Financial Projections Example

Assumptions
Assumptions
Sales
Year 1
Year 2
Year 3
Unique Visitors
% Sign Up
No. Sign Up
Conversion Rate
150000
15.00%
22500
1.00%
250000
18.00%
45000
1.15%
400000
20.00%
80000
1.25%
Sales Revenue
Year 1
Year 2
Year 3
Price
Expenses
Year 1
Sales -
$180,000
$646,875
$1,350,000
800
1250
1350
Rent & Rates
Year 2
Year 3
$8,000
$8,000
$8,000
40000
5000
70000
7000
100000
8000
$45,000
$77,000
$108,000
100
50
100
50
150
55
Total Website
$150
$150
$205
Salaries
CEO
CTO
VP Marketing
25000
25000
25000
45000
45000
45000
50000
50000
50000
$75,000
$135,000
$150,000
15000
15000
15000
16000
17000
18000
$30,000
$31,000
$35,000
$1,500
$1,600
$1,800
250
120
250
180
300
200
$370
$430
$500
Marketing
PPC
Misc.
Total Marketing
Website
Hosting
Domains
Total Salaries
Outsourcing
Product Development
Customer Service
Total Outsourcing
Light and Heat
Office and Admin
Stationery
Phone Skype
Total Office and Admin
Fixed Asset Purchases
Computers
Office Equipment
Year 1
Year 2
3000
1000
Page 1
Year 3
Assumptions
Opening Assets
Total Fixed Asset
*For P+L
Depreciation
$4,000
Life
Year 1
4,000
4,000
$4,000
$4,000
$1,000
$3,000
Depreciation of Assets
$1,000
4 Years
Year 3
$1,000
Accounting and Legal
$9,000
$3,000
Year 2
Page 2
Assumptions
No. Sales
225
517.5
1000
Page 3
Assumptions
Page 4
ProfitIncome
Profit/Income Projections
Sales
Expenses
Rent & Rates
Marketing
Website
Salaries
Outsourcing
Light and Heat
Office and Admin
Depreciation
Year 1
Year 2
Year 3
$180,000
$646,875 $1,350,000
$8,000
$45,000
$150
$75,000
$30,000
$1,500
$370
$1,000
$9,000
$8,000
$77,000
$150
$135,000
$31,000
$1,600
$430
$1,000
$3,000
$8,000
$108,000
$205
$150,000
$35,000
$1,800
$500
$1,000
$3,000
Total Expenses
$170,020
$257,180
$307,505
Net Profit/Loss
$9,980
$389,695
$1,042,495
Page 5
Cash Flow
Cash Flow Projections
Year 1
Seasonality Factors
MTH 1
0.02
$
MTH 2
MTH 3
MTH 4
MTH 5
MTH 6
MTH 7
0.03
0.05
0.08
0.1
0.11
0.15
$
$
$
$
$
$
Inflows
Sales
Equity Investment
0
45,000
3,600
5,400
9,000
14,400
18,000
19,800
Total Inflows
45,000
3,600
5,400
9,000
14,400
18,000
19,800
667
900
13
6,250
15,000
667
1,350
13
6,250
667
2,250
13
6,250
667
3,600
13
6,250
667
4,500
13
6,250
667
6,750
13
6,250
250
31
31
250
31
31
667
4,950
13
6,250
15,000
250
31
Outflows
Rent & Rates
Marketing
Website
Salaries
Outsourcing
Light and Heat
Office and Admin
Fixed Assets
31
4,500
4,000
31
Total Outflows
31,360
8,560
9,210
10,810
11,460
27,160
13,710
Total Inflow/Outflow
13,640
-4,960
-3,810
-1,810
2,940
-9,160
6,090
Opening Balance
Closing Balance
0
13,640
13,640
8,680
8,680
4,870
4,870
3,060
3,060
6,000
6,000
-3,160
-3,160
2,930
Y/E Closing Balance
49,280
Year 2
Seasonality Factors
MTH 1
0.02
$
MTH 2
MTH 3
MTH 4
MTH 5
MTH 6
MTH 7
0.03
0.05
0.08
0.1
0.11
0.15
$
$
$
$
$
$
Inflows
Sales
7,200
12,938
19,406
32,344
51,750
64,688
71,156
Total Inflows
7,200
12,938
19,406
32,344
51,750
64,688
71,156
667
1,540
13
11,250
10,333
667
2,310
13
11,250
667
3,850
13
11,250
667
6,160
13
11,250
667
7,700
13
11,250
10,333
667
8,470
13
11,250
667
11,550
13
11,250
36
267
36
4,500
36
267
36
36
267
36
36
23,838
19,042
15,815
18,392
29,998
20,702
23,515
-16,638
-6,104
3,591
13,952
21,752
43,986
47,641
Outflows
Rent & Rates
Marketing
Website
Salaries
Outsourcing
Light and Heat
Office and Admin
Total Outflows
Page 6
Cash Flow
Opening Balance
Closing Balance
Y/E Closing Balance
Year 3
Seasonality Factors
49,280
32,642
32,642
26,538
26,538
30,129
30,129
44,081
44,081
65,833
65,833
109,818
109,818
157,460
416,800
MTH 1
0.02
$
MTH 2
MTH 3
MTH 4
MTH 5
MTH 6
MTH 7
0.03
0.05
0.08
0.1
0.11
0.15
$
$
$
$
$
$
Inflows
Sales
25,875
27,000
40,500
67,500 108,000
135,000
148,500
Total Inflows
25,875
27,000
40,500
67,500 108,000
135,000
148,500
667
2,160
17
12,500
11,667
667
3,240
17
12,500
667
5,400
17
12,500
667
8,640
17
12,500
667
11,880
17
12,500
667
16,200
17
12,500
42
300
42
1,500
42
300
42
42
300
42
42
Total Outflows
27,052
18,265
18,625
22,165
35,692
25,405
29,425
-1,177
8,735
21,875
45,335
72,308
109,595
119,075
416,800
415,623
415,623
424,358
424,358
446,232
446,232 491,567
491,567 563,875
563,875
673,469
673,469
792,544
Outflows
Rent & Rates
Marketing
Website
Salaries
Outsourcing
Light and Heat
Office and Admin
Opening Balance
Closing Balance
Y/E Closing Balance
1,432,170
Page 7
667
10,800
17
12,500
11,667
Cash Flow
MTH 8
MTH 9
MTH 10
MTH 11
MTH 12
Total
0.13
0.11
0.09
0.09
0.04
$
$
$
$
$
$
27,000
23,400
19,800
16,200
16,200
172,800
27,000
23,400
19,800
16,200
16,200
172,800
667
5,850
13
6,250
667
4,950
13
6,250
667
4,050
13
6,250
667
4,050
13
6,250
667
1,800
13
6,250
250
31
31
250
31
31
250
31
8,000
45,000
150
75,000
30,000
1,500
370
4,500
4,000
13,060
11,910
11,260
11,010
9,010
168,520
13,940
11,490
8,540
5,190
7,190
4,280
2,930
16,870
16,870
28,360
28,360
36,900
36,900
42,090
42,090
49,280
MTH 8
MTH 9
MTH 10
MTH 11
MTH 12
Total
0.13
0.11
0.09
0.09
0.04
$
$
$
$
$
$
97,031
84,094
71,156
58,219
58,219
628,200
97,031
84,094
71,156
58,219
58,219
628,200
667
10,010
13
11,250
667
8,470
13
11,250
10,333
667
6,930
13
11,250
667
6,930
13
11,250
667
3,080
13
11,250
267
36
36
267
36
8,000
77,000
150
135,000
31,000
1,600
430
7,500
267
36
36
3,000
22,242
33,768
19,162
18,895
15,312
260,680
74,790
50,325
51,995
39,324
42,907
367,520
Page 8
Cash Flow
157,460
232,249
232,249
282,575
282,575
334,569
334,569
373,893
373,893
416,800
MTH 8
MTH 9
MTH 10
MTH 11
MTH 12
Total
0.13
0.11
0.09
0.09
0.04
$
$
$
$
$
$
202,500
175,500
148,500
121,500
121,500 1,321,875
202,500
175,500
148,500
121,500
121,500 1,321,875
667
14,040
17
12,500
667
11,880
17
12,500
11,667
667
9,720
17
12,500
667
9,720
17
12,500
667
4,320
17
12,500
300
42
42
300
42
17,845
300
42
42
1,500
27,565
38,272
23,245
22,945
174,935
137,228
125,255
98,555
792,544
967,478
967,478
1,104,706
1,104,706
1,229,961
1,229,961
1,328,515
8,000
108,000
205
150,000
35,000
1,800
500
3,000
306,505
103,655 1,015,370
1,328,515
1,432,170
Page 9
Balance Sheet
Balance Sheets
Balance Sheet
Fixed Assets
Fixed Assets @ Cost
Depreciation
Y/E YR 1
$
Y/E YR 2
Y/E YR 3
4,000
1,000
4,000
2,000
4,000
3,000
3,000
2,000
1,000
Current Assets
Debtors
Cash
7,200
49,280
25,875
416,800
54,000
1,432,170
Total Current Assets
56,480
442,675
1,486,170
Current Liabilities
Creditors
4,500
Total Current Liabilities
4,500
Total Net Assets
54,980
444,675
1,487,170
Financed by:
Equity Investment
Net Profit
45,000
9,980
45,000
399,675
45,000
1,442,170
Total Shareholders' Equity
54,980
444,675
1,487,170
NBV
Page 10

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Assumptions

Rent & Rates

Accounting and Legal

Y/E Closing Balance

Total Current Assets

Total Current Liabilities

Total Net Assets

Total Shareholders' Equity

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