Sales Battle

Card Templates

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 How to Use This Template:
Included in this document are three different battle card
templates. Simply make a copy of your template of choice for
each competitor you want to create a battle card for.

The Competitor Overview card is largely for internal sales

rep purposes. Use this to simplify the most important points
and facts on how you stack up against a competitor.

The You vs. Competitor card can be used for internal or

external purposes as an explanation on how each solution
stacks up on certain features and why.

The Multiple Competitors card simplifies whether or not

you and multiple competitors make the mark on a list of
pot Academy important features. This card is also helpful for sales
em on a path forward. collateral and should be shared with prospects. We've also
included an example of a completed version of this card in
the last tab.
erent battle card
template of choice for
ttle card for.

ely for internal sales

ost important points
competitor.

ed for internal or
how each solution

ies whether or not

mark on a list of
pful for sales
spects. We've also
sion of this card in
 Company and Solution Overview:

Competitor Name [Insert a couple of sentences summarizing the competitor and/or the solu
provide, specifically pertaining to direct competition with you.]

Fast Facts Competitor Strengths:

[Outline a list of features or benefits your competitor offers that is a stre

Location:
Number of Employees: - Strength #1
Year Founded: - Strength #2
- Strength #3
Annual Revenue: - Strength #4
Number of Customers:

Key Product(s):
-
- Competitor Weaknesses:
-
- [Outline a list of competitor weaknesses prospects should know about.]

- Weakness #1
Pricing Model: - Weakness #2
- - Weakness #3
- - Weakness #4
-
 Competitor Updates / In the News:

ompetitor and/or the solutions they [Cover any high-level talking points about the competitor that salespeople should be
tition with you.] able to reference, such as product updates, corporate advancement/hinderances, or
majoy news mentions.]

How We Win:

etitor offers that is a strength to them.] [Outline the response for when one of these competitors is brought up during a sale.]

- Response to Competitor Strength #1

- Response to Competitor Strength #2
- Response to Competitor Strength #3
- Response to Competitor Strength #4

Relevant Case Studies and/or Customer References:

cts should know about.] [List and link all case studies or customer references that would help win the sale
against this competitor.]

- Reference / Case Study #1

- Reference / Case Study #2
- Reference / Case Study #3

Last Updated: [Insert Last Updated Date]

t salespeople should be
ement/hinderances, or

ought up during a sale.]

es:

uld help win the sale

 [Your Company] vs. Comp
A Side-By-Side Comparison

Your Company Name

Feature Name: Does the company [meet the crite

Yes/No

Explain why your company meets or does not meet the criteria.
Feature Name: Does the company [meet the crite

Yes/No

Explain why your company meets or does not meet the criteria.
Feature Name: Does the company [meet the crite

Yes/No

Explain why your company meets or does not meet the criteria.
Feature Name: Does the company [meet the crite

Yes/No

Explain why your company meets or does not meet the criteria.
Feature Name: Does the company [meet the crite

Yes/No

Explain why your company meets or does not meet the criteria.
Feature Name: Does the company [meet the crite

Yes/No

Explain why your company meets or does not meet the criteria.
Feature Name: Does the company [meet the crite

Yes/No

Explain why your company meets or does not meet the criteria.
 Summary

Explain the key benefits of your product over a competitor's.

pany] vs. Competitor
By-Side Comparison

Competitor Company Name

es the company [meet the criteria]?

Yes/No

Explain why your competitor meets or does not meet the criteria.
es the company [meet the criteria]?

Yes/No

Explain why your competitor meets or does not meet the criteria.
es the company [meet the criteria]?

Yes/No

Explain why your competitor meets or does not meet the criteria.
es the company [meet the criteria]?

Yes/No

Explain why your competitor meets or does not meet the criteria.
es the company [meet the criteria]?

Yes/No

Explain why your competitor meets or does not meet the criteria.
es the company [meet the criteria]?

Yes/No

Explain why your competitor meets or does not meet the criteria.
es the company [meet the criteria]?

Yes/No

Explain why your competitor meets or does not meet the criteria.
Summary

Explain why your competitor's strengths do not outweigh what you're able to offer.
 Competitor Your Company Competitor #1

Attribute
Describe this attribute and/or
Attribute #1 its importance.
Describe this attribute and/or
Attribute #2 its importance.
Describe this attribute and/or
Attribute #3 its importance.
Describe this attribute and/or
Attribute #4 its importance.
Describe this attribute and/or
Attribute #5 its importance.
Describe this attribute and/or
Attribute #6 its importance.

Copy this cell for when you or a

competitor does meet the criteria >>
Copy this cell for when you or a
✓
competitor does not meet the criteria
>> X
Competitor #2 Competitor #3 Competitor #4
 Competitor MyTech Best Tech

Attribute
Is the product line worth the
Affordability price? ✓ ✓
Is the company renowned for
Service its service? ✓ X
Does the product line have
Quality of Work high quality products? ✓ X
Can products be customized to
Customization customer fit? ✓ X
Do products generate notable
Value value? ✓ X
Do the products provide new,
Features updated features? ✓ X

Copy this cell for when you or a

competitor does meet the criteria >>
Copy this cell for when you or a
✓
competitor does not meet the criteria
>> X
Rev Tech Tech Genius New Techies

X ✓ ✓
✓ ✓ X
✓ ✓ ✓
✓ ✓ ✓
X ✓ ✓
✓ X X