INDUSTRIAL VISIT REPORT

Vidyasagar University

REPORT SUBMITTED BY
ARUP KUMAR SEN
ROLL NO: PG/VUOAP01/MBA-IS 112

BENGAL INSTITUTE OF BUSINESS STUDIES

COMPANY VISITED- Larica LED Products Pvt. Ltd.

THIS REPORT IS SUBMITTED FOR THE PARTIAL

FULFILMENT OF MASTERS OF BUSINESS ADMINISTRATION
FROM VIDYASAGAR UNIVERSITY
 CONTENTS

 Objectives of the visit

 Introduction

 Company profile

 Key products offered by the company

 Main competitors of the company

 Activities in the company on the day of the visit

 Description of the sessions that were organized by the company for

your visit.

 Analysis of the Marketing and H.R functions of the company

 Overall learning from the visit

 Objective
Industrial visit has its own place of importance in a career of a student who is pursuing a professional
degree course like MBA. In fact, it constitutes a part of core course curriculum taught at the college.
The objective of an industrial visit is to provide the students an insight regarding the internal working
of companies. Today, we all perfectly understand that theoretical knowledge is just not enough for a
successful professional career. It is here that by going beyond academics, industrial visit provides
students a much relevant practical perspective of the actual work place and the larger world of
business. All this makes the importance of Industrial visits all too evident, especially for students
pursuing a professional management course like MBA. Industrial visits provide the students with an
opportunity to learn practically through interaction, working methods and employment practices. It
gives the students an exposure to current work practices as opposed to theoretical knowledge being
taught at their college classrooms. Industrial visits grant the students a great opportunity to interact
with industries and know more about industrial environment. Industrial visit helps students to
combine their theoretical knowledge of business operations with the practical knowledge of its actual
functioning.
 Introduction
A team of management student from Bengal Institute of Business Studies had visited the
production unit of Larica LED Products Pvt Ltd. on 5th of January 2023. Larica LED Products
Pvt Ltd has its production unit in Barasat, West Bengal. Larica LED is manufacturing a wide
range of LED lights used for exterior and interior usage. They have LED products such as
bulb lights, panel lights, surface lights, tube lights, flood lights, street lights. These products
are using in domestic houses, streets, stadiums etc. The production unit is run by 70% women
workers. The production unit have a manpower of 250. It has a capacity of producing 20,000
LED bulbs, 4000 Tube Lights and 5000 Panel Lights in a day. Currently Larica LED is
working as an OEM (Original equipment Manufacturer) of various big LED Companies such
as Nordusk LED, Diamond Bulb etc. Larica LED have also a good distribution network as
they have tie-ups with local distributers. They are also using digital platforms for selling their
products. Larica LED is currently growing 40% in terms of Revenue generation every year.
They have high-end technology machines for the production of LED lights which are
imported form Japan and China. Some of the machineries are also made in India. The
production unit has taken a great safety measure such as installing fire protection equipment,
anti-glare glasses for the workers, protection gloves etc. The production unit has
manufacturing sub units namely Surface mount Technology unit, M.I Line (Manual Insertion
Line), Assemble Line unit, Packaging unit, R&D Department, Storage Department. 90% of
raw materials such as wires, glues, pastes for manufacturing LED are imported from different
parts of India. They import wires from Haryana and Hyderabad. Logistics of raw material are
done by OM logistics and FedEX.
Firstly, the raw material that are received goes through a process of IQC process (Internal Quality
Checking) then it enters in the store for production purpose. Mounting Visual Inspection, Dip
Soldering, Manual Cutting, wave soldering, touch-ups and deplaning are the preliminary process that
are done for producing LED lights. After visual inspection items and components dispatches for street
light, panel & surface light, LED Bulb, Tube light batten production.

Company profile

Larica LED Products Pvt Ltd is an ISO 9001:2015 certified start-up company recognized by
the Government of India and Inter Minister Board for Innovation and has been granted with a
lot of exemption including tax benefits. Larica LED’s all products are “Make in India” and
BIS certified.

Larica LED is the manufacturer of wide range of LED Lights used for exterior and interior
application. They are a modern enterprise specialized in development, production of various
LED products. They are having diligent professional staff, the company is able to utilize
advanced technology to cut the production cost and make the better quality of LED products
at reasonable price. The company follows strict quality and test control system in each
process of production. They endeavour to contribute to the green lighting program of
humankind with our efforts and achievements. Larica have in-house research & development
having highly qualified engineers and professional. The company has a manufacturing unit in
Barasat, Kolkata and is also setting up a factory in Assam. Larica is known for supply the
best products at the most affordable price. There product includes downlight, panel light,
COB, Led Bulbs, Street Light, LED Panels, and Solar Products etc.

Strength of Larica

Larica’s strength lies in their latest Machinery, trained & experienced manpower and
customer Service. Their clients are the best Sales Persons as 90% of their business is through
referrals and from the customers itself. LLPP inherit strength is the built-in-manufacturing
capacity to produce a large variety of luminaries through their manufacturing unit which is
professionally managed to adhere to stringent quality norms. They also provide a 1-year
warranty on Bulbs, Tubes, Night Lamp and 2 years warranty on Street Light, Flood Light.
LLPP have an in-house team which designs drivers which take care of the long life of Led
Products. They have strong distribution network covering West Bengal, Bihar, and North
East states.
Quality of Larica

The company’s vision is to provide 100% customer satisfaction and quality control is also
foremost in the company’s mission statement. LLPP consider their customers as the most
valuable asset and they are dedicated to fulfilling all their lighting needs. The company also
has a much-defined testing procedure for establishing the quality of the products before
bringing them to the markets. The quality of products proves their credibility and customer
service that highlights the vision is their commitment to conform to the highest standards.
LLPP have state of the art Japanese & Chinese machinery to make quality products.
Focus Of Larica

Larica LED Products Pvt Ltd to deliver essential, architectural and artist lighting for a diverse
range of requirements. Their focus is on exceeding customers’ expectations and delivering a
successful outcome for all your lighting projects so that they have a long and mutually
beneficial relationship. LLPP understand the complexities of lighting in every situation and
can provide a paralleled advice and guidance to ensure customer satisfaction.
Future of Larica

While Larica LED has highly competitive prices of all products, they believe that it is not
good enough to win business just on price. Larica LED Products Pvt Ltd builds relationships
with global companies because of the care and commitment to the customer’s goals. At the
start of any project, LLPP put a lot of effort into knowing you and understanding your
projects, and from there, success and long-term partnerships flourish. As a leader in LED
manufacturing, they are confident that in the future they will achieve market domination to
the benefit of their clients and suppliers.
Key products offered by the company

LED Bulb segment

LED Panel Light

LED Tube Light

 UFO Lights

UVC Box

Garden and Terrace Lights

 Main competitors of the company

Comfort Lighting Industries Ecostar LED

Reshmi Led

AG Techno
 Activities in the company on the day of the visit
We went to the factory of Larica LED products PVT. LTD in Larica Township in Barasat. At the day
of our visit the factory was manufacturing a huge order of 2000 LED Tube Light for Nordusk LED
Company. The company is manufacturing and packaging the whole lot of 2000 LED tube light that
day. The factory has 4 units working. At first the Printed Circuit Boards (PCB) was manufacturing. In
the second unit the first stage of assembly was going on with some of the technical tests done by the
technical persons of that unit. In the third unit the second stage of assembly was going on. PCB and
driver are assembled and wattage testing of lights are also going on in the third unit. In the fourth and
final unit the lesser printing was going on. The workers are doing lesser print of the logo of Nordusk
LED Company on the body of the lights. Then these lights were been packaged in mono box and
master box in a quantity of 20 light in a mono box each and 30 lights in a master box each
respectively. All these activities are done by 70% female workers.
 Sessions that were organized by the company for your visit

A session with the factory manager and the H. R manager was organized by the company for us those
who have visited the factory of Larica LED Products PVT. LTD. The factory manager was the in
charge of the whole production, storage of raw materials and maintenance of machines. Factory
Manager gave a brief of how the production works. He described about the stage from choosing
vendors for raw materials to the last stage of the production process i.e., packaging and dispatching.
In the session with H. R madam of Larica Group, we came to know about how the lives of the women
who are coming from the nearby districts are improving. They learned modern skills for
manufacturing lights. They learned skills of operating highly technology-oriented machines. Almost
70% of the workers in the factory are women, which is a good example of women empowerment.
 Analysis of the Marketing functions of the company

Larica LED products Pvt. Ltd works as a OEM (other equipment Manufacturer) in the market. They
produce LED bulbs for Nordusk, Diamond LED company. They are also developing their privet level
in the market also, it will take a few more years to launch. They have distributers in the market who
distributes to the retailers. They also have government clients. They have various box sizes to full fill
the requirement of the customers. They are focusing on the quality of the products. They also choose
raw materials very carefully so that they should not have to compromise with the quality of the
products. Larica also used digital mediums to improve its sales. Customers can place order and also
can know the prices of different categories of products from the official websites of Larica. They also
have a wholesalers register portion in their official website, so that wholesalers could connect with the
company for business purposes. Customer registration in their website is also a important portion in
their website where customers can register there details and can buy lights and can track online orders.
They are also selling their products using various e-commerce platforms.
 H.R functions goals of the company

 Diversity to embrace all.

 Synergy to work together as one.

 Vitality to encourage the best of all.

 Sociability to cooperate.

 Focus to be goal orientated.

 Pride to be proud of our company, brand, products, and achievements.

 Improve to make anything possible.

 Overall learning from the visit

All we as first year MBA students experienced was how discipline and proper organised structure

can give fruitful results. All the activities that we saw were very systematic and employees didn't

get distracted by our visit . Moreover, they were very much interested in describing the work they

do. Also, we got to see a good example of women empowerment where numerous female

employees were working with utmost creativity and dedication. The owners and in chat of the

company were very humble and down to Earth. They even were keen to have inputs from ourside.