CHAPTER 4

ANALYSIS AND INTERPRETATION

16
TABLE NO 4.1

BUSINESS TYPE CLASSIFICATION

TYPES OF BUSINESS NO. OF RESPONDENTS PERCENTAGE
SOLE PROPRIETORSHIP 32 53.4%
PARTNERSHIP 20 33.3%
HINDU UNDIVIDED 3 5.0%
FAMILY
ANY OTHER 5 8.3%
TOTAL 60 100%
Source: primary Data

FIGURE NO: 4.1

BUSINESS TYPE CLASSIFICATION

8% OTHER
5% HUF

54%
33% SOLE
PARTNERSHIP PROPRIETORSHIP

SOLE PROPRIETORSHIP PARTNERSHIP HINDU UNDIVIDED FAMILY ANY OTHER

INTERPRETATION

The above table shows that 54% of respondents are sole proprietorship and 34% of
respondents are partnership and 5% are HUF 8.3% of respondent are other
category.

17
TABLE NO: 4.2

YEAR OF ACTIVE IN BUSINESS FIELD

YEAR OF ACTIVE NO.OF RESPONDENT PERCENTAGE
Below 5 years 20 33.3%
5-10 years 28 46.7%
Above 10 years 12 20.0%
Total 60 100%
Source: primary data

FIGURE NO: 4.2

YEAR OF ACTIVE IN BUSINESS

30

25 46.70%

20
33.3%
YEAR OF ACTIVE
15 CLASSIFICATION

10 20%

0
Below 5 years 5-10 years Above 10
years

INTERPRETATION

The above table shows that 47% of respondent are active in business field for 5-10
years and 33.3% respondents are below 5 years, and 20.0% of respondents are
above 10 years of doing business.

18
TABLE NO: 4.3

MONTHLY SALES PROFIT

MONTHLY TURN NO.OF RESPONDENT PERCENTAGE
OVER
Less than 5000 12 20.0%
10000-25000 8 13.3%
25000-50000 19 31.3%
Above 50000 21 35.0%
Total 60 100%
Source: primary data

FIGURE NO: 4.3

MONTHLY SALES PROFIT

20%
Less thn 5000
35%
Above 50000 Less than 5000
10000-25000
13%
10000-25000 25000-50000
Above 50000

32%
25000-50000

INTERPRETATION

The above table and chart shows that 35% respondents are above 50000 groups
and 31.7% of respondents are 25000-50000 groups, 13.3% of respondents are0000-
25000 income groups and 20% of respondents are less than 10000 income groups.

19
TABLE NO: 4.4

GROWTH RATE OF BUSINESS OVER THE LAST 5 YEARS

GROWTH NO.OF RESPONDENTS PERCENTAGE
INCREASED 20 33.3%
33.3
DECREASED 28 46.7%
46.7
NEUTERAL 12 20%
TOTAL 60 100%
100
Source: primary data

FIGURE NO: 4.4

GROWTH RATE OF BUSINESS OVER THE LAST 5 YEARS

30

25

20

15
46.7%
10 33.3%

5
20%
0

Increased
Decreased
Neuteral

INTERPRETATION

Above
ve table shows that 46.7% of respondents business were decreased over the
last 5 years and 33.3% of respondents business were increased over the last 5
years.20% of respondents business remain same over the last 5 years.

20
TABLE NO: 4.5

SATISFACTION TOWARDS CURRENT SALE AND PROFIT

SATISFACTION NO.OF RESPONDENTS PERCENTAGE
SATISFIED 30 50%
DISSATISFIED 20 33%
NEUTERAL 10 17%
TOTAL 60 100%
Source: primary data

FIGURE NO: 4.5

SATISFACTION TOWARDS CURRENT SALE AND PROFIT

50%
45%
40%
35%
30%
25% 50%
SATISFACTION LEVEL
20%
33%
15%
10% 17%
5%
0%
Satisfied Dissatisfied Neutral

INTERPRETATION

The above table shows that 50% of respondents are satisfied with their sales profit
and 33% of respondents are dissatisfied with their sales profit.17% of respondents
are neutral with their sales profit.

21
TABLE NO: 4.6

GROWTH OF BUSINESS IN NEXT 5 YEARS

GROWTH NO.OF RESPONDENTS PERCENTAGE
Agree 19 31.7%
Disagree 28 46.7%
Unsure 13 21.7%
Total 100 100%
Source: primary data

FIGURE NO: 4.6

GROWTH OF BUSINESS IN NEXT 5 YEARS

Unsure
21%
Agree
32%
Agree
Disagree
Unsure

Disagree
47%

INTERPRETATION

The above table and chart shows that 31.7% of respondents business will grow in
next 5 years and 46.7% respondents business will not be in growth and the
remaining 21.6% respondents is unsure about their growth.

22
TABLE NO: 4.7

CHANGE IN BUSINESS DUE TO THE ENTRY OF SUPERMARKET

CATEGORY NO.OF RESPONDENT PERCENTAGE
Increased 18 30%
Decreased 36 60%
Neutral 6 10%
total 60 100%
Source: primary data

FIGURE NO: 4.7

CHANGE IN BUSINESS DUE TO THE ENTRY OF SUPERMARKET

10%
Neuteral
30%
Increased

Increased
Decreased
Neutral
60%
Decreased

INTERPRETATION

The above table and chart shows that 60% of respondents business decreased due
to the entry of supermarkets and 30% of respondent’s business increased.10% of
respondents business is neutral even after the entry of supermarkets.

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TABLE NO: 4.8

PROCUREMENT OF GOODS
SOURCE NO.OF RESPONDENT PERCENTAGE
Manufacturer 15 25%
Wholesalers 30 50%
Supermarkets 8 13.3%
Other sources 7 11.7%
Total 60 100%
Source: primary data

FIGURE NO: 4.8

PROCUREMENT OF GOODS

Other sources
12%

Supermarkets
13% Manufacturer
Manufacturer
25% Wholesalers
Supermarkets
Other sources

Wholesalers
50%

INTERPRETATION

The above table shows that 50% of respondents procure goods directly from
wholesalers and 25% of respondents from manufacturers, only 13.30% of
respondents procure goods from supermarkets and remaining 11.70% respondents
uses other sources for procurement of goods to the business.

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TABLE NO: 4.9

PRICE COMPARISON WITH SUPERMARKET PRICE BY CUSTOMERS

OPTIONS NO.OF RESPONDENTS PERCENTGE
Mostly 24 40%
Repeatedly 18 30%
Hardly 10 16.6%
Often 8 13.4%
Total 60 100%
Source: primary data

FIGURE NO: 4.9

PRICE COMPARISON WITH SUPERMARKET PRICE BY CUSTOMERS

40%
40%

35% 30%
30%
25%

20% 16.60%
13.40%
15%

10%

5%
0%
Mostly Repeatedly Hardly Often

PRICE COMPARISON BY CUSTOMER

INTREPRETATION

The above table shows that 40% of respondents are mostly asked by the price
comparison to supermarkets price by the customers and 30% is repeatedly asked
by the customers, 16.60% hardly asked and 13.40% customers often ask price
comparison with supermarkets price.

25
TABLE NO: 4.10

CASH CREDIT FACILITY

CASH CREDIT NO.OF RESPONDENTS PERCENTAGE
Always 10 16%
Sometimes 20 34%%
Never 30 50%
Total 60 100%
Source: primary data

FIGURE NO: 4.10

CASH CREDIT FACILITY

50%
Never

34% CASH CREDIT FACILITY

Sometimes

16%
Always

0% 10% 20% 30% 40% 50%

INTERPRETATION

The above table and figure shows that 50% of respondents don’t provide cash
credit facility to their customers and 34% of respondents sometimes provide cash
on credit facility, only 16% of respondents give cash on credit to their customers.

26
TABLE NO: 4.11

CREDIT CARDS
CREDIT CARDS NO.OF RESPONDENTS PERCENTAGE
Yes 8 13.3%
No 52 86.7%
Total 60 100%
Source: primary data

FIGURE NO: 4.11

CREDIT CARDS
100.00%

90.00%

80.00%

70.00%

60.00%

50.00%
86.70% CASH CREDIT
40.00%

30.00%

20.00%

10.00%
13.30%
0.00%
YES NO

INTERPRETATION

The above table and figure shows that 86.70% of respondents don’t accept credit
cards and 13.30% of respondents accept credit cards.

27
TABLE NO: 4.12

DOOR TO DOOR SERVICES

OPINION NO.OF RESPONDENTS PERCENTAGE
Always 8 13.3%
Sometimes 14 23.3%
Rarely 5 8.4%
Never 33 55%
Total 100 100%
Source: primary data

FIGURE NO: 4.12

DOOR TO DOOR SERVICES

60.00%

50.00%

40.00%

30.00%
55% DOOR TO DOOR SERVICE

20.00%

23.30%
10.00%
13.30%
8.40%
0.00%
Always Sometimes Rarely Never

INTERPRETATION

The above table and figure shows that 55% of respondents never provided door to
door service and 23.30% sometimes provide these services, 13.30% respondents
always provide door to door services and 8.40% rarely provide door to door
services.

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TABLE NO: 4.13

DECLINE IN REGULAR CUSTOMER

DECLINE IN REGULAR NO.OF RESPONDENTS PERCENTAGE
CUSTOMER
Yes 49 82%
No 11 18%
Total 60 100
Source: primary data

FIGURE NO: 4.13

DECLINE IN REGULAR CUSTOMER

No, 18%

Yes
No

Yes, 82%

INTERPRETATION

The above table shows that 82% of respondents are having decline in their regular
customers and 18% of respondents doesn’t have decline in their regular customers.

29
TABLE NO: 4.14

CUSTOMER ATTRACTION TOWARDS YOUR BUSNESS BY AGE

GROUPS
CATEGORY NO.OF RESPONDENTS PERCENTAGE
Adolescents 6 10%
Young adults 30 50%
Adults 14 23%
Seniors 10 17%
Total 60 100%
Source: primary data

FIGURE NO: 4.14

CUSTOMER ATTRACTION TOWARDS YOUR BUSNESS BY AGE

GROUPS

Adolescents, 10%

Seniors, 17%

Adolescents
Young adults

Adults, 23% Adults

Young adults, 50%
Seniors

INTERPRETATION

The above table and graph shows that 50% respondents are having young adults
that attract more to their business and 23% respondents having adults.17% of
respondent having seniors that attract towards their business and 10% are
adolescents.

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TABLE NO: 4.15

AWARENESS LEVEL OF RETAILERS ON THE CLOSURE OF RETAIL

OUTLETS DUE TO THE ENTRY OF SUPERMARKET
AWARENESS LEVEL NO.OF RESPONDENTS PERCENTAGE
Very aware 4 6.6%
Aware 19 31.6%
Unaware 32 53.4%
Very unaware 5 8.4%
Total 60 100%
Source: primary data

FIGURE NO: 4.15

AWARENESS OF RETAILERS ON THE CLOSURE OF OUTLETS

60.00%

50.00%

40.00%

30.00%
53.40% AWARENESS OF RETAILERS ON
THE CLOSURE OF OUTLETS
20.00%
31.60%
10.00%

6.60% 8.40%
0.00%
Very aware Aware Unaware Very
unaware

INTERPRETATION

The above table shows that 53.40% respondents are unaware about closure of retail
outlets due to the entry of supermarkets and 31.60% are aware of the
situation.6.60% are very aware of the situation and 8.40% are very unaware of the
closure of retail outlets due to the entry of supermarkets.

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TABLE NO: 4.16

CHANGE IN ATTITUDE OF CUSTOMERS AFTER THE EMERGENCE

OF SUPERMARKETS
OPINION NO.OF RESPONDENTS PERCENTAGE
Strongly agree 12 20%
Agree 25 42%
Disagree 14 23%
Strongly disagree 9 15%
Total 60 100%
Source: primary data

FIGURE NO: 4.16

CHANGE IN ATTITUDE OF CUSTOMERS

Strongly
disagree, 15% Strongly
agree, 20%

Disagree, 23%

Agree, 42%

Strongly agree Agree Disagree Strongly disagree

INTERPRETATION

The above table shows that 42% of respondents are facing change
ge in customer
attitude and 23% of respondents disagree with this, 20% of respondents strongly
agree with this and 15% respondents strongly disagree with the change in attitude
of customers after the emergence of supermarkets.

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TABLE NO: 4.17

COMPUTERIZ
PUTERIZED BILLING SYSTEM
COMPUTERILISED NO.OF RESPONDENTS PERCENTAGE
BILLING SYSTEM
Yes 18 30%
No 42 70%
Total 60 100%
Source: primary data

FIGURE NO: 4.17

COMPUTERIZ
COMPUTERIZED BILLING SYSTEM
80%

70%
No, 70%
60%

50%

40% COPUTERERILISED BILLING

SYSTEM
30%
Yes
20% 30%

10%

0%
Yes No

INTERPRETATION

The above table shows that the respondent who uses computerized billing system
is only 30% and the rest of the 70% respondents are non
non-computerized
computerized billing
system users.

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TABLENO: 4.18

SOCIAL MEDIA PLATFORMS TO PROMOTE BUSINESS

OPINION NO.OF RESPONDENTS PERCENTAGE

WHATSAPP 19 31.4%
FACEBOK 22 37%
INSTAGRAM 10 16.6%
OTHER PLATFORMS 9 15%
TOTAL 60 100%
Source: primary data

FIGURE NO: 4.18

PROMOTION OF BUSINESS THROUGH SOCIAL MEDIA

OTHER PLATFORM
15%
WHATSAPP
31.40%
WHATSAPP
INSTAGRAM FACEBOOK
16.60%
INSTAGRAM
OTHER PLATFORM

FACEBOOK 37%

INTERPRETATION

The above table and figure shows that 37% of respondents are promoting their
business through Facebook and 31.40% of respondents are through
whatsapp.16.60% of respondents are using Instagram and 15% of respondents are
using other platforms for promoting their business through social media.

34