ASHISH TRIPATHI

tashitripathi35@gmail.com * 831 812 5855

Vashi, Navi Mumbai/ Mumbai - 400701

Consultant – Digital Marketing/Digital Strategist & Business Analyst

Highly analytical and process-oriented data analyst with in-depth knowledge of database types; research
methodologies; and big data capture, manipulation, and visualization. Furnish insights, analytics, and
business intelligence used to advance opportunity identification, process re engineering, and corporate
growth. I am also passionate about formulating business problems and solving them by utilizing
sophisticated analytical tools while collaborating with business stakeholders. I also have academic and
professional experience in data modeling, statistical analysis, business intelligence gathering, trending,
and bench marking.
Key Skills

 Business & Data Analysis to make key business decisions

 Capable of implementing different digital marketing strategies as per clients' needs
 Creating strategic plan and implementation for DIGITAL media (for sectors like FMCG, Education,
ECOM, and IT)
 Hands-on experience in handling AdWords Campaign & Media Buying (Have done certification
for Google Analytics, Google AdWords, Adobe Reports and Analytics and Facebook Marketing
Advertising)
 Hands-on experience in Analytics tools – Google Analytics, Adobe Analytics
 Hands-on experience in building Organic/SEO strategy for On-page & Off-page
 Hands-on experience in handling Social Listening & Reputation Building
 Hands-on experience in building email marketing & automation, to derive the funnel conversion
 Hands-on experience in GTM.
 Hands-on experience in Data Visualization tool - Data Studio, Tableau , Power BI & SQL (For Data
Transformation)

CORE COMPETENCIES

~Search Engine Marketing (SEM)~ Search Engine Optimization (SEO)  ~ Data transformation
 
~ Campaign Management ~ Social Media Marketing ~ Channel Management

~Digital Analytics ~ Tag Implementation ~ Service Marketing and Marketing Innovation

 
~ Digital Transformation ~ Lead (Demand) Generation ~ Report Visualization

tashitripathi35@gmail.com * 831 812 5855

 Professional Experience

Astound Commerce. (Data Analyst) (Apr-22 to till date)

Key Responsibilities
 Evaluated the performance of 6+ campaigns per month
 Repeatedly recognized for strong leadership skills and mastery of market analysis
strategies
 Documenting the guidelines to use different reporting tools such as Work space, Report
builder and Ad hoc analysis, Data Warehouse etc.
 Monitor KPI’s and create custom dashboard with tech goal to tell stories and present
results to upper management and other stakeholders with the organization.
 Creating of report suites inside Adobe Analytics as per the requirements and reporting
goals
 Create and maintain measurement strategies for custom implementations.
 Maintaining and creating dashboards in Adobe Analytics
 Generate awareness about Adobe Analytics and Digital Marketing within the company

Tata Consultancy Services ltd. (Digital Analyst -Senior Project Associate) (Nov-17 to Feb-2022)

Key Responsibilities (Digital Marketing Strategy & Business Analyst)

 Integral member of Analytics and Insights Wing Of Tata Consultancy Services Limited
Involved in projects having Huge expertise in Analytics Domain
Creating different type of reports in PowerBI Desktop and publishing in PowerBI Service.
Creating live Connection using SSAS Cube as data source
Creating dashboards and sharing to organization groups
Experience of publishing the pipeline activities, triggering the activities and scheduling and
monitoring
Designed Different Types of reports like Drill Down, Drill Through, Sub Reports and
Parameterized Reports
 Analyzing reports and trends, and optimization the campaigns daily\weekly by modifying
bids, budgets, pacing, and targeting to reach campaign objective
 Responsible for eCommerce Business Intelligence for SAP reporting, management,
enhancements and use across department
 Analyze performance of database marketing and email marketing campaigns
 Test the implementation of web analytics and report issues
 Working across the organization, manage the execution of email campaigns from list definition
through tracking and reporting. Identify key campaign success criteria, forecast ROI, measure &
report campaign results
 Create a vision for the team to accomplish the above, including detailed job descriptions
 Analyzing the client website and creating variables and Pixel\Audience configuration for
remarketing campaigns in XPO (Knorex) & Campaign Manager platforms.
 Pixel implementation through GTM and troubleshooting on pixel implementation issues.

tashitripathi35@gmail.com * 831 812 5855

  Reviewed company brands’ sites and advised on natural search strategies including keyword
planning, meta data optimization, and link building
 Defining the strategy for Paid Search – Planning, Budgeting, Change-in Strategy, and monitoring
 Worked cross-functionally with Product Management, Analytics, and External Agencies to
understand marketing attribution modeling and to deploy beta technology to optimize media
spend within the Affiliate channel

Shemaroo Entertainment Limited Digital marketing specialist – (SEO, Online Presence & Marketing)
(Dec-16 – Oct-17)

Key Responsibilities:
 Managing seasonal digital marketing brand campaigns including creative development, website
refreshes and microsite development, newsletter marketing and all agency deliverables
 Works with creative agency and client structure to implement successful measurement
strategies and techniques for effective measurement results
 Creating engaging social media strategies and execution plans that cultivated audiences,
increased web presence and enhanced brand awareness
 Successfully spearhead campaigns on social media platforms including Facebook, Twitter, and
Instagram
 Implement marketing and promotion tactics that led to 34% growth in total social media shares
and 27% increase in website traffic from social media posts
 Assisting the company’s business development team in developing proposals within the digital
marketing segment
 Evaluating the effectiveness of marketing programs, provided market analysis and insights to
senior management
 Coordinated with Marketing and Sales teams as well as key agency media partners to gather
information towards analyzing efficacy and Return on Investment (ROI) of all brand
management events
 Handling day-to-day Search Engine Marketing (SEM) and Email Marketing activities including
campaign planning, implementation, budget management, performance review, and
optimization of paid search campaigns
 Reporting of campaigns with in-depth analysis on performance of keywords, ad copies, bounce
rates, etc.
 Participate in all phases of development and delivery of marketing analytics projects.
 Developed web analytics dashboard for e-commerce site.
 Researched and delivered competitive analytics used to support new business development and
expansion of the agency's client base.

Jaro Education Pvt Ltd. Sr. SEO Specialist– (SEO & Web Design) (Feb-16 to Dec-16)

Key Responsibilities:

tashitripathi35@gmail.com * 831 812 5855

  Managed some of India's leading corporate accounts like We School, Alliance University, Jaro
Education and many more.
 Designed, build and maintain social media presence and growth strategies for them.
 Planned and execute all Digital Marketing initiatives for the Web, SEO/SEM, marketing database,
email, social media and display advertising campaigns.
 Regularly send reports to clients on marketing analytics with actionable insights to identify
opportunities and adjust strategy.
 Developed creative programs and design concepts that meet the business objectives of the
organization to advance the brand strategy.
 Collaborated with agencies and other vendor partners.

Fox Mind Web Solution SEO Expert – (SEO & Online Presence Marketing) (July-14 to Feb-16)

Key Responsibilities:
 e-Commerce – Online Marketing & Product Manager, Web Manager, Print Media
Marketing
 Developing & implementing on-page & off-Page SEO strategies for achieving top rank-
ings, conversions and ROI.
 Created, implemented, and managed marketing campaigns including paid search
marketing, email marketing, social media, and SEO.
 Engaged in local organic search results for physician practices and Google AdWords
campaigns for the same.
 Updated online store location databases to ensure accurate store information is found via
organic search.
 Audit and analyzed potential clients digital marketing footprint with concerns to SEO,
Paid Search, Social Media and Content.

Technical/Tool Skills

 Google Suite - Google Analytics, Google Search Console, Google AdWords, DFP, Data Studio,
GTM, Optimizer, etc.
 DoubleClick Search, DCS, Ad Exchange & Programmatic Buying
 SEO Software’s – Omniture, Google Analytics, Ahrefs & SEMRUSH.com
 Worked on CRM like Zoho & JIRA
 Experience with Business Intelligence tools Power BI and Google Data Studio

Education/Certifications

 Bachelor’s in Technology (Computer Science and Engineering) from Kurukshetra University 2014
Certification
Google Ads (AdWords) SEO Link Building Depth
Social Media Marketing Advertising Digital: Google Analytics
Adobe Reports and Analytics Quality Management for Delivery
SEO Keyword Strategy Google Analytics Individual Qualification Exam
Capture your product data (Beginner)
tashitripathi35@gmail.com * 831 812 5855
 Pursuing – Academics

 Certification in Omniture

Hobby & Interests

 Swimming, Online Gaming, Biking, Listening Music

 Learning – Guitar
 Like to spend my time – mostly at home (weekends – Gaming), Movie Buff, Tech-lover, exploring
new places while on vacation (well-planned in advance).

tashitripathi35@gmail.com * 831 812 5855