongroup.com.au/category-infrastructure/current-projects/
a. Using the document:
i. Identify at least two overall business objectives of Bounce Fitness
ii. Identify at least one marketing objective that supports each corresponding business
objective
iii. Briefly explain how each marketing objective supports the corresponding business
objective.
b. As part of planning marketing activities:
i. Write at least one promotional activity that can support each indicated marketing
objective
ii. Briefly explain how each promotional activity can support the corresponding
marketing objective.

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MERGEFORM
Business Objective 1:      
AT 2
Supporting Marketing Objective Explanation of How the Marketing Objective
Supports the Business Objective

BSBMKG434
            

Promotional Activity Explanation on How the Activity Supports the

Marketing Objective

           

Business Objective 2:      

Supporting Marketing Objective Explanation of How the Marketing Objective

Supports the Business Objective

           

Promotional Activity Explanation on How the Activity Supports the

Marketing Objective

           

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MERGEFORM

AT 2

BSBMKG434
 Assessment 2 – Coversheet

Students: Please fill out this cover sheet clearly and accurately. Make sure you have kept a copy of your work.

Student and Submission Details

Student Name Student ID

Unit Code and Date of

BSBMKG434 Promote products and services
Name submission

STUDENT DECLARATION
I declare that
þ This assessment is my own work.
þ None of this work has been completed by any other person.
þ I have not cheated or plagiarised the work or colluded with any other student/s.
þ I have correctly referenced all resources and reference texts throughout these assessment tasks.
þ I understand that if I am found to be in breach of policy, disciplinary action may be taken against me.

Student
Signature

Assessor to complete

Assessment 2 Assessment Result Date Type Of Submission

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MERGEFORM
□ C (Competent)
2
Assessment 2
AT
(Workplace □ NYC (Not Yet
☐ First submission

project Competent) ☐ First re-submission

□NA (Not Assessed) ☐ Second re-submission

BSBMKG434
 Assessor feedback

Assessor Name

Assessor Signature

Assessment 2 – Workplace Project Assessment

This assessment meets the following performance criteria:

Performance Criteria

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AT 2

BSBMKG434
 1. Establish promotional activities 1.1 Identify need for promotion of
product or service according to
organisational and market
requirements
1.2 Identify overall promotional
objectives in consultation with
relevant stakeholders
1.3 Analyse and select promotional
activity options for meeting
promotional objectives
1.4 Determine contingency strategies for
selected activity options
2. Coordinate promotional activities 2.1 Allocate roles and responsibilities for
delivery of promotional services and
communicate to relevant personnel
2.2 Monitor progress of promotional
activities according to action plan
2.3 Identify and address potential issues
during implementation within scope
of own responsibility
2.4 Apply determined contingency
strategies, if required
3. Review promotional activities 3.1 Analyse effectiveness of planning
processes using feedback and data
3.2 Identify possible improvements in
future activities
3.3 Collect feedback and provide to
others involved in promotional
activity
3.4 Analyse costs and timelines for
benefits accruing from the
promotional activities
3.5 Prepare conclusions and
recommendations relating to
effectiveness of promotional
activities

This PAGE
assessment
\* meets the following performance Evidence:
MERGEFORM

AT 2

Performance evidence

BSBMKG434
  Promote at least three products or services.

In the course of the above, the candidate must:

 identify the context for the promotional activities, including:

 relevant legislation and regulations

 organisation’s goals, objectives, systems, policies and procedures
 budget and timelines
 marketing needs and, if defined, marketing plans
 objectives of the promotional activities

 consult with relevant stakeholders to plan promotional activities to meet

objectives, budget and timelines
 coordinate promotional activities including:

 •allocating roles and responsibilities

 using communication channels to convey responsibilities
 obtaining relevant resources and promotional products

 analyse feedback and data to evaluate the effectiveness of planning processes and
promotional activities and make recommendations on future directions of
promotional activities.

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MERGEFORM

AT 2
This assessment meets the following Foundation Skills:

BSBMKG434
 Foundation Skills

Reading  Interprets, analyses and collates textual information relevant to

promotional activities from a range of sources

Writing  Uses clear and specific language to develop formal and informal
documents for different audiences in accordance with
organisational requirements

Oral  Actively participates in verbal exchanges of ideas and elicits the

views and opinions of others by listening and questioning
Communication
 Uses clear and specific language to clarify, explain and present
information relating to the promotional activity

Numeracy  Classifies, analyses and compares numeric information,

including costs and timelines, relevant to the promotional
activity

Self-management  Adheres to legislative requirements and organisational policies

and procedures
 Evaluates effectiveness of decisions in terms of how well they
meet stated goals

Teamwork  Selects and uses appropriate conventions and protocols with a

range of stakeholders to project a professional image while
seeking or sharing information
 Recognises the importance of building rapport to establish and
maintain positive working relationships

Planning and  Sequences and schedules complex activities, monitors

implementation and manages relevant communication
organising

Technology  Uses a range of digital tools to access data, and to extract,

organise, integrate and share relevant information

Assessment 2 – Workplace assessment

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MERGEFORM
Project Overview

AT 2
This workplace project assessment requires you to develop and implement an action plan
for at least two promotional activities of at least three products or services of your
organisation.
This assessment is divided into eight tasks:

BSBMKG434
 ▪ Task 1: Consult About Planning Promotional Activities
▪ Task 2: Action Plan for Implementing Promotional Activities
▪ Task 3: Allocate and Communicate Roles and Responsibilities
▪ Task 4: Implement Action Plan
▪ Task 5: Monitor Progress of Action Plan
▪ Task 6: Identify and Address Issues During Monitoring
▪ Task 7: Collect and Analyse Feedback on Planning Promotional Activities
▪ Task 8: Review and Evaluate Implementation of Promotional Activities
This project requires you to complete the assessment tasks in a real workplace, or in an
environment with conditions similar to that of a workplace.
Each task comes with a set of instructions. You are to follow and perform these instructions
while being observed by the assessor and/or submit any required documentation as evidence of
task completion.
Before starting this assessment, your assessor will discuss with you these tasks, including
instructions, resources, and guidance for satisfactorily completing them.
You are required to:
▪ Complete the tasks within the time allowed, as scheduled in-class roll.
▪ Consult with at least two relevant stakeholders about planning at least two promotional
activities for at least three products or services offered by your organisation
▪ Develop an action plan for the implementation of promotional activities
▪ Allocate and communicate roles and responsibilities to at least two relevant personnel
▪ Implement the action plan
▪ Monitor progress of the action plan
▪ Identify and address issues encountered during monitoring

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AT 2

BSBMKG434
 ▪ Collect feedback from at least two relevant stakeholders who were involved in planning
promotional activities
▪ Review and evaluate planning processes and results of the promotional activities
▪ Provide feedback, conclusions and recommendations to at least two relevant personnel
who were involved in implementation of promotional activities

Forms and Templates

Generic forms and templates are provided in the project tasks, unless otherwise specified. These
can be accessed from the following link:
BSBMKG434 Forms and Templates
Username: albrightlearner
Password: albright@123

Review these forms and templates with your assessor before starting the task.

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MERGEFORM

AT 2

BSBMKG434
 Task 1: Consult About Planning Promotional Activities

ASSESSMENT INSTRUCTIONS

This task will require you to consult with at least two relevant stakeholders about planning of at
least two promotional activities while being observed by your assessor. The information gathered
will be used to develop an action plan for delivering promotional activities in Workplace Project
Task 2.
Relevant stakeholders refer to people in your organisation who are involved in coordinating
promotional activities. This can include general marketing managers, public relations managers,
or advertising managers.
Before you start this task, you must:
▪ Review the following:
o Organisational documents or sources of information on your organisation’s:
● Mission
● Vision
● Overall business goals
● Overall business objectives
This can include your organisation’s staff handbook, mission-vision statement,
and business plans.
o Marketing plans of your organisation for information on:
● Products and services your organisation offers
● Market requirements for marketing products and services
This can include marketing objectives, market demographics, market
needs and market trends.
o Workplace policies and procedures relevant to:
● Accessing and obtaining resources
This can include procedure for procurement of new equipment, equipment
and resource usage policy, and budgeting policy and procedure.
● Marketing products and services
This can include procedures for planning promotional activities and
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MERGEFORM marketing policies and procedures.

AT 2

BSBMKG434
 ● Communicating with stakeholders
This can include communication policy and procedure and policies and
procedures for meetings
o Marketing plans of your organisation
o Workplace policies and procedures relevant to:
● Accessing and obtaining resources
● Marketing products and services
● Communicating with stakeholders

To complete this task, you must complete the given preliminary information for promotional
activities table by answering the questions about your organisation’s:
▪ Products or services
▪ Need for promotion of products or services
Ensure that the need for promotion is based on the organisational documents or sources of
information you reviewed.
You will also be assessed on your practical skills to:
▪ Consult with at least two relevant stakeholders about planning of at least two promotional
activities relevant to the identified combination of products or services
Consultation must include:
o At least two goals for general promotion of your organisation’s product or
services
Goals should be based on your organisation’s overall business goals, mission
and vision, and identified need for promotion.
o At least one overall promotional objective corresponding to each identified goal
Overall promotional objectives refer to targets that your organisation aims to
achieve for all promotional activities of specific products or services. These must
be based on goals for general promotion
o At least two promotional activity options to consider for each identified objective
o At least two specific objectives for each promotional activity option identified
Specific objectives refer to expected outcomes at the end of a promotional
activity. These are specific targets that your organisation aims to achieve for
each promotional activity option identified.
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MERGEFORMo At least two expected outcomes for each promotional activity option identified

AT 2 Expected outcomes are based on objectives set for each promotional activity.
These can be in the form of key performance indicators.
o Overall timeline for completion of each promotional activity option identified

o At least two resources required for each promotional activity option identified

BSBMKG434
 The resources must include:
● Budget and finances
● At least two relevant roles
Each role must include at least two corresponding responsibilities.
This must also include information on how to access and obtain these resources.
o At least one specific task for each role involved each promotional activity option
identified
Each task must include:
● Instructions on how to complete it
● Timeframes for each task
o At least one contingency plan for each promotional activity option identified
▪ Participate actively during exchanges of ideas
▪ Use active listening and questioning when eliciting the views and opinions of relevant
stakeholders
▪ Use clear and specific language to clarify information discussed during consultation

PRELIMINARY INFORMATION FOR PROMOTIONAL ACTIVITIES

a. Choose at least three products or services offered by your organisation that you will
promote.

     

     
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AT 2

BSBMKG434
      

b. Identify at least one need for promotion for the combination of products and services
indicated according to organisational and market requirements.

     

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BSBMKG434
 Task 2: Action Plan for Implementing Promotional Activities

ASSESSMENT INSTRUCTIONS

This task will require you to develop an action plan for the implementation of at least two
promotional activities based on the consultation in Workplace Project Task 1.
Use the Action Plan template provided at the Bounce Fitness site.
To complete this task, you must:
▪ Review the following:
o Information discussed in Workplace Project Task 1
This includes goals for general promotion, overall promotional objectives,
promotional activity options to consider and other information relevant to each
option.
o Workplace policies and procedures relevant to developing action plans and other
similar documentation for marketing
This can include documentation policy and procedure, and style guide.
▪ Research relevant information to identify:
o At least one legislation relevant to each promotional activity option
This can include:
● Competition and Consumer Act 2010
● Privacy Act 1988
● Spam Act 2003
o At least one regulation corresponding to each identified legislation
This can include:
● Competition and Consumer Regulations 2010
● Privacy Regulation 2013
● Spam Regulations 2004
This will require you to access relevant sources of information, including:
o Information from Australian government websites about relevant state/territory
legislations and regulations
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MERGEFORMo Credible online articles that discuss relevant state/territory legislations and
AT 2 regulations

BSBMKG434
 ▪ Analyse the promotional activity options for each overall promotional objective identified
in Workplace Project Task 1
▪ Select as least one promotional activity for each overall promotional objective identified
after the analysis.
▪ Identify the following:
o At least one legislation applicable to each selected promotional activity
o At least one regulation corresponding to each identified legislation
▪ Complete an action plan for implementation of the promotional activities you have
selected.
The action plan must include the following information:
o A combination of at least three products or services to be promoted
o At least two goals for general promotion
o At least one overall promotional objective corresponding to each identified goal
o At least one promotional activity corresponding to each overall promotional
objective
o At least one legislation relevant to each promotional activity
o At least one regulation corresponding to each identified legislation
o At least two specific objectives for each promotional activity identified
o At least two expected outcomes for each promotional activity identified
o Overall timeline for completion of each promotional activity identified
o At least two resources for each promotional activity identified
These resources must include:
● Budget
● At least two relevant roles
Each role must include at least two corresponding responsibilities.
This must also include information on how to access and obtain these resources.
o At least one specific task for each role identified
Each task must include:
● Instructions on how to complete it
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MERGEFORM

AT 2o At least one contingency plan for each promotional activity identified

Each contingency plan must include:
● At least two factors that can impact planning or implementation of the
promotional activity

BSBMKG434
 ● At least two contingency strategies to address each identified factor
Leave the ‘Actual Implementation Date,’ ‘Actual Outcome,’ under each task and all tables
involving issues of Part A, and the entirety of Part B of the Action Plan blank. You will
complete them after monitoring of promotional activities in Workplace Project Task 5 and
review of promotional activities in Workplace Project Tasks 7 and 8.
After completing the task, submit the following to your assessor:
▪ Partially completed action plan

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MERGEFORM

AT 2
Task 3: Allocate and Communicate Roles and Responsibilities

BSBMKG434
 ASSESSMENT INSTRUCTIONS

This task will require you to allocate and communicate roles and responsibilities to at least
two relevant personnel according to the action plan you developed in Workplace Project
Task 2.
Relevant personnel refer to people who have the qualifications that match roles and
responsibilities required for implementation of promotional activities. This can include
promotion officers, brand managers, and social media experts.
To complete this task, you must:
▪ Review the following:
o Partially completed action plan submitted in Workplace Project Task 2 for the
following information:
● At least two roles required
● At least two responsibilities corresponding to each role
● At least one task corresponding to each role
This must correspond with the specific task for each role identified in
Workplace Project Task 2.
● Instructions corresponding to each task
● Corresponding timeframes of each task
o Workplace policies and procedures relevant to allocating and communicating roles
and responsibilities to personnel, such as work allocation procedures,
communications processes, and digital communication policies and procedures
o Organisational documents or sources of information that can be used to identify
personnel that can be allocated to identified roles and responsibilities in the action
plan
These can include:
● Organisational chart
● Job descriptions
● Work schedules

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AT 2

BSBMKG434
 After completing the task, submit the following to your assessor:
▪ Evidence showing that you allocated at least two roles found in the action plan from
Workplace Project Task 2.
There must be at least one role allocated for each promotional activity found in the action
plan. Each role must have at least two corresponding responsibilities.
This can include:
o List of candidates for each role
o Video recording showing that you allocated at least two roles and responsibilities
▪ Evidence showing that you communicated with at least two relevant personnel regarding
their assigned roles and responsibilities
This can include:
o Email correspondence
o Minutes of the meeting
o Video recording of communication

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 Task 4: Implement Action Plan

ASSESSMENT INSTRUCTIONS

This task will require you to implement the action plan that you developed in Workplace
Project Task 2.
To complete this task, you must:
▪ Review the following:
o Partially completed action plan submitted in Workplace Project Task 2 for the
following information of each promotional activity:
● Expected outcomes
● Overall timelines
● Budget
o Allocated roles and responsibilities, and tasks of promotional activities found in
the evidence of allocation submitted in Workplace Project Task 3
o Workplace policies and procedures relevant to implementation of action plans
This can include policies and procedures for plan implementation and
performance, and implementation protocols.
▪ Implement specific tasks identified in the action plan
Implementation must adhere to the following information specified in the Action Plan:
o Information on how to access and obtain resources required for identified
promotional activities
o Tasks that correspond to identified promotional activities
o Instructions on how to complete each task
o Timeframe to complete each task
▪ Update your action plan based on results of implementation.
This includes the following:
o Actual implementation date of each task

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 o Actual outcomes of each task
This includes:
● Costs incurred
This refers to the expenditures that the organisation paid for during
implementation of the tasks.
● Actual timeline
This refers to the actual dates of implementation of tasks required to
complete the corresponding promotional activity.
After completing the task, submit the following to your assessor:
▪ Updated action plan containing the following information:
o Actual implementation date of each task
o Actual outcomes of each task
▪ Evidence that shows you implementing the action plan
Evidence must show that you obtained the required resources and promotional products
during implementation.
This can include:
o Accomplishment report
o Implementation report
o Video recording of tasks being completed by the allocated personnel

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 Task 5: Monitor Progress of Action Plan

ASSESSMENT INSTRUCTIONS

This task will require you to monitor progress of your action plan after implementation in
Workplace Project Task 4.
To complete this task, you must:
▪ Review the following:
o Updated action plan submitted in Workplace Project Task 4 for the following
information on each promotional activity:
● Overall timeline
● Expected outcomes
● Actual implementation outcomes
o Workplace policies and procedures relevant to progress monitoring
This can include policy and procedures for monitoring of workplace action plans,
and marketing development procedures.
▪ Monitor progress of the implementation of the action plan in at least two separate
instances
Monitoring refers to the regular checking and tracking of how well the promotional
activity is performing in according to the overall timeline and expected outcomes.
The following information must be evident when monitoring progress:
o Issues that occurred during implementation
This can include equipment breakdowns, incurring of additional costs, and
missed deadlines.
o Progress of each task
This refers to the level of completion of each task (i.e., completed, in progress, or
have yet to start).

After completing the task, submit at least two pieces of evidence of monitoring – one for each
instance of monitoring. This can include:
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▪ Progress
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▪ 2
Monitoring
AT log
▪ Video recording of the monitoring process

BSBMKG434
 Task 6: Identify and Address Issues During Monitoring

ASSESSMENT INSTRUCTIONS

This task will require you to identify and address issues encountered during monitoring in
Workplace Project Task 5.
To complete this task, you must:
▪ Review the following:
o Results of monitoring found in evidence submitted in Workplace Project Task 5
o Updated action plan submitted in Workplace Project Task 4 for contingency
strategies of each promotional activity
o Organisational documents or sources of information that include the scope of your
roles and responsibilities, such as
● Your job description
● Staff handbook
● Employment contract
▪ Identify at least two issues that affected implementation based on the information that you
reviewed
Issues can include insufficient resources, equipment breakdown, delays in timeframes and
deadlines. These issues must be within the scope of your responsibilities.
▪ Address these issues by implementing the appropriate action items from the contingency
strategies identified in the action plan
▪ Update the action plan to include the following information:
o Issues that affected implementation of the action plan
o Contingency strategies implemented to address issues
o Actual implementation date of each contingency strategy
o Actual implementation outcomes of each contingency strategy

Use the Updated Action Plan submitted in Workplace Project Task 4.

After completing the task, submit the following to your assessor:
▪PAGE
Updated
\* action plan containing issues that affected implementation, contingency
strategies
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implementation dates of contingency strategies
▪ Evidence of implementation showing that the identified issues have been resolved
The evidence must address the following:
o The implementation of contingency strategies found in the action plan

BSBMKG434
 o The resolution of the factors identified from the previous task
This can include:
o Email correspondence
o Meeting minutes
o Copy of workplace incident report

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 Task 7: Collect and Analyse Feedback on Planning Promotional Activities

ASSESSMENT INSTRUCTIONS

This task will require you to collect feedback from relevant stakeholders and analyse data of
the results of implementation of promotional activities done in Workplace Project Task 4.
Relevant stakeholders must be the set of stakeholders that were consulted in Workplace Project
Task 1.
To complete this task, you must:
▪ Review the following:
o Updated action plan submitted in Workplace Project Task 6 for the following
information on each promotional activity:
● Expected outcomes of implementation
● Actual outcomes of implementation
● Issues identified and addressed
o Workplace policies and procedures relevant to collecting feedback
This can include feedback policy and procedure, and performance review policy.
o Workplace policies and procedures relevant to reviewing promotional activities
This can include promotional policies and procedures, and policies and procedures
on activity success evaluation.
▪ Collect feedback from at least two relevant stakeholders about the planning of promotional
activities
Method of collecting feedback must adhere to workplace policies and procedures you have
reviewed.
Feedback collected must include the following information:
o Information on completion of tasks
o Areas of improvement in planning promotional activities

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 ▪ Analyse effectiveness of planning processes based on feedback and data
Effectiveness refers to whether or not the actual outcomes align with the expected
outcomes.
Data includes information about promotional activities conducted which includes actual
results based on your review of information gathered during planning, implementation,
and monitoring.
Your analysis must include:
o Identification of specific planning processes done for promotional activities
Planning processes can include:
● Developing schedules for implementation
● Market analysis
● Organisational procedures (e.g., sign off and approvals)
o Comparison of expected and actual outcomes of promotional activities based on
feedback and data collected and information found in the updated action plan
submitted in Workplace Project Task 6
o Evaluation of decisions made during planning in terms of effectiveness in
implementing promotional activities
▪ Identify at least two possible improvements for implementation in future promotional
activities based on your analysis
Possible improvements can include:
o Changes in estimated timeframes
o Additional resources that can be used
o Other roles and responsibilities that can be involved
▪ Update action plan to include the following information:
o Results of evaluation of planning processes
o At least two possible improvements when planning future promotional activities

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 After completing the task, submit the following to your assessor:
▪ Updated action plan containing results of evaluation of planning processes and at least
two possible improvements for future promotional activities
▪ Evidence of collecting feedback, such as:
o Email correspondence
o Progress report
o Screenshots of your communication using your organisation’s collaboration tool
or application.
▪ Evidence of analysing effectiveness of planning processes based on feedback and data,
such as:
o Report on planning processes
o Comparison of expected and actual outcomes
o Video recording of analysis being conducted

Task 8: Review and Evaluate Implementation of Promotional Activities

ASSESSMENT INSTRUCTIONS

This task will require you to review and evaluate implementation of promotional activities by
analysing costs and timelines accruing from benefits incurred. You will also provide feedback
about the performance of promotional activities, including conclusions and recommendations for
future promotional activities to at least two relevant personnel, while being observed by your
assessor.
Relevant personnel must be the personnel to whom learner allocated roles and responsibilities in
Workplace Project Task 3.
Before you start this task, you must:
▪ Review the following:
o Updated action plan submitted in Workplace Project Task 7 for the following
information on each promotional activity:
● Goals and objectives
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MERGEFORM ● Actual outcomes
AT 2 ● Results of evaluation of planning processes
This includes comparisons of:
- Budget and costs incurred

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 - Expected and actual timelines
● Possible improvements when planning future promotional activities
o Workplace policies and procedures relevant to:
● Providing feedback
This can include feedback policy and procedure and performance review
policy.
● Reviewing promotional activities
This can include promotional policies and procedures, and policies and
procedures on activity success evaluation.

To complete this task, you must:

▪ Analyse costs and timelines according to information set during planning and results
obtained after implementation
Your analysis must compare targeted costs and timelines with actual results gathered
during implementation of your action plan.
This can include a comparison of:
o Budget set during planning, actual costs incurred and profits received
o Expected timeline and actual timeline
▪ List down benefits accruing from promotional activities conducted
Benefits refer to positive results that a business/organisation gains after the
implementation of the promotional activities. These can include:
o Return on investment (ROI)
o Social media engagement
o Customer satisfaction
▪ Identify conclusions on promotional activities conducted based on the results of your
analysis
This includes:
o Summary of findings
This includes general information on planning, implementation, and results of the
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MERGEFORM promotional activities based on previous analyses.
AT 2o Evaluation of effectiveness of each promotional activity
This refers to an assessment of results compared to the objectives set for the
corresponding promotional activity.
▪ Determine recommendations based on your identified conclusions.

BSBMKG434
 Recommendations refer to action items or planning processes that can be applied to
ensure the success of future promotional activities.
▪ Complete action plan to include the following information:
o Review of Benefits
o Conclusions
o Recommendations
After completing the task, submit the following to your assessor:
▪ Completed action plan containing your overall review of the promotional activities
▪ Evidence of analysis of costs and timelines for benefits accruing from the promotional
activities, such as:
o Report on benefits
o Comparison of target and actual costs and timelines
o Video recording of analysis being conducted

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 Assessment Workbook Checklist

The learner has completed the Short Answer Questions in this workbook ✔

Short Answer Questions ☐

The learner has completed the Practical Assessments in this workbook and has ✔
submitted all the required evidence:

Workplace Project Assessment

Task 1: Consult About Planning Promotional Activities

Supplementary evidence with information on learner’s organisation’s ☐

mission, vision, and overall business objectives and goals
Specify evidence submitted:      

Supplementary evidence with information on marketing plans of ☐

learner’s organisation
Specify evidence submitted:      

Supplementary evidence with information on policies and procedures ☐

for:
a. Accessing and obtaining resources
Specify evidence submitted:      

b. Marketing products and services ☐

Specify evidence submitted:      

c. Communicating with stakeholders ☐

Specify evidence submitted:      

Video/audio recording of the consultation ☐

Only if direct observation is not possible.
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 Task 2: Action Plan for Implementing Promotional Activities

Evidence of Research ☐
Specify evidence submitted:      

Partially Completed Action Plan ☐

Supplementary evidence with information on policies and procedures for ☐

developing an action plan
Specify evidence submitted:      

Task 3: Allocate and Communicate Roles and Responsibilities

Evidence of Allocation ☐
Specify evidence submitted:      

Evidence of Communication ☐
Specify evidence submitted:      

Supplementary evidence with information on policies and procedures for ☐

allocating and communicating roles and responsibilities
Specify evidence submitted:      

Task 4: Implement Action Plan

Evidence of Implementation ☐
Specify evidence submitted:      

Updated Action Plan ☐

Supplementary evidence with information on policies and procedures for ☐

implementation of action plans
Specify evidence submitted:      

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 Task 5: Monitor Progress of Action Plan

Evidence of Monitoring ☐
Specify evidence submitted:      

Supplementary evidence with information on policies and procedures for ☐

progress monitoring
Specify evidence submitted:      

Task 6: Identify and Address Issues During Monitoring

Evidence of Implementation ☐
Specify evidence submitted:      

Updated Action Plan ☐

Supplementary evidence on information accessed to identify scope of ☐

learner’s roles and responsibilities.
Specify evidence submitted:      

Task 7: Collect and Analyse Feedback on Planning Promotional Activities

Evidence of Collecting Feedback ☐

Specify evidence submitted:      

Evidence of Analysing Effectiveness of Planning Processes ☐

Specify evidence submitted:      

Updated Action Plan ☐

Supplementary evidence with information on policies and procedures for ☐

collecting feedback
Specify evidence submitted:      

Supplementary evidence with information on policies and procedures for ☐

promotional activities
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Specify
MERGEFORM evidence submitted:      
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 Task 8: Review and Evaluate Implementation of Promotional Activities

Evidence of Analysis of Costs and Timelines for Benefits ☐

Specify evidence submitted:      

Completed Action Plan ☐

Supplementary evidence with information on policies and procedures for ☐

providing feedback
Specify evidence submitted:      

Supplementary evidence with information on policies and procedures for ☐

reviewing promotional activities
Specify evidence submitted:      

Video/audio recording of the meeting ☐

Only if direct observation is not possible.

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 Record of Assessment

Assessment Details

Learner

Course Code

Unit of Competency BSBMKG434 - Promote products and services

Assessor Name

RTO

Assessment Activity Satisfactory Needs

more
evidence

Short Answer Questions

Short Answer Question 1 ☐ ☐

Short Answer Question 2 ☐ ☐

Short Answer Question 3 ☐ ☐

Short Answer Question 4 ☐ ☐

Workplace Project Assessment

Task 1: Consult About ☐ ☐

Planning Promotional
Activities

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Task 2: Action Plan for ☐ ☐
Implementing
AT 2 Promotional Activities

Task 3: Allocate and ☐ ☐

Communicate Roles
and Responsibilities

BSBMKG434
 Task 4: Implement ☐ ☐
Action Plan

Task 5: Monitor ☐ ☐
Progress of Action Plan

Task 6: Identify and ☐ ☐

Address Issues During
Monitoring

Task 7: Collect and ☐ ☐

Analyse Feedback on
Planning Promotional
Activities

Task 8: Review and ☐ ☐

Evaluate
Implementation of
Promotional Activities

Assessor’s Comments

Remarks/feedback

Details of further evidence required

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Please tick the appropriate box. Yes No

Comments and further action required are noted in the Learner Assessment ☐ ☐
Pack

BSBMKG434
 Results discussed and agreed to by the learner ☐ ☐
You have the right to appeal the outcome of your assessment.

The Learner is ☐ Competent

☐ Not Yet
Competent

Assessor’s signature Date signed

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