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Research Study Chapter 3 Guide

The study used a descriptive-correlational research method to analyze the factors influencing farmers' decisions to purchase seeds and reasons for brand switching. 150 corn farmers across 5 municipalities in Quirino province participated. Questionnaires were used to collect data on farmer profiles, perceptions of influencing factors, and reasons for switching. Statistical analysis using SPSS included frequencies, means, t-tests, F-tests, and Pearson correlation to determine relationships between perceptions and farmer characteristics.

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94 views3 pages

Research Study Chapter 3 Guide

The study used a descriptive-correlational research method to analyze the factors influencing farmers' decisions to purchase seeds and reasons for brand switching. 150 corn farmers across 5 municipalities in Quirino province participated. Questionnaires were used to collect data on farmer profiles, perceptions of influencing factors, and reasons for switching. Statistical analysis using SPSS included frequencies, means, t-tests, F-tests, and Pearson correlation to determine relationships between perceptions and farmer characteristics.

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love annder
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© © All Rights Reserved
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RESEARCH METHODOLOGY

Research Design

The study used the descriptive- correlational method of research. The descriptive

method was used to determine the profile of the respondents, perception of the respondents

on the factors influencing a farmer's decision to purchase seed and reason for brand

switching. While the inferential method that was used to analyze the significant difference

and relationship between the respondent’s profile and their perception on the factors

influencing a farmer's decision to purchase seed and reasons for brand switching.

Respondents of the Study

The respondents of the study were the corn farmers in Quirino specifically in the

municipalities of Diffun, Aglipay, Cabbaroguis, Maddela and Nagtipunan.

Sampling Procedure

Purposive sampling was used in the study, in which 30 farmers per municipality

were chosen as a respondents. A total of 150 farmers were the respondents of the study.

Data Gathering Instrument

The researcher obtained the specific information from the respondents through the

use of questionnaires. The questionnaire was the main data gathering instrument which is

divided into four parts, Part I is designed to gather specific responses on the profile of the
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respondents such as farming experience, total land cultivated in corn and terrain of land

cultivated. Part II was used to gather data on the factors influencing a farmer's decision to

purchase seed. The last part of the questionnaire intent to identify the reasons of farmers in

switching brand used. The survey questionnaire are translated to Filipino language for

better understanding of the respondents.

Statistical Treatment

The data gathered were analyzed and interpreted using the Statistical Package for

Social Sciences (SPSS) with the use of the following statistical tools:

1. Frequencies and percentages were used to determine the profile of the respondents.

2. Arithmetic Mean was used to analyze the perception of the respondents in the factors

influencing a farmer's decision to purchase seed and the reasons of farmers in

switching brand used.

3. The Likert-type numerical scale with corresponding range and descriptions were used

in evaluating the mean values of the factors influencing a farmer's decision to

purchase seed and the reasons of farmers in switching brand used.

Quantitative and Qualitative Description using the Rensis Likert Scale Systems of

Management.

Weight Range Qualitative Description


5 4.50-5.00 Strongly Agree
4 3.50-4.49 Agree
3 2.50-3.49 Moderately Agree
2 1.50-2.49 Disagree
1 1.00-1.49 Strongly Disagree
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4. T-test was used to determine the significant difference on the perceived factors that

influence the farmer's decision to purchase seed and reasons for switching of brand

when grouped according to classification of farmer.

5. F-test was used to determine the significant difference on the perceived factors that

influence the farmer's decision to purchase seed and reasons for switching of brand

when grouped according to terrain of land cultivated in corn.

6. Pearson Correlation was used to analyze if there is a significant relationship between

the perceived factors that influence the farmer's decision to purchase seed and reasons

for switching of brand and farming experience and total land cultivated in corn.

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