This document discusses media and information literacy with a focus on text-based media. It defines text, describes the different types and categories of text including formal and informal text. It discusses the characteristics of text and how text is a powerful way to disseminate information through different formats and sources. The document also covers basic design principles for text-based media like emphasis, appropriateness, proximity, organization, alignment, repetition, and contrast. It provides examples to illustrate these principles. Finally, it discusses consumers and producers of text-based media and information.
This document discusses media and information literacy with a focus on text-based media. It defines text, describes the different types and categories of text including formal and informal text. It discusses the characteristics of text and how text is a powerful way to disseminate information through different formats and sources. The document also covers basic design principles for text-based media like emphasis, appropriateness, proximity, organization, alignment, repetition, and contrast. It provides examples to illustrate these principles. Finally, it discusses consumers and producers of text-based media and information.
This document discusses media and information literacy with a focus on text-based media. It defines text, describes the different types and categories of text including formal and informal text. It discusses the characteristics of text and how text is a powerful way to disseminate information through different formats and sources. The document also covers basic design principles for text-based media like emphasis, appropriateness, proximity, organization, alignment, repetition, and contrast. It provides examples to illustrate these principles. Finally, it discusses consumers and producers of text-based media and information.
This document discusses media and information literacy with a focus on text-based media. It defines text, describes the different types and categories of text including formal and informal text. It discusses the characteristics of text and how text is a powerful way to disseminate information through different formats and sources. The document also covers basic design principles for text-based media like emphasis, appropriateness, proximity, organization, alignment, repetition, and contrast. It provides examples to illustrate these principles. Finally, it discusses consumers and producers of text-based media and information.
TEXT MEDIA PRESENTED BY: Group 2 At the end of our session we will able to:
Describe the different dimensions of
text information media. Comprehend how text information and media is/are formally and informally produced, organized and disseminated. At the end of our session we will able to: Evaluate the reliability and validity of text and information media and their sources using selection criteria. Identify the basic elements in creating text based presentation. Evaluate the text based presentation through design principles and elements. Warm-up Activity I am Atty. Kent Carlo Lucero of Kopiko White Company. Congratulations! Your SIM card number has been chosen in our raffle draw. You have won 1,000,000 pesos. Please give me your bank account number so we can deposit your reward. For more details, please contact me. Warm-up Activity
What is the tone of this fraudulent message?
Why do you think Filipinos fall for this kind of Fraudulent or scam text message? Do you think that text-based messages are powerful? What is TEXT? TEXT A simple and flexible format of presenting information or conveying ideas whether Hand-written, printed or displayed on screen. TEXT A very powerful as well as dissemination information, providing directions and giving suggestions. Any "Human-readable sequence of characters" that can form intelligible words. TWO CATEGORIES OF TEXT Formal Text Informal
Text
FORMAL TEXT Formal text based materials are created and distributed by established institution (such as publishing companies, news agencies, etc.) and go through a rigorous process of editing or evaluation and are usually governed by censorship of the state INFORMAL TEXT Informal text-based materials on the other hand, come from personal opinions or vies on different issues, process, etc. Text Information It is a non-fiction writing written with intention of informing a reader with a specific topic Do you know him? Marshall Macluhan (1911-1980)
Most Famous Idea
is "A medium is a message" Characteristics of Text Characteristics A text is any media we wished to examine A text is effortful to comprehend A text has its limitation to Image can communicate everything at once Characteristics A text is powerful as well as disseminating information, providing directions and giving suggestions A text is available in different sources A text can be short as a single sentence or phrase , or can be.lengthy as news articles TEXT as Visual TYPEFACE (also called font, font type, or type) refers to the representation or style of a text in the digital format A typeface is usually comprised of alphabets, numbers, punctuations marks, symbols, and other special characters. Do you believe that through text even though there is a absence of images or drawing it is also consider as easiest way of communicating? Why or Why not? Serif It connotes formality and readability in large amount of texts. This font is usually use for body text of books, newspapers, magazines and research publication. Also serif fonts give a classic or elegant look when used for title or headings. Examples Times New Roman Garamond Baskerville Sans Serif Brings a clean and minimalist look to the text. This font is used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages. Also, Sans Serif fonts give a modern look and is used primarily in webpage design Examples Arial Verdana Helvetica Calibri Tahoma Slab Serif Carries a solid or heavy look to text. This font can be used for large advertising sign on billboards. Examples Rockwell
Script Draws much attention to itself because it is brush-like strokes. This must be used sparingly and not to be used in large body text. This font is usually used in wedding invitation cards and other formal events Examples Euphoria Script Larics Script Kaushan Script Tropika Script Caters to a wide variety of emotions (such as celebration, fear, horror, etc.) or themes (such as cowboys, circus, holidays, summer, kiddie, etc.) Examples DO FONTS MATTER? Do fonts matter?
YES Picture Analysis Analyze the picture given. Then answer the question, How is text used in the following media? Picture Analysis Picture Analysis Picture Analysis Picture Analysis Picture Analysis Picture Analysis Picture Analysis Types of Text Hypertext It serves to link different electronic documents and enable users to jump from one to other in a nonlinear way. Types of Text Plain Text or Unformatted Text Fixed sized characters having essentially the same type of appearance. File Formats TXT (Text) Unformatted tect document by an editor as notepad on windows platform. File Formats DOC (Document) A native format for strong documents created by MS Word package. File Formats RTF (Rich Text Format) Cross platforms documents exchange, default format for MAC OS X's default editor text edit. File Formats PDF (Portable Document Format) Developed by Adobe systems for cross platform exchange of documents, support image and graphics File Formats Post Script A page description language used mainly for desktop publishing. File Formats Post Script A page description language used mainly for desktop publishing. Do you believe that in TEXT MEDIA AND INFORMATION there is a Consumer and Producer? As a consumers Who or what institution is sending this message? What techniquesare used to attract and hold attention? What is the language used of the writer? What views are represented? Are they balance? How much the message be interpreted in different ways? What is ommited, slurred, or added in the message? As a Producers As a producer, we need to review the media and information design framework: Target Audience Purpose Author Form/ Style Sender Format Key Content Design Principles and Elements EMPHASIS It refers to the importance or value given to a part of the textbased content. EMPHASIS Make the text Bold Italicized Have a Heavier Weight Darkened or Lightened Enlarge EMPHASIS EMPHASIS APPROPRIATENESS It refers to how fitting or suitable the text is used for a specific audience, purpose, or event. APPROPRIATENESS
Nakakamatay Dito PROXIMITY It refers to how near or how far are the text elements from each other. PROXIMITY It refers to how near or how far are the text elements from each other. PROXIMITY ORGANIZATION Also known as Hierarchy Principles. Refers to a conscious effort to organize the different text elements on a page. ORGANIZATION It involves the proper usage of bulleting, numbering, charts (Diagrams, Graph, etc.) Alignment refers to how the text is positioned on the page. This can be left, right, center or justified. Alignment REPETITION Concerns consistency of elements and the unity of the entire design. REPETITION Concerns consistency of elements and the unity of the entire design. REPETITION CONTRAST Creates visual interest to text elements. Contrast is achieved when two elements are different from each other. CONTRAST CONTRAST FINAL GROUP ACTIVITY Group 1 and Group 5 Tourism Campaign Group 3 and Group 6 School Admission Group 4 and Group 7 Community Advisory
