Case Study Procter and Gamble Uses Business Analytics To Redesign Its Supply Chain

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CASE STUDY

Procter and Gamble Uses Business Analytics to Redesign its Supply Chain

Procter and Gamble is the Worldwide market leader in laundry detergents, diapers,
feminine protection pads, shampoos, facial moisturizers, acne teen skin care products, and fabric
softeners. They have 300 brands of consumer goods. Company sells in140 countries and with
Operating units (plants, divisions, facilities) in 58 countries. P&G had worldwide sales of $33.5
B in fiscal 1995 and earnings of $2.64 B.
The problem of this study is all about P&G’s drive on redesigning their Supply Chain
using Business Analytics. This problem mainly focuses on the issues that they want to cover
such as streamline work processes, drive out non-value-added costs, eliminate duplication and
rationalize manufacturing and distribution.
The suggested solution to the major problems is to develop a system that makes it easier
to assess customer demands and efficient product management. The case study lists several
methods for redesigning supply chain management, including business analytics to make
informed business decisions through data analysis and other statistical methods. The second is
through the use of information technology, which manages critical data and handles the
company's overall communication networks. Third, the network optimization model is said to
seek an optimal combination of factories and distribution centers in the supply chain. Fourth,
geographical information systems (GIS) enable proposed solutions to be visualized on a map for
easier management interpretation. Finally, the simple interactive PC-based tool would enable
product strategy teams to evaluate new options, make revisions, use a GIS, and guide users to
better options in an evolutionary manner.
In relation to this, here are some factors driving redesigning P&G's supply chain:
1. Deregulation of the trucking industry had lowered transportation cost
2. Product compaction that results in more product per truckload
3. P&G focuses on total quality management
4. Corporate acquisition gave P&G excess capacity

The best-recommended solution to be implemented is business analytics. Business analytics


can bring about significant change by forecasting future events based on a variety of data
sources. Through sourcing and distribution, it enables the product strategy clauses to gather and
examine pertinent data in order to produce precise risk-adjusted cash flows. The case study uses
sourcing as the provision of a mathematical model and decision-making support for the product-
strategy teams. Also, the distribution provides support to a team of experts in transportation and
balances the supply and demand of the company. With this recommended solution, the overall
supply chain problem will be addressed and this will meet P&G's objectives.
In this case, they detailed the best solution that should be implemented is business analytics
where the practice involves processes, tools & technologies for drawing business insights from
data with an objective to achieve desired business outcomes. To decompose the overall supply-
chain problem into two easily solved subproblems under the business analytics the distribution-
location problem and a product-sourcing problem for each product category. With that here are
some reasons; first, the division of the strategic planning process by management into
distribution teams and product-category teams reflected a natural breakdown across supply chain
tiers and across product categories, next is business analytics team found that manufacturing and
raw material costs greatly outweighed distribution expenses, indicating that sourcing decisions of
products were not increasingly dependent on the downstream distribution system's structure, and
lastly majority of plant shipments were made directly from the plant to the customer, indicating
that customer location was more important to sourcing decisions than DC locations.
Members:

BSBA – FM4

Estadilla, Ira Fe G.

Sianoya, Charlotte Mae C.

Villagomez, Aira Madelle A.

Benico, Ella Mae C.

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