Unit 25: Global Business Environment: Assignment Brief 2

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Unit 25: Global Business Environment

Assignment Brief 2

Student Name/ID
Number

Unit Number and Title Unit 25: Global Business Environment

Academic Year

Unit Tutor

Assignment Title Business report on global impact and strategic


direction

Issue Date 2023

Submission Date

Submission Format

The submission is in the format of a written business report. You can follow the
general business report format including:

 A table of contents, if the report is longer than 10 pages


 An introduction section explaining the background and purpose of the report
 The main body of the report, with appropriate subheadings
 A section with conclusions and recommendations
 An appendix for non-essential attachments such as charts and graphs that
don’t need to be in the body of the report.

All work must be supported with research and referenced using the Harvard
referencing system. You will also need to provide a bibliography using the Harvard
referencing system. Inaccurate use of referencing may lead to issues of plagiarism if
not applied correctly.

The recommended word limit is 2,000–2,500 words, including speaker notes,


although you will not be penalized for going under or exceeding the total word limit.

Unit Learning Outcomes

LO3 Evaluate how operating in a global market influences an organization’s structure,


culture and functions.
LO4 Develop a global strategy to support decision making for a given organization.

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Transferable skills and competencies developed

 Commercial acumen based on an awareness of the key drivers for business


success
 The ability to analyze and evaluate a range of business data, sources of
information and appropriate methodologies
 Strong digital literacy
 Articulating and effectively explaining information
 Communication and listening, including the ability to produce clear, structured
business communications in a variety of media.

Vocational scenario

You are a research assistant at KPMG Insight Centre in Vietnam. Some of the potential
new clients have been interested in using KPMG consulting services after reading the
industry review on the KPMG Online Insights that you have contributed to develop.

You have now been allocated a new project. This involves working closely with other
senior analysts to support the ongoing work for one of the company’s potential large
clients.

Assignment activity and guidance

The potential client in the industry* has asked for help in developing a global strategy
that will fully support organisational resource allocation and decision making. The
international operations of the business have been run loosely and, the client feels,
inefficiently. The client is aware of the importance of culture awareness and
differences, and its link to effective leadership and organisational structure so you will
need to consider this carefully.

Your role is to prepare and deliver a business report to the client, outlining a
framework for a global strategy. Having discussed this in detail with your senior
analysists, the team agrees that the business case will need to include the followings:

1. Executive summary

- Briefly introduce the name of the company with its vision, mission,
objectives, … that may be useful for its globalisation decision making.
- Clearly point out the scenario of whether the chosen company is (i) a
Vietnamese company in preparation for going abroad or (ii) a foreign
company with a plan to do business in Vietnam or (iii) under any other
circumstance to considers any change in current globalization approach*.

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- Briefly indicate different decision-making models available and need to
consider for the chosen company operating in a global environment.

2. Mc Kinsey’s 7S model with the influences of globalisation

- Investigate the McKinsey’s hard and soft elements of the chosen company
currently with appropriate evidences
- Evaluate the influences of globalisation on each S factor with appropriate
links to the impacts on organisational governance, leadership and
organisational structure, culture and other functions of the chosen
company
- Review some literatures or best practices to support the above evaluation
and make valid and justified recommendations of how organizations
should adapt their organizational structure and strategy to support
decision making in a global context.

3. Influences of ethical and sustainable globalisation

- Discuss some ethical and sustainable globalisation issues that the chosen
company or related industry experienced in the past or may be faced with
in the future.
- Evaluate how ethical, sustainable and other cultural factors will influence
the global operations of the chosen company.
- Provide some ethical and sustainable recommendations for the chosen
company when operating in a global market based on above explanation
of the (potential) positive or negative impacts

4. Proposed global strategy

- Clearly point out the objectives, mission, and vision associated with the
global strategy of the chosen company. They should be consistent with the
general objectives and strategy as mentioned in the Executive summary.
- Discuss some different ways that the chosen company can work effectively
in a global context
- Discuss some key considerations or key steps to achieve competitive
advantage in the global market and satisfy the needs of different
stakeholders in a global context for each above-mentioned proposal. For
example, how to change in control, organization structure, leadership,
knowledge transfer, … for balancing the need for global integration vs local
responsiveness.
- Evaluate key risks and barriers as well as key benefits and advantages that
are associated with each chosen strategic option with appropriate
evidences and justifications.
- Rank the option or finalise a valid and justified recommendation. The
finalized recommendation should emphasize on how the chosen company
adapt its organisational structure and decision making with the proposed
global strategy to optimise responsiveness and decision making in a global

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context. Some best practices or literature review should be added to make
a comprehensive and integrated solution to link from the current
successful global strategic plan and implementation to the future strategy

5. Conclusion

- Summarize all the key findings and analysis


- Conclude whether globalization has benefited the chosen business and
whether the chosen company should continue expanding globally or not

* The students can choose the client company for this assignment but the choice
must be approved by the course tutor and in the same industry that you chose for
Assignment 1. Students should choose different companies.

Recommended Resources
Please note that the resources listed are examples for you to use as a starting
point in your research – the list is not definitive.

Weblinks

Business Case Studies. Business case studies. Available at:


https://businesscasestudies.co.uk/growing-a-company-by-international-aquisition/

World Business Culture. How to do business worldwide. Available at:


https://www.worldbusinessculture.com/

Velocity Global. Global case studies, videos and reports. Available at:
https://www.velocityglobal.com/resources

HN Global

HN Global (2021) Reading Lists. Available at:


https://hnglobal.highernationals.com/learning- zone/reading-lists

HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals.


com/subjects/resource-libraries

HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks

Journal articles

Pavida, Pananond, Gary Gereffi, Torben Pedersen. (2020) An integrative typology of


global strategy and global value chains: The management, Global Strategy Journal.

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Puck, Jonas & Filatotchev, Igor. (2018). Finance & the multinational company: Building
bridges between finance and global strategy research. 10.1002/gsj.1330.
https://onlinelibrary.wiley.com/doi/epdf/10.1002/gsj.1330

Wu, Yiqiong. (2020). The Marketing Strategies of IKEA in China Using Tools of PESTEL, Five
Forces Model and SWOT Analysis. 10.2991/assehr.k.200207.054. https://www.atlantis-
press.com/proceedings/iafsm-19/125934515

Textbooks

Deresky, H. (2016). International Management: Managing Across Borders and Cultures,


Text and Cases. 9th Ed. Harlow: Pearson

Peng, M. (2016) Global Business. 4th Ed. Cengage Learning

Learning Outcomes and Assessment Criteria

Pass Merit Distinction

LO3 Evaluate how operating in a global market influences an D2 Make valid and
organization’s structure, culture and functions justified
recommendations of
P3 Evaluate the influences of M3 Critically evaluate how organizations
globalization on organizational influences of should adapt their
governance and leadership, globalization on organizational
structure, culture and functions. organizational structure and
P4 Discuss the influences of ethical structure and culture strategy to support
and sustainable globalization on and functions. decision making in a
organizational functions. global context.

LO4 Develop a global strategy to support decision making for


a given organisation D3 Develop strategies
that embed an
P5 Evaluate the different ways that M4 Devise strategies integrated approach
decision making can work effectively that meet a range of across different
in a global context. different stakeholder countries to achieve
P6 Devise objectives and strategies perspectives in a competitive
to support global decision making to global context. advantage.
meet business objectives.

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