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    What Is Social Psychology

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    Saamila Iswaran
    Social psychology is the scientific study of how people think, feel, and behave in social situations. It involves systematically observing and measuring human behaviors and interactions within social contexts using scientific methods. The field focuses on understanding individual psychology within social contexts and is influenced by related fields like behavioral genetics, evolutionary psychology, and cultural perspectives. It uses technologies like brain imaging to study the social brain and examines topics like politics, morality, and health from a social psychological perspective.

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    What Is Social Psychology

    Uploaded by

    Saamila Iswaran
    22 views7 pages
    Social psychology is the scientific study of how people think, feel, and behave in social situations. It involves systematically observing and measuring human behaviors and interactions within social contexts using scientific methods. The field focuses on understanding individual psychology within social contexts and is influenced by related fields like behavioral genetics, evolutionary psychology, and cultural perspectives. It uses technologies like brain imaging to study the social brain and examines topics like politics, morality, and health from a social psychological perspective.

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    Social psychology is the scientific study of how people think, feel, and behave in social situations. It involves systematically observing and measuring human behaviors and interactions within social contexts using scientific methods. The field focuses on understanding individual psychology within social contexts and is influenced by related fields like behavioral genetics, evolutionary psychology, and cultural perspectives. It uses technologies like brain imaging to study the social brain and examines topics like politics, morality, and health from a social psychological perspective.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    22 views7 pages

    What Is Social Psychology

    Uploaded by

    Saamila Iswaran
    Social psychology is the scientific study of how people think, feel, and behave in social situations. It involves systematically observing and measuring human behaviors and interactions within social contexts using scientific methods. The field focuses on understanding individual psychology within social contexts and is influenced by related fields like behavioral genetics, evolutionary psychology, and cultural perspectives. It uses technologies like brain imaging to study the social brain and examines topics like politics, morality, and health from a social psychological perspective.

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    © All Rights Reserved
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    Download as pdf or txt
    of 7

    What is

    Social
    Psychology
    Social Animal Ready for comes next in Social terms

    → Scientific study of humans think, feel and behave in a


    Definition social context.

    Scientific study (scientific method) →


    ← Systematic
    Quantitative observation Behaviours
    data ↓ .

    Observing events

    Description
    f
    Involves systematic
    Obtaining
    observation and
    information Measurement
    cataloging
    ↓.

    Without measurement it'll


    be difficult for scientists
    to conduct experiments or
    form theories

    Social Psychology focuses on psychology of individual.


    Social context

    S
    ↓
    A person who is trying a new food in an
    unwelcoming or harsh environment might
    perceive the food as tasting bad and not like
    it in the future.

    The condition or circumstances in


    which a particular phenomenon
    occurs. Impact of social context

    When we interact with others, the context in


    which our actions takes place plays a major
    role in our behaviour. This means that our
    understanding of objects, words, emotions
    and social cues may differ depending on
    where we encounter them *Not in slide

    Common sense (knew it it all along)

    Common sense sometimes wildly


    inaccurate
    Founder of social The English Psychologist William
    psychology McDougall (1908)

    Floyd Allport (1924)


    Edward Ross (1908)

    Adolf wither

    Dramatic impact of
    social psychology Others were desperate for social
    psychological questions

    Psychology study of social


    issues formed in 1908
    *

    Cold perspective - explaining social ↳


    Working memory and
    psychological issues verbal issues

    Integration of emotion, motivation and cognition

    - emotion and motivation


    Hot perspective ->
    ↓ influence our thoughts
    a person may respond to his emotion without
    analyzing the situation properly

    Behavioural genetics Evolutionary psychology


    ↓ Genetic and evolutionary perspectives ↓
    Examines the effects of
    Principles of evolution to understand
    genes on behaviour
    human social behaviour

    Cultural perspective
    Believes, values, institutions
    shared by a group of people
    Cross cultural research - to another generation

    Human psychological
    processes and
    behaviour across Multicultural research
    multiple cultures
    Examines racial and
    ethnic groups with cultures
    Behavioural economics - combines elements of economics and
    psychology to understand how and why people behave the way
    they do in the real world

    Social Psychology
    Philosophy
    Political science
    Politics and moral philosophy Neuroscience

    Environmental studies, public health

    Social
    Embodied cognition
    neuroscience
    The social brain and body

    when people are People's perceptions


    given oxytocin and and judgments reflect
    placebos and we can influence body
    test their differences in experiences.
    social behavior
    between other people
    Event-related transcranial Functional
    potential (ERP) magnetic stimulation magnetic
    Positron emission resonance
    (TMS)

    myr*
    tomography (PET) imaging(FMRI)

    New technologies and online world

    New standards and practices for research

    "
    promotes a more accurate
    Open science -> verification of scientific results.
    2
    Open science reduces duplication in collecting,
    creating, transferring and re-using scientific material.

    Open science increases productivity in an era of tight


    budgets.

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