Impact of Mobile Money Services On Thegrowth of Smes in Botswana
Impact of Mobile Money Services On Thegrowth of Smes in Botswana
BOTSWANA
ALPHEUS
1
Institute of Electrical and Electronics Engineers
Technology is consistently cited as one of the greatest challenges faced by small and
medium enterprises (SMEs) around the world. It is widely recognized that technology
is invaluable for improving efficiency, accuracy, increasing outreach and reducing
costs. However, many SMEs lack sufficient funds to invest in suitable back-end
technologies, or operate in regions where access to critical infrastructure such as the
Internet remains scarce. Still others sink funds into poor technology investments, or
simply choose not to invest, limiting their ability to grow and compete (Mararo,
2018). One of the recently emerging technologies in the microfinance industry is the
use of mobile phone technology for both banking and remittance. According to
Ahmad, Ahmad Bakar (2018) the global volume of mobile transactions is expected to
grow from USD 37.4 billion in 2011 to over USD 1.13 trillion in 2014, while the
number of users of mobile money services worldwide will surpass 141 million in
2014, and the number of mobile phones will be 7 billion, greater than the total
population in the globe. This represents a mere 2.1% of all mobile users worldwide.
This implies that there is still much room for growth especially in regions where there
is lack of alternative payment methods. By 2012, there were 25 mobile money
services operated by different Mobile Network Operators (MNOs) across Africa
(Shettima and Sharma, 2020). Among the are countries like Kenya which has the
leading number of users of mobile money services with 17,800,000 registered users,
which represents 71.3% of the total number of mobile phone users in the country
(Mutiso and Reuben, 2021). Tanzania is the second with 2 9,200,000 users of mobile
money which represents 43.4% of the total number of mobile phone subscribers in the
country (Nzyoka, 2020). Uganda has the third largest number of mobile money users
in the East African region with 2,100,000 users representing 8.1% of the total number
of mobile phone subscribers (Chale, 2015). Mobile money services escalated
significantly in 2018. Statistics indicate that 45.6% of the population in sub-Saharan
Africa is actively registered for the use of mobile money, compared to 33.2% (South
Asia), 11.0% (East Asia and the Pacific), and 5.6% (Middle East and North America)
(Zu, Gu, Li, Bonsu, 2019). In Africa, mobile money services have come as a cure for
a number of liquidity challenges. These services originated in Kenya through
Safaricom Limited and spread to other parts of the continent; for instance, Eco Cash
in Zimbabwe was modelled after M-Pesa from Kenya and just like M-Pesa, Eco Cash
has made cross-border remittances by mobile phones possible (Mararo, 2018).
Mobile money services can be broadly categorised into three groups: m-transfers, m-
payments and m-financial services. M-transfers involve money transfer from one user
to another, normally without any accompanying exchange of goods or services
(Mbithi and Mwikya, 2021). M-financial services are mobile money services in which
mobile money may be linked to a bank account to provide the user with a whole range
of transactions that they would access at a bank branch (Kumala Alianto Saputra
Muhammad, 2021). Users access financial-related services like insurance and micro-
finance among others via their mobile phones. Ahmad et al, (2018) predicted that
poor people are more likely to use mobile phones to undertake financial transactions
than rich people. People in less developed countries have very few options, if any, for
transferring money and accessing banking services. Further, in the developing world
there is less formal banking infrastructure few bank branches, automated teller
machines and low internet penetration (Afawubo Couchoro, Agbaglah and Gbandi,
2020). In the USA and EU countries, it is estimated that SMEs contribute over 60
percent in employment, 40-60 percent to Gross Domestic Product (GDP) and 30-60
percent to exports (Qureshi, 2020). The Asian Tigers such as India, Indonesia, China,
Malaysia, Japan, and South Korea also have thriving SMEs sectors contributing
between 70-90 percent in employment and an estimated 40 percent contribution to
their respective GDPs (Shettima and Sharma, 2020). In Africa, economic
powerhouses such as South Africa, Egypt, Nigeria and Kenya, the SME sector is
estimated to contribute over 70 percent in employment and 30-40 percent contribution
to GDP but contribute less than four percent to export earnings ( Mwanzia, 2022).
Emergence of mobile money services in the financial market is playing critical role in
economic development. Lashitew, van Tulder, Liasse (2019) asserts that the success
of the new technology requires enabling environment as a working mobile money
ecosystem requires a concerted effort from many players in the market. In Africa, the
adoption rate of mobile money is high. Initially, focus on determinants to use mobile
money aroused concerned on the social and economic variables (Mararo, 2018). More
interest on the economic impact on performance triggering a number of studies
conducted on micro enterprises indicating positive benefits for those who use it to
carry business (Westman, Kundurpi, Mercado, Burch, 2022). The growth of mobile
money services is a blessing to microenterprises, which otherwise could not be served
well by commercial banks. It is possible for banked individuals to access their
accounts through their phones. Mobile money services are widely being expanded to
reach the rural areas. The ideal it provides has also enhanced the use of the platform
to carry out various transactions that can be offered through banks or registered
agents. The person who makes payment and the person who receives the payment are
linked together with the existing framework. Mobile phones enable both
communication and financial transaction processing. The telecommunication and
banking sectors in sub-Saharan Africa have developed strategies that harness the use
of cell phones to offer mobile money services. This study comes at a time when
mobile money in Botswana is relatively new and growing as opposed to countries
such as Kenya, Uganda, Zimbabwe and South Africa (Chitimira and Torerai, 2021),
where mobile money is established. The purpose of this study is to explore the
influence of mobile money services on the growth of SMEs in Botswana.
LITERATURE REVIEW
Mobile money, also referred to as mobile payment, mobile money transfer, and
mobile wallet, generally refers to services operated and performed from a mobile
device such as mobile phone, credit or debit cards (Mararo, 2018). It is further
clarified as the intersection of both banking and telecommunications services
(Chitimira and Torerai, 2021). It involves a diverse set of stakeholders from both
mobile phone operators and financial service institutions. Mobile money services
have been defined as electronic money accounts that can be accessed via mobile
phone (Talom and Tengeh, 2019). Mobile money services offers secure and
convenient means for banked and unbanked people to send and receive money with
mobile phones at home and abroad; anywhere at any time. It contains features such as
mobile wallet, mobile transfer, airtime transfers and mobile banking. Mobile wallet
enables the subscriber to receive, store, send or pay money anywhere any time.
Money transfer options means that one can send money from their mobile money
account to a different subscriber anywhere anytime, which is similar to airtime
transfer, where one can purchase and send airtime to another subscriber within the
same network (Talom and Tengeh, 2020). Mobile banking works closely with banks
to provide banking services to subscribers of mobile money. Use of mobile phone for
financial transaction started with introduction of prepaid mobile phone services that
targeted low income earners who desired more anonymity than post-paid phone
subscribers. Unlike post-paid mobile phone services, prepaid subscribers could simply
walk to a shop, purchase small denomination airtime, key in the details and make their
desired call. This segment of mobile phone users soon became large enough to be a
target for micro-payment features since majority had little or absolutely no interaction
with banks. A decade ago, mobile money for the unbanked did not exist in Africa. In
fact, mobile phones had only started their penetration into the region. Remarkably,
however, by 2011 over 60 million customers had availed themselves for mobile
money subscription, a picture of outstanding growth compared to other technologies
and their adoption (Masocha and Dzomonda, 2018).
Mobile phones and their supporting technologies are becoming readily available in
Botswana through the three main service providers MyZaka Mascom Money and
Orange Money, Telecommunications Corporation (BTC) (Motsaborwa, 2020). In
addition, internet connectivity has, on the one hand, evolved significantly from 2G
and 3G to the latest and fastest 4G network, meaning that internet is now more
reliable for mobile devices to operate (Mothobi and Grzybowski, 2017); on the other
hand, financial institutions in Botswana as well as mobile service providers have also
innovatively designed financial products that aid in payments and other financial
transactions the most common ones being m-payments, m-banking, m-transfers,
among others (Tangirala and Nlondiwa, 2019). Mobile money in Botswana has been
in place since 2010, with Orange providing Orange Money; Mascom, MyZaka; Absa,
Cash send; First National Bank Botswana (FNBB), e-Wallet; and Stanbic, Instant
Money. There has generally been an increase in the number of mobile money account
holders across Africa, by about a third, Botswana included (Muchingami, 2018).
Mobile money has the potential to enhance the financial inclusion of the unbanked
population; it also eases transactions for the entire population. Despite the many
benefits that mobile money promises, it appears that its adoption in Botswana has
been much slower than in countries such as Kenya, South Africa and the Philippines
(Motsaborwa, 2020). This study has attempted to find out the influence of mobile
money services on the growth of SMEs in Botswana.
2.5 Theoretical framework
In addition to TAM, the study can be grounded further by introducing two more
theories i.e Theory of Planned Behaviour (TPB) and Innovation Diffusion Theory
(IDT). According to TPB, intention (I) is determined by three things, attitude towards
behaviour (A), subjective norms (SN) and perceived behavioural control (PBC)
(Masocha and Dzomonda, 2018). Intention and Attitude towards behavior are
components of TAM. SN is defined as an individual’s perception of the social
pressure to make him do something while PBC is an individual’s control over himself
to perform a given behaviour (Mararo, 2018). TBP can therefore explain an
individual’s intention and by extension actual use of technology. In explaining the use
of money, TPB asserts that one has to develop an intention towards the use of mobile
money and also have a positive attitude towards mobile money. In addition to these
two, some individuals will succumb to social pressure from friends and family to use
mobile money so that transactions among those social circles can be easy. Therefore,
according to TBP, an individual needs at least one of the three prerequisites in order
to intend and adopt the use of mobile money.
2.6 Conceptual Framework
In order to formulate hypotheses, the researcher developed a conceptual framework
for the study as shown in Figure 2.2. The conceptual framework model adapted for
this study, as depicted in the figure below, highlights that mobile money services will
influence some important pillars of business financial operations due to reduced
reliability, safety, increased convenience, and increased efficiency of mobile money
service
Market conditions
Regulatory conditions
Technology infrastructures
RESEARCH METHODOLOGY
The study is exploratory in nature, attempting to understand how SMEs have made
use of mobile money services and impact accruing from such uses. This research
attempted to answer the research questions as they occur in their natural
environmental conditions. A five-point Likert Scale survey questionnaire was used to
obtain the data. The intention was to determine public opinions about mobile money,
and discover how those aspects impacted on the SMEs industry (Dannels, 2018).
The population of the study was from 10 SMEs in Botswana Gaborone. In total the 10
selected SMEs had a population of 360. Thus stratified random sampling was used to
select the respondents out of the whole population was available. According to
Sharma (2017), stratified sampling is a type of probability where members of the
target population are systematically selected. The survey was conducted using self-
administered questionnaire. To calculate the actual sample size, Yamane (1967)
formula was used as follows;
For this study primary data was collected using self-administered questionnaires. The
questionnaire was divided into two sections. Each section had several five Likert-
scale questions ranging from strongly disagree to strongly agree. This questionnaire
was adapted from (Dannels, 2018). The questionnaire had guidelines on how to
respond to each question and administered by trained data collection officers to ensure
errors were eliminated in the field and increase response rate.Secondary data was used
in literature review to clarify gaps existing in literature.
For the analysis, Statistical Packages for the Social Sciences (SPSS) and Microsoft
Excel statistical packages were used. A data analyst was requested to develop the
SPSS data entry templates supervised by the researcher. Once the questionnaires were
checked for completeness and correct recording, it was then entered into the
developed database for subsequent analyses. The researcher validated entries through
regular checks to ensure data was recorded accurately. Data cleaning was then done
after all the entries. To demonstrate how variables related to data collected, coefficient
of correlation will be used to find out whether dependent variables of transaction cost,
transaction time and convenience, financial accessibility and efficiency and reliability
are correlated with SMEs performance. Multiple regression analyses was used to
determine whether the four independent variables have any significant effect on
SMEs performance.
Findings from this study were summarized using descriptive means like percentages,
means and averages for most of the findings and presented in tables and graphs.
Coefficient of correlation and multiple regression analyses results were presented
using model tables, formulas and interpretation of the findings. Study findings were
further discussed in detail to provide the basis for the conclusions and study
recommendations.
3.5 Ethical Considerations
Though the office of Research and Development in the University of Botswana, the
researcher was exempted from acquiring a research permit, a normal government of
Botswana procedure for conducting research in Botswana. The participants were
made aware that this was scholarly research and that the information they gave would
not be used to victimise or harm them. The participants were also made aware of the
fact that their participation was voluntary, that no one was forced to participate, that
no rewards would be given and that a participant could quit being part of the study at
any time. Bryman (2017) advises that the data collection instrument should inform
respondents about the intentions of the study. The request to participate should be
clear to participants so that they can make an informed decision whether to participate
or not.
FINDINGS
The researcher identified 4 variables from the data to form a reliable scale against
which to assess the influence of Mobile Money and Mobile Money services upon the
financial performance of the SMEs whose representatives responded to the survey
questionnaire. The researcher evaluated their reliability by using the SPSS version 25
software to determine a Cronbach alpha score for each before commencing with the
analysis to test the hypotheses in the study. Mohajan (2017) explains, Cronbach’s
alpha scores need to be at least from 0.65 to 0.8 if they are to denote significance. The
alpha coefficient noted in Table 2 is 0.835 which suggests that the items exhibit a
reasonable degree of internal consistency concerning reliability. Reliability refers to
the consistency with which particular research instruments generate data and is
assessed by the likelihood that other researchers would be able to generate similar
findings under the same conditions and using the same research techniques
Reliability 1 0.796
Safety 1 0.828
Convenient 1 0.786
Overall 5 0.835
Cronbach's alpha values for all of the investigated variables ranged from 0.78 to 0.82
as displayed in Table 2 This value was very near to one, indicating that the data used
in the study was trustworthy. As a result, the study's data met all dependability
requirements.
The Pearson product-moment correlation coefficient was also used to analyze the zero
order bivariate correlation between two variables (r). The range of values for the
Pearson correlation coefficient (r) is restricted to -1 to +1. According to Cohen
(1988), the following definitions of connection strength should be used: weak r=.10
to.29; moderate r=.30 to.49; and strong r=.50 to 1.0. As a result, it can be argued that
reliability and SME performance are strongly correlated (r=.759). Also showing a
significant inverse association (r=.948) was safety of mobile money. SME
performance and cost efficiency showed a significant link (r=.877). Last but not least,
there was a significant correlation between convenience of Mobile money and SMEs
performance (r=.854).
SME Pearson
Performance Correlation 1 .759** .948** .877**
Sig. (2-tailed)
.000 .000 .000
Reliability Pearson
.759** 1 .704** .645**
Correlation
Sig. (2-tailed)
.000 .000 .000
Safety Pearson
.948** .704** 1 .929**
Correlation
Sig. (2-tailed)
.000 .000 .000
N 189 189 189 189
Convenient Pearson
.854** .803** .612** .675**
correlation
4.4 Regression
Information on the regression line's capacity to explain all of the variation in the
dependent variable may be found in the model summary table.
Adjusted R
Model R R Square Square Std. Error of the Estimate
Table 4 displays the strength of the relationship between supply chain performance
and the supply chain operations (reliability, safety, cost efficiency and convenience).
It is obvious from the determination coefficients that there is a significant relationship
between the dependent and independent variables given an R2 value of.961 and an
adjusted value of .959. This reveals that 96.1% of changes in supply chain
performance are attributable to independent factors (reliability, safety, cost efficiency
and convenience).
Table 5: ANOVAb
Sum of
Model Squares df Mean Square F Sig.
Total 140.190 99
In order to assess whether there is a significant link between the variables, analysis of
variance (ANOVA) was employed to compare two or more means concurrently
(dependent and independent variables). This helps to emphasize the significance of
the regression model. The regression model has a margin of error of p =.000, which
indicates that there is a 0.00 percent chance that it will make an inaccurate prediction,
based on the ANOVA results in Table 5. This illustrates how significant the model is.
More specifically, the crucial value.000 is smaller than the F-statistic, which leads the
researcher to conclude that the model was appropriate for the investigation.
4.5 Coefficient of Correlation
To ascertain the relationship between performance and the independent variables,
multiple regression analysis was carried out.
Table 6: Coefficientsa
Standardized
Unstandardized Coefficients Coefficients
Reliability
.174 .073 .170 2.383 .019
Safety
.690 .076 .734 9.028 .000
Cost efficiency
.057 .054 .060 1.062 .291
Convenience
.026 .079 .029 .336 .738
Table 6’s conclusions show that if reliability, safety , cost efficiency and
convenience, SME performance will be 0.34 at zero. It was found that a unit increase
in reliability will lead to an increase in SME performance of.176 (p=.019) while
keeping other parameters (safety, cost efficiency and convenience) constant.
Furthermore, an increase in safety will result in a.(p =.000) increase in SME
performance while keeping other factors (reliability, cost efficiency and convenience)
at their current levels. A unit increase in cost efficiency will lead to a.057 rise in SME
performance, keeping other factors (reliability, safety and convenience) constant (p
=.291). As a result, the researcher rejects the null hypothesis. Additionally, it was
discovered that a unit increase in convenience will reduce SME performance by.026
(p=.738) while keeping other factors (reliability, safety and cost efficiency) constant.
As a result, the researcher rejects the accepts the hypothesis that convenience is
significantly correlated with SME performance.
CONCLUSIONS AND RECOMMENDATIONS
Over the past decade, Mobile Money has improved financial inclusion in several
developing countries but has also improved the way of life of many households and
the business operations of many SMEs. The Mobile Money services merits could be
used to address some of the difficulties faced by the SMEs in Botswana. Mindful of
these advantages and the growing uptake of the platform in Botswana, the researchers
investigated the impact of the mobile money payment and receipt services on financial
performance. Taken collectively, the independent variables predicted 96% of the
variance in performance of the SMEs that participated in the study after they had
begun to use Mobile Money services. In line with the literature, it can be concluded
that the adoption of Mobile Money services exerted a significantly positive influence
on the financial performance of the SMEs in this study.
Secondly, the paper recommends that the government should encourage SMEs to
make Mobile Money transactions through appropriate tax incentives.
References
1. A. H. S. P. M. R. Kumala D, "Technology Acceptance Model to Solve Mobile
Payment Problem for SMEs," 2021.
2. A. N. B. A. Ahmad SZ, "Reflections of entrepreneurs of small and medium-sized
enterprises concerning the adoption of social media and its impact on
performance outcomes: Evidence from the UAE," Telematics and Informatics,
vol. 35, no. (1), p. 17, 2018.
3. A. Urhie E, "Banking technology and cashless economy in selected Sub-Saharan
African countries: does education matter?," Journal of Money Laundering
Control, 2021.
4. A.Bryman, Quantitative and qualitative research: further reflections on their
integration. InMixing methods: Qualitative and quantitative research, Routledge,
pp. 57-78, 2017.
5. C. M. A. M. G. T. Fawubo K, "Mobile money adoption and households’
vulnerability to shocks: Evidence from Togo," Applied Economics, Vols.
52(10):1141-62.
6. C. Motswaborwa, "Predicting intention and actual use of mobile money using the
technology acceptance model: the case of University of Botswana students,"
2020.
7. D. O. Masocha R, " Adoption of Mobile Money Services and the performance of
small and medium enterprises in Zimbabwe," Academy of Accounting and
Financial Studies Journal, vol. 1, no. 22, pp. 1-1, 2018 .
8. D. SA, "Research design. InThe reviewer’s guide to quantitative methods in the
social sciences," Routledge, pp. 402-416, 2018.
9. G. L. Mothobi O, "Infrastructure deficiencies and adoption of mobile money in
Sub-Saharan Africa," Information Economics and Policy, vol. 1, no. 40, pp. 71-9,
2017 .
10. G. R. M. F. John EK, "The influence of perceived risk on the uptake of Mobile
Money Services by SMEs operations in Karagwe district, Tanzania," Int. J. Adv.
Eng. Manag. Sci., vol. 4, pp. 703-12, 2018.
11. H. Ha, "The cashless economy in Vietnam-The situation and policy
implications," Journal of Reviews on Global Economics, pp. 216-23, 2020.
12. K. J. Kumari N, "Cashless payment: A behaviourial change to economic growth,"
Qualitative and Quantitative Research Review, vol. 24, no. 2, p. 2, 2017 .
13. L. C. K. A. M. A. B. S. Westman L, "Market transformations as collaborative
change: Institutional co‐evolution through small business entrepreneurship,"
Business Strategy and the Environment, 2022.
14. M. AM, " Influence of Equity Financing on the Growth of Micro, Small and
Medium Enterprises. A Critical Literature Review," Journal of Actuarial
Research , vol. 28, no. 1, pp. 35-47, 2022.
15. M. HK, " Two criteria for good measurements in research: Validity and
reliability. Annals of Spiru Haret University," Economic Series, vol. 17, no. 4,
pp. 59-82, 2017.
16. M. J. Mbithi G, "Mobile Financial Services and Mobile Commerce on
Performance of Micro, Small and Medium Enterprises in Kenya: A Case Study of
Kitengela, Kajiado County," 2021.
17. M. K. I. M. K. M. Islam I, " A proposed secure mobile money transfer system for
SME in Bangladesh: An industry 4.0 perspective. In2019 International
Conference on Sustainable Technologies for Industry 4.0 (STI)," IEEE, pp. 1-6,
2019.
18. M. L, "An Analysis of Customer Perception on Mobile Banking in Botswana,"
International Journal of Innovative Research in Science, Engineering and
Technology, vol. 7, no. 5, pp. 5801-5, 2018.
19. M. PM, "Antecedents of technology adoption and financial inclusion among
micro enterprises in Machakos county, Kenya ," 2018.
20. M. S. R. M. J. Islam A, "Does mobile money use increase firms’ investment?
Evidence from Enterprise Surveys in Kenya, Uganda, and Tanzania," Small
Business Economics , vol. 51, pp. 687-708, 2018 .
21. M. U. Chale P, "The role of mobile money services on growth of small and
medium enterprises in Tanzania: Evidence from Kinondoni District in Dar es
Salaam Region," Business Management Review, vol. 17(1), 2015.
22. M. W. Mararo, "Influence of mobile money services on the growth of SME in
Nakuru Town Kenya," 2018.
23. N. J. Bosire JM, "Effect of mobile money transfer services on the growth of small
and medium enterprises in informal sector of Nairobi county, Kenya," Int. J. Inf.
Res. Rev, vol. 21, no. 5, pp. 5326-33., 2018 .
24. N. S. Tangirala S, "The Utilization of Mobile Money Services in Small Scale
Enterprises: A Case Study," European Journal of Business and Management
Research, vol. 21, no. 4, p. 6, 2019.
25. N. V, " Role of mobile money services on financial inclusion among small and
medium-sized enterprises in Mavoko sub-county," 2020.
26. P. A, "Financial inclusion in the digital age," InHandbook of Blockchain, Digital
Finance, and Inclusion, vol. 1 , pp. 57-89, 2018.
27. Q. S, "Why data matters for development? Exploring data justice, micro-
entrepreneurship, mobile money and financial inclusion," Information
Technology for Development, vol. 2, no. 26, pp. 201-13, 2020.
28. R. M. Mutiso MG, "Mobile payment and mobile money transfer on performance
of micro, small and medium enterprises in Kenya," 2021.
29. S. A. Lubua EW, " The influence of the ease of use and perceived usefulness to
the adoption of mobile money services in SMEs in Tanzania," Information
Technologist (The), vol. 14, no. 2, pp. 131-41., 2017.
30. S. N. Shettima M, "Impact of Digitalization on small and medium enterprises in
Nigeria," Adalya Journal., Vols. 2020:635-44., 2020.
31. T. E. Chitimira H, " The Nexus between mobile money regulation, innovative
technology and the promotion of financial inclusion in Zimbabwe,"
Potchefstroom Electronic Law Journal/Potchefstroomse Elektroniese Regsblad,
vol. 24, no. 1, p. 1, 2021.
32. T. R. Talom FS, "The impact of mobile money on the financial performance of
the SMEs in Douala, Cameroon," Sustainability, vol. 12, no. 1, p. 183, 2019.
33. v. T. R. L. Y. Lashitew AA, "Mobile phones for financial inclusion: What
explains the diffusion of mobile money innovations?," Research Policy, vol. 48,
no. 5, pp. 1201-15, 2019.
34. Zu J, Gu ,Y, Li,K, Bonsu O. A, "Impacts of financial innovations on financial
performance evidence of electronic banking in Africa," Methodology, vol. 3, no.
7, pp. 56-60, 2019.