UNIVERSITY OF DELHI

CNC-II/093/1(23)/2022-23/452
Dated: 03.03.2023
NOTIFICATION
Sub: Amendment to Ordinance V
[E.C Resolution No. 38-1/ (38-1-8) dated 08.12.2022]

Following addition be made to Appendix-II-A to the Ordinance V (2-A) of the Ordinances of the
University;

Add the following:

Syllabi of Semester-II of the Department of Finance & Business Economics under Faculty of
Applied Social Sciences & Humanities based on Under Graduate Curriculum Framework -2022 to
be implemented from the Academic Year 2022-23.

CATEGORY-I
Business Economics Course for Undergraduate Programme of study with Business Economics as
a Single Core Discipline
(B.A. Honours in Business Economics in three years)

DISCIPLINE SPECIFIC CORE COURSE – 4: MACROECONOMICS-I

CREDIT DISTRIBUTION, ELIGIBILITY AND PRE-REQUISITES OF THE COURSE

Course title & Code Credits Credit distribution of the course Eligibility Pre-
Lecture Tutorial Practical/ criteria requisite of
Practice the course
(if any)
Macroeconomics – I 4 3 1 0 Class XII Nil
DSC-4

Learning Objectives

This course aims at inculcating basic understanding of the fundamentals of macroeconomics. It will
enable students to identify major macroeconomic issues, their applicability to the real economy.

Learning outcomes

By studying this course, the students will be able to:

• To understand the basic concept of circular flow of income in four sector economies and
different approaches to measurement of National Income.
• To introduce basic concepts of the money market including demand and supply aspects of
money.

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 • To apply the closed economy Hicks- Hansen (IS-LM) model for effectiveness of Fiscal and
Monetary policies in the short run.
• To identify macroeconomic issues of developing countries in a global macro setting and its
difference from issues of developed countries.

SYLLABUS OF DSC-4

UNIT–I: Introduction to Macroeconomics and National Income Accounting (6 Hours)

Origin of macroeconomics; Income, expenditure and the circular flow in three and four sectoral
economies; real versus nominal GDP; price indices; measurements of gross domestic product;
national income accounting for closed economy and for open economy and National Income
Identity; balance of payments accounts and its components.

UNIT – II: Theory of Income Determination (9 Hours)

An introduction to Classical and Keynesian systems; Simple Keynesian Theory of Income
Determination, Consumption function – MPC and APC, changes in equilibrium, Paradox of Thrift and
Investment multiplier.

UNIT – III: Money, Interest and Monetary Policy (12 Hours)

Meaning and nature of money, Primary and secondary functions of money; Quantity Theory of
Money–Cambridge version, Classical theory of interest rate, Loanable fund Theory and Keynesian
Theory of Liquidity Preference and interest rate, Liquidity Trap; Credit Creation and Money
Multiplier Determination of money supply and demand; credit creation; money multiplier,
monetary base; tools of monetary policy

UNIT – IV:IS-LM Analysis and Aggregate Demand (12 Hours)

Goods market and money market, graphical derivations of the Hicks-Henson model (IS and LM
functions); Properties of IS-LM curves, factors affecting the position and slope of IS-LM curves,
determination of equilibrium income and interest rates; Studying the impact of fiscal and monetary
policies using IS-LM framework;Macro policy in a global setting and developing countries

Unit V: Inflation (6 Hours)

Inflation: meaning; demand and supply side factors; natural rate theory; monetary policy-output
and inflation (monetarist view); Phillips curve: short run and long run.

Essential/recommended readings

1. Abel Andrew B., Bernanke Ben and Croushore Dean (2011). Macroeconomics (7th edition).
Pearson
2. Schiller Bradley R. and Gebhardt Karen (2019) Macro economy Today (14th edition), McGraw
Hill
3. Froyen Richard T. (2013). Macroeconomics: Theories and Policies (10th ed.), Pearson.

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4. Blanchard O. (2017). Macroeconomics (7th edition). Pearson
5. Dornbusch R., FischerS., and Startz R. Macroeconomics (11th edition). McGraw-Hill
6. Colander David C. (2017) Macroeconomics (9th edition), McGraw Hill

Suggested readings
1. Gordwin, Harris, Nelson, Roach and Torris (2017) Macroeconomics in context (2nd edition),
Routledge Taylor and Francis Pub Indian Edition
2. Government of India (GOI) (Latest Year), Economic Survey, Ministry of Finance New Delhi.
3. Government of India (GOI) (Latest Year), Handbook of Indian Economy, RBI Publication New
Delhi.
4. Mankiw N. Gregory,Macroeconomics, Worth Publishers.
5. Chugh, S. (2015) Modern Macroeconomics, MIT Press.
6. D‘Souza, E, Macroeconomics, Pearson Education

Note: Examination scheme and mode shall be as prescribed by the Examination

Branch, University of Delhi, from time to time.

DISCIPLINE SPECIFIC CORE COURSE – 5: FINANCIAL INSTITUTIONS

Credit distribution, Eligibility and Pre-requisites of the Course

Course title Credits Credit distribution of the course Eligibility Pre-requisite of

& Code Lecture Tutorial Practical/ criteria the course
Practice (if any)
Financial 4 3 1 0 Class XII Nil
Institutions
and
Markets
DSC-5

Learning Objectives

This course provides an understanding of the existing financial institutions and markets in the Indian
financial system. Students will be equipped with the knowledge of primary and secondary segments of
the equity, money, and debt markets.

Learning outcomes

By studying this course, the students will able to:

• To understand the role of banking and non-banking financial institutions in India.

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 • To learn the methods for companies to raise funds in the primary market
• To use the methodology to create stock price indices in India.
• To analyze the process of issuance, trading, and settlement in equity, debt and money
market instruments.

SYLLABUS OF DSC- 2

UNIT – I:Financial Institutions in India (9 Hours)

• Overview of Formal Financial System: Financial Institutions, Financial Markets, Financial
Instruments, Financial Services, Role of Financial System in Economic Development.
• Banking and Non-Banking Institutions: Scheduled Commercial Banks in India, Risk
Management Process in Banks, Non-Performing Assets, Tools to Manage Non-Performing
Assets, Payment Banks.
• Credit Rating Agencies: Meaning, Methodology and Agencies in India.
• Housing Finance: Housing Finance Companies in India, Repricing of Loan, Floating vs. Fixed
Rate, The Rest Method, Problems in Housing Finance.
• NBFCs in India: Objectives, Functions, Types, Difference between NBFCs and Banks, Role of
NBFCs in Indian Economy.
• Regulatory Institutions: Reserve Bank of India (RBI), Securities Exchange Board of India (SEBI)

UNIT – II:Primary Market for Corporate Securities in India (15 Hours)

• Financial Markets: Role and Importance of Financial Markets, Types of Financial Markets-
Equity Market, Debt market, Money market, Forex Market.
• Procedure of an IPO: Entry Norms for IPOs -Profitability Route, QIB Route, Appraisal Route;
Intermediaries to an Issue, Pricing Methods-Fixed Price Process, Book Building Mechanism
(Book Building Process, Bidding Process, Reverse Book Building, Limitations), Green Shoe
option.
• Methods of Raising Funds: Venture Capital, Private Equity, Public Issues- IPO, FPO, offer for
sale; Rights Issue, Private Placement -Preferential Issue, Qualified Institutional Placements,
Disinvestment of PSU- Objectives, Sell-off methods.
• Raising of Funds from International Markets-ADRs, GDRs, FCCB and Euro Issues, Masala
Bonds.
• Listing and Delisting of Corporate Stocks in Indian Stock markets.

UNIT – III:Secondary Market in India (12 Hours)

• Overview of Secondary Market: Functions of Secondary Market, Demutualization of Stock
Exchange, Bulls and Bears in Stock Markets, Volatility and Circuit Breakers in stock Market,
Stock exchanges in India; International stock exchanges, Capital Market Scams.
• Market Mechanism: Financial Instruments-Equity Shares, Debentures & Bonds, Derivatives.
Types of Brokers, Depository Process in India.
• Trading, Clearing and Settlement of securities: Types of orders, Contract Note, Clearing
Corporations (ICCL, NSCCL), Depositories (NSDL, CDSL), Settlement Mechanism.
• Risk Management: Margin Requirement and Capital requirement of a Broker, MTM and VaR
Margins, Margin Trading and Margin Adjustments.

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 • Indian Stock Indices: Major Indices in India (Sensex and Nifty), Market Capitalization (free
float, full float methodology), Calculation Methodology (Price weighted, Equal weighted,
Fundamental weighted, Market Capitalisation weighted Index), Classification of Securities to
be included in the Index, Impact of corporate actions (Rights, Bonus, and Stock split) on
security prices and indices.

UNIT – IV: Money Markets & Debt Market in India (9 Hours)

• Money Market: Characteristics, Functions and Benefits of Efficient Money Market,
Participants in money markets, Money Market Instruments- Auctioned Treasury Bills
(Features, Types, and Issuance/Sale by Auction), Commercial Paper (Guidelines and Process
for Issuance), Commercial Bills (Features and Types), Certificate of Deposits (Guidelines and
Process for Issuance), Call/Notice Money (Reason of volatility and Process of Issuance) Repo,
Reverse Repo.
• Long Term Debt Market: Participants and Instruments in Debt market, Private Corporate
Debt Market-Issue and listing of Debt Securities; Govt Securities Market-Issuers, Investors
and Types; Govt Dated Securities- Issuance, Trading and Settlement. RBI Direct Portal for
retail investors for Government Securities

Notes:
1. The relevant rules, regulations and guidelines of the RBI, the SEBI and other regulators for all of
the above topics should be covered.

Essential/recommended readings
1. Khan M. Y. Indian Financial System. Tata McGraw Hill.
2. Kannan, R., Shanmugam, K.R., &Bhaduri, S. Non-Banking Financial Companies-Role in
India’s Development. Springer.
3. Pathak, B. Indian Financial System. Pearson.
4. Eakins, Stanley G. Finance: Investments, Institutions and Management. Addison-wesley
Publications.
5. National Stock Exchange of India (2003), “Indian Securities Market: A Review”, NSE,
Mumbai.
6. RBI Website- https://www.rbi.org.in/Scripts/NotificationUser.aspx?Id=12179&Mode=0
7. NSE website: https://www.nseindia.com/resources/publications-indian-securities-ismr

Suggested readings
1. Desai, V. Indian Financial System and Development. Himalaya Publishing House.
2. Gordan, E. Natarajan, K. Indian Financial System. Himalaya Publishing House.
3. Madura, J. Financial Markets and Institutions. Cengage Learning.

Note: Examination scheme and mode shall be as prescribed by the Examination

Branch, University of Delhi, from time to time.
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 DISCIPLINE SPECIFIC CORE COURSE – 6: STATISTICS FOR BUSINESS
Credit distribution, Eligibility and Pre-requisites of the Course

Course title & Credits Credit distribution of the course Eligibility Pre-requisite of
Code Lecture Tutorial Practical/ criteria the course(if
Practice any)
Statistics for 4 3 0 1 Class XII Nil
Business
Economics -I
DSC-6

Learning Objectives

This course aims to introduce different kinds of data, its visual representation, and descriptive measures
to analyse and describe times series data along with a theory and practice of indices.

Learning outcomes
By studying this course, students will be able to:

• To organize, manage, present data to gain proficiency in using statistical software for data
analysis.
• To prepare a technical report/statistical analysis and interpret results to enhance the
ability for broader implication of application in the statistical field.
• To conduct the survey in proper way to collect data on specific economic problem and to
grasp different variety of probability/nonprobability sampling methods for selecting a
sample from a population.
• To make intelligent judgments and informed decisions in the presence of uncertainty and
variation.

SYLLABUS OF DSC-3

UNIT – I Descriptive Statistics (12 Hours)

Sources of data, census and sample, methods of collection, types of data. Graphical representation
– Simple Charts, Box Plot, Histogram; Measures of central tendency, dispersion, skewnessand .
Moments.

UNIT – II Probability and distribution (15 Hours)

Sample space, event and probability. Types of events: joint, conditional and independence. Theories
of probability - Classical Theory of Probability; Relative Frequency Theory of Probability; Subjective
Theory of Probability and Axiomatic Theory of Probability, Random variable - Discrete and
continuous, mass and density functions, cumulative distributions and properties. Joint distributions,
marginal and conditional distributions. Bayes Theorem; Mathematical expectation and variance.

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Theoretical Discrete and Continuous Probability Distributions – Binomial, Poisson and Normal
distributions

UNIT – III Time Series (6 Hours)

Components. Measurement of trend: linear, exponential and growth. Change in origin and scale.
Measurement of seasonal fluctuations.

UNIT – IV Index Numbers (6 Hours)

Types of index number systems and their relations. Fixed and chain-base. Tests of adequacy. Base
shifting, splicing and deflating. Consumer price index, GDP deflator and Stock Prices indices – BSE
Sensex and Nifty Fifty.

UNIT – V Correlation and Regression (6 Hours)

Covariance & Correlation – Bivariate Analysis: Cross-tabulations and Scatter Plot; Rank Correlation
and Pearson’s Correlation; Impact of origin shift and change in scale of Correlation; Linear
Regression – Simple and Multiple.

Practical component (30 hours)- Laboratory work using spreadsheet software. Projects using
primary or secondary data.
Assessment Method
Total Marks: 100
Practical: 25
Internal Assessment: 25
End Semester Exam: 3 Hours; Maximum Marks: 50

Essential/recommended readings

1. Devore, Jay L., (2012). Probability and Statistics for Engineering and the sciences. 8th
Edition, Cengage Learning.

Suggested readings

1. Miller, Irwin and Marylees Miller. John E. Freund's Mathematical Statistics with Applications,
Eighth Edition, Pearson Education.
2. Nagar, A.L., and R.K. Das. Basic Statistics, Second Edition, Oxford University Press
3. Gupta, S.C., Fundamentals of Mathematical Statistics, Himalaya Publishing House

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Note: Examination scheme and mode shall be as prescribed by the Examination
Branch, University of Delhi, from time to time.

COMMON POOL OF GENERIC ELECTIVES (GE) COURSES OFFERED BY THE

DEPARTMENTS

GENERIC ELECTIVES (GE-1): INTRODUCTION TO DIGITAL MARKETING

Credit distribution, Eligibility and Pre-requisites of the Course

Course title Credits Credit distribution of the course Eligibility Pre-requisite

& Code Lecture Tutorial Practical/ criteria of the course
Practice
Introduction 4 3 1 0 Class XII Nil
to Digital
Marketing
GEC-2

Learning Objectives
To acquaint the students with the tools and techniques used by the digital marketers for driving the
marketing decisions to attain marketing objectives and understand its integration with traditional
marketing.

Learning outcomes
By studying this course, students will be able to:

• To understand the concept of digital marketing and its integration with traditional marketing.
• To understand customer value journey in digital context and behaviour of online consumers.
• To learn email, content and social media marketing and apply the learnings to create digital media
campaigns.
• To examine various tactics for enhancing a website’s position and ranking with search engines
and search advertising.

SYLLABUS OF GE-1

UNIT – I:Fundamentals of Marketing (6 Hours)

Importance of marketing; Core marketing Concepts; Company Orientations; Concept of
Segmentation, Targeting-Positioning; 7 P’s Framework; Product Life cycle; Pricing strategies, Types
of distribution channels; Promotion Mix.

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UNIT – II:Marketing in the Digital World (9 Hours)
Digital marketing: Concept, Features, Difference between traditional and digital marketing, Moving
from traditional to digital Marketing; Digital Marketing Channels: Intent Based- SEO, Search
Advertising; Brand Based- Display Advertising; Community Based-SMM; Others- Affiliate, Email,
Content, Mobile; Customer Value Journey: 5As Framework; The Ozone O3 Concept Key; Traits of
online consumer

UNIT – III: Content, Email and Social Media Marketing (15 Hours)
Content Marketing: Developing a content marketing strategy; Email Marketing: Types of Emails in
email marketing, Email Marketing best practices; Social Media Marketing: Building Successful Social
Media strategy; Social Media Marketing Channels; Facebook, LinkedIn, YouTube (Concepts and
strategies)

UNIT – IV: Search Marketing (15 Hours)

Detailed contentsIntroduction of SEM: Working of Search Engine; SERP Positioning; Search Engine
Optimization: Overview of SEO Process; Goal Setting-Types On-Page Optimization: Keyword
Research, SEO Process -Site Structure, Content, Technical Mechanics, Headings, Image & Alt text,
Social Sharing, Sitemaps, Technical Aspects-Compatibility, Structured Data Markup.
Off Page Optimization: Link Formats, Link Building, Content Marketing, Social Sharing; Black and
White Hat Techniques
Search Advertising: Overview of PPC Process; Benefits of Paid Search; Basis of Ranking; Goal Setting-
Objectives; Account Setting-Creation of Google Ads, Campaign architecture, Campaign setup,
Targeting, Bid Strategy, Delivery, Ad Scheduling, Ad Rotation, Keyword Selection; Ad Copy
composition, Ad Extension
Overview of Display Advertising: Working of Display Advertising; Benefits and challenges.

Essential/recommended readings
1. Dodson, I. (2016). The art of digital marketing: the definitive guide to creating strategic,
targeted, and measurable online campaigns. John Wiley & Sons.
2. Kartajaya, H., Kotler, P., & Setiawan, I. (2016). Marketing 4.0: moving from traditional to
digital. John Wiley & Sons.
3. Ryan, Damien. Understanding Digital Marketing - Marketing Strategies for Engaging the
Digital Generation. Kogan Page Limited.

Suggested readings
1. Kotler, P. (2009). Marketing management: A south asian perspective. Pearson Education,
India.
2. Maity, Moutusy. Internet Marketing: A practical approach in the Indian Context. Oxford
Publishing.
3. Gupta, Seema. Digital Marketing. McGraw Hill
4. Ultimate guide to digital Marketing. Digital Marketer
Note: Examination scheme and mode shall be as prescribed by the Examination
Branch, University of Delhi, from time to time.
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 GENERIC ELECTIVES (GE-2): STATISTICS FOR BUSINESS

Credit distribution, Eligibility and Pre-requisites of the Course

Course title Credits Credit distribution of the course Eligibility Pre-requisite of

& Code Lecture Tutorial Practical/ criteria the course
Practice
Statistics 4 3 0 1 Class XII Nil
for
Business
GEC-4

Learning Objectives
The objective is to enable students develop understanding of data and statistical tools available to
describe it which shall facilitate to make evidence-based decisions using inferential statistics that are
based on well-reasoned statistical arguments.

Learning outcomes
By studying this course, students will be able to:

• To learn tools and concepts of statistical analysis and interpretation.

• To comprehend fundamentals of probability theory.
• To develop skills in statistical computing, statistical reasoning and inferential methods.
• To comprehend and analyse real data like real indices.

SYLLABUS OF GE-2
UNIT – I Descriptive Statistics and Exploratory Data Analysis (9 Hours)
• Types of Variables (Quantitative, Qualitative, discrete, continuous), Scales of Data
Measurement (nominal, ordinal, Interval & Ratio), Variable-; Primary & secondary Data.
• Frequency distributions, Relative Frequency, Cumulative Distributions, Percentiles,
Quartiles; Graphical representation of data- bar charts, pie, histograms, box plots.
• Measures of central tendency: Mean, median, mode, Geometric Mean, Harmonic Mean,
Weighted Mean & their properties. Selection of a measure of central tendency.
• Measures of Dispersion: Range, inter-quartile range, quartile deviation, mean deviation,
standard deviation, variance, coefficient of variance, properties of standard deviation.
Moments.
• Skewness and Kurtosis: Meaning, measures- Karl Pearson, Bowley, Kelly’s, Kurtosis- meaning
and measurement of Kurtosis

UNIT – II Probability (12 Hours)

• Axioms of probability; Review of counting rules, experiments, sample space, simple and
complex events; Addition and multiplication rules; Concepts of Mutually exclusive events,
independent events; Concepts of Joint, marginal and conditional probability; Bayes
Theorem.

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 • Concept of Discrete and continuous Random Variables; Expected value and variance;
Theoretical Discrete and Continuous Probability Distributions – Binomial, Poisson and
Normal distributions

UNIT – III Sampling, Estimation and Hypotheses Testing (12 Hours)

• Population versus Sample; Sample Statistics versus population parameters; Definition and
Statistical properties of a Random Sample; Point and Interval Estimation and Small Sample
Properties of Estimators (unbiasedness, efficiency); Central Limit Theorem. (Interval
estimation for mean for large samples)
• Basic concepts of Hypotheses Testing: Formulation of Null and Alternate Hypotheses; One-
tailed and two-tailed Tests about population Mean; Concepts of Type I and Type II errors.
(Hypothesis testing for mean and difference between mean for large samples only)

UNIT – IV: Index Numbers (6 Hours)

• Index Numbers: Use and construction of Laspeyres and Paasche index numbers; Fixed and
chain base index numbers; Base shifting, splicing and deflating. Construction of real indexes:
Consumer Price Index and Stock Market Indices – BSE SENSEX and NSE Nifty.

UNIT – V Correlation and Regression (6 Hours)

• Covariance & Correlation: Bivariate Analysis: Cross-tabulations and Scatter diagram; Rank
Correlation and Pearson’s Correlation; Linear Regression – Simple.

Practical component (30 hours)- Laboratory work using relevant software for statistical data
analysis. Projects using primary or secondary data.
Practical component –yes
Assessment Method
Total Marks: 100
Practical: 25
Internal Assessment: 25
End Semester Exam: Duration: 3 Hours & Maximum Marks: 50

Essential/recommended readings
1. Spiegel, M.R.(2003). Theory & Problems of Statistics, Schaum‘s outline series, McGraw Hill.
2. Levin, Richard I. and Rubin, David (1998). Statistics for Management (7th Edition), Pearson.
3. Gupta, S.C. (2018). Fundamentals of Statistics, Himalaya Publishing House
4. Spiegel, M. and Stephens, Larry (2017). Statistics (Schaum’s Outline Series), Tata-Mcgraw-Hill,
New Delhi
Suggested readings

1. Nagar, A. L. and Das. R. K.. Basic Statistics (2nd Edition), Oxford University Press
2. Karmel, P. H. and Polasek, M. (1978). Applied Statistics for Economists (4th edition), Pitman.
3. Larsen, Richard J. and Marx, Morris L. (2011). An Introduction to Mathematical Statistics and its
Applications. Prentice Hall.
Note: Examination scheme and mode shall be as prescribed by the Examination
Branch, University of Delhi, from time to time.
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