Diass Las Quarter 1 Social Science Notes
Diass Las Quarter 1 Social Science Notes
Diass Las Quarter 1 Social Science Notes
11
Disciplines and Ideas in the
Applied Social Sciences
First Quarter
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Table of Contents
Learning Competency Page
Identify the goals and scope of social work. HUMSS_DIASS 12-Ie-16 49-66
The goal of the disciplines of social sciences is to explain human behavior in its
many cultural forms including the past and the present, individually or in groups,
national and international geopolitical contexts, and to empower them as democratic
participants in a rapidly changing world.
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Applied social sciences are facilitating much of people's struggle to live with
these changes. Social work, counseling, and communication are making common
issues more of a public discourse leading to greater acceptance and better
understanding and coping on the individual, group, and community levels.
Basically, social science is about people on how they interact with others in
their society and how societies interact with each other. Applied social science is
about putting theories in to practice like technology or inventions.
Social science is an umbrella name for all disciplines that deal with human
produced phenomena as opposed to natural sciences. Applied science is said to be
the scientific endeavors that are aimed at practical uses as opposed to
pure science which is usually thought of as detached from an immediate practical use.
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GOALS OF COUNSELLING
We will inevitably run into difficulties in the process of growing up. Most
of us do not completely achieve all our developmental tasks within a lifetime.
All the unique expectations and requirements imposed on us by others will
eventually lead to problems. Any inconsistencies in development can result in
children learning behavior patterns that are both inefficient and ineffective.
Learned coping patterns, however, may not always work. New interpersonal or
occupational role demands may create an overload and produce excessive
anxiety and difficulty for the individual.
2. IMPROVING RELATIONSHIPS
Many clients tend to have major problems relating to others due to poor
self-image. Likewise, inadequate social skills cause individuals to act
defensively in relationships. Typical social difficulties can be observed in family,
marital and peer group interaction (e.g., the troubled elementary school child).
The counselor would then strive to help the client improve the quality of their
lives by developing more effective interpersonal relationships.
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5. PROMOTING DECISION-MAKING
SCOPE OF COUNSELLING
• INDIVIDUAL COUNSELLING
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• FAMILY COUNSELLING
Principles of Counselling
LEARNING COMPETENCY
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Statements Answer
Social science is the study of society and the manner in which people behave and
affect the world.
Social sciences are only applicable in the academe and not in the workplace.
Applied social scientist use and borrow different concepts, theoretical models, and
theories from social science and disciplines.
Guidance counselling is a profession that helps address a person9s specific
projects, business successes, general conditions and transitions in life,
relationships, or profession
Applied social sciences provide good theoretical and conceptual foundations for
social work practice.
Psychology studies how human mind work in consonance with the body to produce
thoughts that lead to individual actions
Counseling as an art is the subjective dimension of counseling. It acclaims a
flexible and creative process whereby the counselor modifies the approach to meet
the developing needs of clients.
Remedial goals refer to assisting a client to overcome and treat an undesirable
development.
Counseling happens when a person who is distressed asks and permits another
person to enter into a particular kind of connection with him or her.
A licensed professional scholar may render to individuals, groups, organizations, or
the general public counseling services involving the application of clinical
counseling principles, methods, or procedures to assist individuals in achieving
more effective personal, social, educational, or career development and
adjustment.
The way we perceive or view things, people, events and our environment, is
influenced by our values.
Counselors treat with confidence personal information about clients, whether
obtained directly or indirectly by inference.
In view of the theory of utilitarianism in relation to beneficence, the application of
utilitarianism would be to apply an ethical decision in the light of costs and benefits
for each participant.
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Disciplines to be categorized:
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______________________________ _______________________________
______________________________ _______________________________
______________________________ _______________________________
Guide Questions:
1. What is the connection between social sciences and the applied social sciences?
2. How do they differ from one another?
3. What is the difference between counseling and social work?
4. Why do we consider journalism and communication studies as fields of the applied
social sciences?
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Guide Questions:
1. What is the main difference between social scientist and applied social
science practitioner?
2. How would you promote awareness about the goals, scope and principles of
counseling?
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Reflection
Books
Websites:
https://www.academia.edu/37131995/DISCIPLINES_AND_IDEAS_IN_THE_APPLIED_S
OCIAL_SCIENCES/07-29-2020
https://www.slideshare.net/jesssalvilla/lesson-1-in-discipine-and-ideas-in-applied-
social-scienceslessons-and-activities/07-29-2020
file:///C:/Users/DEPED/AppData/Local/Microsoft/Windows/INetCache/IE/EDCMLBZU/go
alsandscopeofcounselling-181202091755.pdf/07-29-2020
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https://brainly.ph/question/2833372/02-20-2021
Answer key:
Activity 1.
Statements Answer
Social science is the study of society and the manner in which people behave and affect the world. /
Social sciences are only applicable in the academe and not in the workplace. x
Applied social scientist use and borrow different concepts, theoretical models, and theories from social science and /
disciplines.
Guidance counselling is a profession that helps address a person9s specific projects, business successes , general /
conditions and transitions in life , relationships , or profession
Applied social sciences provide good theoretical and conceptual foundations for social work practice. /
Psychology studies how human mind work in consonance with the body to produce thoughts that lead to individual /
actions
Counseling as an art is the subjective dimension of counseling. It acclaims a flexible and creative process whereby /
the counselor modifies the approach to meet the developing needs of clients.
Remedial goals refer to assisting a client to overcome and treat an undesirable development. /
Counseling happens when a person who is distressed asks and permits another person to enter into a particular /
kind of connection with him or her.
A licensed professional scholar may render to individuals , groups, organizations , or the general public counseling /
services involving the application of clinical counseling principles, methods, or procedures to assist individuals in
achieving more effective personal, social, educational, or career development and adjustment.
The way we perceive or view things, people, events and our environment, is influenced by our values. /
Counselors treat with confidence personal information about clients, whether obtained directly or indirectly by /
inference.
In view of the theory of utilitarianism in relation to beneficence, the application of utilitarianism would be to apply an /
ethical decision in the light of costs and benefits for each participant.
Marriage and family counseling refers to the efforts to establish an encouraging relationship with a couple or family /
and appreciate the complications in the family system.
A counselor9s primary responsibility is to respect the dignity and to promote the welfare of clients. /
Counselors accept employment only for positions which they are qualified by education, training, supervised x
experience, state and national professional credentials, and appropriate professional experience.
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Activity 2
Economics Counseling
Geography Communication
Psychology Social Work
Sociology
Political Science
History
Demography
Anthropology
Prepared by:
FERDINAND D. MASIDDO
Teacher/Writer
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Given that the youth are the future of every nation, the role of providing guidance
to them at critical moments of their growth is a serious nation-building undertaking.
Counseling is the process and a relationship between the client(s) and counselor.
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The Philippine Republic Act No. 9258 (Sec. 2-3) defines a guidance counselor as
a natural person who has been professionally registered and licensed by a legitimate
state entity and by virtue or specialized training to perform the functions of guidance
and counseling. The guidance counselor9s functions include the use of an integrated
approach to develop a well-functioning individual primarily through:
• Helping the client develop potentials to the fullest
• Helping a client plan to utilize his or her potentials to the fullest
• Helping a client plan his or her future in accordance with his or her abilities,
interests, and needs
• Sharing and applying knowledge related to counseling such as counseling
theories, tools, and techniques
• Administering a wide range of human development services
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Competencies of Counselors
1. Interpersonal Skills
Counselors who are competent display ability to listen, communicate,
empathize, be present, aware of nonverbal communication, sensitive to voice
quality, responsive to expressions of emotion, structure of time and use of
language.
3. Conceptual Ability
Counselors can understand and assess the client9s problem, to anticipate future
problems, to make sense of immediate process in terms of wider conceptual
scheme, to remember information about the client.
4. Personal Soundness
Counselors must have no irrational beliefs that are destructive to counseling
relationships, self-confidence, capacity to tolerate strong or uncomfortable feelings
in relation to clients, secure personal boundaries, and ability to be a client; must
carry no social prejudice, ethnocentrism, and authoritarianism.
5. Mastery of Techniques
Counselors must have a knowledge of when and how to carry out specific
interventions, they must have the ability to assess effectiveness of interventions,
understanding of rationale behind techniques, possession of sufficiently wide
range of interventions.
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5. Health
Health as an area of specialization offers possibility for nutrition counseling,
exercise and health education, nurse 3 counselor, rehabilitation counseling,
and stress management counseling.
6. Career/ Lifestyle
As an area of specialization, career and lifestyle counseling includes guidance
on choices and decision-making pertaining to career or lifestyle, guidance on
career development, provision of educational and occupational information to
clients, conducting education on career and lifestyle trends, provision of various
forms of vocational assessment appropriate to a setting, addressing the career
and life development needs of special populations and appropriate career
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services in given settings, and may also include provision of needed skills in
managing or going through job interviews.
8. Drugs
Drugs as area of specialization has several options such as substance abuse
counseling, alcohol counseling, drug counseling, stop smoking program
manager and crisis intervention counseling.
9. Consultation
Consultation as an area of specialization covers agency and corporate
consulting, organizational development director, and industrial psychology
specialist.
LEARNING COMPETENCY
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_______________1. Ella feels sad because she was having a problem with his
spouse these past few months, so she decided to find a help to this counselor.
_______________3. The father of Aya has been drinking alcohol day and night every
day and she thinks that this habit is the reason why he9s very ill. Where can Aya ask
for help?
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COUNSELOR
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VERY NEEDS
EXCELLENT AVERAGE
GOOD IMPROVEMENT
5 3
4 2-1
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1. How do you see the importance of the roles and functions of counselor? Do
you think that counselors have unique roles and functions than other
professionals? Why do you say so?
VERY NEEDS
EXCELLENT AVERAGE
GOOD IMPROVEMENT
5 3
4 2-1
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reader through
the text.
The writing has The writing The text hums The text seems
an easy flow, mostly flows, along with a choppy and is not
rhythm, and and usually steady beat, easy to read orally.
cadence. invites oral but tends to be
Sentences are reading. more
Sentence
well built, with businesslike
Fluency
strong and than musical,
varied structure more
that invites mechanical
expressive oral than fluid.
reading.
Counselor: So, part of you feels inadequate and lacking in self-confidence. I wonder if
there is another part of you, a knowing part, even a small part, that feels adequate and
confident about something.
Client: Yes, there is. I won as the best singer in our barangay. And I made an original
song. (client smiles)
Counselor: You are very resourceful, creative, and talented. You can strengthen the
positive, capable part of yourself just by talking more about it. Tell me more.
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VERY NEEDS
EXCELLENT AVERAGE
GOOD IMPROVEMENT
5 3
4 2-1
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The writing has The writing The text hums The text seems
an easy flow, mostly flows, along with a choppy and is not
rhythm, and and usually steady beat, easy to read orally.
cadence. invites oral but tends to be
Sentences are reading. more
Sentence
well built, with businesslike
Fluency
strong and than musical,
varied structure more
that invites mechanical
expressive oral than fluid.
reading.
How do you find the work of counselors under different areas of specializations?
Which among the work areas of counselors do you think is important to help you
discover more about yourself?
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VERY NEEDS
EXCELLENT AVERAGE
GOOD IMPROVEMENT
5 3
4 2-1
Reflection
• I learned that
______________________________________________________________
______________________________________________________________
______________________________________________________________
________________________________________________
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• I enjoyed most on
______________________________________________________________
______________________________________________________________
______________________________________________________________
________________________________________________
REFERENCES:
BOOKS:
Arcinas, Myla M, PhD, Discipline and Ideas in the Applied Social Sciences, p.42-43,
2016
WEBSITES:
ANSWER KEY:
Activity 1:
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Prepared by:
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The Counseling Relationships. Counselors always seek the clients9 rights and
welfare, respect their diversity, and must be aware of their values, attitudes and needs.
Also, counselors do not accept as superiors or subordinates9 clients.
Counselors should not have any type of sexual intimacies with clients and not to
counsel persons with whom they have a sexual relationship. They should not engage
with sexual intimacies with their former clients within a minimum of two years.
They can also work with multiple clients or do group counselling but must take
precautions to protect clients. Prior to entering the counselling relationship, the
counselors should clearly explain to the clients all the financial arrangements related to
professional fees.
Confidentiality. Counselors respect the client9s rights to privacy and avoid illegal
and unwarranted disclosures of unwarranted information. The right to privacy may be
waived by the client or their legally recognized representative. The general requirement
that the counselors keep the information confidential does not apply when disclosure is
required to prevent clear and imminent danger to the client or others or when legal
requirements demand their confidential information be revealed.
In group work, counselors clearly define confidentiality and parameters, explain
its importance and discuss difficulties related to confidentiality. Moreover, when clients
are minor or individuals who are unable to give voluntary informed consent, parents or
guardians may be included in the counselling process as appropriate. Counselors are
also responsible for securing safety and confidentiality of any counselling record.
Guidance counselors honor and promote the fundamental rights, moral and
cultural values, dignity, and worth of clients. They respect clients9 rights to privacy,
confidentiality, self-determination and autonomy, consistent with the law. As far as
possible, they ensure that the client understands and consents to whatever professional
action they propose.
Principle 2: Competence
Principle 3: Responsibility
Principle 4: Integrity
Many other similar codes exist with the same expectations for ethical conduct.
The fundamental principles include the following:
LEARNING COMPETENCIES
Complete the chart below by listing down five (5) rights, three (3)
responsibilities, and one (1) accountability of a counselor. Then answer
the question that follows.
1.1
1. 1.
2.
3. 2.
4.
5. 3.
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
___________________________.
SITUATION: What if you are a counselor and you have fallen in love with your
client and your client also fallen in love with you. Since, it is unethical to pursue on the
relationship; you have to quit your job. Your job is also important to you. Now, what will
be your decision?
Report Or Not
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
______________________________.
Answer the question below. Use the space provided for your answer.
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_________________________________________________________
_______________________________.
This single controlling The presence of ideas The order developed The choice use and Grammar,
point made with an developed through facts, and satisfied within arrangement of words mechanics,
awareness of task about examples, anecdotes, and across and sentence spelling, usage
a specific topic. details, opinions, paragraphs using structures that create and sentence
statistics, reasons, and/or transitional devices tone and voice. formation.
explanations. and including
introduction and
conclusion.
REFLECTION
REFERENCES:
Books:
Dela Cruz et. al. (2016). Discipline and Ideas in Applied Social Sciences. Phoenix
Publishing House, Inc.
Websites
https://www.oerafrica.org/FTPFolder/Website%20Materials/Health/KCN-Health-
OER/Unit3/001.html. Retrieved on July 5, 2020.
https://www.google.com/url?sa=i&url=https%3A%2F%2Ffanyv88.com%3A443%2Fhttps%2Fwww.slideshare.net%2Fdeep
thisuvarna%2Fonlinecounselingppt&psig=AOvVaw2No_AI0M5AEAoHlIxTT1c
D&ust=1596186431355000&source=images&cd=vfe&ved=0CAIQjRxqFwoTC
ODRx4PQ9OoCFQAAAAAdAAAAABAP. Retrieved on July 11, 2020
https://cms.crandall-
isd.net/apps/pages/index.jsp?uREC_ID=317600&type=d&pREC_ID=765237
Retrieved on July 5, 2020
https://www.academia.edu/37131995/DISCIPLINES_AND_IDEAS_IN_THE_APPLIED
_SOCIAL_SCIENCES. Retrieved on July 10, 2020
https://counseling.northwestern.edu/blog/ACA-Code-of-
Ethics/#:~:text=Ethics%20codes%20provide%20professional%20standards,a
nd%20well%2Dbeing%20of%20clients. Retrieved on July 11, 2020
https://image.slidesharecdn.com/rubricsko-131215081453-phpapp01/95/rubrics-in-
essay-1-638.jpg?cb=1436976225. Retrieved on July 10, 2020
https://www.elcomblus.com/rights-responsibilities-and-accountabilities-of-
counselors/#:~:text=Guidance%20counselors%20honor%20and%20promote,
autonomy%2C%20consistent%20with%20the%20law. Retrieved on February
23, 2021
ANSWER KEY:
Prepared by:
ANNALIZA R. HERNANDO
Writer
Group counseling is a form of therapy, which posits that people benefit from
shared experiences. Usually, it's focused on a particular issue, like obsessive-
compulsive disorder or anger management. While a therapist usually manages the
group, contributions from other members are considered valuable since all in the group
share similar issues. https://www.wisegeek.com/what-is-group-counseling.htm
2. Do this: You have two minutes to reflect on any life- changing event/experience
that you have personally gone through. Think of how you coped with it, did you
effectively move on from it?
3. GOVERNMENT SETTING Counseling settings vary widely but the processes,
methods, and tools used by counselors are very similar. Counseling
professionals in government setting work with various government agencies that
have counseling services such as: • Social welfare • Correctional department •
The court system • Child and women affairs services • Schools • Military • Police
• Mental and foster homes and, • Rehabilitation centers.
4. PRIVATE SECTORS SETTING In the private sector, counselors range from
independent providers of services or work for NGOs or specialized for profit
centers and organization that render a variety of counselling services.
5. CIVIL SOCIETY SETTING The context of civil society is generally charities or
non-profit and issue-based centers or organizations such as: • For abused
women • Abandoned children and elderly • Veterans • Teachers • Professionals
or, • Religious groups.
6. SCHOOL SETTING In the school setting, the role of the school counsellor is
more complex since the needs of students can vary widely. This gives rise to the
more dynamic and complex role of school counsellor; it depended on a school9s
local circumstances as well as the dynamism within the profession itself.
7. SCHOOL SETTING As such, school counselors assume many different
responsibilities and task based on the needs9 students in the school context.
<Guidance process occurs in an individual in a developmental sequence to the
age of maturity.= (Coy 1999)
8. GUIDANCE TENDS TO BE MORE CENTERED ON THE DEVELOPMENTAL
NEEDS OF THE INDIVIDUALS.
9. Changes in School Counselor Training School counselors are now educated and
experienced in knowledge and skill-based programs that stress counselling,
guidance, consultation, coordination and referrals. (Coy 1999)
10. Concerns That Interfere with Learning School counselors are now educated and
experienced in knowledge and skill-based programs that stress counselling,
guidance, consultation, coordination, and referrals. (Coy 1999)
11. It is very important that school counselors <define their role better by recognizing
that they cannot do their work alone and they need to collaborate with other
stakeholders.= (Sears and Granello 2002)
12. MULTIPLE ROLES OF SCHOOL COUNSELORS Apart from their counselling
roles, school counselors are also assigned non-counselling roles. There can
range from: • Part-time teaching • Secretarial responsibilities • Substituting
teachers when not available • Lunch duty and, • Other responsibilities assigned
by the administrators and staff looking for extra assistance.
13. Non-counselling tasks can take a considerably amount of time and pull
counselors away from more appropriate counselling activities. Presence of these
non-counselling roles often brings confusion and lack of effectivity to the
guidance programs of the school.
In the Philippines, the roles of the school counselors have been prescribed and
professionalized the practice (R.A. 9258).
14. ROLE OF THE ELEMENTARY SCHOOL COUNSELOR (K-6) Include: •
development and implementation or facilitation of classroom guidance activities
• Individual and group counselling • Parent education, • Individual and group
Diagnosis-focused
Interpersonal
Concerned with interpersonal relationships
Counseling
Therapist functions as a client9s ally
Humanistic approach
Focused on realizing human potential
Client-centered Therapy Supports client discovery
Counselor is empathetic, nonjudgmental &
nondirective
For example, students in a college or university may be anxious about how to study
in university, lack of clarity on educational or career direction, have difficulty living with
a roommate of another race or religion, have concerns with self-esteem, feelings with
being <stressed out=, difficulties in romantic relationships and so forth.
Steps:
and the counseling situation. Is the counselor able to empathize with the client? Does
the client view the counselor as genuine?
Goals should be selected and defined with care. Below are some guidelines for goal
selection that can be used with students:
1. Goals should relate to the desired end or ends sought by the student.
2. Goals should be defined in explicit and measurable terms.
3. Goals should be feasible.
4. Goals should be within the range of the counsellor9s knowledge and skills.
5. Goals should be stated in positive terms that emphasize growth.
6. Goals should be consistent with the school9s mission and school health policy.
Step 4: Intervention
There are different points of view concerning what a good counselor should do with
clients depending on the theoretical positions that the counselor subscribes to. For
example, the person-centered approach suggests that the counselor gets involved
rather than intervenes by placing emphasis on the relationship. The behavioral
approach attempts to initiate.
LEARNING COMPETENCY
Take a few minutes to reflect on any life- changing event that you
personally experienced. Think of how you coped with it. Answer the
following questions:
5. Why do you think was it effective? How did you control the coping process? Or
do you think could have coped with it more effectively?
________________________________________________________________
________________________________________________________________
_________________________________________________.
1. GOVERNMENT
____________________________________________________________
____________________________________________________________
_________________________________________________________
2. PRIVATE SECTOR:
____________________________________________________________
____________________________________________________________
_________________________________________________________
3. CIVIL SOCIETY:
____________________________________________________________
____________________________________________________________
_________________________________________________________
4. SCHOOL:
____________________________________________________________
____________________________________________________________
_________________________________________________________
5. COMMUNITY:
____________________________________________________________
____________________________________________________________
_________________________________________________________
Fill the given diagram with the correct arrangement of methods and
process in conducting counselling. Explain the Importance of each
process.
1 2 3
4 5
VERY NEEDS
EXCELLENT AVERAGE
GOOD IMPROVEMENT
5 3
4 2-1
The writing has The writing The text hums The text seems
an easy flow, mostly flows, along with a choppy and is not
rhythm, and and usually steady beat, easy to read orally.
cadence. invites oral but tends to be
Sentences are reading. more
Sentence
well built, with businesslike
Fluency
strong and than musical,
varied structure more
that invites mechanical
expressive oral than fluid.
reading.
REFLECTION
_______________________________________________________________
___________________________________________________________
2. I enjoyed most on
_______________________________________________________________
_______________________________________________________________
____________________________________________________________
REFERENCES:
Disciplines and Ideas in the Applied Social Sciences (Elias M. Sampa 2017)
https://www.slideshare.net/praveensureshpai/counseling-
process#:~:text=2.,a%20counsellor%20and%20a%20client.&text=It%20is%20a%20co
operative%20process,he%20or%20she%20is%20experiencing
ANSWER KEY:
ACTIVITY 3
EVALUATION, FOLLOW -
INTERVENTION UP, TERMINATION OF
REFERAL
Prepared by:
CHERRYLYNE A. BERCASIO
DIASS Teacher/ Writer
<Diversity makes for a rich tapestry. We must understand that all the threads of
the tapestry are equal in value, no matter their color; equal in importance no matter their
texture. - Maya Angelou
When you are blessed or are in a privilege position in the society, the greatest
contribution you can ever make is to pay it forward. Paying it forward is an act of doing
good to someone else as a way of giving back to the kindness that others or the world
has bestowed upon you. Looking after your own welfare also entails looking after
someone else9s, which is a basic moral and social obligation of one human being to
another.
For you to appreciate social work as a viable option for a future career, you need
to understand some fundamental ideas about the practice. When you do so, you can
begin to orient yourself with the skills and values necessary in social work and in social
care. After all, social work is a noble and fulfilling way of making you relevant and helpful
to other members of society, especially to those who need help the most.
Social Work is an academic discipline and profession that concerns itself with
individuals, families, group, and communities in an effort to enhance social functioning
and over all well-being.
Smith (2002) considers social work <a very practical job= and since it is about
<protecting people and changing their lives and not about being able to give a fluent and
theoretical explanation of why they got into difficulties in the first place.
3. Residential Care- these are for children exhibiting anti-social behaviors that
require intensive treatment.
4. Support in own home- counselling, family consultations
5. Protective Services - protecting the child from abuse, maltreatment, and
exploitation by parents.
6. Family Services
a) Family counselling - involves family case work, family group work and family
therapy.
b) Family Life education- strengthens family relationships through educational
activities to prevent family breakdown.
c) Family Planning - involves planning the number, spacing, and timing of child
births to fit with their needs.
7. Income Maintenance
a) Social insurance - social provisions that are funded by employers and
employees through contribution to a specific program.
b) Public Assistance- financial aid to the poor. Includes cash grants (4Ps), food
stamps general assistance such as medical care and supplemental security
income.
B. Social Work as Equal Partner
1. Support for people in their own homes program
2. Support for people in the long-term care facilities
3. Community Services
C. Social Work as Secondary Discipline
1. Correctional Facilities - provide counseling and link them to the outside world,
provide support upon release.
2. Industry- support to both employer and employees
3. Medical and Health Care Services- attend to social and psychological actors
contributing to the medical condition of the patients.
4. Schools- consult with teachers for creating a free and motivating environment
for children by interpreting social and cultural influences.
1. Service
The primary goal of social workers is exemplary public service through helping
needy people address, manage, and resolve various social problems. Social
workers must always elevate public service above self-interest and personal gain.
Social workers use their skills and knowledge to help their clients through serious
social problems, such as drug dependency, child abuse, residential instability, and
criminal behaviors. Social workers often volunteer their professional skills through
community organizations free of charge.
2. Social Justice
Social workers advocate for social justice and fight against social injustice. They
offer social support and resources for vulnerable individuals and oppressed groups.
Their social change efforts are primarily focused on poverty, education, housing,
unemployment, and discrimination. They promote public sensitivity to social justice
issues and encourage the public to embrace cultural respect and genetic diversity.
Social workers ensure that their clients have access to basic services, resources,
and information. They promote the equality of opportunity and wholesome
engagement with clients.
3. Values
Social workers value the dignity and worth of each person. They treat each client in
a compassionate and respectful way that is mindful of individual differences, cultural
norms, and ethnic diversity. They promote clients9 socially responsible self-
determination based on their individual values. Social workers strive to increase
their clients9 capability to change, address their own needs and become self-reliant.
Social workers are always aware that they are simultaneously responsible to their
clients, the law and their organization. They resolve conflicts between clients and
society in ways that are respectful and socially responsible.
4. Human Relationships
Social workers recognize the primary importance of human relationships. They
understand that relationships between people are important vehicles for change,
advocacy and equity. Social workers engage clients, other professionals and
community program staff as partners in the healing and helping process. They
improve relationships among people in order to restore and promote the
functionality of clients, their families and communities. Because social work
depends on the ability to maintain positive relationships with individuals who may
be hostile and unreliable, social workers must be patient and communicative.
5. Integrity
Social workers must always act in trustworthy ways. They must maintain a continual
awareness of their organization9s mission, their profession9s values and their
individual ethical standards. Social workers must honestly and responsibly conduct
themselves in public to encourage their coworkers and support their organization.
To maintain their integrity, social workers improve their work expertise through
continually increasing their career competency.
Who is a Social Worker?
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A Social Worker is a person who helps clients and audiences in coping up with
their physical, mental, behavioral or emotional problems. The social workers does not
act on impulse. Rather, the kind of service he or she extends to people is planned and
systematic. He or she first identifies the people who need assistance. Studying the
environment and analyzing the client9s needs are two of the most basic things that a
social worker must perform.
Social workers present to their client the endless possibilities of getting through
challenges. This allows the reduction of stress on the part of the clients. The social
worker also counsels the clients by providing them hope for change and improvement.
Social workers research and refer clients to community resources. If in any case that
the clients are unable to transact with agencies on their own, social workers help them
apply, so that the clients could receive the corresponding benefits.
A social worker is concerned on how his or her clients can solve and cope with
everyday problems. Social work is a profession that calls for selflessness. Social work
is both an occupation (one in which you are paid for the job) and a profession (one in
which you consider a specialization and vocation).
It is not only about the fact that social work is always concerned with the clients and
service oriented, but it is also about the social work9s rights, responsibilities and
accountabilities like any other professions.
It is the right to achieve professional mandates or what is asked for the social worker
to do for the social worker to help the clients, public and the society and live by its value.
These conflicts are called ethical dilemmas. They occur when a specific situation calls
for the worker to prioritize one ethical principle over another or if one9s personal values
come into conflict with the best practices outlined by our profession. Today we9ll explore
some more common situations faced by social workers in practice.
❖ Receiving Gifts- Whether it9s the holidays, a special occasion, or some other
milestone, your client may try to thank you for your hard work by giving you a gift.
These situations are much more complicated than they seem because there are
cultural, societal, and relationship factors to consider on top of the bond you and
your client share.
➢ Importance of Human Relationships 3 rejecting the gift may taint the
rapport you9ve built, perhaps over several years, or leave the client feeling
like you are personally rejecting her.
➢ Integrity 3 Part of our job is to serve as role-models by maintaining healthy
and appropriate boundaries in professional relationships.
❖ Involuntary Commitment- regardless of your social worker breed, at some point you
will come across a client who intends to harm himself or someone else. These are some
of our most challenging moments as helpers.
➢ Dignity and Worth of the Person 3the Code specifically states, <Social
workers may limit clients9 right to self-determination when, in the social
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55
1. Consult the Code- you should always have a copy of the NASW Code of Ethics
on hand for times like this. Spend some time reading through the code. Identify
the principles that come into conflict in the specific situation and why they are
important to social work practice.
2. Review State and Federal Laws- Be sure your decisions are sound, not only
ethically but legally. Remember you can9t help anyone if you put yourself in a
position to lose your license or your freedom.
3. Seek Supervision - no matter how long you9ve been in the field, if you have
doubts, questions, or just need a sounding board, seek supervision. Everyone
needs a second opinion once in a while. Supervisors can be particularly helpful
in guiding you to make the best decision possible in a difficult situation.
4. Consult the NASW-one of the most vital benefits to being a member of the
NASW is having the support of a national organization to back up your work.
Most states have a hotline social worker can call when they experience ethical
dilemmas. You can discuss your situation confidentially, without using identifying
client details, and get professional advice on how to handle things. Sometimes a
neutral party is the best resource to help you consider things from a new
perspective.
5. Take Time to Process What You9ve Learned - after you9ve done your research
and consulted the experts, take some time to process everything before making
your decision. Often, when faced with an ethical dilemma, you can9t undo a
decision once it9s been made. At the end of the day, you need to be able to live
with your decision and to feel confident you are doing what is in the best interest
of your client.
Resources: 3 Jane E. Shersher, MSW & Founder Counselors Autonomous: <How to Manage
Conflicts in the Workplace<
➢ Social workers under this provide assistance to those seriously or terminally ill.
Given the special circumstances, social worker in this area should be
knowledgeable on how to provide relief from pain and other relevant services.
4. Medical and Health Social Work
➢ Social workers with a medical and health background and expertise are assigned
in places such as clinics and hospitals to help clients with emotional, financial and
physical struggles caused by medical condition.
5. Mental Health and Substance Abuse Social Work
➢ This is an area of social work where the main clients are individuals who struggle
with addiction, substance abuse or mental health problems. Social workers provide
assistance and counselling to both the victims and their families by recommending
to them solutions to these issues.
6. Military and Veterans social work
➢ Social workers in this area are expected to provide assistance to military and
combat veterans by helping them overcome post-traumatic stress and slowly adjust
to life and family outside combat.
7. Psychiatric social work
➢ Social workers in this area provide therapy and asses the psychiatric health of
clients.
LEARNING COMPETENCY
Identify the concept being asked. Write your answer on the space
provided.
____________ 2. A person who helps clients and audiences in coping up with their
physical, mental, behavioral or emotional problems.
____________ 4. It refers to the heart of social work which focuses on the well-being
or the welfare of an individual and the community.
____________ 5. It involves family case work, family group work and family therapy.
____________ 7. This is an area of social work where the main clients are individuals
who struggle with addiction, substance abuse or mental health
problems.
____________ 8. Social workers under this help those seriously or terminally ill.
____________ 3. Uphold the integrity of the profession in all aspects of social work.
____________ 4. Promote social justice and equality of all people regarding full
participation in society.
____________6. Help the family to make decisions about their pattern of reproduction
towards enhancing the family9s quality of life.
Study the picture below. Identify the role of the social worker and the
specific work areas in which social workers work as shown in
each picture. After which describe the functions, responsibilities,
and accountabilities of each social worker.
ROLES/WORK FUNCTIONS/RESPONSIBILI
AREAS TIES/ACCOUNTABILITIES
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https://images.search.yahoo.com/search/images
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1. Daniel was a social worker in private practice who counseled a couple who
decided to divorce and were in the midst of a nasty child custody battle. As often
happens in such cases, the attorney representing one parent (in this case the
mother) subpoenaed Daniel's records hoping to find documentation of the social
worker's concerns about the other parent; the attorney wanted to use the social
worker's records to impugn the reputation and credibility of the other parent.
If you were the social worker (Daniel), are you going to give your
records/documents to the other party? Why or why not?
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
_______________________________________________________________
2. Dana is a social worker who served as a supervisor in a major health care system
sent an e-mail to colleagues that appeared to mock people who committed
suicide. The e-mail, which was sent shortly before the Christmas holiday,
included a photograph of a toy elf pleading for anxiety medication and hanging
itself with an electrical cord. The story went viral on social media and generated
widespread outrage. The state licensing board suspended her social work
license. Do you agree with the decision of the board? Why or why not?
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
_______________________________________________________________
Needs
CRITERIA Excellent(10) Good(5)
Improvement(3)
Most of the
Most of the
All the technical technical terms
technical terms in
terms in the in the
Use of Technical Terms the presentation
presentation were presentation
were used
used correctly were used
correctly
incorrectly
Total
REFLECTION
2. I enjoyed most on
____________________________________________________________________
____________________________________________________________________
_________________________________________________________________.
BOOKS
• Cleofe, Myreen P, DIWA Senior High School Series: Disciplines and Ideas in
the Social Sciences, 1st edition, DIWA Learning Systems Inc,. 2016
• Sampa, Elias, Disciplines and Ideas in the Social Sciences, Rex Book Store,
Inc., pp. 63 3 74
WEBSITES
• http://www.socialworkdegreeguide.com/lists/5-important-core-social-work-
values/
• socialworkbhu.blogspot.com/2014/03/principles-of-social-work.html
ANSWER KEY
LEARNING ACTIVITY 1:
1. Social work
2. Social worker
3. generalist
4. caring
5. Family Counselling
6. Public assistance
7. Mental Health & Substance abuse social work
8. Hospice and Palliative social work
9. Self-determination
10.Acceptance
LEARNING ACTIVITY 2:
1. changing 6. caring
2. Curing 7. curing
3. Caring 8. changing
4. Changing 9. changing
5. Changing 10. Curing
LEARNING ACTIVITY 3:
1. Educator Child, Family & School Social Work (Answers may vary)
5. Health worker Medical & Health Social Work (Answers may vary)
Prepared by:
EDITHA F. MUŇOZ
Writer
Social work professionals work with various types of clientele and audiences not
only to help them improve their social functioning, but also to help them realize their
fullness potentials as individuals, organizations, and communities. Motivated by the
principles of empowerment, liberation, social justice, and human rights, social workers
render services to a wide array of clientele in various settings.
Social work may be defined as the applied science of helping people achieve an
effective level of psychosocial functioning (Barker, 1991). The practice of social work
requires knowledge of human development and behavior; of social, economic, and
cultural institutions; and of the interaction of these factors.
Individuals
The practice of social work geared toward individual clients is referred to as micro
practice. Individual clients cover a very wide range of clientele groups depending on the
field of practice. They may be children, youth, adults with mental health problems, adults
dealing with substance abuse, people with developmental and physical disabilities,
battered women, and the elderly, among others. The needs and characteristics of
individual clients also vary depending on their specific circumstances. In rendering
services, the social work profession has a particular bias for individuals who are poor,
depressed, disadvantaged, oppressed, exploited, marginalized, and discriminated by
virtue of age, status, race, gender, class, and ethnicity.
Groups
Chess and Norlin (1996), as cited by Ambrosino et al, (2008, 133), defined group
<as a form of social organization whose members identify and interact with one another
on a personal basis and also have a shared sense of the group as a social entity.= Social
work professionals work with primary groups, or groups characterized by intimate,
personal, and enduring relationships among its members. Group work in social work,
as defined by Ambrosino et al. (2008, 133), is <a process and an activity that seeks to
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67
stimulate and support more adaptive personal functioning and social skills of individuals
through structured group interaction.= Group works are usually conducted to
complement casework.
Communities
Community organization is at the heart of social work community practice. For social
work community efforts to succeed, there is a need for representation and action from
groups within the community. This approach lies at the belief that people working
together have a great capacity of improving their lives. To facilitate cooperation within
members of the community, social workers help develop community awareness, identify
and develop potential leaders, create strategic alliances, and build community capacity
for sustainable community development.
Community needs addressed by social workers are mainly on health, welfare, and
livelihood. Social workers also help in improving local economies and in bridging
individuals, groups, and organizations with institutions, systems and processes. They
also advocate reforms to address policies and other factors that perpetuate
marginalization and victimization of community members.
I. Relationship Building
II. Assessment
• The client articulates where they want their counselling journey to take
them
• Client9s role as one of driving the bus
• Enhances sense of ownership and motivation- factors important in the
change process
LEARNING COMPETENCY
Clienteles Needs
1. Abandoned baby
2. Homeless Elderly
3. Substance Dependent
4. Battered Woman
ACTIVITY 3: Survey!
.
1. Among the three broad classifications of audiences and clientele in social work,
which do you think you will be willing to interact and work with? Explain your answer.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
_________________________________________________________
2. How do you think can the social work profession better address the needs and
problems of individuals, groups, and communities?
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
________________________________________________________________
3. Among the different social work practice settings presented, which one do you
prefer? Explain your answer.
____________________________________________________________________
____________________________________________________________________
____________________________________________________________________
__________________________________________________________
ILLUSTRATION RUBRIC
Total 20
ESSAY RUBRIC
BOOKS:
Dela Cruz et.al=Discipline and Ideas in Applied Social Sciences, Phoenix Publishing
House Inc., 2016, pp47-50.
Cleofe et.al=DIWA Senior High School Series: Discipline and Ideas in Applied Social
Sciences=, Diwa learning System Inc., 2016, pp41-43.
Cauyan et.al=Disciplines and Ideas in Social Sciences=, Vibal Group Inc., 2017, pp 36-
41 and pp 68-85
WEBSITES:
https://www.academia.edu)Social
https://www.youtube.com/watch?v=McHficxb2Gi
Psychology https://www.counseling.org/PublicPolicy/WhoAreLPCs.pdf
Activity 1
Possible answers
Activity 2
Activity 3
Activity 4
Prepared by:
MARITES M. ANTIPORDA
WRITER
DISCIPLINE OF COMMUNICATION
Communication is a learned skill. However, while most people are born with the
physical ability to talk, not all can communicate well unless they make special efforts to
develop and refine this skill further. Very often, we take the ease with which we
communicate with each other for granted, so much so that we sometimes forget how
complex the communication process is.
Communication is very important for the human beings. It really regulates and
shapes all human behaviour. Communication is the mechanism through which human
relations exist and develop. It is good to have an understanding of communication in its
wider sense. It is the interchange of thoughts or ideas. It is viewed as the transmission
of information, consisting of discriminative stimuli, from a source to recipient. In
everyday life, the communication is a system through which the messages are sent,
and feedback received. Communication is the transfer of information from the sender to
the receiver in the manner that the transferred information is being understood by both
the participants. According to Brown, <Communication is a process of transmitting ideas
or thoughts from one person to another for the purpose of creating an understanding in
the thinking of the person receiving communication.=
The word communication is derived from the Latin noun communis and the Latin
verb communicare that means to make common. This word is much known to the
contemporary world. It is an all-encompassing word which includes the multitude of
experiences, actions, and events. Individuals and non-business organisations can also
indulge in mass communication to build an image in the masses. According to Kelly,
Communication is a field of knowledge dealing with the systematic application of
symbols to acquire common information regarding an object or event. According to
Luther, It is the transmission of commonly meaningful information. It is a process that
involves the exchange of behaviours. The following points show the different purposes
for a communication, and describe the way in which the communication differs based
on its purpose.
Scope of communication
Communication is important both for an individual and also for the society. A person9s
need for communication is as strong as the basic needs of human beings. A
communication should always clearly identify the subject scope of the communication.
The subject scope is a specification of the information covered by the communication.
It has become a basic for the social existence and the feeling of commonality and
togetherness. So, the existence of human being can be clearly elaborated in the
development of the communicative system. The scope of communication can be
evaluated and analysed from different point of views.
The Sender
The communication process begins with the sender, who is also called
the communicator or source. The sender has information 4 a command, request,
question, or idea 4 that he or she wants to present to others. For that message to
be received, the sender must first encode the message in a form that can be
understood, such as using a common language or industry jargon, and then transmit
it.
The Receiver
The person to whom a message is directed is called the receiver or the interpreter.
To comprehend the information from the sender, the receiver must first be able to
receive the sender's information and then decode or interpret it.
The Message
The message or content is the information that the sender wants to relay to the
receiver. Additional subtext can be conveyed through body language and tone of voice.
Put all three elements together 4 sender, receiver, and message 4 and you have the
communication process at its most basic.
The Medium
Also called the channel, the medium is how a message is transmitted. Text
messages, for example, are transmitted through the medium of cell phones.
Feedback
The communication process reaches its final point when the message has been
successfully transmitted, received, and understood. The receiver, in turn, responds
to the sender, indicating comprehension. Feedback may be direct, such as a written
or verbal response, or it may take the form of an act or deed in response (indirect).
Communication Channel
The person who is interested in communicating has to choose the channel for
sending the required information, ideas etc. This information is transmitted to the
receiver through certain channels which may be either formal or informal.
LEARNING COMPETENCY
Read the given concept in each number and choose the letter of the best
answer. Write the answer on the space before the number.
________1. The person who intends to convey the message with the intension of
passing information and ideas.
A. Receiver
B. Sender
C. Message
D. Communication
________2. This is the subject matter of the communication, this maybe an opinion,
attitude, feelings, views, orders, or suggestions.
A. Sender
B. Message
C Receiver
D. channel
________3. The person who receives the message or for whom the message is
meant for.
A. Receiver
B. Sender
C. Channel
D. Message
A. Receiver
B. Sender
C. Channel
D. Message
________5 The process of ensuring that the receiver has received the message and
understood in the same sense as sender meant it.
A. Feedback
B. Message
C. Receiver
D. Sender
A. Communication
B. Sender
C. Receiver
D. Message
A. Communication
B. Intrapersonal Communication
C. Message
D. Sender
A. Communication
B. Intrapersonal Communication
C. Message
D. Sender
____________9. Refers to the nature of communication that occurs in groups that are
between three to twelve individuals.
A. Interpersonal Communication
B. Group Communication
C. Public Communication
D. Mass Communication
A. Mass Communication
B. Group Communication
C. Public communication
D. Direct Channel
Locate the essential words from the box related to the topic. Use the hints
below.
D F S W G H E I K W D M P E S Q R G P Q R F K U P
M I T S M E M J H A K F R J P J E V L B M G W Y U
J R O L D G E F H S G Y G J O A Q U E N D L J M B
T H B A K B N T I B O F L H R Y B W N A B N F F L
Note: Practice Personal Hygiene Protocols at all times
82
A E M B H L X F M U T B J M T W C D N Q P Y H E I
L I Z T F G W H H N Z J S Q S F X Y A W O E B H C
L F S G J F P J F I R I E I J J Z A H O L P X V C
U O T L H K I I G P L T N P O K M U C P K Y B Q O
D Q U S F Z W O L A W O D B U L L A O G J W T U M
G E O M J B J T N B R P E T R E C E I V E R Z M M
H A P G O W B R J W E H R Q N E C P J B C F E L U
H K B O P T U R H F E E D B A C K I H T K H A I N
S L F I G O E H G R W C T D L Q J H R K E I T W I
O I K U J M K T E N S H G P I S D B D T H O G A C
K U G R E D T O K B Z X E I S O C M W J F P R Y A
P H O T O J O U R N A L I S M E S S A G E G J F T
Q V M V Y H H P R W Y G N Q P P B F O T D X Q J I
E R G E F R G H Y B O U N O I Q P E I L C C B F O
P I M O P G Y K M V H J P P L W Y I P H B Z T G N
G E W S E O G Q X F R H S E W G H K L W A F S B L
Q E D A M M A G N O I T A C I N U M M O C S S A M
Hints:
Column A Column B
_________1. REDENS
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83
LEARNING ACTIVITY 4
REFLECTION
2. I enjoyed most on
_______________________________________________________________
_______________________________________________________________
_______________________________________________________________
REFERENCES:
BOOKS:
Bowker, G. C., & Star, S. L.(2000). Sorting Things out ; Classification and its
Consequences. Cambridge, MA: MIT Press.
ANSWER KEY:
Activity 1
1. Sender
2. Message
3. Receiver
4. Channel
5. Feedback
6. Communication
7. Intrapersonal communication
8. Interpersonal communication
9. Group communication
10. Mass communication
Activity 2
1. Journalism
2. Photo Journalism
3. Sports Journalism
4. Sender
5. Message
6. Public Communication
7. Mass Communication
8. Feedback
9. Channel
10. Receiver
Activity 3
1. SENDER
2. RECEIVER
3. COMMUNICATION
4. MESSAGE
5. CHANNEL
Activity 4
Answers may vary
Prepared by:
RONALD B. LOPEZ
Writer
7. The journalist educates the public about the events and issues and how they
affect their lives. They spend much of their time in interviewing expert sources,
searching public records and other sources of information and sometimes
visiting scene where crime or newsworthy occurrence took place.
The field of communication is wide and almost every aspect of business and human
organization has communication specialist or roles. Companies must relate with
customers, clients, and other stakeholders. The same is true for the government and
public individuals because the need to be heard, to be understood, to be followed and
to convince others require communication.
Advertising and Marketing Specialist- can work as copy writer account executive,
sales manager, media planner, media buyer, creative director, media sales
representatives, can also function as public opinion researchers and pollster (such as
in Social Weather Station and Pulse Asia).
Theatre and performing arts- can work as performing artist, scriptwriter, producer,
director, arts administrator, performing arts educator, costume designer, theatre critic,
make-up artist, stage manager, model, theatre professor, and casting director.
As journalist, they can also specialize in the field reporting, news editing, news
casting, author, copywriting, script writing, publishing, news service research, technical
writing, acquisition editing, and interviewing.
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90
To ensure that citizens have convenient access to all media which is subject and fair
law and universally recognized principles of human rights.
1. General rule is respect for truthfulness and respect for people9s right.
2. (UNESCO) United Nation Educational Scientific and Cultural
Organization considers the code of ethics as being at the heart of
good communication and journalism for it fosters professional self-
censorship among professionals in the industry.
3. With the code of ethics, journalist is served, Publishers and owners of
media outlets are protected against legal claims and critics.
4. At all times upholds defends the principles of media freedom,
freedom of expression and the right of the public to be informed.
Unethical behavior:
1. Plagiarism including in both written and non-written forms of communication.
Example: Copying someone else9s work and claiming as your own without
citing that source.
2. Breaking Confidentiality is the failure to respect a person9s private
information and without authorization that could causes harm against the
person.
Example: Sensitive information, messages or pictures from a person and
sharing it to others.
3. Manipulating Information is the act of trying to get someone to believe
something untrue or the person trying to assemble information to give an
impression that is false from the perspective of the sender.
Example: Spreading misinformation can cause negative impact to the person,
business or image of a person.
LEARNING COMPETENCY
1. Without strong moral belief, one can be easily swayed to engage in contrary
behavior. _____________
2. Journalist must have a social behavior to engage in favoritism in the public.
______________
3. Refusing to relate with other based on their age, sex, and races.
___________
4. One must accept or give out bribes in exchange for services and goods.
_____________
5. Taking excessive breaks on repeated sick leave. ______________
6. Taking pictures, interview, and documents without the consent of the subject.
_____________
7. Work related issues should be kept separately from one9s own personal
issues properly. ______________
8. Employer is supposed to use the company9s money for his personal
expenses. ________________
9. Journalist must have a common code of conduct and are required to act in
each manner. ______________
10. Unwilling to adhere to proper rules of conduct and lacking moral principles.
_____________
Match the picture/s of the following media anchors with their iconic tagline.
Choose their statement below and write their tagline on the space
provided.
ATOM
ARAULLO
https://bit.ly/33dYCl
ARNOLD
CLAVIO
https://bit.ly/2PiLM
KORINA
SANCHEZ
https://bit.ly/3jXvxk
KIM ATIENZA
“
https://bit.ly/3i0qrS
NOLI DE
CASTRO
https://bit.ly/2XmJn6
ERNIE
BARON
https://bit.ly/2PgGz6j
MIKE
ENRIQUEZ
https://bit.ly/3i4ku71
https://bit.ly/3k5ybE ATTY.
JOSE AND
JOPET
SISON
1 2 3 4
Coverage of The poster The poster The poster The poster
the topic does not quite includes includes good shows
include the the central of amount of idea exceptional
central idea of the topic about the topic understanding
the topic of the topic
Use of graphics Graphics do All graphics All graphics All graphics are
not relate to the relate to the are related to related to the
topic topic. the topic and topic and make
most make it it easier to
easier to understand
understand
attractiveness The poster is The poster is The poster is The poster is
untidy and attractive attractive in exceptionally
unattractive. though it may terms of attractive in
be a bit untidy design, layout terms of
and neatness design, and
neatness
REFLECTION
2. I enjoyed most on
_______________________________________________________________
Note: Practice Personal Hygiene Protocols at all times
96
_______________________________________________________________
_______________________________________________________________
REFERENCES:
https://www.pngitem.com/pimgs/m/360-3608442_reporter-png-journalist-clipart-
pngtransparent-png.png December 10, 2020
https://cdn0.iconfinder.com/data/icons/media-and-communication-4/66/22-512.png
December 10, 2020
https://cdn3.iconfinder.com/data/icons/seo-long-shadow/36/news-512.png December
10, 2020
https://icons.veryicon.com/png/System/Icons8%20Metro%20Style/User%20Role%20
Reviewer.png December 10, 2020
https://i.pinimg.com/originals/f2/82/b2/f282b26fac590990403d8ba3f9d44ab0.png
December 10, 2020
https://simple.wikipedia.org/wiki/Journalist#:~:text=A%20journalist%20is%20a%20per
son, %2C%20writes%2C%20and%20reports%20information. December 9,
2020
ANSWER KEY:
Activity 1 Activity 2
1. Ethical 1. Ligtas ang may alam
2. Unethical 2. Ka-igan
3. Unethical 3. Handa na ba kayo?
4. Unethical 4. Ang buhay ay weather weather
lang
5. Unethical 5. Magandang Gabi Bayan
6. Unethical 6. Kung may knowledge, May
power
7. Ethical 7. Excuse me po!
8. Unethical 8. Kapag nasa katuwiran,
Ipaglaban!
9. Ethical
10. Unethical
Activity 3
Prepared by:
MICHELLE L. ABAD
Writer
1. Individuals
- Here are some characteristics of clientele and audience in communication
one should consider to be able to satisfy them according to their needs. First
to consider is their education level. Literacy is one of the factors that can
Note: Practice Personal Hygiene Protocols at all times
99
3. Communities
- Listening is the key to have an effective communication. One must let the
audience feel that one is really listening and interested to their story and
opinion. Be on the same eye level as your client. Be aware of personal space
and face the client. Maintain an open, relaxed body posture. Communicate
with warmth and empathy. Use silence positively. One of the important things
we need to learn to be a good listener is to cope with these uneasy feelings
when there is silence. Positive relationships can be built though
communicaiton by using the right language. Using the right words can help
you to build strong, long-lasting client relationships. Empathy is sending
another9s feelings and attitudes as if we are experiencing them ourselves.
Create empathy by taking seriously other9s needs and concerns, valuing
feelings and attitude, respecting other9s privacy, experience and values,
listening actively, encouraging further elaboration and clarification, reserving
judgment and blame and withholding unsought advice.
LEARNING COMPETENCY
CHARACTERISTICS
Individual
Group/Organizations
Community
Step 1: Student teams will analyze their targeted audience by constructing a list of the
demographics of their audience including the audience's perceived values, needs and
interests. The teacher will determine the number of audiences for each
clientele/audience of communication. For those with gadgets: You may conduct the
interview via online platforms and submit your gathered data or audience profile to your
subject teacher via email or messenger. For those without gadgets: You may conduct
one on one interview within your community/barangay and record the gathered datas
from the audiences and submit to your teacher during the retrieval. Please observe
proper health protocols in conducting the interview.
Note: Practice Personal Hygiene Protocols at all times
103
Step 2: Each team will then submit to the teacher their findings via online platforms or
through hardcopy of output by (1.) describing the target audience (2.) explaining the
audience profile they have generated and (3.) revealing the speech topic. You are to
reflect upon whether your team has created an accurate audience profile. Whether the
speech topic you have developed would capture those listeners attention. Remember
that listeners are egocentric and are interested in speech topics that relate to their needs
and their lives. As Koch points out in Speaking with a Purpose, <No matter how good a
speech looks on paper or how well it is delivered, its success or failure must always be
measured in terms of audience response,= (2007, p. 24).
Category 4 3 2 1
Identifies all the Most of the topic Some of the One of the topic
topic (what is the (what is the topic (what is the (what is the
situation/proble situation/proble situation/proble situation/proble
m being m being m being m being
investigated) investigated) investigated) investigated)
and the purpose and the purpose and the purpose and the purpose
of project. of project. of project. of project.
REFLECTION
REFERENCES:
BOOK:
Arcinas, Myla M., Disciplines and Ideas in Applied Social Sciences, Phoenix
Publishing House
WEBSITES:
ANSWER KEY:
1. Educational level
2. Age Range
3. Job type/Occupation
4. Language
5. Health Status
6. Race and Ethnicity
-Apply different
approaches to young and
adult audience. Speaker
should use language
known by the audience.
Prepared by:
RHODA G. REYNO
Writer