TAMIL NADU OPEN UNIVERSITY

Regulations and Overview for

Master of Business Administration (MBA)

(Semester) in Distance Mode

[w.e.f Academic Year 2020-2021]

School of Management Studies

Tamil Nadu Open University
Chennai- 600 015
 SCHOOL OF MANAGEMENT STUDIES
Master of Business Administration (M.B.A)
(Distance Mode –Semester)
(From Academic Year 2020-2021onwards)

1. Preamble
The M.B.A. Programme aims at providing inputs to the students pertinent to the
business, industry, service and trade so that they can function in different
organizations and face the challenges arising there from. The programme not only
aims at providing knowledge and skills in different areas of management, but also
paves the way for the overall development of the personality of the students.
The structure of the Programme is designed in a way that students have to study the
core subjects from diverse functional areas of management that are made
compulsory. Later on, specializations are offered in functional areas where the
learners can opt for one specialization out of the five offered: Marketing, Finance,
Human Resource, Operations Management and Systems. Right from the beginning
of the programme, the focus is on providing relevant inputs through case discussion/
analysis, simulation games, role plays etc., keeping in mind the contemporary
business scenario.
2. PROGRAMME LEARNING OBJECTIVES (PLOs)
PLO 1. Equip the learners with adequate competencies in general management
functional areas and the respective elective area.
PLO 2. Transfer of Knowledge, to create a holistic vision for the business
organisation, by integrating various aspects in business
PLO 3. Impart specialized Management education in a convenient and timely
manner for continuous professional development.
PLO 4. Dissemination of sectoral elective course content from time to time as and
when demanded by the industrial/corporate/service sector.
PLO 5. Provide opportunities to acquire contemporary competence for undertaking
employment/employment-oriented projects.

3. PROGRAM SPECIFIC OBJECTIVES (PSOs)

While studying M.B.A Programme, the learners will be able to;
PSO 1. Relate the evolution of management theory/thoughts and functions to
understand the basic principles of management.
PSO 2. Outline the functions of different kind of business organisations and its
various compositions.
PSO 3. Recognise the applications of economic concepts, principles and methods
into various managerial functions.
PSO 4. Use the accounting concepts, principles, methods and techniques for
recording various financial transaction of the organisation in the proper
statutory and non- statutory records/books.
PSO 5. Examine the compatible management information system for maintaining
the data base pertaining to both internal & external environment and solve
the organisational issues by using best possible quantitative/qualitative
techniques.
PSO 6. Recognise distinctive significance of prevailing functional areas such as
finance, marketing, human resources, operations and information system.
PSO 7. Augment the knowledge and skills towards legal systems in business at
national and global level; demonstrate the competency in the business
organisation to comply legal requirements.
PSO 8. Develop the innovation and start up culture among the learners to become
entrepreneur for contributing towards sustainable national development by
establishing new ventures.
PSO 9. Enhance the professional capabilities to excel in the chosen functional
areas of the management/sectoral area and select the ethical way of doing
business.
PSO 10. Figure out and illustrate the research methodology/techniques for
undertaking need based fair research in the organisation.
4. PROGRAMME OUTCOMES
After completion of the M.B.A Programme, the learners will be able to;
POC 1. Comprehend the evolution of management theory/thoughts and functions of
management.
POC 2. Analyse the functions of different kinds of business organisation and its
various compositions.
POC 3. Synthesis the applications of economic concepts, principles and methods to
various managerial functions.
POC 4. Practice the accounting concepts, principles, methods, and techniques for
recording various financial transaction of the organisation in the proper
statutory and non-statutory records/books of the organisation.
POC 5. Establish compatible management information system for maintaining the
data base pertaining to both internal & external environment and identify the
solutions for the organisational problems through application of appropriate
quantitative/qualitative techniques.
POC 6. Analyse the various functional areas of the organisations and interpret the
significant features of prevailing functional areas such as finance, marketing,
human resources, operations and information system.
POC 7. Critically analyse the legislative systems prevailing in national and global
scenario, integrate the legal knowledge and skills in the business
organisation to comply legal requirements and prevent any law violations.
POC 8. Organise the innovation and start up culture for the learners to project
themselves as entrepreneur and contributing towards sustainable national
development by establishing new business.
POC 9. Inculcate the professional capabilities to excel in the chosen functional areas
of the management/sectoral area and apply strategies for doing business in
ethical way.
POC 10. Apply competencies for conducting need based fair and bias free research
in the organisation to find out solution for specific problems based on the
research findings.
5. Eligibility for admission
The eligibility for Admission to the Master of Business Administration (M.B.A)
Programme is any Bachelor Degree from any recognized University.
6. Medium
English
7. Duration of the Course
The course for the degree of Master of Business Administration shall consist of
two years (Four Semesters).
8. Admission
The candidate’s admission for the degree of Master of Business Administration will
be taken in both Academic & Calendar year admission cycle.
9. Course of Study
The course of study shall comprise instruction in the following subjects according to
the syllabus.
 Master of Business Administration (M.B.A) - General
(Distance Mode –Semester)
(From Calendar Year 2021 onwards)

Course Course Course Title Evaluation Credits

Code
CIA TEE Total
I Year - Semester I
Core I MSPS 11 Management Concepts and 30 70 100 4
Behaviour
Core II MSPS 12 Economic Analysis for Business 30 70 100 6
Decisions
Core III MSPS 13 Accounting for Managers 30 70 100 6
Core IV MSPS 14 Quantitative Methods for Managers 30 70 100 6
Core V MSPS 15 Information Systems for Managers 30 70 100 4
I Year -Semester II
Core VI MSPS 21 Marketing Management 30 70 100 4
Core VII MSPS 22 Financial Management 30 70 100 6

Core VIII MSPS 23 Human Resources Management 30 70 100 4

Core IX MSPS 24 Applied Operations Research 30 70 100 6
Core X MSPS 25 Business Research Methods 30 70 100 6
II Year - Semester III
Core XI MSPS 31 Operations Management 30 70 100 6
Core XII MSPS 32 Entrepreneurship Development 30 70 100 6
Core XIII MSPS 33 Legal Aspects of Business 30 70 100 4
Core XIV MSPS 34 Strategic Management 30 70 100 6
Core XV MSPS 35 International 30 70 100 4
Business Management
II Year - Semester IV
Core -XVI MSPSP 40 Project Work 8
Project Work - 200 200

Elective – I MSPSE 41 Investment Analysis and Portfolio 30 70 100 6

Finance Management
MSPSE 42 Management of Financial Services 30 70 100 4
MSPSE 43 Business Analysis and Valuation 30 70 100 6
MSPSE 44 International Financial 30 70 100 4
Management
Elective – II MSPSE 51 Marketing Research and 30 70 100 6
Marketing Consumer Behaviour
MSPSE 52 Integrated Marketing 30 70 100 4
Communication
MSPSE 53 Services Marketing 30 70 100 6
MSPSE 54 Digital Marketing 30 70 100 4
Elective – III MSPSE 61 Human Resource Development 30 70 100 6
Human
Resources
MSPSE 62 Labour Legislations 30 70 100 4
MSPSE 63 Organisational Development 30 70 100 6
MSPSE 64 Strategic Human Resource 30 70 100 4
Management
Elective – IV MSPSE 71 Project Management 30 70 100 6
Operations
Management
MSPSE 72 Total Quality Management 30 70 100 4
MSPSE 73 Supply Chain Management 30 70 100 6
MSPSE 74 Materials Management 30 70 100 4
Elective – V MSPSE 81 Managing Information Technology 30 70 100 6
Information
Systems
MSPSE 82 Information Systems Development 30 70 100 4
MSPSE 83 Data Mining and Big Data 30 70 100 6
Analytics
MSPSE 84 E-Commerce 30 70 100 4
Total 570 1530 2100
Continuous Internal Assessment- (CIA) Term End Examination - (TEE)

1. Learners are instructed to take four elective courses from elective area viz
Finance, Marketing, Human Resources, Operations or Systems.
2. If the learner desire to change the chosen elective, he/she has to submit the
prescribed form along with stipulated fee to The Controller of Examination,
SR & E Division, Tamil Nadu Open University, Chennai 600 015.
10. Scheme of Evaluation
Examination to Master of Business Administration (M.B.A) Programme is designed
to maintain quality and standard. Theory Examination will be conducted by the
University in the identified Examination Centres. For the Assignment students may
be permitted to write with the help of books/materials for each Course, which will be
evaluated by the Evaluators appointed by the University.
Scheme of Examinations:
Assignment: 1 assignment for 2 credits are to be prepared by the learners. E.g. If a
Course is of Credit 4, then 2 number of Assignments are to be written by the learner
to complete the continuous assessment of the course. Assignment carries 30 Marks
(Average of Total no of Assignment), consists of Long Answer Questions (1000
words) for each Course.
Assignment 1 Answer any one of the question not 1 x 30 = 30 Marks
exceeding 1000 words out of three questions.

Term -End Examination: Students shall normally be allowed to appear for theory
examination after completing the Assignments. The Term -End Examination shall
Carry 70 Marks and the Question Paper has two Sections: A & B for the duration of
3 hours.
 QUESTION PAPER PATTERN
Time: 3 Hours Maximum Marks: 70
PART – A (5x5=25 Marks)
Answer any five questions out of eight questions in 300 words
All questions carry equal marks
Question Distribution Method:
1. From Block –I
2. From Block –II
3. From Block –III
4. From Block – IV
5. From Block – V
6. From any Block
7. From any Block
8. From any Block
PART – B (3X15=45 marks)
Answer any three questions out of five questions in 1000 words
All questions carry equal marks
9. From Block -I
10. From Block -II
11. From Block – III
12. From Block –IV
13. From Block -V

Passing Minimum: The candidate shall be declared to have passed the examination if
the candidate secures not less than 33 marks in the Term End Examinations (TEE) in each
theory paper and secures not less than 13 marks in the Continuous Internal Assessment
(CIA) and overall aggregated marks is 50 marks in both external and internal taken
together.
 Continuous Internal Term End Overall Maximum
Assessment Examination (TEE) Aggregate Marks
(CIA) Marks

Minimum Maximum Minimum Maximum CIA + TEE

Pass Mark Mark Pass Mark Mark
13 30 33 70 50 100

Classification of Successful Candidate

Candidates who pass all the Courses and who secure 60 per cent and above in the
aggregate of marks will be placed in the First Class. Those securing 50 per cent and
above but below 60 per cent in the aggregate will be placed in the Second Class.
 MBA General - I Year Syllabus
Semester - I
Course Title : Management Concepts & Behaviour
Course Code : MSPS 11
Course Credit :4
Course Objective :
CO1. Develop basic perspective of all the concepts, principles, functions and
specialized areas of Management.
CO2. Discuss the elements of the management process, Barriers to communication
and the system of effective control in an organisation.
CO3. State the importance of individual human behaviour. Describe how and why
people behave under different conditions with context to individual personality
and attitudes.
CO4. Explain group behavioural influence in the organisation. Review the conceptual
Framework and theories underlying organisational behavioural.
CO5. Enumerate the need for change, why organisation change or fail to change
and how to plan for, manage and measure change.
Course Syllabus:
BLOCK I: Overview of Management
Evolution of Management thoughts – Management Theories – Approaches to
Management– Management roles – skills for managers – Current trends in
Management Practices Management functions: Planning – Process – Types of
Planning and Techniques - Decision Making - Organisation: Organisation structure
and design – Departmentation, Delegation and Decentralisation – Span of
Management .
BLOCK II: Management Process
Staffing – Recruitment, Selection and training – Directing: Motivation–Leadership in
Management -Communication – Process – Barriers and breakdown in
communication –Control: process, techniques and types.
BLOCK III: Organisation Behaviour
Organisation Behaviour an overview - Individual behaviour – Personality -
Determinants of Personality - Influence of Personality on Behaviour-– Perception
and learning – Motivation – theories and applications – Attitudes – Theories of
attitudes – Job satisfaction and its effect on employee performance and its
Determinants.
BLOCK IV: Group Behaviour & Leadership
Definition and classification of groups- Stages of group development-Group
structure-Difference between groups and teams- Types of teams- Leadership and
theories of leadership: Trait theories, Behavioural theories, Contingency theories.
BLOCK V: Organisational Change & Development
Organisation change – Manager as a change agent – Organisation Development –
O.D. interventions – Organisational Culture and Climate -Organisation Behaviour in
global scenario – Future trends in Organisation Behaviour.
References:
1. Aswathappa.K ,(2017), Organisation Behaviour Text, Cases& Games, 12th
Edition, Himalaya Publishing House, Mumbai
2. Gupta, C.B., (2017), Management Theory and Practice, latest Edition, Sultan
Chand & Sons, New Delhi
3. Heinz Weihrich, and Mark V. Cannice, Harold Koontz, (2013), Management,
14th edition,McGraw Hill publication.
4. John Newstrom, Keith Davis, (2006) Organizational Behavior – Human
Behaviour at work ,McGraw Hill Higher Education
5. Ramasamy. T.,(2010), Principles of Management, latest Edition, Himalaya
Publishing House, Mumbai
6. Rao, V.S.P, (2016), Management Text and Cases Excel Books India, Third
Edition, New Delhi, Taxmann Publications Pvt. Ltd.
7. Stephen P. Robbins, Timothy Judge, (2007) Organizational Behaviour, latest
Edition, PHI Learning, New Delhi.
8. Stoner J., (2012), Management, latest Ed., Prentice Hall of India, New Delhi
9. Thomas Kalliath, Paula Brough, Michael O’Driscoll, Mathew J Manimalla,
(2011), Organizational Behaviour, latest Edition, Tata McGraw Hill, New Delhi.
Web Resources:
1. https://archive.nptel.ac.in/courses/122/108/122108038/
2. https://ecampusontario.pressbooks.pub/educationleadershipmanagement/cha
pter/2-2-johari-window-reflections/
3. https://www.managementstudyguide.com/management_functions.htm
4. https://www.businessmanagementideas.com/management/theories-of-
motivation/theories-of-motivation-in-management/18448
5. https://www.tutorialspoint.com/individual_and_group_behavior/group_behavio
r.htm#
6. https://sdak24.com/mcom-management-concept-and-organizational-
behaviour-notes/
7. https://www.aihr.com/blog/organizational-development/

Course Outcome:
CLO 1. Apply the management concepts and principles to real-life managerial
environments.
CLO 2. Appraise the role of communication in the management functions and
differentiate between typical channels of business communication.
Enumerate the effective control system of the organisation.
CLO 3. Critically analyse the influence of individual personality traits and attitudes in
the workplace. Also assess the relationship between job satisfaction and
employee performance.
CLO 4. Comprehend the intrapersonal and interpersonal relations in the business
organisation. Examine the group and team dynamics in an organisation.
CLO 5. Recall the types of OD interventions and identify when and why they are
applied. Point out the benefits of organizational culture and diversity.

************
Course Title : Economic Analysis for Management Decision
Course Code : MSPS 12
Course Credit :6
Course Objective:
CO1.Explain managerial economics and its execution while making a business
decision and apply the concepts of microeconomics such as utility and
demand analysis.
CO2.Discuss the supply and cost analysis and develop thorough knowledge of
the production theories and cost while dealing with factors of production.
CO3.State key characteristics and consequences of different forms of markets
and apply different pricing strategies for products under different market
structures.
CO4.Assess cost volume profit analysis, illustrate techniques to measure profit
and demonstrate profit maximization.
CO5.Explain different concepts of national income and its measurements, factors
affecting national income and state monetary and fiscal policy.
Course Syllabus:
BLOCK I: Overview of Managerial Economics & Demand Analysis
Managerial Economics – Meaning, Nature and Scope – Managerial Economics and
Business decision making – Role and responsibility of Managerial Economist –
Fundamental Concepts of Managerial Economics – limitations - Utility analysis -
Demand Analysis – Meaning, Determinants and Types of Demand – Elasticity of
demand – Demand forecasting -methods.
BLOCK II: Supply & Cost Analysis
Supply: Meaning and determinants, Law and Elasticity of Supply, Equilibrium of
demand and supply; Production: factors- Types of production functions –
Isoquants- law of variable proportions, Economies and diseconomies of scale. Cost
analysis: – types – cost-out-put relationships.
BLOCK III: Market Structure
Market Structure – Various forms – Equilibrium of a firm – Perfect competition –
Monopolistic competition – Oligopolistic competition – Pricing of products under
different market structures – Methods of pricing – Factors affecting pricing decision –
Differential pricing – Government Intervention and pricing.
BLOCK IV: Profit & Cost Volume Analysis
The concept of profit: Profit planning, control and measurement of profits. Profit
maximization – Cost Volume Profit analysis.
BLOCK V: National Income
National Income –concepts and components-computation /measurement of national
income –difficulties in measurement-factors affecting national income – inequalities
of income –Monetary and Fiscal Policy.
References:
1. Ahuja, H.L.,(2017) Managerial Economics, latest Edition, S. Chand & Company
Ltd., New Delhi
2. Chaturvedi, (2012),Business Economics (Theory & Application), latest Edition,
IBH, New Delhi
3. Joel Dean, (2008), Managerial Economics, latest Edition, PHI Learning Private
Ltd., New Delhi
4. Justin Paul, Leena, Sebastian, (2012) Managerial Economics, latest Edition,
Cengage, USA
5. Maheshwari, (2014), Managerial Economics, latest Edition, Sultan& Chand,
New Delhi.
6. Mithani, D.M., (2009), Managerial Economics, latest Edition, Himalaya
Publishing House, New Delhi.
7. Moti Paul S. Gupta, (2007), Managerial Economics, latest Edition, Tata McGraw
Hill Pub., New Delhi.
8. Narayanan Nadar, E. and S. Vijayan, (2013), Managerial Economics, latest
Edition, PHI Learning Private Ltd., New Delhi.
9. Petersen & Lewis, (2003), Managerial Economics, 4th edition, Prentice Hall of
India (P) Ltd., New Delhi.
10. Sumitrapal, (2011), Managerial Economics Cases & Concepts, latest Edition,
Macmillan, Chennai.
Web Resources:
1. https://www.economicsdiscussion.net/managerial-economics/notes-on-managerial-
economics/19271
2. https://www.analyticssteps.com/blogs/elasticity-demand-and-its-types
3. https://www.tutorialspoint.com/managerial_economics/managerial_economics_quick
_guide.htm
 4. https://www.investopedia.com/terms/c/cost-volume-profit-analysis.asp
5. https://www.jagranjosh.com/general-knowledge/what-is-national-income-basic-
concepts-1418635306-1
Course Outcome:
CLO 1. Comprehend the nature of managerial economics and its relevance in
decision-making making. Interpret the use of price elasticity of demand
in pricing decision. Predict the revenue and profit effects of a price change
with techniques of demand forecasting.
CLO 2. Analyze supply and cost, thereby assessing the functional relationship
between production and factors of production. List out the various costs
associated with the production.
CLO 3. Integrate the concept of price and output decisions of firms under a various
market structure.
CLO 4. Recognize profit planning and interpret cost - volume profit analysis and
construct profit maximisation.
CLO 5. Critically analyse various concepts of national income and the factors that
affect national income.

************
Course Title : Accounting for Managers
Course Code : MSPS 13
Course Credit :6
Course Objective :
CO1. Discuss accounting concepts and conventions, differentiate book keeping and
accounting, identify users of accounting information. Explain double entry
system of accounting and construct accounting cycle. Prepare final accounts
to know the financial position of the business.
CO2. Explain the financial statement analysis and techniques to analyse the
financial statements of the company. Discuss various ratios to show the
liquidity and profitability position of the business. Demonstrate the preparation
of cash and fund flow statement.
CO3. Define cost accounting, classify various kinds of cost and list out elements of
cost. Prepare cost sheet to estimate the cost of materials and overheads and
identify issues while framing the price. Combine overheads with cost centre.
CO4. Explain marginal costing along with break even and cost volume analysis.
Applying marginal costing techniques for making decisions. Examine the role
of budgets in organisations, their limitations and the issues to consider when
developing and using budgets for planning and control.
CO5. Explain standard costing and its procedure for setting standards. Classifying
the different forms of variances. Illustrate the significance of computerized
accounting system and pre-packaged accounting software.
Course Syllabus:
BLOCK I: Introduction to Accounting
Introduction to Accounting: Book-Keeping and Accounting - Financial Accounting -
External and Internal users of Accounting Information, Concepts and Conventions –
Double Entry System - Accounting cycle - Financial Accounting - Preparation of
Journal, Ledger and Trial Balance - Preparation of Final Accounts - Income
Statement and Balance Sheet With Adjustment Entries - Capital and Revenue
Expenditure and Receipts.
BLOCK II: Financial Statement Analysis
Financial Statement Analysis: Horizontal Analysis and Vertical Analysis of Company
Financial Statements – Ratio analysis - Liquidity, leverage, solvency and profitability
ratios - Preparation and analysis of cash flow statement and funds flow statement.
BLOCK III: Cost Accounting
Cost Accounting: Classification of Cost - Elements of Costs - Preparation of Cost
Sheet - Materials Costs: Materials purchasing, receiving, storing and issuing
including pricing of issues- EOQ – Overheads - Identifying the overheads with cost
centre -Allocation, Apportionment and Absorption.
BLOCK IV: Marginal Costing
Marginal Costing: Concept – Advantages and Disadvantages – Break even analysis
– Cost volume profit analysis (CVP) – Application of Marginal Costing Techniques,
Fixing Selling Price, Make or Buy, Accepting a Foreign Order, Deciding Sales Mix -
Budget and Budgetary control – Objectives - Type of budgets – Preparation of
Cash, flexible and master budgets.
BLOCK V: Standard Costing
Standard Costing: Meaning and uses - procedure of setting standards - Variance
Analysis- Classification of Variances- Material Cost, Labour Cost, Overhead Cost
and Sales Variance– responsibility accounting and report writing - Excess present
value method -Significance of Computerized Accounting System - Pre-packaged
Accounting software.
References:
1. Brigham &Ehrhardt, (2015), Financial Management Text and cases, latest
Edition, Cengage Learning, India
2. Chandra &Iyer, (2012), Financial Management, latest Edition, IBH, India
3. James C Van Horne, Sanjay Dhamija,(2012), “Financial Management and
Policy” latest Edition, Pearson Education, India
4. Khan. M.Y., and JainP K (2014), “Financial Management-Text and Problems”,
7th Edition, McGraw Hill Education, India
5. Pandey IM, (2013),Financial Management, 10th Edition, Vikas, India
6. Prasanna Chandra, (2012), “Financial Management Theory and Practice”, 8th
Edition. TMH, India
7. Preeti Singh, (2012), Financial Management, Latest Edition, Ane books Pvt.,
Ltd., Chennai.
 8. Rajiv Srivastava, and Anil Mishra, (2012), Financial Management” latest
Edition, Oxford University Press, New Delhi
9. ShashiK.Gupta, andR.K.Sharma, (2012), “Financial Management” latest
Edition, Kalyani Publishers, Chennai
10. Tulsian P.C. and C.A. Bharat Tulsian, (2019), “Financial Management”,
S.Chand Publications, New Delhi.
Web Resources:
1. https://nptel.ac.in/courses/110101003
2. https://testbook.com/learn/financial-statement-analysis/amp
3. https://www.wallstreetmojo.com/cost-accounting/
4. https://www.tutorialspoint.com/accounting_basics/cost_accounting_marginal_costing.
htm
5. https://www.wallstreetmojo.com/standard-cost/
Course Outcome:
CLO 1. Comprehend the basic concepts of accounting, examine the difference
between single and double entry system and demonstrate accounting life
cycle, examine the nature and role of financial statements.
CLO 2. Evaluate the financial statement by show the financial position of the
business and illustrate ratio analysis to measure liquidity. Profitability state of
a business and demonstrate the preparation of cash and income flow
statement.
CLO 3. Summarise cost accounting and illustrate cost sheet to infer cost of material
and overheads and examine the interpret the collaboration of overheads with
cost centre.
CLO 4. Analyse marginal costing and state the techniques of applying marginal
costing for making desired decisions. Examine budgets and its different
types.
CLO 5. Evaluate the standard cost and demonstrate the classification of variance,
recognize the significance of packaged accounting software.
************
Course Title : Quantitative Methods for Managers
Course Code : MSPS 14
Course Credit : 6
Course Objective:
CO1. Demonstrate graphical representation of linear and non-linear functions.
Discuss decision making under minimax and maximax criteria.
CO2. Define probability and its rules. Illustrate various probability distribution.
CO3. Recognize the technique to present the data and the measures of central
tendency and dispersion. Explain the concept of correlation and regression.
CO4. Discuss concepts of index number and the significance of time series for
business forecasting.
CO5. Interpret the procedure for testing hypothesis by applying parametric and non-
parametric test.
Course Syllabus:
BLOCK I: Liner & Non-Liner Functions
Linear & Non-Linear functions – graphical representation of functions, Constants,
Variables –notion of Mathematical models- Simple problem applied to business and
industry - Decision making under risks and uncertainty: Minimax and Maximax
Criterions – Their Implications Decision Tree.
BLOCK II: Probability
Probability – Definition – Addition and Multiplication rules (only) – Simple business
application problems – Probability distribution – Binomial, Poission and normal
distribution – Simple problem applied to Business.
BLOCK III: Presentation of Statistical Data
Presentation of Statistical Data – Tables and Graphs – Frequency Distribution –
Histogram – Cumulative Frequency Curves - Data Analysis – UniVariant ungrouped
and grouped Data – Measures of Central Tendencies – Measures of Dispersion –
Bivariate Analysis – Correlation and regression.
BLOCK IV: Index Numbers
Index numbers – Simple and weighted index numbers Concept of Weights –
Business Index numbers – CPI, WPI, Niffy, Production Index, Time series, variation
in time series, trend - cyclical and random – Use of Time series for business
forecasting.
BLOCK V: Testing of Hypothesis
Procedure for Testing of Hypothesis - One Sample t-test for the Population Mean -
Two Sample t-test for independent Samples - Paired Sample t-test - F-test for two
population Variances (Variance ratio test) - ANOVA one and two way.

References:
1. Sundarsan.V&Jeyaseelan, (2015), An Introduction of Business Mathematics,
Reprint, Sultan Chand & Sons Pvt. Ltd., New Delhi.
2. Peer Mohamed &Shazuli Ibrahim, (2008), Business Mathematics, Pass
Publication, Madurai.
3. P.A.Navaneethan, (2008), Business Mathematics & Statistics, Jai Publishers,
Trichy.
4. D.C.Sancheti, andV.K.Kapoor,(2014), Business Mathematics, 11th edition,
Reprint, Sultan Chand and Sons, New Delhi.
5. J.K. Sharma, (2009), Business Mathematics Theory and Applications, 13 th
Edition, ANE Books, New Delhi.
6. S. P. Gupta, (2012), Statistical Methods, 42nd Revised EditionSultan Chand &
Sons Pvt. Ltd., New Delhi.
7. Gupta, B.N., (2015), Business Statistics, First Revised Edition, SBPD, New
Delhi.
8. Sinha, V.C. & Gupta, A., (2015), Business Statistics, First Edition, SBPD, New
Delhi.
9. Arora, P.N. & S. Arora, (2007), Statistics for Management, latest Edition, S.
Chand & Company Ltd., New Delhi.
10. Dwiedi, R., (2011), Research Methods in Behaviour Science, latest Edition,
Macmillan India Ltd., New Delhi.
11. Kothari, C.R., (2013), Research Methodology, latest Edition, New Age
International (P) Ltd, New Delhi.
12. Wayne l Winston,(2013), Excel Data Analysis and Business Modelling, latest
edition, PHI, India.
Web Resources:
1. https://thebusinessprofessor.com/en_US/management-leadership-organizational-
behavior/quantitative-approach-to-management
2. https://study.com/academy/lesson/nonlinear-function-definition-examples.html
 3. https://www.dynamictutorialsandservices.org/2020/10/index-number-business-
statistics-notes.html
4. https://nptel.ac.in/courses/103106120

Course Outcome:
CLO 1. Recite linear and non-linear functions in a graphical presentation and solve
problems related to business
CLO 2. Examine probability by using its rules and the types of probability distribution
CLO 3. Infer the data presented and the measures of central tendency and
dispersion. Calculate and interpret statistical values by applying correlation &
regression
CLO 4. Review concepts of index numbers and the use of time series for forecasting
CLO 5. Assess the hypothesis by applying appropriate parametric or non-parametric
techniques

************
Course Title : Information Systems for Managers
Course Code : MSPS 15
Course Credit :4
Course Objective :
CO1. Create conceptual understanding Information system and its strategic uses in
an organization
CO2. State out the fundamental principles of computer system, techniques to
monitor the database and the procedure for office communications
CO3. Examine the application of information system, decision and expert support
system
CO4. Describe the planning and development of information system and alternative
approaches for system development
CO5. Paraphrase ethical challenges and the risk involved in information technology

Course Syllabus:
BLOCK I: Information System
Information system: Managers’ view – Concepts of systems and Organisations –
Strategic uses of Information Technology.
BLOCK II: Computer System Recourses
Computer System Resources: Computer Hardware and Computer Software – File
and DBMS – Distributed System – Internet and Office Communications.
BLOCK III: Applications of Information System
Application of Information System to functional Business Areas: Operational
Information System – Tactical and Strategic Information System – Decision support
system and expert system.
BLOCK IV: Planning & Development
Planning and development of Information system: Information system planning –
System Analysis and design – Alternative application development approaches.
BLOCK V: Security and Ethical Challenges
Security and Ethical Challenges: IS controls - facility control and procedural control -
Risks to online operations - Denial of service, spoofing - Ethics for IS professional -
Societical challenges of Information technology.
References:
1. ArpitaGopal, (2009), MIS for Strategic Business Processes, latest Edition,
McGraw Hill Education, India
2. Brien, Marakas, Behl,( 2017), Management Information Systems, latest
Edition, TMH, India
3. Goyal .D P (2010), Management Information Systems–Managerial
Perspective, 3rd Edition MacMillan, Chennai
4. Gupta A K, Sharma, (2012), Management of Systems, latest Edition,
Macmillan, Chennai
5. Jawadekar, (2012), MIS Text and Cases, latest Edition, TMH, India
6. Joseph P T,( 2012), E-Commerce, an Indian Perspective, PHI, India
7. Laudon&Laudon, (2018) Management Information Systems, latest Edition,
Pearson, India
8. Milind M Oka (2012), “Cases in Management Information system , latest
Edition, ‘Everest Publication, India
9. Murthy,(2013), Management Information System, latest Edition Himalaya,
Publication, India
10. Nina Godbole&SunitBelapure (2012), “ Cyber Security” latest Edition, Wiley
India
11. NirmalaBagchi, (2012), Management Information Systems, latest Edition,
Vikas Publication, India
12. Sandra Senf (2016), Information Technology Control and Audit, 4th edition,
Auerbach Publications, Florida.
Web Resources:
1. https://openstax.org/books/introduction-business/pages/13-3-management-
information-systems
2. https://nptel.ac.in/courses/106105175
3. https://smallbusiness.chron.com/management-information-system-2104.html
 4. https://www.simplilearn.com/types-of-information-systems-and-applications-
article

Course Outcome:
CLO 1. Comprehend management and uses of information System for the making
managerial decisions.
CLO 2. Review the application of DBMS and Office Communications.
CLO 3. Acquire a real-world application of Information systems and Decision
Support System in a business
CLO 4. Recognize the planning and development of IT and its alternative
approaches
CLO 5. Outline the role of the ethical, social, and security challenges of information
systems.

************
 Semester - II
Course Title : Marketing Management
Course Code : MSPS 21
Course Credit :4
Course Objective:
CO1. Explain and connect the core concept of marketing and its approaches, from
several perspectives.
CO2. Integrate the market environment, consumer buying behaviour and process of
conducting market research for developing solutions to real-life problems.
CO3. Construct deep cognizance on product and brand management strategies and
their implications on pricing mix.
CO4. List out elements of promotion mix, various channels of distribution and
factors influencing choice of channels.
CO5. Discover special areas in marketing; identify opportunities and challenges in
the upcoming markets.
Course Syllabus:
BLOCK I: Introduction
Marketing – Meaning – functions – Approaches to the study of marketing –
Marketing segmentation – Systems approach – Features of industrial, consumer and
services marketing – Marketing information system.
BLOCK II: Marketing Mix
Marketing environment – External factors – Demographic factors – Internal factors –
Marketing mix – 4ps’ in marketing.
Industrial Buyer Behaviour – Nature of Industrial Buying – Objectives in
Organizational Buying – Product Analysis for identifying information needs of key
influencers – Interpersonal dynamics of Industrial buying behaviour - Psychological
Factors on decision making – Conflict and Resolution in Joint Decision Making –
Supplier Choice and Evaluation. Marketing Research: Meaning - Objectives –
Procedures
BLOCK III: Product Management
Product Management – New Product –Meaning –Product Mix- Product Planning and
Development – Product Policies – Product Line Decisions – Product Positioning And
Targeting –Managing Product Life Cycle - Product Failures –Branding and
Packaging.
Pricing –Meaning-Pricing factors – Objectives and policies – pricing methods and
Procedure.
BLOCK IV: Physical Distribution Mix
Physical Distribution Mix: Distribution channel policy –Choice of channel – Channel
Management –Conflict and cooperation in channels – Middlemen functions -
Logistics Promotion Mix decision –Advertising role – Budgeting copywriting, media
selection measuring Advertising effectiveness – Sales promotion tools and
techniques, personal selling –salesman qualities –sales force determination –
determining sales territory, fixing sales quota and target, public relations on role and
methods.
BLOCK V: Special Areas in Marketing
Special areas in Marketing –Rural marketing-Societal Marketing –Relationship
Marketing –Direct Marketing - Green Marketing:- Evolution, Concept and Strategies-
green product- Enviropreneur Marketing .
References:
1. Adrian Palmer, (2013), Introduction to Marketing, Theory and Practice, 3 rd
Edition, Oxford India
2. Arunkumarand N. Meenakshi (2012) Marketing Management, latest Edition,
Vikas, New Delhi
3. Govindarajan.M, (2012),Marketing Management, concept, cases, challenges
and trends, 2ndedition PHI, India
4. Karunakaran.K. (2012) Marketing Management (Text and Cases), 2/e,
Himalaya PublishingHouse ,New Delhi
5. Philip Kotler, Gray Armstrong, Prafulla. Y. Agnihotri, and Ehsan UL Haque,
(2012), principles ofmarketing, south Asian perspective, 13/Edition, Pearson
Education, India
6. RajanSaxena, (2013), Marketing Management, 4/edition, TMH, India
7. RajendraP.Maheswari, (2013), Marketing Management (Text & Cases) an
Indian Perspective,Latest Edition, IBH, India
8. RamaswamyNamakumari,(2013), “Marketing Management”, 5th Edition TMH,
India
 9. Sherlekar S.A., and R.Krishnamoorthy, (2012), Marketing Management
concept and cases, LatestEdition, HPH, India
10. Srinivasan.R, (2014), case studies in Marketing the Indian context, 6th edition
PHI, India
Web Resources:
1. Https://www.managementstudyguide.com/market-segmentation.htm
2. https://www.geektonight.com/marketing-environment/
3. https://mailchimp.com/en-gb/marketing-glossary/marketing-mix-7ps/
4. https://www.projectmanager.com/blog/what-is-marketing-management
5. https://study.com/academy/lesson/physical-distribution-in-marketing-
definition-functions-importance.html
Course Outcome:
CLO 1. Formulate an organisation's marketing strategies and assess its
strategic,operational and tactical marketing decisions.
CLO 2. Relate marketing mix as a framework for marketing decision-making. Also
use application skills to design, build and evaluate quality market research.
CLO 3. Summarize product development and be able to compose a conceptual
framework for building and managing strong brands. For-by able to point out
ideal pricing strategies.
CLO 4. Critically evaluate decision-making process in distribution and channel
management.
CLO 5. Examine areas such as green marketing, rural and societal marketing, its
need and dynamic nature.
************
Course Title : Financial Management
Course Code : MSPS 22
Course Credit :4
Course Objective:
CO 1. Demonstrate the importance of the finance function and differentiate profit
and wealth maximisation. State the overview and changing scenario of
Indian financial system
CO 2. Identify the various sources of long term and short-term finance and
international finance
CO 3. Discuss capital budgeting and time value of money; apply discounted and
non-discounted techniques to appraise the project. Examine significance
and methods to compute cost of capital.
CO 4. Outline the concept, its determinants and theories of capital structure.
Explain dividend policies and apply appropriate theory to dividend
CO 5. Explain working capital management, its types for formulating policies and
the factors affecting. Illustrate the management of cash by using Miller and
Orr model.
Course Syllabus:
BLOCK I: Financial Management
Finance functions – Its Nature and Scope- objectives; -Profit vs. Wealth
maximization-Role of financial manager in decision making - Significance of financial
management – Changing scenario of financial management in India- Overview of
Indian financial system.
BLOCK II: Sources of Finance
Sources of long term finance-Equity Shares, Preference shares, Debentures,
borrowing from lending institutions: short term finance: money market, Gilt edged
securities- International sources -GDR(Global Depository Receipts) and ADR
(American Depository Receipts)
BLOCK III: Capital Budgeting & Cost of Capital
Capital budgeting- Concept- objectives Significance - Methods/ techniques: PB,
ARR, NPV and IRR- risk analysis in capital budgeting - CAPM methods- Capital
rationing. Cost of capital - Concept- objectives, Significance-computation of cast of
capital- Cost of debt, Equity, Preference share Capital, Retained earnings, Weighted
average cost of Capital(WACC) .(Simple Problems).
BLOCK IV: Capital Structure & Dividend Policies
Capital Structure- Determinants-Optimal Capital Structure- Capital Structure
theories- Net income approach- Net operating income approach - MM approach –
Dividend policies: -- Types – Dividend theories - Valuation under Gordon and
Walther Theory - Dividend irrelevance - MM theory - Factors affecting dividend
decisions.(simple problems)
BLOCK V: Working Capital Management
Working Capital Management-Definition -Types-Working Capital for Policies -
Factors affecting working Capital requirements - Management of cash – optimum
level of cash - stochastic models, Miller and Orr model- Management of receivables -
Print policies, Period, Terms - Collection Policies-Inventory Management-Inventory
Level- Inventory Management Techniques.

References:
1. Brigham andEhrhardt, (2015), Financial Management Text and cases, latest
Edition, Cengage Learning, India
2. Chandra &Iyer, (2012), Financial Management, latest Edition, IBH, India
3. James C Van Horne, and Sanjay Dhamija,(2012), “Financial Management
and Policy” latest Edition, Pearson Education, India
4. Khan. M.Y., and P K Jain (2012), “Financial Management-Text and
Problems”, 6th Edition, TMH, India
5. Pandey IM, (2014),Financial Management, 10th Edition, Vikas, India
6. Prasanna Chandra, (2012), Financial Management Theory and Practice, 8th
Edition. TMH , India
7. Preeti Singh, (2015), Financial Management, Latest Edition, Ane books Pvt.
Ltd., Chennai.
8. Rajiv Srivastava, and Anil Mishra , (2012), Financial Management, latest
Edition, Oxford University Press, New Delhi
9. ShashiK.Gupta, and R.K.Sharma,(2012), Financial Management,Kalyani
Publishers, Chennai
10. Tulsian P.C., and C.A. Bharat Tulsian, (2019), Financial
Management,S.Chand Publications, New Delhi.
Web Resources
1. https://www.wallstreetmojo.com/wealth-maximization-vs-profit-maximization/
2. https://commerceatease.com/international-financing/
3. https://emeritus.org/in/learn/what-is-financial-management/
4. https://nptel.ac.in/courses/110107144
5. https://commerceatease.com/international-financing/
6. https://onlinecourses.nptel.ac.in/noc22_mg66/preview
7. https://tallysolutions.com/accounting/cost-of-capital/
Course Outcome:
CLO 1. Comprehend importance of financial management and the contrast between
profit and wealth maximisation. Recognize the significance of financial
system in India and relate it with changing scenario.
CLO 2. Examine the various sources of finance, international finance and their pros
& cons.
CLO 3. Recognize the concept of capital budgeting and recommend whether and
why an investment should be accepted or rejected. Apply appropriate
methods to compute cost of capital.
CLO 4. Summarise concept and theories of capital structure. Analyse dividend
policies and theory to evaluate dividend.
CLO 5. Review the working capital management, the measures of managing cash
and receivables by using Miller and Orr model.

************
Course Title : Human Resource Management
Course Code : MSPS 23
Course Credit :4
Course Objective:
CO1. Develop strong association with the concepts and Practices of human
resources management that aids to achieve organisational objectives.
CO2. Create a conceptual understanding of planning, deployment and maintaining
of human capital.
CO3. Recognize the importance of Training-need analysis and designing training
programs keeping in view of current and future requirements.
CO4. Identify the crucial issues in compensation management and study various
salary structures. List out various employee retention techniques.
CO5. Discuss quality of work life, work life balance and theories underlying
employee relations.

Course Syllabus:
BLOCK 1 INTRODUCTION TO HRM
Human Resource Management: Meaning, Nature, Objectives, Scope and Functions,
Difference between Personnel Management & Human Resource Management-
Policy and Procedures of the HRM - Department Structure and Functions –
Managerial and Operating Functions – HRM as a Profession –Environmental
Influence of HRM.Qualification of HR Manager, Line & Staff Roles and
Responsibilities of HR Manager/Departments, HR as a factor of Competitive
Advantage- e – HRM-GHRM-SHRM
BLOCK 2 HRP AND EMPLOYEE HIRING
Human Resource Planning: Manpower Planning – Strategy consideration of
Planning –Job Analysis – Job Specification – Job Description – Approaches to Job
Design – Job Simplifications – Job Enlargement – Job Rotation – Job Enrichment –
Absenteeism and Labour Turnover.
Recruitment & Selection: Recruitment Policy - Problems - Source of Recruitment –
Recruitment Practices in India – Selection – Placement and Induction –Promotions
and Transfers – Demotions and Separations.
BLOCK 3 TRAINING AND DEVELOPMENT
Training & Development: Training – Need and Importance – Steps in Training
Programme – Evaluation of Training Programmes – Concept of Management
Development Programme – Techniques of Training and Development – Group
Discussion- Conferences and Seminar – Case Studies – Role Playing – Business
Games – Sensitivity Training – Stages of Career Development-,Competency
Mapping, Talent Management.
BLOCK 4 PERFORMANCE MANAGEMENT
Performance Appraisal – Meaning - Need and Importance – Objectives – Methods
and Modern Techniques of Performance Appraisal – Requisite of Good Appraisal
Plan – Problems in Performance Appraisal-Wage & Salary Administration:
Compensation Plan – Job Evaluation – Individual – Group – Incentives – Bonus –
Fringe Benefits- ESOP (Employee Stock Ownership Plan)
BLOCK 5 EMPLOYEE RELATIONS
Quality of working life – Issues in Quality of Working life – Obstacles in QWL –
Quality Circles – Management By Objectives –Grievance Handling and Conflict
resolution - Participation in Management - Employee Collective Bargaining – Labour
Welfare- Case Studies
References:
1. Anjali Ghanekar, (2010), Essentials of Human Resource Management, latest
Edition, Everest Publishing House, New Delhi
2. Aswathappa,K (2013) Human Resource Management, Text and Cases,
McGraw Hill Education; Seventh edition, India.
3. Indranil Mutsuddi, (2011), Essentials of Human Resource Management, latest
Edition, Newage Publishing House, New Delhi.
4. Kahok, M.A. (2012),Illustrated Case Studies in Indian Management, latest
Edition, Everest Publishing House, New Delhi.
5. Mamoria, C.B. & V.S.P.Rao, (2012),Personnel Management, latest Edition,
HPH, India
6. Nick Wilton, (2012), An Introduction to Human Resource Management, latest
Edition, Sage India,
7. Rao, V S P (2014), Human resource Management Text and Cases, latest
Edition, Excel Books, India
 8. Robert L Mathis, John H Jackson, Manas Ranjan Tripathy (2012),Human
Resource Management- A South Asian Perspective , latest Edition, Cengage
Learning, India
9. Seema Sanghi, (2012) Human Resource Management , latest Edition,
Macmillan, Chennai
10. Shyamkant Gokhale (2012), Personnel Management, latest Edition, Everest
Publishing House, New Delhi.
Web Resources:
1. https://borgenproject.org/topic-1-introduction-to-human-resources-management/
2. https://archive.nptel.ac.in/courses/122/105/122105020/
3. https://www.hrhelpboard.com/training-development/training-methods.htm
4. https://www.managementstudyguide.com/performance-appraisal-tools.htm
5. https://www.whatishumanresource.com/quality-circles

Course Outcome:
CLO 1. Summarize the strategies, policies and systems for managing people
professionally in the context of rapidly evolving aspirations of individuals and
changing business scenarios.
CLO 2. Recommend how the tasks of human resources planning, job analysis,
recruitment and selection can be executed. Also apply the same in
organisational context.
CLO 3. Appraise various training methods and design a training program.
CLO 4. Evaluate the components of a compensation package, how to structure
them, and develop a company's compensation policy.
CLO 5. Apply different labour laws for harmonious employee-management relations.
************
Course Title : Applied Operation Research
Course Code : MSPS 24
Course Credit :6
Course Objective :
CO1. Apply OR techniques in management and linear programming in the graphical
solution.
CO2. Illustrate transportation model in different cases to check initial basic feasible
solutions. Use appropriate techniques to analyse the optimal solution of the
model.
CO3. Analyse Queuing theory and its elements. State the applications of the single
and multi-channel server system.
CO4. Illustrate network analysis and critical path. Explain the review technique for
project scheduling.
CO5. Discuss strategies of game theory and techniques to develop mixed strategies
with and without saddle point.
Course Syllabus:
BLOCK I: Operation Research
Introduction to Application of OR techniques in functional areas of management -
Linear programming –Formulation, Graphical solution – Simplex method –– concept
of duality –Special cases in linear programming.
BLOCK II: Transportation Model
Transportation model – Balanced and Unbalanced cases -initial basic feasible
solution using North West corner rule method, least cost and Vogel’s Approximation
method – Check for Optimum solution – MODI/Stepping Stone method - Simple
problems –– Assignment problem – Hungarian model -Travelling sales man problem.
BLOCK III: Queuing Theory
Queuing theory – Elements of Queuing system – Characteristics of Queuing System
– Single and multi channel server system – Single channel multi server system –
Applications
BLOCK IV: Network Analysis
Network Analysis – Rules for constructing a network – Different time calculations –
Resource levelling – Resource smoothing – Critical Path Method (CPM) and Project
Evaluation and Review Technique PERT for project scheduling.
BLOCK V: Game Theory
Game theory and strategies – Mixed Strategies games without Saddle point -
Algebraic method – Arithmetic method – Graphical and L.P.P. Method –
Applications of Game theory -Simulation – Monte Carlo Simulation – Applications.
References:
1. Billy E. Gilett, (2010), Introduction to operations Research, latest Edition,
TATA Mcgraw hill, India.
2. Fredrick S. Hiller and Gerald J. Lie Berman, (2009),Operations Research
concepts and cases, latest Edition, TATA Mc-Graw Hill company, India
3. Kalavathy, S. (2010),Operation Research with C programs, latest Edition,
Vikas publishing, India
4. Kapoor, V.K.,, (2011), Operations Research, latest Edition, Sultan Chand &
Sons, New Delhi
5. Panneerselvam.R. (2011), Operations Research, latest Edition, PHI learning,
India
6. Panneerselvam, (2004)Operations Research, latest Edition, Prentice Hall of
India, New Delhi
7. Rathindra P. Sen, (2010),Operation Research, latest Edition, PHI learning
India.
8. Srinivasan, G.(2010), Operations Research principles and Applications, latest
Edition, PHI learning, India
9. Taha, (2010), Operations Research – An Introduction, Pearson; 9 edition,
New Delhi
10. Wayne.L. Winston, (2008), Operation Research , India fourth edition
Cengage learning, USA
Web Resources:
1. https://nptel.ac.in/courses/110106062
2. https://notendur.hi.is/kth93/3.20.pdf
3. https://www.mathcity.org/msc/notes/operation_research
4. https://www.slideshare.net/msn007/transportation-model-51910883
 5. https://www.stechies.com/difference-between-pert-cpm/
6. https://www.britannica.com/science/game-theory/Two-person-constant-sum-games
Course Outcome:
CLO 1. Comprehend operational research models. Review linear programming with
special cases.
CLO 2. Apply appropriate methods to compute optimum solution in transportation
problem.
CLO 3. Analyse the queuing theory and application of server system.
CLO 4. Construct critical path by using network analysis. Identify the review
techniques for Project evaluation.
CLO 5. Summarise the strategies of game theory and the techniques for
constructing mixed strategies without saddle point.
************
Course Title :Research Methods in Business
Course Code : MSPS 25
Course Credit :6
Course Objective:
CO1. Elaborate process, problems of research and also significance of research in
social sciences.
CO2. Discuss methods of sampling design and techniques used for constructing
scale.
CO3. List out the methods of data collection; differentiate between primary and
secondary data and state advantages and limitations of schedule and
questionnaire.
CO4. Illustrate parametric and non-parametric methods for testing the significance.
CO5. Examine the procedure, significance of report writing and also ethical issues
in research.
Course Syllabus:
BLOCK I: Research
Research: Meaning – Scope and Significance – Types of Research – Research
Process -Problems in Research – Significance of Research in Social Sciences –
Identification –Selection and formulation of problem – Review of Literature -
Research Hypothesis –Meaning – Sources – Types – Formulation of Research
Design – Features of Good Design – Factors affecting Research Design –
Evaluation of Research Design.
BLOCK II: Sampling Design & Techniques
Sampling Design: Senses Method and Sampling Method – Principles of Sampling –
Methods of Sampling –Probability and Non-Probability Sampling Methods –
Selection of a sample – Size – Criteria of Good Sample Design.
Scaling Techniques: Meaning Types of Scale - Scale Construction Techniques.
BLOCK III: Data Collection
Data Collection: Types of Data – Sources of Data – Primary Data and Secondary
Data -Data Collection Methods – Observation – Survey – Questionnaire – Interview
Schedule - Effective in Interview Techniques and Limitations of Interview –
Constructing Questionnaire – Format of Good Questionnaire – Advantages and
Limitations of Schedules and Questionnaire – Pilot Study. Analysis and Processing
of Data: Meaning – Editing – Coding– Diagrams – Data Analysis – Transcription –
Tabulation – Construction of Tables – Components of Tables – Principle of Table
Construction – Types of Tables.
BLOCK IV: Parametric & Non - Parametric Tests
Tests of Significance – Assumption about parametric and non-parametric tests –
Parametric Tests –Chi Square, T-Test, F-Test and Z Test. Non-Parametric Tests
UTests– Kruskal Wallis – Introduction to ANOVA – One Way –Two Way –
Multivariate Analysis –Correlation and Regression only - Role of Software
packages– Uses of Software in Data Preparation and Analysis.
BLOCK V: Report Writing & Ethical Issues in Research
Report Writing: Significance-Tests in Report Writing –Layout of report – Types of
Reports – Oral Presentation –Mechanics of writing Research Report –Norms for
using tables – Charts and Diagrams – Appendix – Index and Bibliography – Ethical
issues in Research - Ethical issues in Research- Concept of Ethics – Stakeholders in
Research – Ethical Issues to Concerning Research Participants - Ethical Issues to
consider Relating to the Researcher - Ethical Issues to consider Relating to the
Sponsoring Organization.
References:
1. Arora, P.N. & S. Arora, (2007) ,Statistics for Management, latest Edition, S.
Chand & Company Ltd., New Delhi.
2. Dwiedi, R., (2011), Research Methods in Behaviour Science, latest Edition,
Macmillan India Ltd., New Delhi.
3. Kothari, C.R., (2019), Research Methodology, Fourth Edition, New Age
International (P) Ltd, New Delhi.
4. Krisnasamy, O.R. and M. Ranganathan, (2010), Methodology of Research in
Social Science, latest Edition, Himalaya Publishing House, Mumbai.
5. Panneerselvam, R., (2010), Research Methodology, latest Editon, Prentice
Hall of India, New Delhi,
6. Vohra, N.D., (2017) Business Statistics, latest Editon, McGraw Hill, New
Delhi,
7. Gupta S L (2017), Business Research Methods, latest Edition, McGraw Hill,
India
8. Ranjit Kumar (2014), Research Methodology, latest Edition, Sage, India
 9. Mukul Gupta &Deepa Gupta (2013), Research Methodology, latest Edition,
PHI, India.
10. Wayne l Winston,(2013), Excel Data Analysis and Business Modeling, latest
Edition, PHI, India.
Web Resources:
1. https://nptel.ac.in/courses/121106007
2. https://open.umn.edu/opentextbooks/textbooks/75
3. https://www.scribbr.com/methodology/sampling-methods/
4. https://www.questionpro.com/blog/business-research/amp/
5. https://www.google.com/amp/s/www.geeksforgeeks.org/difference-between-
parametric-and-non-parametric-methods/amp/
6. https://www.skillsyouneed.com/learn/research-ethics.html
Course Outcome:
CLO 1. Comprehend the research methods and provide with the knowledge and
skill to undertake research.
CLO 2. Analyse methods of sampling and the procedure to construct a scale.
CLO 3. Apply appropriate techniques to collect data and suitability of such tool for
presenting data.
CLO 4. Interpret the statistical data by applying parametric and non-parametric
techniques.
CLO 5. State the significance of report writing and ethical issues in research.
************
 MBA General - II Year Syllabus
Semester - III
Course Title : Operations Management
Course Code : MSPS 31
Course Credit :6
Course Objective:
CO 1. Describe the evolution of operations management and its strategic
importance.
CO 2. Develop association with the production Planning and Controlling
procedure of a typical manufacturing organisation.
CO 3. Explain the impact of inventory control models on inventory management
decisions.
CO 4. Compile various quality management frameworks and distinguish the
differences between them.
CO 5. Describe the need for, role of ergonomics and application of its principles to
design industrial workplaces.
Course Syllabus:
BLOCK I: Introduction
Operations management – Meaning, Importance, Objectives and Evolution – Long
term and Short term issues- a Systems View of Operation Management – Functions
of Operations Management – Types of production Systems
BLOCK II: Layout & Production Planning
Facility or Layout Planning and Analysis: Introduction- Objectives of Layout-
Classification of Facilities- Basis for Types of Layouts- Why Layout decisions are
important- Nature of layout problems- Redesigning of a layout- Manufacturing facility
layouts- Types of Layouts- Layout Planning- Evaluating Plant Layouts- Assembly
Line Balancing.
Production Planning Controls – Aggregate planning – Master Production Schedule –
Materials Requirements Planning – Bill of Materials – MRP II – Capacity
Requirements Planning
BLOCK III: Inventory Control
Inventory Control – Functions & Types of Inventory – Safety Stock – Service Level –
Inventory control system – Economic Order Quantity Models – Batch Production,
Quantity Discounts – Just In Time – Bottlenecks in Implementing Just In Time in
Indian Industries.
BLOCK IV: Quality Control Measures
Inspection in Quality control – Purpose – Control charts for measuring variables –
Control chart for measuring attributes – Acceptance sampling, Acceptance Quality
Limit LTPD – Quality Circle – Total Quality Management – Six sigma concept – ISO
9000 concepts – ISO 14000 concepts.
BLOCK V: Ergonomics
Ergonomics – Meaning – Importance – Work study – Time study – Motion study –
Standard time – Time study analysis – Job designs

References:
1. Adam, EE & Ebert, R., (1995), Production and Operations Management, PHI
Learning, 6th ed., New Delhi.
2. Ashwathappa.K, SreedharBhat, (2015), Production and Operations
Management, latest Edition, HPH, India
3. Chary, S.N., (2010)Production and Operations Management, latest Edition,Tata
McGraw Hill, New Delhi
4. Chase, Aquilano, Jacobs Production and Operations Management, Tata
McGraw Hill, India
5. Dutta, A.K., (2000), Integrated Materials Management, latest Edition, PHI
Learning, India
6. Everest E Adam, Ebert, (2010) – Production and Operations Management ,
Latest Edition, PHI – publication, India
7. GopalakrishnanSundaresan, (2004), Materials Management, latest Edition, PHI
Learning, New Delhi.
8. Joseph G Monks, (2011), Operations Management (Theory and Problems ),
latest Edition, –McGraw Hill Intl, India
9. PaneerSelvam, R., (2007), Production and Operations Management, latest
Edition, PHI Learning, India.
10. Richard B. Chase, Ravi Shankar, (2018), Operations and Supply Management
15th Edition, TMH, India.
Web Resources:
1. https://www.investopedia.com/terms/o/operations-management.asp
2. https://www.managementstudyguide.com/production-planning-and-control.htm
3. https://nptel.ac.in/courses/110105123
4. https://www.netsuite.com/portal/resource/articles/inventory-management/what-are-
inventory-management-controls.shtml
5. https://www.google.com/amp/s/www.geeksforgeeks.org/difference-between-time-study-
and-motion-study/amp/
Course Outcome:
CLO 1. Evaluate the input–process–output framework, the extensions of it, and
apply them to a wide range of operations. Identify the operational issues in
the value addition processes of a firm.
CLO 2. Apply analytical skills and problem-solving tools to resolve the operational
issues with context to production planning and control.
CLO 3. Comprehend the dynamics of inventory management concepts and able to
locate the suitable inventory control practice that fits the business.
CLO 4. Assess to handle various quality control tools and list out the bottlenecks of
JIT.
CLO 5. Analyse and synthesize the fundamentals of ergonomics.

************
Course Title : Entrepreneurship Development
Course Code : MSPS 32
Course Credit :4
Course Objective:
CO 1. Create wisdom in the field of entrepreneurship, and classify the types of
entrepreneur.
CO 2. Point out the vital entrepreneurial skills and competencies to run a business
profitably.
CO 3. Paraphrase the factors affecting entrepreneurial mobility and issues of
entrepreneurship failure.
CO 4. Discover various public/private agencies involving in entrepreneurship
development.
CO 5. Illustrate the process of entrepreneurial project development, thereby
gaining insight on concepts such as idea generation, feasibility study and
elements of business plan.
Course Syllabus:
BLOCK I: Overview Entrepreneurship
Entrepreneur: Evolution, Meaning and Importance - Factors influencing
Entrepreneurship: Psychological, Social, Economic, And Environmental Factors -
Differences between Entrepreneur and Intrapreneur - Characteristics of an
entrepreneur- Types of Entrepreneur: Based on Type of Business, Based on use of
Technology, Based on Motivation, Based on Growth, Based on Stages- New
Generation of Entrepreneur.
BLOCK II: Entrepreneurial Competency
Entrepreneurial Competency- Meaning and Importance- Developing Entrepreneurial
Competencies- Entrepreneurial Motivation -Entrepreneurial Values, Ethics and
Attitudes- Risk Taking Behaviour- creativity and entrepreneurship, steps in creativity-
Entrepreneur skills: Decision Making and Problem solving.
BLOCK III: Entrepreneurial Mobility
Entrepreneurial Mobility - Factors Affecting Entrepreneurial Mobility -Types of
Entrepreneurial Mobility-Barriers to Entrepreneurship - Concepts and Issues of
Entrepreneurship Failure
BLOCK IV: Entrepreneurship Development Institutions
Entrepreneurship Development Support- Agencies for Policy Formulation and
Implementation: SISI, EDII, NIESBD, National Institute of Small Industry Extension
and Training- Support of other financial institutions: SFC, SIDCO, TIIC, Women
Development Corporations and TAHDCO – DRDA- Marketing support: Export
houses- Export oriented zone – Trade houses - E-Commerce.
BLOCK V: Project Development
Idea generation -Feasibility Study- Elements of Business Plan- Preparing an
elementary Business Plan-Project preparation: Project Identification- Project
Formulation - Project Design- Network analysis- Project Evaluation- Start-Up Policy
Framework and Incentives.
References:
1. Khanka.S.S, (2014), Entrepreneurial Development, 5 th Edition, S.Chand
Publication, New Delhi.
2. NuzhathKhatoon, (2016), Entrepreneurial Development, 1 st Edition, Himalaya
Publishing House, New Delhi.
3. Murthy C.S.V. (2011),E-Commerce: Concepts, Models, Strategies, Himalaya
Publishing House, New Delhi.
4. Steven Rogers, (2014), Entrepreneurial Finance, 3 rd edition, McGraw Hill
Education, New Delhi.
5. Dr.P.T. Vijayashree&M.Alagammal, (2016), Entrepreneurial Development &
Small Business Management, Margham Publication, Chennai.
6. Prasanna Chandra, (1987), Project Preparation, Appraisal and
Implementations, Tata McGraw Hill publication, New Delhi.
Web Resources:
1. https://www.toppr.com/guides/business-studies/entrepreneurship-
development/process-of-entrepreneurship-development/
2. https://nptel.ac.in/courses/127105007
3. http://www.simplynotes.in/e-notes/mbabba/entrepreneurship-
development/entrepreneurial-competency/
4. https://www.pmi.org/learning/library/project-management-entrepreneur-3760

Course Outcome:
CLO 1. Critically analyse the business environment in order to identify business
opportunities. Also recall the difference between intrapreneur and
entrepreneur.
CLO 2. Demonstrate the ability to discern distinct entrepreneurial traits, ethics and
values.
CLO 3. Assess the success and failures of entrepreneurship.
CLO 4. Summarize and categories the roles of Central/state entrepreneurial
development and support institutions.
CLO 5. Apply skills to the systematic process of selection and screening business
ideas. Design strategies for successful implementation of ideas and write a
business plan.

************
Course Title : Legal Aspects of Business
Course Code : MSPS 33
Course Credit :4
Course Objective:
CO1. Discuss Indian contract Act, Concept of discharge and breach of contract.
Contrast indemnity and guarantee.
CO2. Elaborate sales of goods act 1930 and negotiable instruments. State law of
agency and the right and duties of parties.
CO3. Construct an overview of companies act 2013, its procedure for
incorporation and winding up.
CO4. List out various Act under industrial law.
CO5. Describe Consumer protection act 1986 and intellectual property rights.

Course Syllabus:
BLOCK I: Indian Contract Act
Indian Contract Act 1872: Contract – Meaning – Essential elements of valid contract
– Nature of contract – Performance of contract-Essential elements of a valid contract
– Discharge of contract – Breach of Contract and the remedies - Quasi contracts.
Indemnity and guarantee – Bailment and Pledge.
BLOCK II: Sales of Goods Act & Law of Agency
Sale of Goods Act, 1930- Sale and Agreement to sell. Condition and Warrantee,
Transfer of Ownership – Performance of Contract of Sale – Remedies for Breach of
Contract – Sale by Auction. Negotiable Instruments Act 1881: Kinds of Negotiable
Instruments – Parties’ to Negotiable Instrument – Negotiation, Presentment for
Payment – Dishonour, discharge of Negotiable Instrument.
Law of Agency: Definition, Kinds of Agents – Agents’ Authority – Rights of Agents,
Rights and Duties of Principal, Liabilities of Principal – Termination of Agent.
BLOCK III: The Companies Act
The Companies Act, (Amended) 2013 - Company definition, meaning, features and
types of Companies- Incorporation of a Company - Memorandum of Association,
Articles of Association and Prospectus- Management and Meetings- Winding up of
companies
BLOCK IV: Industrial Law
Factories Act, Payment of Wages Act, Industrial Dispute Act, Payment of Bonus Act,
Maternity Benefit Act and EPF Act.
BLOCK V: Consumer Protection and IPR
Consumer Protection Act, 1986- Competition Act, 2000- Cybercrime and IT Act -
Intellectual Property RightsI (IPR) – Copy rights, Trade marks, Patent Act.
References:
1. Kapoor, N.D (2014). Business Law. New Delhi: Sultan Chand & Sons.
2. Saravanavel, S. Mohapatra, S.R. and Balakumar,S. (2018). Business and
Corporate Law, Mumbai: Himalaya Publishing House Pvt.Ltd
3. Garg K.C, V.K Sareen, Mahesh Sharma and Chawla R.C. Business
Regulatory Framework, New Delhi: Kalyani Publishers
4. Tulsian, P.C.(2017). Business Laws. New Delhi: Tata McGraw- Hill
Publishing Co. Ltd
5. Avtar Singh (2016) Company Law. Lucknow: Eastern Book Co.
6. Gulshan S.S. &Kapoor G.K.(2018) – Business Law Including Company Law –
New Age International (P) Ltd.
Web Resources:
1. https://nptel.ac.in/courses/129106006
2. https://www.google.com/amp/s/blog.ipleaders.in/types-of-agreements-under-indian-
contract-act-1872/%3famp=1
3. https://www.mondaq.com/india/employee-rights-labour-relations/631074/a-brief-
guide-to-labour-and-industrial-laws-of-india
Course Outcome:
CLO 1. Comprehend Indian contract act, the distinguishing feature of indemnity
and guarantee. Recognize the concept of bailment and pledge.
CLO 2. Examine sale of goods act out and negotiable instruments. Illustrate
the duties of agent and principal according to law of agency.
CLO 3. Summarise companies act 2013 and the procedure for incorporating
company as per act.
CLO 4. Infer the acts of industrial law.
CLO 5. Recognize consumer protection act 1986 and intellectual property rights.

************
Course Title : Strategic Management
Course Code : MSPS 34
Course Credit :4
Course Objective:
CO 1. Create wisdom in the field of entrepreneurship, and classify the types of
entrepreneurs.
CO 2. Point out the vital entrepreneurial skills and competencies to run a business
profitably.
CO 3. Paraphrase the factors affecting entrepreneurial mobility and issues of
entrepreneurship failure.
CO 4. Discover various public/private agencies involving in entrepreneurship
development.
CO 5. Illustrate the process of entrepreneurial project development, thereby gaining
insight on concepts such as idea generation, feasibility study and elements
of business plan.
Course Syllabus:
BLOCK I: Introduction to Strategic Management
Strategic Management: Meaning and definition- Strategic Planning and Strategic
Management – Strategic Management process – Mission – Vision and Objectives-
Approaches to Strategic Decision Making; Strategic Role of Board of Top
Management-Global Strategic Management; Strategic flexibility and learning
organization.
BLOCK II: Environment Analysis
Analysis of Environment and Resources - Environmental Analysis-Industry Analysis-
competitive Analysis –Internal Analysis - Constructing Scenarios-Techniques of
Environmental Scanning: ETOP, PEST and SWOT – scenario planning –Creating an
Industry Matrix.
BLOCK III: Strategy Formulation and Analysis
Strategy Formulation and Analysis: Strategy Formulation – Strategic factor analysis
Corporate level strategy – Global Strategy – Business strategy-TOWS matrix -
Strategic Analysis and choice.
BLOCK IV: Strategy Implementation
Strategy Implementation: Structural Implementation – Corporate Culture –Matching
Organisation Structure to Strategy –Mergers and Acquisition and Diversification –
Strategic Leadership.
BLOCK V:Strategy Evaluation and Control
Strategy Evaluation and Control: Overview – Strategic control process – Operational
control – Techniques – Dupont control model – Quantitative and qualitative tools –
Porters Approach for globalization – Emerging Strategic Management issues-
Strategic Information System.
References:
1. Charles W.L.Hill& Gareth R.Jones (2007), Strategic Management Theory, An
Integrated approach, Biztantra, Wiley India.
2. Hill, Charles W.L. and Gareth R. Jones, (2012), Strategic Management: An
Integrated Approach, 9th Edition, Cengage Learning, India.
3. Davidson, W.H., (2018),Global Strategic Management, 4th Edition, Macmillan
Publishers, India
4. Thompson, Arthur A. and A. J. Strickland (2003), Strategic Management,
McGraw Hill, New York.
5. Kazmi, A., (2014), Business Policy and Strategic Management, Third Edition
reprint, Tata McGraw Hill, New Delhi.
6. Subbarao, (2017), Business Policy and Strategic Management (Text and Cases),
Himalaya Publishing House. Reprint Edition.
7. Rao, V.S.P., &Harikumar, V., (2014), Strategic management, First Edition, Excel
Books, New Delhi.
8. Wheelen, T.L. & Hunger, J. D., (2012), Essentials o Strategic Management,
Fourth Edition, Prentice Hall India, New Delhi.
Web Resources:
1. https://nptel.ac.in/courses/110108047
2. https://pestleanalysis.com/what-is-environmental-analysis/
3. https://www.wallstreetmojo.com/strategic-management/
4. https://www.iedunote.com/organizational-environment-elements
5. https://onestrategy.org/strategy-evaluation-and-control/
Course Outcome:
CLO 1. Critically analyse the business environment in order to identify business
opportunities. Also recall the difference between intrapreneur and
entrepreneur.
CLO 2. Demonstrate the ability to discern distinct entrepreneurial traits, ethics and
values.
CLO 3. Assess the success and failures of entrepreneurship.
CLO 4. Summarize and categorise the roles of Central/state entrepreneurial
development and support institutions.
CLO 5. Apply skills to the systematic process of selection and screening business
ideas. Design strategies for successful implementation of ideas and write a
business plan.
************
Course Title : International Business Management
Course Code : MSPS 35
Course Credit :4
Course Objective
CO 1. Identify the influence of various environmental factors on international
business operations. Paraphrase the nature, scope, regulation and structure
of international business.
CO 2. Discuss the role and impacts of various trade theories and trade
agreements.
CO 3. Recognize policy for foreign collaborations and joint ventures. Discuss the
advantages and types of collaborations/joint ventures.
CO 4. Develop association with emerging global trends in business environment
and role of WTO
CO 5. List out the types of conflicts in international business and national
differences in ethics.
Course Syllabus:
BLOCK I: International Business
International Business: Definition, Importance, Nature and Scope -Concept of
international business – Classification of international business – Factors influencing
international business – Economic, Political, Cultural and policy environment –
Regulation of international business- Liberalization of Global business environment.
BLOCK II: Trade Theory & Trade Agreement
International Trade Theory Overview – Mercantilism - Absolute advantage –
Comparative Advantage- Heckscher- ohlin theory-the new trade theory – National
competitive advantage – Porters Diamond – WTO and role in world trade- Structure
of various regional economic agreements such as ASEAN, SAARC / SAPTA,
NAFTA, EC - their procedure and impact on the trading activities of the member
states.
BLOCK III: Foreign Collaborations and Joint Ventures
Foreign Collaborations and Joint Ventures: Industrial policy and foreign direct
investment in the World Economy – Horizontal and Vertical Foreign Direct
Investment and its advantages - Kinds of collaboration and joint ventures –
Negotiating foreign collaboration / joint venture – Drafting of agreement – Restrictive
clauses in the foreign collaboration / joint venture – UN Code of conduct of transfer
of technology –Indian joint ventures abroad.
BLOCK IV: World Trade & Foreign Exchange
World Trade in Goods and services – Major trends and developments – World
Trade and Protectionism – Tariff and Non-Tariff barriers – Movements in Foreign
Exchange and Interest rates and their impact on Trade and Investment flow –
Functions of Foreign Exchange Market.
BLOCK V: Conflict, Negotiation & Ethics in International Business
Conflict in international business- Sources and types of conflict – Conflict resolutions
– Negotiation – Drafting of arbitration agreements – Procedure for international
commercial arbitration- International Business and Ethics, National Differences in
Ethics, Ethical issues in international business – Ethical decision making.

References:
1. John D. Daniels and Lee H. Radebaugh (2010), International Business,
Pearson Education Asia, New Delhi.
2. Aravind V. Phatak, Rabi S. Bhagat and Roger J. Kashlak (2008), International
Management, 13th edition, Tata McGraw Hill, India.
3. Crane, A. and Matten, D.,(2007). Business Ethics. 2nd edition, Oxford
University Press, India.
4. OdedShenkar and YaongLuo, (2007), International Business, 2nd edition,
John Wiley Inc, Noida.
5. Devendra Thakur, (2009), Globalisation and International Business ,Balaji
World of Books, New Delhi.
6. Francis Cherunilam,(2011), International Business, 5th Edition, PHI Learning,
New Delhi.
7. K Aswathappa,(2017), International Business,6th Edition, Tata McGraw Hill
Education private limited, 7th west Patel Nagar, New Delhi.
8. BimalJaiswal,(2017), International Business, 2nd revised Edition, Himalaya
Publication, New Delhi.

Web Resources:
1. https://www.geektonight.com/international-business-management-pdf/
2. https://theintactone.com/2019/09/29/kmb302-international-business-management/
 3. https://www.investopedia.com/insights/what-is-international-trade/
4. https://www.investopedia.com/terms/f/foreign-exchange.asp
5. https://www.liveabout.com/what-is-international-arbitration-4160392
6. https://www.youtube.com/watch?v=7b-P_MNWavY
Course Outcome:
CLO 1. Summarize the most widely used international business terms and concepts.
CLO 2. Apply skills to evaluate the business environment in terms of economic,
social and legal aspects.
CLO 3. Analyse the principle of international business and strategies adopted by
firms to expand globally.
CLO 4. Assess and Integrate trade theories in international business concepts with
the functioning of global trade.
CLO 5. Demonstrate the ability to manage international conflicts and make ethical
decisions.

************
 Semester - IV
MBA General - Electives
Finance
Course Title : Investment Analysis &Portfolio Management
Course Code : MSPSE 41
Course Credit :6
Course Objective :
CO 1. Define investing and list out alternatives of investment. Illustrate the
measurement and the relationship between risk and return.
CO 2. Explain Indian stock market, and the regulations of SEBI towards capital
market.
CO 3. Interpret economic and industry analysis and construct industry life cycle.
Analyse the company value by applying Graham and Dodds investor ratios.
CO 4. Differentiate fundamental and technical analysis and list out tools for
technical analysis.
CO 5. Discuss capital market theory, evaluation and revision of portfolio.
Course Syllabus:
BLOCK I: Investment
Investment – Concept - objectives - factors affecting - investment alternatives –bank
deposits -LIC schemes - government securities- mutual fund schemes-post office
schemes-provident fund-company deposits-real estate-Gold and Silver.
Risk and Return: Concepts of risk and return, measurement of risk in terms of
standard deviation and variance, the relationship between risk and return and
protection against risk.
BLOCK II: Indian Stock Market
Indian Stock Market – Primary and Secondary markets – origins, growth, role
membership, management and methods of trading system in secondary markets –
listing requirements and regulation in stock exchange – SEBI regulation towards
capital market –Depository Participants.
BLOCK III: Economic & Industry Analysis
Economic Analysis – Forecasting techniques. Industry Analysis: Industry
classification, Industry life cycle – Company Analysis. Measuring Earnings –
Forecasting Earnings – Applied Valuation Techniques – Graham and Dodds investor
ratios.
BLOCK IV: Fundamental Analysis
Fundamental Analysis Vs Technical Analysis- tools of technical analysis – Charting
methods – Market Indicators. Trend –Trend reversals – Patterns - Moving Average –
Exponential moving Average – Oscillators – Market Indicators – Efficient Market
theory.
BLOCK V: Capital Market Theory
Capital market theory – Efficient set with risk free lending and borrowing – CAPM –
APT – Evaluation of Portfolio performance – alternative measures and application of
evaluation techniques – Portfolio revision.
References:
1. Donald E Fischer, Ronald J Jordan, (2012), Security Analysis and Portfolio
Management, 6th Edition, Pearson, India.
2. Edwin J Elton, Martin J Gruber, Stephen J Brown, William N.Goef Z Mann,
(2013), Modern Portfolio Theory and Investment Analysis, Wiley, India.
3. Jones (2012) Investment Analysis and Management, 12th edition, Wiley, India.
4. Kevin, (2011), SAPM, PHI, New Delhi.
5. M. Ranganatham, R. Madhumathi, (2012), Security Analysis and Portfolio
Management, 2ndEdition , Pearson, India.
6. Prasanna Chandra, (2012), Investment analysis and Portfolio Management, 4 th
Edition, TMH, India.
7. PunithavathiPandian, (2012), Security Analysis and Portfolio Management,
VikasPublishing House Pvt Ltd, Chennai.
8. Reilly, Brown, (2012), Analysis of Investment and Management of Portfolios, 10 th
Edition, Cengage, India.
9. William. F.Sharpe, Gordon j Alexander & Jeffery V Bailey, (2012), Fundamentals
of Investments, Prentice Hall, India.
10. ZVI Bodie, AlexKane, Alan J Marcus, (2019), Investments, McGraw-Hill;
Eleventh edition, India.
Web Resources:
1. https://nptel.ac.in/courses/110107154
2. https://www.fortunebuilders.com/primary-vs-secondary-market/
 3. https://corporatefinanceinstitute.com/resources/knowledge/strategy/industry-life-
cycle/
4. https://www.investopedia.com/ask/answers/difference-between-fundamental-and-
technical-analysis/
5. https://www.economicsonline.co.uk/competitive_markets/arbitrage-price-theory-vs-
capital-asset-pricing.html/
Course Outcome:
CLO 1. Recognize the Concepts and Practical applications of investment Analysis.
Demonstrate relationship between risk and return.
CLO 2. Comprehend the scope of Indian stock market, and point out SEBI
regulations in capital market.
CLO 3. Examine economic analysis and Graham and Dodds investors ratios for
valuing the company.
CLO 4. Contrast fundamental and technical analysis and list out methods of
technical analysis.
CLO 5. Examine the capital market theory, construct CAPM and APM. State the
procedure for analysing the portfolio.

************
Course Title : Management of Financial Services
Course Code : MSPSE 42
Course Credit :4
Course Objective :
CO1. Discuss concept of financial services and merchant banking in India.
CO2. Explain Non-banking financial company and mutual funds services. Illustrate
the role of SEBI.
CO3. Differentiate leasing and hire purchase. State legal framework, taxation and
valuation of hire purchase finance.
CO4. Discuss factoring and forfeiting in India. and demonstrate the role of
insurance services.
CO5. State challenges of managing financial intermediaries and list out credit
rating agencies. Explain venture capital and its growth in India.

Course Syllabus:
BLOCK I: Financial Services
Financial Services: Concept and scope of financial services – functions concerning
public and private placement of capital issues – Merchant banking – functions –
modes of earning capitals from domestic and foreign markets – recent development
in capital markets – SEBI guidelines of merchant banking in India.
BLOCK II: Non-Banking Financial Company
NBFC: Scope and meaning – importance of NBFC’s in India and their growth. Mutual
fund services – concept, need and scope – types of schemes – SEBI guidelines for
mutual funds.
BLOCK III: Leasing & Hire Purchase
Leasing: Overview – Legal and tax aspects, Evaluation of leasing. Hire purchase:
Legal framework and taxation aspects – financial evaluation of Hire Purchase
Finance, consumer credit.
BLOCK IV: Other Financial Services
Other financial services: Factoring and forfeiting factoring in India – concepts and
forms of Bills discounting – Bills discounting Vs. Factoring – Housing finance –
Insurance services – venture capital financing.
BLOCK V: Management of Financial Intermediaries
Strategic Issues in the Management of Financial Intermediaries: Capital policy,
liquidity policy, credit and investment policy – Credit rating: features and advantages
– credit rating process - Credit Rating: Introduction – Rating Process – Credit Rating
Agencies – CRISIL, ICRA, CARE – Credit Rating Symbols -Venture capital: meaning
– origin and growth of venture capital – stages of venture capital financing – venture
capital industry in India.
References:
1. Avadhani, 2017, marketing of financial services, 3rd edition, Himalaya
Publications
2. Sinha&Sahoo, 2011, Services marketing, 1st edition, Himalaya Publishing
house
3. Gordon &Natarajan, 2013, Financial markets and services, 8th edition,
Himalaya publishing house
4. P. Pandian, 2010, Financial services and markets, Vikas Publishing House
Pvt.,Ltd.,
5. Gomez, 2013, Financial Marketing- Institutions and Financial Services, PHI
6. Khan. M.Y., P K Jain (2012), “Financial Management-Text and Problems”, 6th
Edition, TMH, India
Web Resources:
1. https://archive.nptel.ac.in/courses/110/105/110105121/
2. https://www.taxmann.com/post/blog/mutual-funds-an-introduction-structure-its-types-
role-in-capital-market-development/
3. https://efinancemanagement.com/sources-of-finance/difference-between-lease-
financing-vs-hire-purchase
4. https://www.smbcompass.com/factoring-vs-forfaiting/
5. https://www.5paisa.com/stock-market-guide/stock-share-market/credit-rating-
agencies
6. https://corporatefinanceinstitute.com/resources/knowledge/finance/financial-
intermediary-transactions/
Course Outcome :
CLO 1. Examine scope of financial services and the role of SEBI in merchant bank
of India.
CLO 2. Comprehend non-banking financial company and the services of mutual
funds.
CLO 3. Interpret the features that distinguish leasing and hire purchase and the
procedure for valuation of hire purchase finance.
CLO 4. Trace out factoring and forfeiting in India and contrast bill discounting and
factoring.
CLO 5. Analyse strategic issues in financial intermediaries and role of credit
agencies. Illustrate the growth of venture capital in India.

************
Course Title : Business Analysis & Valuation
Course Code : MSPSE 43
Course Credit :6
Course Objective :
CO1. Discuss business valuation, its approaches and principles for valuation.
CO2. Explain the methods to evaluate the business and overview of option pricing
valuations.
CO3. Describe the concept of business strategy, the theories of mergers and
acquisitions. List out the challenges for successful merger.
CO4. Explain standards for Accounting of Share Based Payments and procedure
for computing the fair value of instrument. List out international valuation
standards.
CO5. Illustrate valuation of business during distressed scale. Construct life cycle of
declining companies. Demonstrate Indian scenario of business valuation.

Course Syllabus:
BLOCK I: Business Valuation
Overview of Business Valuation: The nature and scope of Valuation -Need for
Valuation; Hindrances/ Bottlenecks in Valuation; Business Valuation Approaches;
Principles of Valuation (Cost, Price and Value).
BLOCK II: Methods of Business Valuation
Business Valuation Methods: Discounted Cash Flow Analysis (DCF); Comparable
transactions method; Comparable Market Multiples method; Market Valuation;
Economic Value Added Approach; Free Cash Flow to Equity; Dividend Discount
Model; Net Asset Valuation; Relative Valuation; Overview of Option Pricing
Valuations.
BLOCK III: Mergers & Acquisition
Business Strategy- Basic Concepts in Mergers and Acquisitions -Theories of
Mergers and Acquisitions -Valuation of Mergers and Acquisitions-The Merger
Process - Major Challenges to Success of Mergers - Restructuring and Financial
Engineering - Take-Over Defenses.
BLOCK IV: Accounting for Share Based Payments
Accounting for Share Based Payments: Applicability of Ind AS IND AS-102 - Share
Based Payment- Highlights of Ind AS 102- Contents of Ind AS 102 -- Important
Definitions - Objective, Scope- An Equity-Settled Share-Based Payment
Transactions - Transactions in Which Services are Received - Difficulties in
Evaluating the Fair Value of the Equity Instruments- International Valuation
Standards Overview: Introduction -Arrangements of IVS - Compliance with
Standards - Assets and Liabilities
BLOCK V:Valuations of Business During Distressed Sale
Valuations of Business During Distressed Sale: Introduction - Life Cycle of
Declining Companies - Features of Declining Companies -Valuation Issues of
Declining Companies - Valuation Uncertainty - Distressed Assets – The Indian
Scenario.

References :
1. McKinsey & Company, (2010), Valuation: Measuring and Managing the
Value, 15th Revised Edition, John Wiley & Sons, United States.
2. AswathDamodara, (2011), The Little Book of Valuation: How to Value a
Company, Pick a Stock and Profit, 1st Edition, John Wiley & Sons, United
States.
3. Registered Valuers: Study Material for Educational Course- Asset class:
Organisation A wholly Securities or Financial Assets. owned subsidiary of
ICSI and registered with IBBI)
4. David Parker, (2016) International Valuation Standards: A Guide to the
Valuation of Real Property Assets, 1st Edition, Wiley-Blackwell, United
States.
5. Kamal Garg : Valuation by Registered Valuers under Companies Act, 2013 &
Insolvency & Bankruptcy Code, 2016.
6. D.N.Banerjee, (2015) Principles and Practice of Valuation, 6th
Edition, Eastern Law House, Kolkata.
Web Resources:
1. https://www.tutorialsduniya.com/notes/business-analysis-and-valuation-notes/
2. https://www.investopedia.com/terms/b/business-valuation.asp
3. https://www.wallstreetmojo.com/ma-process/
4. https://www.mca.gov.in/Ministry/pdf/INDAS102.pdf
5. https://uhy-us.com/insights/2020/february/how-to-value-distressed-companies

Course Outcome:
CLO 1. Comprehend business valuation and its different approaches.
CLO 2. Compute business value by applying appropriate technique and also by
considering the option price method.
CLO 3. Analyse business strategy and the challenges for successful merger.
CLO 4. Interpret the accounting standards used for share-based payments and
procedure for international valuation.
CLO 5. Examine the valuation of business during distressed span of time and Indian
scenario of business valuation.

************
Course Title : International Financial Management
Course Code : MSPSE 44
Course Credit :4
Course Objective :
CO1. Develop an international financial strategy and institutional structure.
Evaluate information within the global financial environment of foreign
exchange to make informed decisions.
CO2. Analyse international project and the challenges in investing. Illustrate cross
border investment strategy and asset pricing model
CO3. Evaluate methods for international capital budgeting and investment. Explain
cost of capital and capital structure decisions
CO4. Explain different exposure of exchange rate changes and technique to
manage risk in foreign exchange
CO5. Discuss international financial marketing and sources of funds and interpret
the working capital for appraising the project.

Course Syllabus:
BLOCK I: Global Financing
Designing a Global Financing Strategy – institutional Structure – Euro Currency Loan
– International Equity Markets – International Financing Decision – Financing
Overseas Subsidiary – Borrowing International Equity Investment – Syndicated
Loans – Block Funds – Subsidized Financing.
BLOCK II: Investment Analysis
International Project Appraisal – Issues involved in Investment Analysis – Profit and
Rent Maximisation – Cross Border Investment Analysis – Discounted Cash Flows –
Capital Asset Pricing Model (CAPM) – International Asset Pricing Model (IAPM).
BLOCK III: International Capital Budgeting & Capital Structure
International Capital Budgeting – Methods – Present Value Analysis – Decision Tree
Analysis – Contingent Claim Analysis.
Cost of Capital and Capital Structure – Cost of Debt and equity Across Countries –
Weighted Average Cost of Capital and Assessment of Foreign Projects – Capital
Structure Decision across the countries.
BLOCK IV: Foreign Exchange Risk & Exposure Management
Foreign exchange risk and exposure management - measuring and managing
transaction and translation exposure - Measuring and managing economic exposure
- Management of interest rate exposure.
BLOCK V: International Financial Markets
International Financial Markets - International Financial Centres - sources of funds -
long term and short term sources including GDRs, ADRs, IDRs, Euro Bonds, Euro
Loans, Repose, NIFs, CPs - Development Banks- International working capital
management - International project appraisal.
References:
1. Alan C.Shapiro, (2008), Multinational Financial Management, John Wiley,
India.
2. Ephraim Clark, (2002), International Finance, 2nd Edition, Thomson.
3. Jeff Madura, (2012), International Corporate Management, Cengage, India.
4. MadhuVij, (2010), International Financial Management, Excel, India.
5. P.G.Apte, (2011), International Financial Management, TMH, India.
6. Reid. W.Click& Joshua D. Coval, (2002), The Theory and Practice of
International Financial Management, Prentice Hall, India.
7. S.EunChoel and Risnick Bruce, (2012), International Financial Management,
TMH, India.
8. Sharan.V, (2012), International Financial Management, 5Th Edition, PHI, New
Delhi.
Web Resources:
1. https://www.wallstreetmojo.com/international-finance/
2. https://www.investopedia.com/terms/i/international-capm.asp
3. https://nptel.ac.in/courses/110105156
4. https://corporatefinanceinstitute.com/resources/knowledge/finance/what-is-capm-
formula/
5. https://theintactone.com/2018/07/21/ifm-u3-topic-1-foreign-exchange-risk-exposure-
types-of-risk/amp/
Course Outcome:
CLO 1. Interpret the financial strategy of global business for making decisions and
stages of expansion overseas that multinational corporations utilize in order
to benefit from globalization.
CLO 2. Critically analyse international project and the issues in investment.
Demonstrate capital asset pricing model (CAPM) and international asset
pricing model (IAPM).
CLO 3. Review the technique of international capital budgeting, cost of capital by
evaluating the Projects and capital structure decisions.
CLO 4. Analyse the effect of interest rate in financial decision making and the
techniques to measure risk.
CLO 5. Comprehend international financial markets, centers and sources of fund.
Illustrate management of working capital.

************
 MBA General - Electives
Marketing
Course Title : Marketing Research & Consumer Behaviour
Course Code : MSPSE 51
Course Credit :6
Course Objective:
CO1. Identify the basic skills to conduct professional marketing research.
CO2. Develop cognisance of applications of business research tools in marketing
decision making.
CO3. Discuss and highlight the importance of understanding consumer behaviour
in marketing.
CO4. Discover the environmental and individual influences on consumers and their
buying behaviour.
CO5. Categories the activities of domestic and industrial buyers through the
stages of purchase decision process.

Course Syllabus:
BLOCK I: Marketing Research &It's Applications
Marketing Research and Scope of Marketing Research – Marketing Research –
Types, An aid to marketing decision making – The Marketing Research process -
Marketing Research Design –– Exploratory, Descriptive and Experimental.
Applications of Marketing Research – Product Research – Media and Advertising
Research – Sales and Forecasting Research
BLOCK II: Data Collection & Sampling techniques in Marketing
Primary and Secondary methods of data collection – Construction of Questionnaire –
Methods of Sampling techniques – Data Analysis and Research Report Writing.
Rural Marketing Research, Services Marketing Research, International Marketing
Research, Branding and Brand Equity Research
BLOCK III: Consumer Behaviour
Consumer Behaviour: Need to study Consumer Behaviour – Applications of
Consumer Behaviour principles to strategic marketing. Models of Consumer
Behaviour – Market segmentation and Consumer Behaviour. Factors influencing
consumer behaviour – social, economic, psychographic, group influences –
Influence of religion, culture and language & status. Motivation and Consumer
Behaviour.
BLOCK IV: Buying Behaviour
Buying behaviour: Consumer Personality, Perception, Learning, Attitude. New
product purchase, repeat purchase, consumer spatial behaviour – consumption
analysis – product usage rates – expenditure pattern – Howard-Seth Model of Buyer
behaviour – Organisational Behaviour of buyer.
BLOCK V: Consumer Decision Process
Consumer decision processes – Problem recognition – search and evaluation –
purchasing processes – post – purchase behaviour – Consumerism – Industrial and
Domestic consumer characteristics.
References:
1. Bennet and Kassarjian, (1993)Consumer Behaviour, Prentice Hall of India,
New Delhi
2. Berkman& Gilson, (1986),Consumer Behaviour: Concepts and Strategies,
Kent Publishing Company.
3. Donald R. Cooper & Schindler, (2006), Marketing Research Concept &
Cases, Tata McGraw- Hill Publishing Company Limited, new Delhi,
4. Efraim Turban, Jae Lce, David King, & I-I.Michael Chung, (2018) Electronic
Commcrce: Managerial Perspective, Pearson Education Inc.,.
5. Loudon and Della Bitta, (2007) Consumer Behaviour: Concepts and
Applications, Tata McGraw Hill. New Delhi.
6. Michael R. Solomon,(2011) Consumer Behaviour, PHI Learning Private
Limited, New Delhi,
7. Naresh K. Malhotra, (2018), Marketing Research: An Applied Orientation, 7th
Edition, Pearson Education, Asia.
8. Paul E. Green & Donald S. Tull,( 2009) Research For Marketing Decisions,
PHI Learning Private Limited, New Delhi,
9. RamanujMajumdar, (2011)Consumer Behaviour, Prentice Hall of India, New
Delhi,
10. S.C. Gupta, (2007), Marketing Research, Excel Books India.
Web Resources:
1. https://archive.nptel.ac.in/courses/110/107/110107080/
2. https://www.tutor2u.net/business/reference/marketing-research-sampling
 3. https://www.businessmanagementideas.com/consumer-behavior/consumer-
behaviour-models/20335
4. https://www.marketing360.in/howard-sheth-model-of-consumer-behavior/
5. https://www.lucidchart.com/blog/consumer-decision-making-process

Course Outcome:
CLO 1. Recognise the concepts and methodology of conducting research in
marketing domain.
CLO 2. Apply the analytical tools in real life situations and ability to write research
report.
CLO 3. Analyse consumer behaviour in enhancing the effectiveness of marketing
programs. Use them in designing marketing strategies.
CLO 4. Relate buyers’ motivation, behaviour (pre-purchase, purchase and post
purchase), impact of social and cultural variables on consumption decisions.
CLO 5. Formulate strategies to influence buyers at various stages of decision-
making process.

************
Course Title : Integrated Marketing Communications
Course Code : MSPSE 52
Course Credit :4
Course Objective :
CO1. Describe nature of IMC and provide overview of the range of tools available
for marketing communications.
CO2. Examine the communication process and how to integrate it with various
marketing models.
CO3. Explain how to set IMC objectives and formulate an IMC budget.
CO4. Develop cognizance on Media planning and evaluation of promotional tools.
Thereby analyse and evaluate the cost effectiveness of various forms of
media.
CO5. Discuss the emerging concepts of Digital media, social media and mobile
advertising.

Course Syllabus:
BLOCK I : Integrated Marketing Communication
An Introduction to Integrated Marketing Communication (IMC): Meaning and role of
IMC in Marketing process - Communication Process – Communication models for
urban and rural Communication - Introduction to IMC tools – Advertising, sales
promotion, publicity, public relations, and event sponsorship - Advertising –
Organizational structure of advertising agency and its function - Evaluation of agency
functioning - perspective on consumer behaviour
BLOCK II: Communication Process in Marketing
Understanding communication process: Source, Message and channel factors,
Communication response hierarchy- AIDA model, Hierarchy of effect model,
Innovation adoption model, information processing model, The standard learning
Hierarchy, Attribution Hierarchy, and low involvement hierarchy Consumer
involvement- The Elaboration Likelihood (ELM) model, The Foote, Cone and Belding
(FCB) Model - Brand objectives, -Consumer attitude and market structure - Brand
position and brand image strategy development

BLOCK III : Planning for Marketing Communication

Planning for Marketing Communication (MARCOM): Establishing MARCOM
Objectives and Budgeting for Promotional Programmes-Setting communication
objectives - Sales as MARCOM objective - DAGMAR approach for setting ad
objectives - Budgeting for MARCOM-Factors influencing budget - Theoretical
approach to budgeting viz. Marginal analysis and Sales response curve, -Method to
determine MARCOM budget.
BLOCK VI : Developing the Integrated Marketing Communication Programme
Developing the Integrated Marketing Communication Programme: Planning and
development of creative MARCOM - Creative strategies in advertising, sales
promotion, publicity, event - Creative strategy in implementation and evaluation of
MARCOM- Types of appeals and execution styles - Media planning and selection
decisions- steps involved and information needed for media planning - Measuring
the effectiveness of all Promotional tools and IMC
BLOCK V: Digital Media & Advertising
Digital Media & Advertising: Digital Media, Evolution of Technology, Convergence of
Digital Media, E- Commerce and Digital Media, Advertising on Digital Media, Social
Media, Mobile Adverting, E-PR Advertising Laws & Ethics: Adverting & Law,
Advertising & Ethics, Pester Power, Intellectual Property Rights, ASCI

References
1. George Belch, Michael Belch &KeyoorPurani, (2009), Advertising &
Promotion- An Integrated Marketing Communications Perspective,7th Edition,
TATA McGraw Hill, US.
2. JaishriJethwaney&Shruti Jain (2009) Advertising Management, , Oxford
University Press
3. Kruti Shah and Alan D’Souza, (2008), Advertising & Promotions: An IMC
perspective, Tata McGraw Hill, US
4. Aakar, Batra and Myers, (1995) Advertising Management, 5th edition,
Prentice Hall, India
5. S H Kazmi and Satish K Batra, (2008), Advertising & Promotions, 3rd
Revised Edition, Excel Books, New Delhi.
6. Terence A. Shimp Pub., (2020), Advertising & Promotion: An IMC approach,
10th Edition, Cengage Learning, US
Web Resources:
1. https://archive.nptel.ac.in/courses/110/107/110107158/
2. https://www.digihunts.academy/blog/integrated-marketing-communications-strategy/
3. https://www.managementstudyguide.com/integrated-marketing-communications.htm
4. http://marketingcommunicationmodels.blogspot.com/2008/07/dagmar-model.html
5. https://www.digitallogic.co/blog/what-is-digital-media/
6. https://www.mbaknol.com/marketing-management/advertising-standards-council-of-
india-asci-and-the-code-of-the-advertising-standards/?amp
Course Outcome:
CLO 1. Critically analyse how IMC fits into the marketing mix.
CLO 2. Demonstrate how the communication process fits into and works with
consumer behaviour with emphasis on the consumer decision-making
process.
CLO 3. Construct marketing plans and set ad objectives through DAGMAR
approach.
CLO 4. Appraise the importance of IMC programmes.
CLO 5. Summarise the trends and advertising techniques on digital and social
media.

************
Course Title : Services Marketing
Course Code : MSPSE 53
Course Credit :6
Course Objective :
CO1. Recognize the significance of services marketing in the global economy and
locate the challenges and opportunities in services marketing
CO2. Develop profound and in-depth association with the elements of service
marketing mix.
CO3. Discuss the differences between goods and services marketing and
recommend how to market the services internally and externally.
CO4. Explain the service lifecycle as well as the criteria for service quality
measurement and implementation.
CO5. Describe and point out the services under special services sectors.
Course Syllabus:
BLOCK I: Marketing Services
Marketing Services: Nature and Definitions- Characteristics – Classification of
Services - Role in service Economy – Difference between goods and services –
Marketing of services- Growth of Service Sector-Trends and Challenges in Services
Marketing.
BLOCK II: Marketing Mix
Marketing Mix in Service Marketing: Marketing mix Decisions – 7Ps: Product
Decision, Pricing, Strategies and tactics, Promotion of Service and placing of
Distribution methods for Services –Additional Dimension in Service Marketing –
People, Physical evidence and Process
BLOCK III: Effective Management of Service Marketing
Effective Management of Service Marketing: Marketing demand and supply through
Capacity Planning and Segmentation -- Internal marketing of Services –Internal Vs
External Orientation of Service Strategy
BLOCK IV: Service Life Cycle
Service Life Cycle, Service Blueprinting - Service quality dimensions – Gap model
customer satisfaction- SERVQUAL - Service Triangle - Service delivery – Employee
and customer role in service delivery- Retention – Building customer relationship -
Services Environment.
Gaps in Service: Quality Standards –Factors and Solution
BLOCK V: Special Services of Marketing
Marketing of Service with special References: Marketing of Entertainment Services -
Financial Services - Health care Services-Hospitality Services including Tourism and
Hotel -Transportation services – Professional Services – Education Services –
Media- Public Utility Services.
References:
1. Bateman, J.E. and Hoffman, D., (2011), Services Marketing, 4thEdition,
Cengage Learning.
2. Gronoos, C., (2011), Service Management and Marketing: Customer
Management in Service Competition, 3rdEdition, Wiley India.
3. Iacobucci, D. and Swartz, T., (1999), Handbook of Services Marketing and
Management, Sage Publications, US.
4. Jauhari, V. and Dutta, K., (2009), Services: Marketing, Operations and
Management, Oxford University press.
5. Lovelock, C., Wirtz, J. and Chatterjee, J., (2011), Services Marketing, 7thEdition,
Pearson, India.
6. Srinivasan, R., (2012), Services Marketing: Indian Context, PHI Learning.
7. Zeithaml, V., Bitner, M.J., Gremler, D. and Pandit, A.,(2010), Services
Marketing, 5thEdition, Tata McGraw-Hill Education, India
Web Resources:
1. https://nptel.ac.in/courses/110105038
2. https://www.marketing91.com/service-marketing-mix/
3. https://orthothrive.com/the-difference-between-internal-and-external-marketing/
4. https://www.marketingstudyguide.com/understanding-the-servqual-model/
5. https://theintactone.com/2019/02/26/rmbmk04-marketing-of-services/amp/
Course Outcome:
CLO 1. Comprehend the role of positioning and differentiation in services marketing.
CLO 2. Assess and apply 7 Ps of marketing mix in real life situations.
CLO 3. Critically analyse the management perspective of services marketing.
CLO 4. Design and deliver product services through application of various service –
quality models.
CLO 5. Demonstrate the ability to measure the service gaps and design appropriate
solutions.

************
Course Title : Digital Marketing
Course Code : MSPSE 54
Course Credit :4
Course Objective :
CO1. Describe the history and trends of digital marketing in a rapidly changing
business landscape.
CO2. Discuss the key elements of a digital marketing strategy.
CO3. Explain the Role of social media. Further compare and contrast various
social media platforms.
CO4. enumerate and elaborate on the key digital marketing activities needed for
competitive success
CO5. Illustrate how a digital marketing campaign can be budgeted and evaluated.

Course Syllabus :
BLOCK I: Introduction to Digital Marketing
Introduction to Digital Marketing: Meaning and Concept- Evolution of digital
marketing – significance of digital marketing -Difference between traditional and
digital marketing – categories of digital marketing for business.-recent trend in digital
marketing
BLOCK II: Search Engine Operations
Search engine optimization – introduction – tools used for Search engine
optimization – PPC – Google ad Word-display advertising-techniques.
BLOCK III: Social Media Optimisation
Social media optimisation-Introduction-meaning-understanding a website-difference
between blog, -Introduction – meaning-understanding a website-difference between
blog, portal, Website.
BLOCK IV: Additional Models
Additional models– Email marketing-affiliate marketing-Google analytics-GEO
marketing – strategies involved in digital marketing– Email marketing-affiliate
marketing-Google analytics- GEO marketing – strategies involved in digital
marketing.
BLOCK V: Web Design
Web design-optimization of website – business opportunities-digital marketing
budgeting-cost estimating-cost budgeting-cost control.

References:
1. Damian Ryan (2019) Understanding Digital Marketing Strategies for Engaging
the Digital Generation, 4th edition, Brilliance Publishing inc.
2. Dawn McGruer(2019)Dynamic Digital Marketing: Master the World of Online
and Social Media Marketing to Grow Your Business, John Wiley & Sons
publications.
3. Puneet Bhatia (2017) Fundamentals of Digital Marketing, 2nd edition,
Pearson Education India.
4. Ryan Deiss, Russ Henneberry (2016) Digital Marketing for Dummies, John
Wiley & Sons publications.
5. Simon Kingsnorth (2016) Digital Marketing Strategy: An Integrated Approach
to Online Marketing, 2nd edition, Kogan Publications.
6. Stephanie Diamond (2019), Digital Marketing All- in- one For Dummies,6th
edition, John Wiley & Sons publications
Web Resources:
1. https://mailchimp.com/marketing-glossary/digital-marketing/
2. https://www.geeksforgeeks.org/difference-between-traditional-marketing-and-digital-
marketing/
3. https://www.marketing-schools.org/types-of-marketing/geomarketing/
4. https://vwo.com/websiteoptimization/#:~:text=Website%20optimization%20is%20the
%20process,search%20engine%20optimization%20(SEO).
5. http://www.digimat.in/nptel/courses/video/110104070/L42.html

Course Outcome:
CLO 1. Summaries what social media is, the various channels through which it
operates, and its role in marketing strategy.
CLO 2. Assess principles of consumer and social psychology to develop social
media content and campaigns that engage consumers.
CLO 3. evaluate and measure the impact of a social media campaign in terms of a
specific marketing objective.
CLO 4. Apply the emerging digital marketing strategies for creating awareness
amongst targets.
CLO 5. Plan and design a cost-effective digital marketing campaign.

************
 MBA General - Electives
Human Resource
Course Title : Human Resource Development
Course Code : MSPSE 61
Course Credit :6
Course Objective :
CO1. Develop the comprehensive exposition of the concept of HRD and HR audit.
Also Discuss theoretical foundations of key areas associated with HR
development.
CO2. Explain the importance of the performance management system in
enhancing employee performance.
CO3. Identify the training needs and reason out why cross-cultural training is
essential in current scenario.
CO4. State and elaborate the core fundamentals of management development
and succession planning.
CO5. Recall different types of OD interventions, OD techniques and cross-cultural
diversity.
Course Syllabus:
BLOCKI: Human Resource Development
Human Resource Development –Meaning, Scope and importance - Vision, Mission
and Values – HRM and HRD – Strategic Framework for HRD- Role Analysor’s and
Human Resource Development – Key performance areas, critical attributes and role
effectiveness- Bench Marking and HR Audit
BLOCKII: Performance Appraisal
Performance Appraisal and its objectives – Considerations in performance appraisal
– The Appraisal process – Appraisal methods – Development oriented appraisal
system – Interpersonal feedback and performance counseling – Emerging trends,
opportunities and challenges in performance appraisal.
BLOCK III: Training
Concepts of Training – Learning Principles – Identification of training needs –
Training objectives – Training Programme Design – Training methods – Evaluation
of Training and follow-up training- e-training – Cross culture.
BLOCKIV: Management Development
Need and Importance of Management Development – Management Process –
Components of Management Development programmes – Techniques of
Management Development – Merits and Demerits of Management Development
Techniques-Individual Development through Non-training-Methods- competency
mapping model and succession planning-Career Planning and Development
BLOCKV: Organisational Effectiveness
Organisational Effectiveness – Organisational Culture –Managing change through
OD HRD and TQM -Diversity of Work Force- HRD programs for diverse employees-
Impact of Globalization on HRD-
References:
1. Donel son. R. Forsyth (2008),Group processes, Cengage learning, India
2. Khardelwal Anil K., Abraham, S.J., Verma K.K., (2010)., Alternative
Approaches and Strategies of HRD, National HRD Network, Rawat
Publications, Jaipur,
3. Maheshwari, B.L., Dharni, P. Sinha, (1991), Management of Change through
HRD, National HRD Network, Hyderbaad, Tata McGraw Hill, New Delhi
4. PareekUdai, Rao, T.U., (2008), Designing and Managing Human Resource
Systems, Oxford & IBH Publication, New Delhi,
5. Pareek, Udai, R.P. Lynton, (2006)Training for Development, Vistar
Publications, New Delhi,
6. V.P. Michael , (2018), Human Resource Management & Human Relations, 1st
Edition, Himalaya Publishing House Pvt. Ltd., Mumbai.
7. Wendell, L. French & Cell H. Bellor Jr.(2017) Organisational Development.,
Revised 6th Edition, Pearson Education, UK.
8. Ramnarayan.s, T.V.Rao&Kuldeep Singh,(2009), Organisation
Development(interventions & Strategies), 7th edition, Response Books, New
Delhi
Web Resources:
1. https://www.whatishumanresource.com/human-resource-development
2. https://www.hrhelpboard.com/performance-management/performance-appraisal-its-
purpose.htm
3. https://hrdailyadvisor.blr.com/2019/05/22/the-most-effective-training-methods/
4. https://www.economicsdiscussion.net/management/management-development-in-
 hrm-meaning-concept-need-techniques-and-programme/31485
Course Outcome:
CLO 1. Critically Evaluate the conceptual background to undertake any activity to
facilitate and manage the HRD functions in an organisation
CLO 2. Demonstrate the ability to use different performance management
techniques, such as coaching, mentoring, career development.
CLO 3. Apply the training strategies and specifications for the delivery of training
programs.
CLO 4. Plan and design the job analysis and competency mapping required for
strategic HRM.
CLO 5. Recognise change in a cultural context and summarize the causes and
context of change.

************
Course Title : Labour Legislation
Course Code : MSPSE 62
Course Credit :4
Course Objective:
CO1. Explain the development and the judicial set up of labour laws.
CO2. Recognise the salient features of welfare and wage legislations.
CO3. Enumerate the laws relating to industrial relations, social security and
working conditions.
CO4. Discuss the statutory provisions related to industrial relations, health, safety
&hygiene, social security and labour welfare.
CO5. State the Acts with special reference to Tamilnadu.
Course Syllabus:
BLOCK I: Factories Act
Factories Act, 1948- Concept and Structure- Definitions of factory- manufacturing
process- worker, occupier-provisions under health, safety and welfare- working
hours- annual leave with wages-prohibition of employment of young children-
Industrial Hygiene & Occupational Health.
BLOCK II: Industrial Dispute Act & Trade Union Act
Industrial Dispute Act, 1947 – Industrial employment – Standing Orders Act, 1946 –
Trade Union Act, 1926- Trade Union Movement in India-Position of Trade Union in
India-Roles and Functions of Trade Union.
BLOCK III:Workmen Compensation Act
Workmen Compensation Act, 1923, Employees State Insurance Act, 1948,
Employees Provident Fund and Miscellaneous Provision Act, 1952, Payment of
Gratuity Act, 1972-The Maternity Benefit Act,1961- Maternity Benefit (Amendment)
Act, 2017.
BLOCK IV: Payment of Wages Act
Payment of Wages Act 1936, Minimum wages Act, 1948 – Equal remuneration Act ,
1976-Payment of Bonus Act, 1965.
BLOCK V: Tamil Nadu Shops and Establishments Act
Tamil Nadu Shops and Establishments Act 1947– Tamilnadu catering Establishment
Act, 1958 – Plantation workers Act, 1951, Information Technology Act, 2000
References:
1. P.R.N. Sinha, Indubala Singh and SeemaPriyadarshini Shekhar (2013),
Relations, Trade Unions and Labour Legislation, Pearson, UK
2. Kapoor. N. D. (2016) Elements of
3. Company Law, 30th Edition, New Delhi: Sultan Chand & Sons.
4. Tulsian, P.C. (2014), Bharat Tulsian, Second Edition,McGraw Hill Education,
New Delhi,
5. Gulshan and Kapoor (2012) Principles of Company Law, S Chand & Co., New
Delhi.
6. Maheswari, S.N and Maheswari, S.K. (2012). Elements of Corporate Laws. HPH
Pvt Ltd., Mumbai.
7. Gupta Sarla, (2008), Cyber Crime: Law Relating To Information Technology,
Premier Publishing Co, Allahabad.
Web Resources:
1. https://www.whatishumanresource.com/the-factories-act-1948---commentary---explained
2. https://hrylabour.gov.in/staticdocs/labourActpdfdocs/Workmen_Compensation_Act.pdf
3. https://www.slideshare.net/AkankshaBartakke/the-payment-of-wages-act-1936-
69633688
4. https://www.deskera.com/blog/objectives-of-payment-of-wages-act-1936/amp/
5. https://vakilsearch.com/blog/what-is-tamilnadu-shops-and-establishments-act/amp/
6. http://www.bareactslive.com/TN/tn968.htm
Course Outcome:
CLO 1. Comprehend the judicial set up of labour laws.
CLO 2. Appraise the role of trade unions.
CLO 3. Demonstrate ability to judge the underlying legislations.
CLO 4. Apply the legal rules which regulate Indian labour laws with initiative to
propose judgment to problem questions.
CLO 5. Critically analyse the legal rules and acts which regulate Tamil Nadu labour
welfare.

************
Course Title : Organisational Development
Course Code : MSPSE 63
Course Credit :6
Course Objective :
CO1. Develop deep exposition about fundamental concepts in organizational
development.
CO2. Discuss the significance of diagnostic tools used to assess organizational
effectiveness.
CO3. Explain how to implement change: cultural change, change in emergency,
crisis management, plan for change and manage the process, programs and
projects of organizational change, and describe change classification
frameworks.
CO4. Identify the major types of organizational development interventions.
CO5. Point out the strategic interventions that facilitate complete transformation of
the organisation.
Course Syllabus:
BLOCK I: Overview and process of Organisation Development
Organisation Development - Nature, Models and Theories of planned change –
Change management process -Entering and Contracting – Diagnosing
Organisations – Diagnosing Groups and jobs – Collecting and analysing diagnostic
information – feeding back diagnostic information – designing interventions – leading
and managing change – Evaluating and institutionalizing Organisation Development
interventions.
BLOCK II: Human Process Interventions
Human Process Interventions- OD interventions technique- Interpersonal and group
process approaches – Organisation Process approaches- Organizational culture:
Definition, importance and components- Organizational development for managing
organizational culture- Management of organizational culture and employee
effectiveness
BLOCK III: Socio-Technical Systems
Socio-Technical Systems-Techno-structural interventions - Types of Techno-
Structural Interventions- Physical Settings and OD - Restructuring Organisations –
Employee involvement – Work design.
BLOCK IV: Human Resource management Interventions
Human Resource management Interventions - Performance management –
Developing and assisting members- Managing Workforce Diversity-Employee
Wellness.
BLOCK V: Strategic Interventions
Strategic interventions - Organisation and environment relationships – Organisation
transformation.-Organisational Development and Globalization, Emerging Trends in
OD - Expanding the use of OD.
References:
1. Cummings, Thomas G. & Christopher G. Worley (C & W), (2020), Organization
Development and Change,10th Edition, Cengage Learning, US.
2. Dipak Bhattacharyya, (2011) Organizational Change and Development, Oxford
University Press, New Delhi,.
3. French, W. H. and Bell; CH. (1999),Organisation Development, 6th Edition,
Prentice Hall of India, New Delhi
4. Kondalkar, (2009), Organization Effectiveness And Change Management, PHI
Learning, New Delhi,
5. Ramnarayan.s, T.V.Rao & Kuldeep Singh, (2009), Organisation
Development(interventions & Strategies), 7th edition, Response Books, New
Delhi.
Web Resources:
1. https://nptel.ac.in/courses/110102016
2. https://www.geektonight.com/14-od-interventions-type-meaning-process-importance-
examples/
3. https://www.managementstudyguide.com/importance-of-organization-culture.htm
4. https://www.theburningofrome.com/helpful-tips/what-are-technostructural-interventions/
5. https://www.breathehr.com/en-gb/blog/topic/business-leadership/what-is-organisational-
development
Course Outcome:
CLO 1. Demonstrate the ability to diagnose organization and manage change.
CLO 2. Design and construct models for organizational change.
CLO 3. Critically analyse how to support and/or control change and Initiate response
to change.
CLO 4. Assess Systems-Techno-structural interventions and demonstrate the ability
to restructure organisation.
CLO 5. Apply and organise strategic intervention to aid organization transformation.

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Course Title : Strategic Human Resource Management
Course Code : MSPSE 64
Course Credit :4
Course Objective :
CO1. Describe the strategic issues surrounding people at the work front.
CO2. Explain the feasibility and nature of the link between business strategy and
HR strategy.
CO3. Examine and illustrate the enduring global contexts of strategic HRM.
CO4. Develop cognizance about key aspects of E-HRM
CO5. Discuss the emerging issues and multidimensional competitive forces
affecting strategic HR decisions.
Course Syllabus:
BLOCK I: Understanding SHRM
Meaning and definition of SHRM- Traditional Vs. strategic HR- Typology of HR
activities- Changing Business Environment – Globalisation – Technological Changes
– Market Changes – Business Strategy and Human Resource – Strategic Human
Resource practices – Strategic responses of Organisations to Changing
Environment.
BLOCK II: Aligning HR Systems with Business Strategy
Strategic Role of HRM- Alternative HR systems- Linking HRM practices to
organizational outcomes- Human Resource Strategy Formulation- HR Strategy in
workforce utilization- Strategic Performance Management- HR Strategy for Training
and Development
BLOCK III: SHRM in Global Context
Multinational, Global, and Transnational Strategies in HRM Multinational- Global,
and Transnational Strategies-Strategic Alliances- Sustainable Global Competitive
Advantage-Globally Competent Managers- Location of Production Facilities-
Expatriation and repatriation management in global HRM- Evaluating HR functions in
International Context- HR Scorecard
BLOCK IV: E-HRM Practices
E-HRM Meaning- Objective- Types,- E-HRM outcomes- E-HRM Functions- E-HRM
tools and software- benefits- Influences of E-HRM on HR Practices
BLOCK V: Emerging Issues in Strategic HRM
Multi Source Feedback- Competency Development- HR Strategy in workforce
diversity- Organizational HR in the future- The corporations of tomorrow, Information
age, Virtual corporation, Diversity, and Social responsibility- virtual teams flexi time
and telecommuting HR outsourcing contingent and temporary workers- Employee
Engagement Strategies.
References:
1. Armstrong, M. (2000), “Strategic Human Resource Management”, London:
Kogan Page
2. Aswathappa, K. (2007), “Human Resource and Personnel Management, Tata
McGraw Hill.
3. Audea, T., S. Teo, et al. (2005), "HRM professionals and their perceptions of
HRM and firm performance in the Philippines." International Journal of Human
Resource Management
4. Dessler/Varkkey, (2015), ‘’ Human Resource Management’’, 14th edition,
Pearson Education India.
Web Resources:
1. https://emeritus.org/in/learn/what-is-strategic-human-resource-management-shrm/
2. https://www.shrm.org/hr-today/trends-and-forecasting/special-reports-and-expert-
views/documents/hr-strategy-globalization.pdf
3. https://talentedge.com/articles/types-international-business-strategies/
4. https://www.iedunote.com/e-hrm
5. https://www.ukessays.com/essays/commerce/emerging-issues-in-strategic-human-
resource-management-commerce-essay.php
Course Outcome:
CLO 1. Appraise the integration between corporate strategy and human resource
management from a general managerial perspective.
CLO 2. Critically analyse the key HR areas where strategies can be implemented in
the long run to improve the overall employee productivity.
CLO 3. Comprehend the transnational strategies to create sustainable competitive
advantage globally.
CLO 4. classify and analyse data through E-HRM
CLO 5. Demonstrate the ability to address issues of strategic human resource
management.

************
 MBA General – Electives - Operations
Course Title : Project Management
Course Code : MSPSE 71
Course Credit :4
Course Objective:
CO1. Demonstrate phases of Product life cycle and types for selecting project
models. Explain project management and the functions of Project manager.
CO2. Examine project organisation, project life cycle under conflict and principles
of negotiation.
CO3. Explain Budgeting, Network Techniques and resource management.
CO4. Analyse monitoring and project management of information systems.
CO5. Evaluate project and purposes of auditing. Illustrate project life cycle, its
termination process.
Course Syllabus:
BLOCK I: Product Life Cycle
Introduction – Characteristics of Project – Concept of Project Management – Types
of Projects - Project life cycle – Phases of project life cycle – Project selection –
Types of project selection models – project manager – Selection of Project Manager
– Skills of Project Manager -Functions of Project Manager
BLOCK II: Project Organisation
Project Organisation – types – Project planning. Sorting out the project – Work
breakdown structure and Linear Responsibility charts – Conflict and Negotiation –
Conflict and causes for Conflict – Types of Conflict in Project Management –
Functional and Dysfunctional aspects of Conflict- some requirements and principles
of negotiation.
BLOCK III: Budgeting & Network Techniques
Budgeting and cost estimation – Scheduling – Network techniques: PERT and CPM
– Gantt charts – Resource allocation – Resource loading – Resource Levelling.
BLOCK IV: Monitoring Information Systems
Monitoring and Information Systems – Elements of Project Information Systems –
Types of Information – Objectives of Project Information – Characteristics of Project
Information Systems - Project Information Reports - Project Control – Types of
control processes – Control as a function of Management – Principles of Controlling
– Requirements of an effective control system.
BLOCK V: Project Audit
Concept of Management Audit - Project Auditing – Project Audit Process - Purposes
of evaluation – Project Audit Life Cycle – Concept of Project termination - Conditions
for Project Closure – External factors of Project Closure – Barriers to Project
Success – Closure Decision - Termination process
References:
1. Bhavesh .M Patel (2008) Project Management, latest Edition, Vikas
Publishing House PVT Ltd.,
2. Choudhury.S, (2009), Project Management, 32nd Reprint, Tata Mcgraw Hill
Co. New Delhi
3. Cido I Clements, (2010) Project Management, Cengage learning, US.
4. Gopalakrishnan.P& VE. Ramamoorthy, (2009), project management, latest
Edition, Macmillan India Ltd.,
5. Gray D.F. and Erik .w Carson (2012),Project Management, latest edition, Tata
Mcgraw Hill Co, New Delhi
6. Joy PK. (2010) Total project Management The Indian context, latest Edition,
Mac millan India Ltd.,
7. Panneerselvam.R and P. Senthilkumar (2009), Project Management latest
Edtion, PHI learning India PVT Ltd.,
8. Prasanna Chandra (2010), Projects, Planning, analysis, selection financing,
Implementation and Review, TataMcgraw Hill Co. New Delhi.
Web Resources:
1. https://www.adeaca.com/blog/faq-items/what-is-the-project-lifecycle/
2. https://www.manage.gov.in/studymaterial/PM.pdf
3. https://theintactone.com/2019/03/12/pm-u2-topic-8-project-scheduling-network-
techniques-in-project-management-cpm-and-pert-analysis/amp/
4. https://www.arc-it.net/html/security/control47.htm
5. https://prezi.com/m4leqaonzcdp/123-the-project-audit-life-cycle/

Course Outcome:
CLO 1. Apply the PM processes to initiate various phases of product life cycle, and
to coordinate the types of project selection models.
CLO 2. Demonstrate project planning and linear responsibility chart. Construct a
project life cycle and map each stage in the cycle.
CLO 3. Analyse budgeting network techniques and phases of resources
management.
CLO 4. Examine monitoring information systems in project management.
CLO 5. Demonstrate the evaluation of project life cycle and termination process.

************
Course Title : Total Quality Management
Course Code : MSPSE 72
Course Credit :6
Course Objective :
CO1. Explain dimensions, barriers and tools utilized for quality improvement.
CO2. Discuss management of process quality, types of bench marking.
CO3. Examine the technique to organize total quality management andCOQ by
applying juran’s model.
CO4. Develop the concept of processes and application of tools for quality
improvement.
CO5. List out criteria programs and universal standards of quality.

Course Syllabus:
BLOCK I:Introduction to Total Quality Management
Introduction to Total Quality Management – Evolution, Definition, Elements and
Dimension –QC, BQA & QP concepts-Deming’s 14 points –TQM Tools and
Techniques-Planning Phase –Barriers to TQM Implementation.
BLOCK II: Management of Process Quality
Human Resource Development and Management – Management of process quality
– Customer focus and satisfaction – Bench marking-Types and Process.
BLOCK III: Organising for Total Quality Management
Organising for Total Quality Management – Productivity and Quality – Cost of Quality
–Juran’s Model-Analysis for COQ for development.
BLOCK IV: Processes & Quality tools
Processes and Quality tools – The Concept of a process – Total Quality
Management and data – Quality improvement tools – Understanding process
variation.
BLOCK V: Quality Programs
Criteria for Quality programs –: Universal Standards of Quality – Reengineering-
Recent trends
References:
1. Ansari, A. and B. Modarress, (1990), JIT Purchasing, Free Press, New York
2. Dale H. Besterfield, Carol Besterfield-Michna (2012), Total Quality Management:
et al, Pearson, New Delhi.
3. Gopal K. Kanji and Mike Asher, (1996), 100 Methods for Total Quality
Management, Sage Publication, New Delhi
4. Gupta. N, Valarmathi, B(2010), Total Quality Management, latest Edition, Tata
McGraw Hill
5. James R Erans, David A Collier, (2007), Operation Management, latest Edition,
Cengage Learning, New Delhi
6. Palpandi. A, U. Surya Rao, D. Jeyathilagan, (2009), Total Quality Management,
latest Edition, Vrinda Publication, New Delhi
7. Poornima M Charantimath (2009), Total Quality Management, latest Edition,
Pearson, New Delhi
8. ShridharaBhat, K., (2004), Total Quality Management, latest Edition, Himalaya
Publishing House, Mumbai.
9. Suresh Dalela&Saurabh, (2004) ISO 9000 A Manual for Total Quality
Management, latest Edition, S. Chand & Company Ltd., New Delhi.
Web Resources:
1. https://asq.org/quality-resources/total-quality-management
2. https://www.mindtools.com/pages/article/newSTR_75.htm
3. https://www.juran.com/approach/the-juran-model/
4. https://www.managementstudyguide.com/quality-management-tools.htm
5. https://www.mddionline.com/design-engineering/7-basic-tools-can-improve-quality
6. https://www.nibusinessinfo.co.uk/content/what-are-quality-management-standards
Course Outcome:
CLO 1. Recognize the basic concept of Total Quality (TQ) and use appropriate
techniques for improving processes quality.
CLO 2. Review project quality management and concept of benchmarking.
CLO 3. Analyse total quality management and cost of quality by applying juran’s
model.
CLO 4. Comprehend processes and techniques for improving quality.
CLO 5. Examine International Quality Certification Systems.

************
Course Title : Supply Chain Management
Course Code : MSPSE 73
Course Credit :6
Course Objective:
CO1. Develop a framework for achieving strategic performance of supply chain.
CO2. Illustrate demand and supply and forecasting technique in supply chain.
CO3. Discuss inventories management during uncertainty and optimal level of
product availability.
CO4. Illustrate network design and the significance of information technologies in
supply chain.
CO5. Explain the contemporary trends and financial evaluation of supply chain
decisions.

Course Syllabus:
BLOCK I: Introduction to Supply Chain Management
Introduction to Supply Chain Management –Concept of SCM Building –Components
of Supply Chain - a strategic framework to analyze supply chains. Understanding the
supply chain – Supply chain performance: Achieving strategic fit and scope –Supply
chain Drivers and Obstacles-Value Chain Management.
BLOCK II: Supply Chain Management
Customer Focus in SCM -Planning demand and supply in a supply chain. Demand
forecasting in a supply chain – Aggregate planning in a supply chain – Planning
supply and demand in a supply chain. Managing predictable variability.
BLOCK III: Managing Inventories
Planning and managing inventories in a supply chain - Managing Economies of scale
in a supply chain: Cycle inventory – Managing uncertainty in a supply chain. Safety
inventory – Determining optimal level of product availability.
BLOCK IV: Network Design
Transportation, Network design and information technology in a supply chain-
Facilities decisions. Network Design in a supply chain – Information Technology in a
supply chain

BLOCK V: Recent Trends in Supply Chain

Coordinating a supply chain and the role of E-Business - Coordination in a supply
chain- E-business and the supply chain- Financial evaluation of supply chain
decisions-Best Practice in Supply Chain.
References:
1. Bowersox, Closs, Cooper, (2012), Supply Chain Logistics Management,
latest Edition, McGraw Hill, New Delhi
2. Burt, Dobbler, Starling, (2003),World Class Supply Management, latest
Edition, TMH, New Delhi
3. Chopra, S, and P. Meindl, (2010), Supply Chain Management Strategy,
Planning and Operation, latest Edition, Pearson Education New Delhi
4. D. Simchi-Levi, P. Kaminski and E. Simchi-Levi, (2012), Designing and
Managing the Supply Chain: Concepts, Strategies and Case Studies, latest
Edition, McGraw-Hill, New Delhi.
5. Donald J Bowersox, David J Closs, (2010), Logistical Management (The
integratedSupply Chain Process), latest Edition, TMH, New Delhi
6. Janat Shah , (2010), Supply Chain Management latest Edition, Pearson
Education, New Delhi
7. Joel D. Wisner, G. Keong Leong, KeahChoon Tan (2010), Principles of
Supply Chain Management: A Balanced Approach, latest Edition, Cengage
Learning, India
8. Raghuram, G. and N. Rangaraj, (2010), Logistics and Supply Chain
Management: Cases and Concepts, latest Edition, Macmillan, New Delhi
9. Sunil Chopra, Peter Meindl,(2012), Supply Chain Management (Strategy,
Planning andOperation), latest Edition, Pearson Education, India.
10. Sunil Sharma, (2010), Supply Chain Management, latest Edition, Oxford
University Press, New Delhi
Web Resources:
1. https://www.oracle.com/in/scm/what-is-supply-chain-management/
2. https://www.scmglobe.com/five-supply-chain-drivers/
3. https://www.ibm.com/in-en/topics/supply-chain-management
4. https://manufacturing-software-blog.mrpeasy.com/cycle-inventory/
5. https://www.vskills.in/certification/blog/e-business-and-supply-chain-
management/
6. https://www.panorama-consulting.com/trends-in-supply-chain-management/
Course Outcome:
CLO 1. Comprehend supply chain management and illustratethe techniques for
strategic fit
CLO 2. Elaborate demand and supply analysis in the supply chain
CLO 3. Analyse management of inventories and optimum level of product
availability
CLO 4. Demonstrate network analysis and recognizes the importance of
information technologies in the supply chain
CLO 5. Consider the role of E-Business and interpret financial decisions in the
supply chain

************
Course Title : Materials Management
Course Code : MSPSE 74
Course Credit :4
Course Objective :
CO1. Analyse the approaches of materials management and forecasting
techniques.
CO2. Examine procurement of material management and thereby illustrate quality
assurance by applying value analysis.
CO3. Examine material quality and the government procedures for import and
export.
CO4. Discuss inventory management and techniques for optimizing inventory.
CO5. Illustrate materials handling and storage. state out various tariff and claim on
material management.

Course Syllabus:
BLOCK I: Overview of Materials Management
Introduction – Role of Store and Materials Management – Functions of Materials
Management – Scope of Materials Management – Objectives of Materials
Management - Materials Planning - Systems approach to Materials Management –
Forecasting, objectives and the Materials Organisation – Forecasting Techniques –
Qualitative Models – Quantitative Models – Worked Examples.
BLOCK II: Purchasing & Value Analysis
Purchasing – Purchasing in Materials Management – System Concept – Purchasing
and Procurement activities under Materials management – Value Analysis and Value
Engineering – Purchasing and Quality Assurance.
BLOCK III: Material Quality Control
Incoming Material Quality Control – Statistical Quality Control – Purchasing capital
equipment, plant and machinery – International Buying and Import purchasing –
Governmental purchasing practices and procedures-
BLOCK IV: Inventory Management & Control Systems
Inventory Management and Control Systems – Types of Inventories - Inventory
optimizing: ABC, FSN and VED – Two – Bin System – Maxi – Mini System –
Economic Order Quantity – Safety or Buffer Stock.
Stores Management and Operation – Material Accounting, Flow of Costs and
Inventory Valuation, Physical Verification, Security and Materials Audit- Inventory
optimizing: ABC, FSN and VED.
BLOCK V: Materials Handling & Storage Systems
Materials Handling and Storage Systems - Material Handling Equipments - Physical
Distribution Logistics – Transportation, Traffic and Claims Management – Operations
Research and Related Techniques - Transportation Problems – Obtaining an Initial,
Feasible, Basic Solution – Ascertain the Optimality of the Initial Solution – PERT.
References:
1. Arnold, Ramakrishnan (2010), Introduction to Materials Management, latest
Edition, Pearson Publication, New Delhi
2. Dobler D.W., Lee, L. and Burt D.N., (2012), Purchasing and Materials
Management, latest Edition, McGraw Hill, New Delhi
3. Gopalakrishna and Sundaresan (2008), “Materials Management”, latest
Edition, Tata McGraw Hill, New Delhi.
4. J. R. Tony Arnold, Stephen N. Chapman (2008), Introduction To Materials
Management, latest Edition, Prentice Hall, New Delhi
5. Max Muller, (2011), Essentials of Inventory Management, 2nd Edition,
AMACOM/American Management Association, New York, US.
6. Menon, (2008), Store Management, latest Edition, Macmillan, New Delhi.
7. Richard J. Tersine (2010), Principles of Inventory and Materials Management
, latest Edition, Prentice Hall, India
8. Seetharama. L Narsimhan, Dennis W McLeavy, Peter J Billington, (2009),
Production Planning And Inventory Control, latest Edition, Prentice Hall Of
India Pvt Ltd, New Delhi.
9. Westing J.H. , Fine I.F. and Zens G.J., (2010), Purchasing Management,
latest Edition, Eastern Ltd., New Delhi.
10. Zipkin, (2008), Foundations of Inventory Management, latest Edition, McGraw
Hill, New Delhi
Web Resources:
1. https://www.twi-global.com/technical-knowledge/faqs/what-is-material-management
2. https://dpar.mizoram.gov.in/uploads/attachments/e99dcbb0dcfa79072f0af04d0c3185
69/pages-74-ebook-of-inventory-management-system.pdf
3. https://www.clear.in/s/inventory-control
 4. https://theintactone.com/2019/06/17/pom-u3-topic-6-abc-analysis-ved-analysis-sde-
analysis-hml-and-fsn-analysis/
5. https://rebstorage.com/articles-white-papers/what-is-material-handling/

Course Outcome:
CLO 1. Identifying the scope for integrating materials management functions over
the logistics and supply chain operations.
CLO 2. Recommend the techniques for procuring materials and to point out quality
assurance
CLO 3. Demonstrate application of statistical methods to analyze material quality
and the procedure for import and exports.
CLO 4. Review the optimization of inventory management and control systems.
CLO 5. Analyse the materials in storage, handling, packaging, shipping distribution
and standardizing.

************
 MBA General – Electives-Information Technology
Course Title : Managing Information Technology
Course Code : MSPSE 81
Course Credit :4
Course Objective :
CO1. Describe the role of information technology and information systems in
business.
CO2. Explain how internet and other information technologies support business
processes and innovation.
CO3. Identify the IT strategies, techniques and trends in system architecture.
CO4. Develop an overall perspective of the importance of application of internet
technologies in business management.
CO5. Discuss the important aspects of developing IT master plans.
Course Syllabus:
BLOCK I: Roles of Information Technology
Roles of Information Technology (IT): Information Technology Management – Trends
of Information Technology - Roles of Chief Information Officer (CIO) as Chief
Technical Officer (CTO) – Responsibilities of CIO - Chief Asset Officer (CAO) –
Roles of CAO - Chief Knowledge Officer (CKO) - Responsibilities of CAO – Role and
Responsibilities of CKO
BLOCK II: Enterprise Innovation
IT / CIO and Promotion of Enterprise Innovation: A Framework for Enterprise
Innovation by IT – Business Innovation by IT – Product Supply Innovation by IT –
Supply Chain Management (SCM) Innovation - IT Innovation Tools of SCM-
Management Innovation by IT – Promotion of Enterprise Innovation by IT
BLOCK III: System Architecture
IT Strategies: Information System Architecture – Important IT Techniques and
Trends – Construction of Information System Architecture.
BLOCK IV: Management of IT
CIO and Management of IT Management: Framework for IT Management – IT Asset
Management – IT Process Management – System Cost Management – Innovation
Strategies for IT Organisation – Management of IT Outsourcing.
BLOCK V: Preparation and Development of IT
Preparation and Development of IT Master Plans: Security Policy - Preparation and
Development of Security Policy- Overview of Computer Security – Computer Crime –
Various Security Problems - Risk Management – Risk Management and SDLC –
Risk Assessment - Managing Information Systems – MIS and Management – Case
Studies.

References:
1. ArpitaGopal, (2009), MIS for Strategic Business Processes, latest Edition,
Excel Publication, India.
2. Brien, Marakas, Behl,( 2010), Management Information Systems, latest
Edition, TMH, India.
3. Goyal .D P., (2010), Management Information Systems–Managerial
Perspective, 3rd Edition MacMillan, Chennai.
4. Gupta A K, Sharma, (2012), Management of Systems, latest Edition,
Macmillan, Chennai.
5. Jawadekar, (2012), MIS Text and Cases, latest Edition, TMH, India.
6. Joseph P T,( 2012), E-Commerce, an Indian Perspective, PHI, India.
7. Laudon&Laudon, Management Information Systems, latest Edition, Pearson,
India.
8. Milind M Oka (2012), Cases in Management Information system, latest
Edition, ‘Everest Publication, India.
9. Murthy, (2013), Management Information System, latest Edition, Himalaya
Publication, India.
10. Nina Godbole&SunitBelapure, (2012), Cyber Security, latest Edition, Wiley
India.
11. NirmalaBagchi, (2012), Management Information Systems, latest Edition,
Vikas Publication, India.
12. Sandra Senf, (2012), Information Technology Control and Audit, 3 rd Edition,
CRC Press.
Web Resources:
1. https://2012books.lardbucket.org/books/an-introduction-to-business-v1.0/s19-
managing-information-and-techn.html
2. https://rebstorage.com/articles-white-papers/what-is-material-handling/
3. https://dai-global-digital.com/the-back-end-of-management-information-systems.html
4. https://www.ibm.com/in-en/topics/it-
management#:~:text=IT%20management%20refers%20to%20the,make%20informat
ion%20systems%20operate%20efficiently
Course Outcome:
CLO 1. Apply the core aspects of information technology principles and roles, and
manage their implementation in a business context.
CLO 2. Demonstrate the ability to Design, assess and prioritize enterprise
innovation.
CLO 3. Plan and construct the architectural framework of information system.
CLO 4. Illustrate the framework of IT management.
CLO 5. Demonstrate the ability to develop IT master plans.

************
Course Title : Information Systems Development
Course Code : MSPSE 82
Course Credit :4
Course Objective:
CO1. Describe the role of information technology and information systems in
business.
CO2. Explain how internet and other information technologies support business
processes and innovation.
CO3. Identify the IT strategies, techniques and trends in system architecture.
CO4. Develop an overall perspective of the importance of application of internet
technologies in business management.
CO5. Discuss the important aspects of developing IT master plans.

Course Objective:
BLOCK I: Introduction to Information Systems Development
Introduction to Information Systems Development - Framework and Definitions –
Types of Information systems - System Development Life Cycle – System
Development Process Paradigms/ Approaches. System Analysis Skills: System
Analysis – Role of System Analyst - Skills Needed for System Analysis - Analytical
Skills – Management Skills – Interpersonal Skills – Other Skills Needed.
BLOCK II: Managing Information Systems Projects
Managing Information Systems Projects: Initiating and Planning the Project –
Executing the project – Gantt and PERT charts – Critical Path and Slack Time -
Project management software. CASE tools: Diagramming tools – Form and report
generator tools – Analysis tools – CASE Repository. Identifying and Selecting
Systems Development Projects: Corporate Strategic planning – Information Systems
Planning – Types of Information Systems Planning – Challenges in Information
Systems Planning.
BLOCK III: Initiation and Planning
Initiation and Planning: Assessing Project Feasibility – Cost / Benefit Analysis and
ROI – Building a Baseline Project Plan. Preparing and Presenting the Project
Proposal: Organising the Proposal – Effective Written Communication – Presenting
the Proposal.
BLOCK IV: Requirements Determination
Requirements Determination: Interviewing – Advantages and Disadvantages of
Interviews -Types of Interviews and Questions – Procedure to Conduct an Interview -
Questionnaires – Advantages and Disadvantages of Questionaries – Types of
Questionaries – Developing a Questionary – Prototyping – Steps in Prototyping -
Advantages and Disadvantages of Prototyping. Requirements Structuring: Process
modeling – Logic modeling – Conceptual data modeling. Designing the Interface:
Forms and Reports – Interface design technique.
BLOCK V: Implementation
Implementation: Coding - Verification and validation - Testing – Goals and
Classification of Testing -Test Automation - Installation – Documentation – User
training. Maintenance: Types of maintenance – Cost of maintenance – Managing
maintenance – Personnel Maintenance – Measuring effectiveness of maintenance –
Change Management – Controlling maintenance requests – Configuration
management.
References:
1. Kenneth E. Kendall, Julie E. Kendall, (2013), System Analysis and Design,
9th Edition, Pearson Education, India
2. J.L. Whitten, L.D. Bentley &K.C.Dittman,(2003), System Analysis and Design,
6th Edition,McGraw Hill, New Delhi
3. Donald C.Gause& Gerald M.Weinberg, (2011), Exploring Requirements,
Dorset House, Taikoo
4. Ian Sommerville, (2016), Software Engineering, 10th Edition, Pearson
Education, India.
Web Resources
1. https://bus206.pressbooks.com/chapter/chapter-10-information-systems-
development/
2. https://nptel.ac.in/courses/106105218
3. https://open.umn.edu/opentextbooks/textbooks/189
4. http://epgp.inflibnet.ac.in/epgpdata/uploads/epgp_content/S000023MA/P001400/M02
2337/ET/1504603509Module40Quadrant-I.pdf
5. https://theintactone.com/2019/04/06/wcm-u5-topic-3-types-of-maintenance-
system/amp/
Course Outcome:
CLO 1. Apply the core aspects of information technology principles and roles, and
manage their implementation in a business context.
CLO 2. Demonstrate the ability to Design, assess and prioritize enterprise
innovation.
CLO 3. Plan and construct the architectural framework of information system.
CLO 4. Illustrate the framework of IT management.
CLO 5. Demonstrate the ability to develop IT master plans.

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Course Title : Data Mining & Big Data Analytics
Course Code : MSPSE 83
Course Credit :6
Course Objective :
CO1. Compare and contrast basic descriptive and predictive data mining
techniques.
CO2. Develop application skills of data mining tool on different data sets.
CO3. Describe the role of classification and prediction under different methods.
CO4. Create deep insight on neural network prediction methods and clustering
algorithms.
CO5. Discuss the big data platform and its uses.
Course Syllabus:
BLOCK I: Data Mining
Data Mining Definition and functionalities - Needs, Classifications of DM,Integration
of a Data Mining system - Technologies used, Issues in Data Mining – Business
Intelligence and Data warehouse – What is data warehouse – Data Marts –
Metadata – Trends in data warehousing.
BLOCK II: Online Analytical Processing
Online Analytical Processing (OLAP) – Online Transaction Processing (OTP) - Data
Cleaning – Data integration and transformation – Data reduction – Data compression
– Data Mining primitives – Kind of knowledge to be mined – Discretisation and
concept hierarchy.
BLOCK III: Classification
What is classification and prediction – Issues regarding classification and prediction
– Classification methods - Decision Tree, Bayesian Classification, Rule based,
CART, Neural Network Prediction methods – Linear and Non-linear regression.
BLOCK IV: Business Application
Data Mining for business applications Like balance scorecard, fraud detection, click
stream mining, Market segmentation, retail Industry, Telecommunication industry,
Banking and Finance and CRM.
BLOCK V: Big Data
Big data: Definition -Characteristics, Big Data: Applications, Correlations and
Predictions, Big data: Privacy concerns – Clustering, Spatial Mining, web mining, text
Mining – Bid data business analytics – role of data scientists – Main phases of life
cycle – Developing core deliverables for stakeholders.
References:
1. AmbigaDhiraj Michael Minelli, Michele Chambers, (2013), “Big Data, Big
Analytics: Emerging Business Intelligence and Analytic Trends for Today's
Businesses”, Wiley India.
2. Ian H. Witten and Eibe Frank, (2016), “Data Mining: Practical Machine
Learning Tools and Techniques”, 4th Edition, Morgan Kaufmann.
3. Jiawei Han and MichelineKamber,(2017), “Data Mining, Concepts and
Techniques”, Third Edition, Morgan Kaufmann Publishers.
4. Margaret H. Dunham, (2006), “Data Mining: Introductory and Advanced
Topics”, Pearson Education.
5. Phil Simon, (2015), “too Big to Ignore: The Business case for Big Data”, Wiley
India.
6. Ramesh Sharda, Efraim Turban, DursunDelen, (2018),“Business Intelligence
and Analytics: Systems for Decision Support”, 10th edition, Pearson,
7. Viktor Mayer, Schonberger, Kenneth Cukier, (2017), "Big Data: The essential
guide to Work, Life and Learning in the Age of Insight", John Murray.
Web Resources:
1. https://www.techtarget.com/searchbusinessanalytics/definition/big-data-analytics
2. https://www.ibm.com/cloud/blog/olap-vs-oltp
3. https://mrcet.com/downloads/digital_notes/CSE/IV%20Year/BIG%20DATA%20ANAL
YSIS%20NOTES.pdf
4. https://www.javatpoint.com/what-is-olap
5. https://www.upgrad.com/blog/what-is-big-data-types-characteristics-benefits-and-
examples/
Course Outcome:
CLO 1. Critically analyse data mining algorithms to solve real world problems.
CLO 2. Comprehend statistical data analysis techniques used in decision making.
CLO 3. Assess different data mining techniques like classification, prediction,
clustering and association rule mining.
CLO 4. Summarise the concept of big data and its business implications.
CLO 5. Apply basic data collection strategies and choose right algorithms.

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Course Title : E-Commerce
Course Code : MSPSE 84
Course Credit :4
Course Objective :
CO1. Develop cognizance of the concepts and main activities of E-Commerce.
CO2. Explain the various components and application of E-Commerce in different
sectors.
CO3. Discuss the e-commerce requirements of a business and develop a
business plan / model.
CO4. Identify and examine security issues as well as channel conflicts of E-
Commerce
CO5. Locate the ethical, social, and security issues of information systems.
Course Syllabus:
BLOCK I: Introduction to E-Commerce
E-commerce Technology: Principles – Potential – Categories of E-commerce –
Categories of E-Commerce – Development and Growth of E-commerce –
Advantages and Disadvantages of E-commerce - Data Warehousing – Temporal
Coherency – Networking Infrastructure – Software Tools – IP, TCP HTTP, HTML –
Cryptography – Consumer Interface Technologies – OALP & Data mining.
BLOCK II: Applications of E-Commerce
E-commerce: Effect on job, growth, trade, international co-operation – Tax problems
– Applications of E-commerce in different sectors – service, industry, domestic etc., -
multidisciplinary approach to E-commerce – Softwares.
BLOCK III: E-commerce Management
E-commerce Management: Net Centrism – Navigation – Website Design – Website
Design Model - Web Metrics – Business models – The Internet Service Provider
(ISP) Model – Creating Gateways Model – Building Communities – Meeting
Information Needs Models - E-Selling of Products and Services -The E-blit Services
Model - Hyper Markets – Intelligent Agents – Auctions – Design, Protocol.
BLOCK IV: Channel Conflict Management
Channel conflict management: Security and Encryption – Abuse and Netiquette –
Internet Governance – Dimension of Quality – Total Quality Management (TQM)
Definitions - Evaluation of TQM – Elements of TQM – Benefits Of TQM – Obstacles
Associated with the TQM Implementation - Economics of E-commerce –
Equilibrium price – Electronic Marketing – Taxing – e-business – Road map for
success.
BLOCK V: Legal Aspects
E-commerce – Legal Issues: Software Intellectual property law – Copyright –
Trademark – Patent - Contract law for E-commerce, warranties and new products –
Cyber law issues – Privacy and Trans border flows, fraud – Security of Information
and Risks – Electronic Highway Robbery – Consumer Protection.
References:
1. Dave chaffey, (2013), e-business & e- commerce management- strategy,
implementation and practice, 5th Edition, Pearson, New Delhi.
2. Elias M Awad,(2012), Electronic Commerce, latest Edition, PHI, India.
3. Jawadekar, (2012), MIS Text and Cases, latest Edition, TMH, India.
4. Kulkarni et al., (2012), E-Business, latest Edition, Oxford Press, India.
5. Milind M Oka (2012), Cases in Management Information system, Latest
Edition, Everest Publication, India.
6. Napier et al., (2012), Creating A Winning E-Business, latest Edition, Cengage,
India.
7. ParadDiwan, Sunil Sharma, (2013) e-commerce A Manager's Guide to e-
business, latest Edition, Excel Publication, New Delhi.
Web Resources:
1. http://www.simplynotes.in/e-notes/mbabba/electronic-commerce/
2. https://www.geeksforgeeks.org/difference-between-data-mining-and-olap/
3. https://lilacinfotech.com/blog/120/What-is-E-commerce-and-what-are-its-Applications
4. https://www.elasticpath.com/blog/6-ecommerce-business-models-b2b-b2c
5. https://enterslice.com/learning/e-commerce-legal-issues/amp/
Course Outcome:
CLO 1. Apply the know- how of the electronics transactions like business to
business, business to commerce, for sharing, processing the business
activities.
CLO 2. Demonstrate how to transact financial and document interchange between
two or more business parties.
CLO 3. Critically analyse the impact of IT in business and list out its dynamic nature.
CLO 4. Assess changes in the business framework due to IT innovations.
CLO 5. Summarise the Legal issues and important laws relating to cyber security
and intellectual property.

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Course Title : Project Report
Course Code : MSPSP - 40
Course Credit :8
GUIDELINES FOR PROJECT COURSE MSPSP - 40
Students can register for the Project Course with Course Code MSPSP-40 in the
second year. For registration purposes, the Project Course is treated as one
Course, carrying a weight of 6 credits.
OBJECTIVE
The objective of the Project Course is to help the student develop his/her ability to
apply multi-disciplinary concepts, tools and techniques to solve organizational
problems and/or to evolve new/innovative theoretical frame work.