Case Study Procter and Gamble Uses Business Analytics To Redesign Its Supply Chain
Case Study Procter and Gamble Uses Business Analytics To Redesign Its Supply Chain
Case Study Procter and Gamble Uses Business Analytics To Redesign Its Supply Chain
Procter and Gamble Uses Business Analytics to Redesign its Supply Chain
Procter and Gamble is the Worldwide market leader in laundry detergents, diapers,
feminine protection pads, shampoos, facial moisturizers, acne teen skin care products, and fabric
softeners. They have 300 brands of consumer goods. Company sells in140 countries and with
Operating units (plants, divisions, facilities) in 58 countries. P&G had worldwide sales of $33.5
B in fiscal 1995 and earnings of $2.64 B.
The problem of this study is all about P&G’s drive on redesigning their Supply Chain
using Business Analytics. This problem mainly focuses on the issues that they want to cover
such as streamline work processes, drive out non-value-added costs, eliminate duplication and
rationalize manufacturing and distribution.
The suggested solution to the major problems is to develop a system that makes it easier
to assess customer demands and efficient product management. The case study lists several
methods for redesigning supply chain management, including business analytics to make
informed business decisions through data analysis and other statistical methods. The second is
through the use of information technology, which manages critical data and handles the
company's overall communication networks. Third, the network optimization model is said to
seek an optimal combination of factories and distribution centers in the supply chain. Fourth,
geographical information systems (GIS) enable proposed solutions to be visualized on a map for
easier management interpretation. Finally, the simple interactive PC-based tool would enable
product strategy teams to evaluate new options, make revisions, use a GIS, and guide users to
better options in an evolutionary manner.
In relation to this, here are some factors driving redesigning P&G's supply chain:
1. Deregulation of the trucking industry had lowered transportation cost
2. Product compaction that results in more product per truckload
3. P&G focuses on total quality management
4. Corporate acquisition gave P&G excess capacity
BSBA – FM4
Estadilla, Ira Fe G.