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BUSINESS PLAN

FACULTY & PROGRAMME : FACULTY OF ACCOUNTANCY (AC220)


GROUP : MAC2204B
COURSE : Principles of Entrepreneurship (ENT530)
SEMESTER :4
GROUP NAME :
GROUP MEMBERS :

NO. NAME MATRIC NO

1. ANIS FATIHAH BINTI SAPINI 2020847196

2. NUR AINA BINTI MUHAMAD RIZAL 2020878482

3. NUR’AIN BINTI RAHIM 2020609082

4. NURAIN SABRINA BINTI SARIPUDDIN 2020813436

5. SITI NURFARHANIS BINTI ADENAN 2020490074

SUBMITTED TO: MADAM SITI NAZIRAH BINTI OMAR


SUBMISSION DATE: 1 July 2022

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ACKNOWLEDGEMENT

Alhamdulillah, first of all we are thankful to God for letting us complete our business plan in
good health and condition. We are able to complete the tasks given in peace and with great
motivation that boost our enthusiastic mindset for this group project.

We would like to express sincere gratitude towards Madam Siti Nazirah Binti Omar, our lecturer
of Entrepreneurship (ENT530) for this opportunity to venture into this new experience and for
the knowledge that we are able to gain from this project of business proposal. We are so
grateful for her guidance throughout the process of completing this project. With her guidance
and help, we are able to understand the tasks better and are able to project the idea effectively
and efficiently.

We would like to thank each other for giving good cooperation and showing great teamworks
with proper segregation of duties for all the tasks needed to be done. With the great ideas that
have been brainstormed and discussed, we are able to come up with a proper business plan
for our innovative product. The patience and passion during the completion of this project is very
much appreciated.

Not forgetting our parents, we are grateful for their support and their understanding towards us
in the midst of this project. They have provided us with good facilities that ensure us to be able
to accomplish our tasks with this assignment, especially as we are all still having Online
Distance Learning (ODL) for this semester.

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TABLE OF CONTENT

NO. TITLE PAGES

1. Executive Summary 5

2. Company Profile 7

3. Environmental Industry Analysis 9 - 10

4. Description of Venture 11 - 15
4.1 Detail Of Product/Service
4.2 Problems Solved
4.3 Value Propositions
4.4 Company Successful
4.5 Demonstrable Customer Demand
4.6 The Existing Competition
4.7 Timeliness
4.8 Major Events In Short Term And Long Term Future

5. Marketing Analysis and Competition 16 - 41


5.1 Target Market
5.2 Product or Service Description
5.3 Market Size
5.4 Market Share
5.5 Helpful Barriers to Entry
5.6 Competition and Competitive Edges
5.7 Marketing Strategy
5.8 Marketing Personnel
5.9 Marketing Budget

6. 6. Operation Plan 42 - 60
6.1 Development
6.2 Production
6.3 Facilities
6.4 Staffing
6.5 Equipment
6.6 Supplies
6.7 Licence, Permits And Regulations Required
6.8 Operation Budget

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7. Organisational Plan 61 - 71
7.1 Ownership Structure
7.2 Management Team
7.3 External Resources and Services
7.4 Human Resources
7.5 List of Office Equipment and Office Supplies
7.6 Organisational Budget

8. Financial Plan 72 - 80
8.1 Start-up Costs
8.2 Working Capital
8.3 Start-up Capital and Financing
8.4 Cash Flow Statement
8.5 Income Statement
8.6 Balance Sheet

9. Project Milestone 81

Conclusion 82

10. Appendices 83

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EXECUTIVE SUMMARY

Penbot.co was established in April 2022. Penbot.co's headquarters are in Dataran Pahlawan
Melaka Megamall, Jalan Merdeka, Bandar Hilir 75000 Bandaraya Melaka, Melaka, Malaysia.
Penbot.co is a product-focused company that sells portable pen printers. "Printer made easy" is
the slogan of our company. Our company's objective is to make it easier for people to print their
text designs and art on any surface. It's because we discovered that most people are having a
problem with bringing bulky and heavy printers to any place just to print a little stuff . We also
noticed that printing a little text on a piece of A4 paper can cause wastage of paper. As a result,
we aim to provide our portable pen printer to help solve this problem.

The manufacturing factory of our company can be found at Kawasan Perindustrian Ayer
Keroh, Ayer Keroh, 75450, Melaka. We chose this location because the distance between
people living in the urban and rural area of Melaka are easily accessed. As a result, getting to
work is not difficult for them because the distance is short. Penbot.co is operating on Monday till
Friday from 8 a.m. to 5 p.m. The business is a partnership between 5 members which are Nur
Aina Binti Muhamad Rizal as the CEO and founder of the company, Siti Nurfarhanis Binti
Adenan as the managing director, Nur’Ain Binti Rahim as the project manager, Anis Fatihah
Binti Sapini as the marketing manager and Nurain Sabrina Binti Saripuddin as the production
manager of the company.

Penbot.co provides a quality portable printer in the shape of a pen, offering convenience
for anyone especially people in the education sector. Our product is a fully functional printer that
uses the ink from the pen as the printer's ink cartridges. Penbot is small enough to put in your
backpack, briefcase, or other compact bag and to be carried anywhere around. It is also a way
to recycle because we toss away our pens when they run out of ink, but you can still replenish
the pen's ink if the penbot runs out of ink. Penbot, on the other hand, must be connected to an
app that has been downloaded to the phone and it may print text, art, and any design from the
app.

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Our business promotes the pen printer by handing out business cards, using social
media, and placing advertisements on lampposts. Our web platform was designed to follow the
evolution of client trends over time. Penbot may be purchased via our physical store, website,
and online buying platforms such as Shopee, Lazada, and Goshop. Penbot.co is Malaysia's
only manufacturer of portable pen printers. As a result, we assure that our firm will have market
growth potential. Penbot.co will begin to generate profits in 2022, since we expect consumers
will begin to notice our product more. We hope that our product will be well-known in Malaysia
and throughout the world.

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COMPANY PROFILE

2.1 Company Background

Figure 1: Company logo

Pentbot.co was founded in 2022 to be the first printer technology that can print on any surface
at various sizes and to surpass our client's expectations on every project with superior quality,
service and value. We also want to help people to make it easier for them to complete their
tasks when there are many people having trouble carrying a large printer to go anywhere. So,
we have decided to use the latest communication technology to create innovative solutions for
everyone to make it easier for them to take this product everywhere. We empower these
communities with the complete business ethical operations including manufacture, collaboration
designing, market access, supply chain training, financial support and fair-trade commercial.
Our long term goal is to make this product relevant in the industry of production and increase
the total income of our company by 10% over the next two years. As a result, the economic
growth will increase and we can raise our employee income and reduce production expenses.

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2.2 Company Background

Company Name Penbot.Co

Business Address Dataran Pahlawan Melaka Megamall,


Jalan Merdeka, Bandar Hilir 75000
Bandaraya Melaka, Melaka, Malaysia.

Telephone Number +6073148573

Fax Number +6079034152

Email PenbotCooperation@gmail.com

Form of Business Partnership

Main Activity Portable Pen Printer

Date of Commencement 1st April 2022

Registration Number SA02815471-A

Date of Registration 2nd May 2022

Name of Bank Maybank Berhad

Bank Account Number

Table 1: Company background

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ENVIRONMENTAL INDUSTRY ANALYSIS

Covid-19 has given a major impact to the society and business environment all over the world.
Many have been affected due to the inability and unavailability of resources. Most of the
industries and businesses tend to fall down and more people are retrenched from their work,
causing income losses among them. In addition, the lockdowns that were being implemented by
the Governments has restricted everyone from their routine as well as forcing them to accept
the new norm.

These factors have directly and indirectly affected the demand and supply of most industries,
including manufacturing sectors, whereby they were unable to produce products as much as it
was before the pandemic took place. This resulted in the low manufacturing production rates
worldwide. However, the economy has shown a significant recovery after some freedom from
the Covid-19. This allows new businesses to venture into the industry quite easier than before
because most of the competitors of the same industry are still recovering from their losses due
to inactivity of businesses during the pandemic.

In Malaysia, the electronic sectors are one of the major sectors that promotes economic growth.
According to the Department of Statistics Malaysia, electrical and electronic products contribute
a percentage of 13.6% out of Manufacturing Sectors in the year 2021. This shows that there is
plenty of room for innovative electronic products to dive into the market.

Malaysia’s position in the world of technology is distinctive. Our prices are reasonable, and the
back-end market is already well-established. The conflicting powers of the modern world view
us as neutral and respectful of intellectual property rules. We do not need to directly compete
with the established companies since the prospects are great enough for us to carve out our
own distinctive products in this industry that is constantly expanding.

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Since PenBot is an electronic item, there will be a high chance for us to enter the market and
commercialise it to the public as this product is still not yet available as far as in Malaysia. The
launching of this new innovation will give exposure to the public on the convenience of having a
pen that is able to print out on different textures of materials. Commercialising it locally would be
the first step to achieve our goals and to review the feedback of the usage of Penbot especially
among students and office workers. Focusing on marketing Penbot to office workers and
students are essential because these groups have the most users of the normal printers.

In a nutshell, the analysis that has been done has shown that there are high chances and
opportunities for Penbot to enter the market and receive positive feedback from the consumers.

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4.0 DESCRIPTION OF VENTURE
4.1 The detail of the product

The product released is Penbot which is a portable pen printer that is a tool that allows users to
print on any material and surface easily and quickly. Penbot offered the highest quality at an
affordable price affordable to every type of income level group. Penbot allows users to realize
creative ideas, as well as help, simplify their work without any limits. The product can be used
by any user, including the seller, an artist, a student, and office workers.

4.1.1 Benefit of the product


By doing the research and development, we found out that our product, Penbot, will give
many benefits to our customers as it can help the user to save time and money. This is
because Penbot is easy to use where this product only needs to connect to the user's
smartphone and it's ready to print. Also, the penbot can be owned by every type of income
level group and it is cheaper than standard-sized A4 printers. Penbot is also going to be a
big help for users who want to print their ideas on any material such as wood, glass, and
skin and surfaces such as smooth, rough, and uneven surfaces.

Moreover, our penbot is a good device for sellers including online sellers, because most
sellers need barcodes or QR-codes to promote their products. By having a penbot, the
seller can print QR-codes, brand names, or barcodes easily and quickly. Also, penbot also
help an artist to realize their creative ideas in any material and surface without having any
obstacles, so by having a printer pen they are able to transfer their art ideas to any
material fast and easily.

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4.2 What problem the product solves
The problem that can be solved by Penbot is it is able to do things that can not be done
by standard-sized printers as portable pen printers are able to print anywhere on the
surface and materials such as clothes, glass, or wood, and even able to print on the skin
without negatively affecting the user's skin.

Moreover, Penbot is also able to save the user time as the use of this tool is easy. Users
can transfer their ideas by uploading pictures or making sketches through the app that
has been downloaded to the smartphone and by pressing the print button, it can print
pictures or sketches on the surface desired by the user quickly. The portable pen printer
is sold at an affordable price. Therefore, customers at any level of income can buy the
product as the targeted customers are students, office workers, sellers, and an artist.

4.3 Value proposition


The products offered have their own uniqueness as mentioned earlier, the Penbot is
capable of printing pictures or any type of sketch on any surface and material by printing
high-quality prints. This product can also help clothing sellers who want to print designs
on their clothing products because this product is capable of printing on fabric as well.

In addition, this printer ink is skin-friendly ink as the Penbot is also able to print on the
skin without giving a negative impact on the user's skin. It can also be used for fun
purposes where it is suitable to make face painting for children during the festival, and
even the result can be done quickly.

4.4 Demonstrable customer demand


Our company has been choosing the strategic place to sell our product as the product
will be sold in the city and town area where the customers can buy the Penbot in the
bookstores, the electronic stores or the mall in the education section. As we discuss, our
targeted customers are artists​, sellers including online sellers​, office workers​ and
students, especially high education students​. We also use online platforms to sell the
Penbot such as Lazada and Shopee. To introduce our product to the public, we promote
our product on social media such as Tiktok, Facebook, and Instagram and advertise our
product through shopping TV channels like Cj Wow Shop. We choose this kind of
promotion as social media is a big platform that has the potential to help our company to
promote the product because on social media there will be many potential customers
from any level of age who will be interested in our Penbot.

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4.5 The existing competition
Competition with other competitors who sell the same or different products is something
that cannot be avoided in the business world. Therefore, it is important for our company
to identify our existing competitors to build up our strategy to stay in this business.

As has been discussed and analysed, our large competitor is a standard-sized printer
that has various brands. The top three printer brands that become our competitor are
HP, Canon and Epson. Each of them has its own advantages where HP printers are a
common printer that always become customers' first choice. Canon printers have a
cheaper price compared to HP and are easy to use while Epson printers are one of the
best brands from Japan.

Cannot be denied, that each product has a weakness and the same goes for any printer
brand. We do believe with the weakness that has on the standard-sized printer, we can
turn it into our product advantages.

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4.6 Timelines

4.6.1 Short-term marketing


Short-term marketing activities are essential to the company since they provide a
temporary increase in sales as it is also required for long-term development. Among the
short-term strategies is to advertise products both online and offline. Advertisements that
describe the penbot information in detail are very necessary to attract the attention of
customers. Online ads will be advertised on social media such as Facebook, Instagram,
and Tiktok, while offline ads will be posted through posters and newspaper patches.
Companies also need to focus on the behavior and preferences of the target market for
online product advertising to obtain information on the time when the target customer
appears active online because, through advertising, the company can meet customer
demand from time to time.

In addition, conducting promotional activities by reducing the price of the product for a
limited period will encourage customers to buy the product because, through this activity,
the company will be easy to get customers in a short time. Through this promotion as well,
the company should take the opportunity to introduce the penbot product by explaining
how this product is better and quality than its rival products. The company can also give a
discount or free gift to any of the first 100 customers to encourage customers to act faster.
On the packaging box, a QR code should be provided to make it easier for customers to
provide feedback on the product as feedback from customers is very important for the
company's management to improve the shortcomings of the product.

The company can do trade shows to promote the product for short-term marketing
strategies. A trade show refers to an exhibition for companies in specific industries to
demonstrate the latest product in the company. By doing the trade show, the company can
show more details to the customer about how the penbot works. A piece of detailed
information is essential as the trade show can grab more customers' attention to buy the
product. Through trade shows also, the company can study the rivals’ business activities
and strategies, and examine the recent market trends and opportunities.

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4.6.2 Long-term marketing
A long-term marketing strategy is essential for a company to achieve the company’s
long-term objectives so that the company can remain in the business industry for a long
period of time. Long-term marketing strategies are also important as they are used to
strengthen the relationship between the company and the customer and build customer
loyalty to the product.

Other than that, the company also can make membership cards for customers. With a
membership card, customers can enjoy discounts on product purchases. This can attract
more customers to create membership cards so that they can enjoy lower product prices
thus increasing the number of regular customers.

In addition, the company can also create social media for penbot products such as Tiktok
and Instagram to update any important information about this product to build relationships
between the company and customers because social media is one way to reach
customers. Attractive content is very important to attract more customers and at the same
time be able to receive negative or positive feedback from customers.

Also, the company can hire a social media influencer to do the paid review to help the
company to gain the trust of targeted customers. This is because the social media
influencer can be considered a user representative by reviewing the product through their
social media account. Social media influencers have the potential to help to increase
customer confidence to buy this product because people will be more influenced by those
who have high influence. By doing this strategy and improving the shortcomings of the
product, customers will become more confident and loyal to the product.

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5.0 MARKETING ANALYSIS AND COMPETITION

5.1 Target Market

Our products are of the highest quality. To ensure that our customers are delighted with our
portable pen printers, we make them with great care and precision. Our target market consists
of four distinct demographic profiles: students, entrepreneurs, office employees, and artists.

5.1.1 Geographic Segmentation

In our business, we have chosen Jalan Merdeka, Bandar Hilir, in Melaka as our business
location based on a few aspects that we have considered since our manufacturing factory is
located in Ayer Keroh, Melaka. Based on our observation, the location is strategic because our
premises are located near the Dataran Pahlawan, Melaka where it serves as the focal point for
the surrounding populace. Melaka is known as “bandaraya bersejarah”, therefore, it became
one of the tourist spots.

5.1.2 Demographic Segmentation

We are targeting a customer whose age ranges from 18 to 50 years old who has a stable job
and income. Our product is not limited to a certain gender, which means men and women can
use it. Moreover, our products are ideal for those who have a high income. This segmentation
helps organisations understand consumer behaviour accurately, which in turn helps them
perform better.

5.1.3 Psychographic Segmentation

Based on our study, we identified that printers are an essential item for those who are working
and studying. Therefore, we reach our conclusion that entrepreneurs, students, and office
workers are mostly using the printer. They have a certain interest in buying these kinds of
products for their own benefit. These pen printers have their own uniqueness that makes the
buyers always want to own them.

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5.2 Product or Service Descriptions

Product/Services Description

Online shopping store Provide a 24-hour, seven-day-a-week online shopping


service allowing customers to acquire our products
anytime they like. Our online store can be found on
Shopee, Lazada and Goshop.

Physical store We locate our store at Jalan Bandar Hilir, Bandar Melaka,
75000 Melaka. A strategic location because it can be
accessed from the rural areas and urban areas. It is also a
focal point for local residents and tourists. Our
manufacturing is also nearby, which is located at Ayer
Keroh, Melaka.

Our products also can be found in bookstores, electronic


and education stores.

Benefits ● Gives opportunity to local or online entrepreneurs


for helping their business to grow such as print the
barcode.
● Produce our goods with high-quality components.
● Offer a reasonable price that matches the
product’s quality.
● Introduce a new technology to the users for long
term benefit.
● A great tool for artist to expand their creativity in
arts

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Our major business is selling portable pen printers using high-quality materials and technology
to be served to the citizens in Malaysia and customers from abroad. Our goal is to create the
opportunity for our users to experience the new and smooth technology we produced. We would
like to become one of the stores in Malaysia that provides a modern technology tool that can be
a greater help for our users. Next, we will compete with other companies by making sure that
our products are made with high-quality materials and safe to be used. We also make sure that
there is no wastage to be found while producing the portable pen printer and charging a
reasonable price that reflects the product's quality. Aside from that, our portable pen printer can
be found with a variety of colours and designs in the markets that are in line with current trends.

Our store is located in the middle of the city, which is nearby at Dataran Pahlawan Mall so it can
be easily accessed from the rural areas and urban areas to find our store, especially for Melaka
residents and tourists. It is easier for us to display our products to customers and tourists. In
addition, it has also become a strategic location for students to buy our products because
nearby colleges are nearby, such as UiTM Kampus Bandaraya Melaka and Kolej Profesional
Ayer Molek Melaka. To expand our business, we decided to provide a 24-hour online shopping
option for our users, by using widely shopping online platforms like Shopee, Lazada and
Goshop. They can easily buy our products anytime and anywhere. We are guaranteed that our
customers will be satisfied with our services due to the variety of choices and methods for them
to buy our portable pen printer.

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5.3 Market Size

Market segment Population Target Market% Target Market

Students 15,000 10% 1,500

Office workers 25,000 30% 7,500

Entrepreneurs 6,300 40% 2,520

Artist 4,200 20% 840

Table 4: Market Size

Market segment Target Market Potential Total Potential


purchases (RM)
Purchase (Yearly)

(RM)

Students 1,500 199.00 per person 298,500

Office workers 7,500 199.00 per person 149,250

Entrepreneurs 2,520 199.00 per person 501,480

Artist 840 199.00 per person 167,160

Total 1,116,390

Table 5: Market Size

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Market Size Per Year = RM 1,116,390.00

Product/Service

Market Share and Sales

Year

Market share (%) 5% 8% 13%

Total sales in 10,000 13,050 16,947


units

Total sales in RM 1,116,390.00 1, 129,470.00 1, 250,478.00

Table 6: Market Size per Year

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The market might be affected by these trends, which are cultural trends, economic trends and
demographic trends. Studies show that, in the printing sector, green, eco-friendly printing is the
most prominent trend. Apart from that, most demanded in the market is a small, compatible, and
sustainability printer where to reduce wasted printing paper or ink. The technology also keeps
evolving, therefore digital printing is also a must which is very easy to print your files from any
device using Wi-Fi, AirPrint, or Google Cloud Print. Based on these trends, the majority of our
customers are youngsters or generation Z. These types of generation are easily influenced with
this kind of product especially in technology.

Next, for the economic trend, the demand for printing is increasing as emerging markets grow.
The printing industry in Malaysia was dominated by the publishing and commercial sector. As a
result, more people in Malaysia are getting their own personal printer. People use printers for
their business and work mostly, also to expand their creativity. Therefore, Malaysia’s revenue
from printing business is gradually increasing from time to time. The greatest step to begin a
business in the printer industry is with a portable pen printer.

Finally, demographic trends. We can clearly see that working adults such as office workers,
artists and sellers will mostly be influenced by our Portable pen printer. The age ranges from 18
to 50 years old who has a stable job and income. This group are likely to use these printers for
work and also for their personal interest. Our portable pen printer is designed to be used in a
variety of tasks. It is not limited to use for work purposes only. Therefore, it is a great device that
everyone should have.

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5.4 Market Share

5.4.1 Market share before PenBot.Co enters the market

Competitor Market Share (%) Market Share Yearly(RM)

Competitor 1

HP Printers 60 18,455,866

Competitor 2

Canon Printers 25 7,926,515

Competitor 3

Epson Printers 15 3,926,515

Total 100 30,308,896

Table 7: Market share before PenBot.Co enters the market

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Figure 5: Market share before the entry of PenBot.Co

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5.4.2 Market Share After the PenBot.Co has entered the market

Competitor Market Share (%) Market Share Yearly (RM)

Competitor 1
15,255,870
HP Printers 55

Competitor 2
8,557,413
Canon Printers 20

Competitor 3
4,995,613
Epson Printers 15

Our company
1,500,000
PenBot.Co 10

Total 100 30,308,896

Table 8: Market share after PenBot.Co entered the market

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Figure 5: Market share after the entry of PenBot.Co

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5.4.3 Sales forecasting

Month Sales Forecasting (RM)

January 81,590

February 81,590

March 81,590

April 81,590

May 81,590

June 81,590

July 81,590

August 81,590

September 81,590

October 81,590

November 81,590

December 81,590

Year 1 979,080

Year 2 (450 units / month) 1,074,600

Year 3 (500 units / month) 1,194,000

Table 9: Sales Forecasting for PenBot.Co

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5.5 Helpful Barriers to Entry

Product differentiation

PenBot.Co is trying to become an established local supplier that produces high quality printers.
Portable pen printer is not just an ordinary printer but an innovation that can help our customers
to fulfil their daily tasks and so on. Moreover, our portable pen printer is one and only that exists
in the market which is a great advantage to us, to introduce our product effectively.

Strong brand entity

Our products are based on new high-technology which make our company, PenBot.Co have
potential to stand-up more in the market compared to other competitors. We would like to be
presented as the best local company with the same level as an international brand.

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5.6 Competition and Competitive Edges

Competitor Strengths Weaknesses

HP Printers ● Well-known as buyer first ● HP Ink cartridges are


choice printers expensive.
● Provided their own ink
printers which use ink
cartridges. ·
● Easy to use, and placing
the ink and very
compatible for students
and office workers.
● Easy to install printer
software in PC

Competitor Strengths Weaknesses

Canon Printers ● Provided the best printer ● Hard to refill the ink
with a cheaper price. because there is a
● Come up with a best possibility they will leak
design and colour due to careless buyers.
● Very compatible for ● Printing paper will be
students to use for their slightly stuck for a
assignments. moment inside the
● Canon ink is cheaper and printer, and users must
can use another brand as rearrange their papers.
their ink printer.

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Competitor Strengths Weaknesses

Epson Printers ● One of the best brands ● Epson printers very


comes from Japan. expensive in the market
● Provided variety of printers ● Their software is difficult
which wireless printer, to install and takes
portable printers and time.
mobile printer
● Very convenient for buyers
to use it and gives the best
experience,especially
using the wireless one.
● Giving a quality printed
paper/photo paper

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Competitor Strengths Weaknesses

PenBot.Co Printers ● One of a local company ● An unknown company


in Malaysia that because it is run by a
produced portable pen small trader.
printers ● The target market is
● A new high-technology small because
innovation that is easy PenBot.Co only targets
for use and friendly for customers who have a
users. stable income and job.
● A great tool for artists ● Expensive because the
and sellers (local and range of the price is
online business). The above RM100.
artist can expand their
own creativity by printing
to any surface they want.
For the seller, it can help
them to generate the
barcode easily and print
their own logo
immediately.
● Easy to connect with any
devices.

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5.7 Marketing Strategy

PenBot.Co’s marketing strategy consists of product, pricing, place and promotion.

5.7.1 Product

PenBot.Co is a company that sells portable pen printers. Our company is well-known as a
printer company that provides new-high technology pen printers. Our portable pen printer
comes up with various kinds of designs in terms of colour. We are selling a smooth and
compatible portable pen printer with a premium quality product in Bandar Hilir ,Melaka .
Customers or tourists can purchase our product at our store and also purchase through
online platforms such as Shopee and Lazada.

5.7.2 Pricing Strategy

Based on Perceived Value

For a good or service, a pricing strategy is a model or approach used to assess the right
price. This encourages the company to select prices to optimise profits and shareholder
value while considering customer and business demand. PenBot.Co uses this method to
set the price since we are using high quality material and newest technology, in making the
portable pen printer. The single-button efficiency allows users to create graffiti or decorative
walls, make a collage coffee mug, DIY a cushion, or even organise your everyday papers.
Our products also are compact, which is to carry and use and also the best part is to enable
users to print on all kinds of surfaces. Our portable pen printer is a platform that allows you
to unleash your artistic abilities to the fullest extent possible.

Pricing Tactics

a. Discounting

One type of pricing technique where we mark down the cost of our goods is discount
pricing. A discount pricing strategy’s aim is to improve consumer traffic, clear the company’s
old inventory and increase revenue. Our company would give an education price to
university/school students and give a 20% discount for a minimum order of RM150.

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b. Psychological pricing – Charm pricing

Charm pricing is the fancy name for all the 9s at the end of prices in stores. This can be
seen when our company set the price at RM199.00 in order to attract customer attention by
making them think it is cheaper and affordable to get one of these pen printers.

c. Pricing Strategy

Our prices are determined on percentage of the mark-up 112% to the total cost. The cost-based
pricing method includes the production, manufacturing as well as distribution cost

Below is the total cost of PenBot.Co’s one portable pen printer:

COST RM

27,148
Material Costs

9,742.25
Labour Costs

4,500
Overhead Costs

Total Cost 41,390.25

32
Cost per unit = RM 41,390.25/ 440 unit

= RM 94.07

Selling Price = Total Cost Per Unit + Mark-Up

= RM 94.07 + 112%

= RM 199.43

≈ RM 199.00

However, since our company, PenBot.Co sells a wide range of printer devices, the pricing
calculated above may not apply to all of them. The cost of a product might vary depending on
how complex it is to produce, the size, level of functionality and the type of product. The price
range of our product is RM 199 - RM 250, which is very affordable with the quality that we
provide to our customers.

33
5.7.3 Place or Distribution Strategy

The distribution plan for our business would help us figure out how to get our product to our
potential customers in the most efficient and effective way. The distribution model lets us sell our
products directly to customers and also provides them the opportunity to buy through our store
or the other online platform, like Shopee or Lazada.

DIRECT CHANNEL LOCATION COUNTRY/STATE

Dataran Pahlawan Melaka, Megamall


Jalan Merdeka, Bandar Hilir, 75000
Store Melaka
Melaka

Online channel Shopee, Lazada and Goshop Malaysia

34
a. Direct channel

Since our production is close to our store, the direct channel enables us to sell directly to
consumers.

b. Retailer channel

Our proposed plan is to use the channel of retailers. This is the quickest way for our company to
make extra income, since the retail outlet is big and customers can purchase in a bunch.

35
5.7.4 Promotion Strategy

The marketing team at PenBot.Co determined the most successful marketing plan for our
company. Due to the fact that our company is still new to the market, we have chosen the
simplest technique of user advertising.

i) Business card

Our business card was designed with a teal-green colour by our marketing team. We use a
minimalist design background which is an I.T symbol. Our firm logo and motto are shown on the
front of our business card. Our official address and contact information were printed on the
reverse of the business car

Front Back

36
ii) Promotion using social media

In addition to business cards, we advertise on social media. TikTok, Instagram, and Facebook
are used. Our Instagram and Facebook accounts are @penbot.co and PenBot.Co.

Our social media pages are shown below:

37
iii) Outdoor advertising- Lamp Post

We decided to get a few banners of banner’s size 468 X 60. Descriptions about our portable
pen printer and our retail store location will be shown on those banners. We will be hanging up
our product banners on lamp-posts that are near our retail store in Melaka.

Example lamp post banner

Sales Tactics

PenBot.Co will use its own website to let users know about our brand at all times. Users
could also buy our products online and post reviews of them from that site. When customers
give their own review or suggestions, we'll try to improve our customer service and products
better. The webpage will also be a direction for us to allow users to know about any sales or
advertisements we run.

38
NUMBER OF MARKETING PERSONNEL

POSITION NO. OF PERSONNEL

Marketing Manager 1

Sales Personnel 2

Table 13: Marketing Personnel

SCHEDULE OF TASK AND RESPONSIBILITIES

POSITION NO. OF PERSONNEL

Marketing Manager ● Monitor the personnel perform and


work.
● Approve any things related to
marketing department and ensure all
the activities run smoothly
● Represent the marketing team to
product management, sales, or
customer support

Sales Personnel ● Notify the marketing manager about all


of the sales and events that will need to
be held.
● Responsible for all product sales
● Monitors the competition by obtaining
current market knowledge on price,
items, new products, delivery
timetables, and merchandising tactics.

Table 14: Task & Responsibilities

39
SCHEDULE OF REMUNERATION OF MARKETING PERSONNEL

POSITION NO MONTHLY EPF SOCSO TOTAL (RM)

SALARY(RM) (RM) (RM)

Marketing 1 2,300.00 299..00 39.35 2,638.35

Manager

Sales 2 1,700 X 2 221.00 X 2 28.85 X 2 3,899.70

Personnel = 3,400 = 442 = 57.70

TOTAL 3 5,700.00 741.00 97.05 6,538.05

Table 15: Schedule of remuneration

40
MARKETING BUDGET

ITEMS FIXED ASSETS WORKING CAPITAL OTHER EXPENSES

(RM) (RM) (RM)

Fixed Assets

Lamp-post banner 1,800.00

Working Capital

Salary 6,538.05

Promotion cost

Business card 100.00

Other Expenses

Grand Opening 3,800.00

TOTAL 1,800.00 6,638.05 3,800.00

Table 16: Marketing budget

41
6.0 OPERATION PLAN

6.1 DEVELOPMENT
6.1.1 POSSIBLE LOCATION
Penbot.co is located at Kawasan Perindustrian Ayer Keroh, Ayer Keroh, 75450, Melaka. At the
beginning of April 2022, our business started by registering a business and identifying the
strategic location. As soon as we found out that there will be a manufacturing factory that is
being rented out in Ayer Keroh, Melaka we decided to rent the factory. We start fully operating
on 1st January 2022.

6.1.2 SOURCE OF EQUIPMENT


Penbot is a portable printer with a casing constructed of aviation-grade CNC-machine
aluminium alloy for steadiness. It has mechanical rollers that make printing smooth and polished
for all materials and surfaces.We deal with Foxconn, supplier in Johor. Foxconn is a leading
provider of technological solutions. This company has completely utilised its knowledge in
software and hardware to provide us with its unique production capabilities with rising
technologies for our product.
Most of our business supplies and raw material are sourced from Melaka. Some of the
parts of the product are supplied from EUROJAYA PRECISION SDN BHD, a factory in Melaka
that is approximately 8km from our manufacturing factory. Penbot.co chose EUROJAYA
PRECISION SDN BHD to supply CNC-machine aluminium alloy, Foxconn Technology Malaysia
Sdn Bhd to offer electrical components and battery, and Inkmaker Asia Sdn. Bhd., to supply ink
and cartridges after examining all of the considerations and consulting with suppliers.

Equipment Supplier

CNC-machine aluminium alloy EUROJAYA PRECISION SDN BHD

Electrical Components (Main control board) Foxconn Technology Malaysia Sdn Bhd

Ink Cartridge Inkmaker Asia Sdn. Bhd.

Battery Foxconn Technology Malaysia Sdn Bhd

Table 6.1: List of equipment and supplier

42
6.1.3 PRODUCTION WORKFLOW

Figure 6.1: Activity flow for the Production process of Penbot pen printer

43
Figure 6.2: Activity flow for the production process of Penbot pen printer
Production Workflow Chart
The process chart for the creation of the Penbot Portable Pen Printer in Penbot.co is
shown in the figure above. The production manager begins the process by performing research
and determining which supplier to employ to acquire raw materials. When the goods arrive, they
are examined to make sure that they are in fine condition. If the materials fail the inspection,
they will be returned to the supplier and replaced.

Following the examination of the raw materials, the selected materials will be placed in
the storage room for the manufacturing process. The manufacturing process begins with the
construction of the penbot case from CNC-machined aluminium alloy. Following that, the
penbot's electrical board and chip will be put into the housing. Finally, all of the penbot's
components, including batteries and ink cartridges, are installed. Completing the manufacturing
process, each product will be thoroughly inspected by the operational management and

44
employees in accordance with the specifications established by the production manager. It will
then be packaged by the packaging crew and inspected before being transferred to finished
goods storage.

6.2 PRODUCTION
6.2.1 MANPOWER PLANNING

Services Figure based on Penbot.co

Planned rate of production per day 20

Worker productive time per day 7 ½ hours

Worker standard production time per unit 3 units = 1 hour

Table 6.2: Table of manpower planning

Business and Operations hours :


Operating hour = 7 ½ hours per day (8.00 a.m until 5.00 p.m (excluding break time 1 ½ hours)
Working days = 5 days per week ( Monday – Friday) Close on Weekends.

Calculation output per month and output per day:- Average sales forecast per month
= RM1,050,720 ÷ 12 months
= RM 87,560
Price per unit = RM199

Number of units produced per month


= RM87,560 ÷ RM199
= 440 units per month
Number of working days per month = 22 days

Number of units per day


=440 units per month ÷ 22 days
=20 units per day

45
Total Operation Cost =
Direct Material Cost (total raw material) + Direct Labour Cost (total remuneration) + Overhead
Cost (total operations overhead)

= RM61.70 (440 units) + RM9,742.25 + RM4,500


= RM27,148 + RM9,742.25 + RM4,500
= RM41,390.25

Cost per unit: Total Operation Cost (RM)


Total number of units (month)
= RM 41,390.25
440
= RM 94.07

6.2.2 FACTOR EFFECT TIME FRAME

Every company that is fully operational will encounter issues that will impact their
manufacturing timeline. As a manufacturing company, there are a few elements that influence
how long it takes us to process our goods. A normal delivery schedule may be delayed due to a
problem with a supply source, transportation problems, or bad weather. The danger of shutdown
or a significant slowdown in the manufacturing process exists if supplies are not delivered on
schedule.

In addition to that, our business also ran into problems like stockouts. Stockouts are
terrible for the manufacturing process since we can't make anything if we don't have the parts
and inventory stock required for completing it. This results in bottlenecks and lost time, which
cost the company money in addition to increasing lead times and creating unhappy consumers.
At worst, it can result in a loss of customers and revenue.

46
6.3 FACILITIES

6.3.1 LOCATION PLAN

Figure 6.3: Business location from satellite view (Geographical)

The location of our business is depicted in the picture above, which is situated on the
second level of the Dataran Pahlawan Melaka Megamall in Bandar Hilir, Jalan Merdeka, 75000
Bandaraya Melaka, Melaka, Malaysia. Our walk-in shop and company headquarters are both
housed on this property. Our shop space served as our office. To make it simple to advertise our
product to passersby, we rent the store lot on the mall's second level.
The property lies inside a well-known mall in the city of Malacca, making the location
highly advantageous. In addition, because our business is close to KFC, it is quite simple to
find. Travelling to our location to meet with us and purchase our goods is highly convenient for
our employees, penbot shippers, and buyers.
Other than that, our building is encircled by a variety of shops, including a KFC, pet
store, a movie theatre, restaurants, and clothing shops. Due to its location in the heart of
Melaka, neither our clients nor employees have to drive too far to reach our store or office.

47
Figure 6.4: Our factory location from satellite view

The above image shows the location of our manufacturing site, which is located in
Kawasan Perindustrian Ayer Keroh, Ayer Keroh, 75450, Melaka. The factory's location in
Malacca is quite beneficial because it is close to a popular neighbourhood. Additionally, our staff
have very easy access to our location because our factory is in an industrial area. Apart from
that, a wide range of stores, eateries, and residential areas surround our building so our staff
can easily access to eateries during lunch hours. Our employees don't even have to travel very
far to get to our facility because of its location.

48
Figure 6.5: Layout for our Manufacturing Factory

The production process served as the foundation for Penbot.co's operational layout. The
production manager set up this plan in accordance with the demands of the production team for
our portable pen printer. In terms of the production workflow, the procedure begins with
obtaining the raw materials from the supplier, which are then put into storage prior to the
beginning of production. It will be kept in complete storage once the pen printers have finished
labelling and packaging.

49
Figure 6.6 Layout for our headquarters and walk-in store

The Penbot.co administrative layout is illustrated in the above figure. This workspace is
designed with a cubicle office structure in view. It is an open workplace layout that makes use of
cubicles or box-shaped workspaces with partition walls on three sides so that all employees
may interact without any boundaries. The workers still have their individual privacy despite the
open area design. The workplace has a conference room that the staff is free to use whenever
they wish to discuss tasks or come up with new ideas. Additionally, Penbot.co gave its staff
access to a pantry that they may use whenever they want. Plus, every month, the corporation
would stock up on food and drinks for the staff. To keep our product supply organised, there are
two racks. The fact that our office is housed in our flagship store also means that the technical
team has access to a space where they can service customers' items that are still covered by
warranties.

50
6.3.2 OVERHEAD COST

No. Items Monthly Cost


(RM)

1 Utilities 300

2 Rental 850

3 Food and Drinks 150

4 Maintenance 150

5 Cleaner 50

TOTAL 1,500
Table 6.3: Overhead Cost of Office and Store

The schedule for Penbot.co's administrative office and store's overhead costs is shown
in the table above. The business has incurred RM1,500 in total overhead for office and store.
Monthly payments are made for rent, utilities, food and beverage costs, maintenance, and
cleaning expenses.

No. Items Monthly Cost


(RM)

1 Utilities 1,000

2 Food and Drinks 150

3 Maintenance 500

4 Cleaner 50

5. Training cost 1,200

6. Licence and Permit 100

TOTAL 3,000
Table 6.4: Overhead Cost of Manufacturing Factory

51
The schedule for Penbot.co's manufacturing factory overhead costs is shown in the table above.
The business has incurred RM 3,000 in total overhead for the factory. Monthly payments are
made for utilities, food and beverage costs, maintenance, and etc.

The total cost for both headquarter and manufacturing factory is RM4,500 per month

6.4 STAFFING

6.4.1 STAFF NEED


Our operating department contains a single Production Manager, Assistant Production
Manager and three employees. The production department has a total of five people, including
the production manager. Full-time employment is provided to every employee. Employees may
increase their knowledge, experience, and job-related skills through training, which makes them
more creative at work and also helps them improve their abilities. Through training programmes,
staff members may pick up specific IT knowledge and machine handling abilities, such as how
to use the production machine and system.

6.4.2 MAIN DUTIES STAFF


The top position in this division is production manager. Fulfilling all obligations,
supporting the production department effectively, identifying any performance-related concerns,
and eliminating company losses are just a few of the duties of the production manager. To
prevent product defects, workers must provide excellent work as instructed by the operations
manager. Workers must also continue to do their jobs at a high standard. Our top objective is to
deliver the highest quality products.

6.4.3 HOW EMPLOYEES BE SOURCED


All interested candidates must, at a minimum, hold a diploma in electrical engineering to
qualify. Particularly welcomed are students in the areas of electrical engineering and computer
science since they possess a greater combination of soft and hard abilities. The presence of
experts in this field is also encouraged. Our Dataran Pahlawan headquarters in Melaka will be
the location of the interviews. In a set amount of time, participants must answer questions and
solve tasks. Every person's potential is tested through this process.

52
6.4.4 EMPLOYMENT RELATIONSHIP
As maintaining a positive working environment for employees depends on employee
interactions. Each member of the team has to be aware of their place within the organisation
and how they may contribute, then behave accordingly. It is important to maintain clear
boundaries between the two: The conventional employer-employee relationship shouldn't be
compromised even if some "bosses" desire to be more friendly with the people they supervise.

The staff must feel at ease discussing concerns with a manager as they have an
influence on their ability to perform their duties, which may eventually have an impact on a
company's bottom line. To assist individuals achieve at greater levels, they should also warmly
accept helpful criticism from managers. Additionally, managers must promote open
communication by listening to employee problems and providing input when necessary.

6.4.5 TRAINING
Without the appropriate tools and resources, staff cannot perform their duties effectively,
hence it is the manager ’s job to provide them. Giving the team the tools they need to succeed
and giving the appropriate training and onboarding are the first steps in establishing a positive
employee-employer relationship.
Internal training is used to train our workers. Most firms provide their workers internal
training to different degrees. We provide seminars to help our employees by giving specialised
knowledge or talents to attract qualified members of the industry to work as operational staff.
Our staff members attended training courses. It will take at least three months to train four staff.
A RM1,200 training expense will be incurred.

53
6.4.6 ORGANISATION CHART FOR OPERATION DEPARTMENT

Figure 6.7: Production Department Organisational Chart

Figure 6.7 depicts the operating department's organisational chart. A total of five personnel will
be hired, including one production manager, one deputy production manager, and three
operational staff. The production manager will give the instruction, as well as how they will install
the components of the penbot pen printer. The assistant production manager will replace the
production manager’s duty if she is absent. The major goal of the other three personnel is to
properly assemble the product's materials.

54
6.4.7.1 LIST OF OPERATION PERSONNEL AND SCHEDULE OF REMUNERATION

Position No of personnel Monthly EPF SOCSO Amount


Salary Contribution (RM) (RM)
(RM) (13%)

Production 1 2,300 299 39.35 2,638.35


Manager

Assistant 1 1,700 221.00 28.85 1,949.85


Production
Manager

Staff 3 4,500 585 69.05 5,154.05

TOTAL 9,742.25

Table 6.5: Table of list of operation Personnel and Schedule of remuneration

Table 6.4, which may be seen here, depicts the scheduled remuneration plan for operational
workers. The production manager's monthly salary includes 13 percent of EPF, and SOCSO,
the total sum is RM2,638.35. The assistant production manager's total income is RM1,949.85,
and the total remuneration for all three workers is RM5,154.05, which includes 13 percent EPF
and SOCSO.

55
6.5 EQUIPMENT
6.5.1 EQUIPMENT NEEDS (PURCHASE)

No Equipments Quantity Price per unit Total cost


(RM) (RM)

1 Delivery Lorry 1 45,000 45,000

2 Casing Maker Machines 1 1,000 1,000

3 Installing Machine 1 1,000 1,000

4 Packaging Machine 1 1,000 1,000

5 Air Conditioner 3 700 2,100

6 Storage rack 10 75 750

7 Steel Table 4 100 400

8 Small Dustbin 6 5 30

9 Large Dustbin 2 70 140

10 Lights 10 20 200

11 Fire Extinguisher 3 50 150

12 Forklift 2 160 320

TOTAL 52,090

Table 6.6: Table of list of equipments needed in the factory

Table above shows the list of equipment and machine used in operational department for the
process of making penbot. All of this equipment and machine are bought by the company

56
6.6 SUPPLIES

6.6.1 MATERIALS COST PER UNIT

No Materials Quantity Price per Total Cost


unit/gram (RM)
(RM)

1 CNC-machine aluminium alloy 6g 0.20 1.2

2 Electrical Components (Main control 1 25.00 25.00


board)

3 Ink Cartridge 1 9.00 9.00

4 Battery 1 4.00 4.00

5 Button 1 1.00 1.00

6 Light 1 1.50 1.50

7 Screen 1 5.00 5.00

8 Ink 50ml 0.16 8.00

9 USB charger 1 7.00 7.00

TOTAL 61.70

Table 6.7: Table of list of material cost per unit

Table above shows the list of materials needed and the cost for each item to make one unit of
portable pen printer. The cost of making one unit of Penbot is RM61.70.

57
6.6.2 RELIABLE SOURCES AND MAJOR SUPPLIER

Materials Supplier

CNC-machine aluminium alloy EUROJAYA PRECISION SDN BHD

Electrical Components (Main control board) Foxconn Technology Malaysia Sdn Bhd

Ink Cartridge Inkmaker Asia Sdn. Bhd.

Battery Foxconn Technology Malaysia Sdn Bhd

Table 6.8: Table of Material Suppliers

6.6.3 HOW TO MANAGE INVENTORY

The Just-in-Time, or JIT, approach of inventory management is used by our company, in which
supplies are only procured when needed. The goal of applying this technique is to avoid
overproduction. reducing travel expenses and waiting periods. reducing waste and optimising
our production processes.

58
6.7 LICENCE PERMITS & REGULATIONS REQUIRED

Figure 6.8 Penbot.co Suruhanjaya Syarikat Malaysia License

The licence from Suruhanjaya Syarikat Malaysia (SSM) for Penbot.co is displayed in Fig 6.8.
We are able to conduct business lawfully because our firm has previously registered with SSM.
Our company was registered on May 6, 2022, in Melaka under the registration number
202203112358 (003395580-D). The SSM certificate must be prominently displayed in any
corporate building in Malaysia to indicate that the firm is legally owned and follows all applicable
laws and regulations.

59
6.8 OPERATIONS BUDGET

Item Fixed Assets Monthly Expenses Other Expenses


(RM) (RM) (RM)

Fixed asset
Machine and Equipment 52,090

Working capital
Raw materials 28,382
Operation Overhead &
Utilities 4,500
Salary: SOCSO & EPF 9,742.25

Other Expenses
Training Cost 1,200.00

Pre-Operations
Business Licence and
Permit 100.00
Rental Deposit 900.00

TOTAL 52,090 41,390.25 2,200.00

Table 6.9: Operation Budget

60
7.0 ORGANIZATION PLAN

7.1 Ownership structure


Penbot.co is a limited partnership company. A partnership is a business owned by at least two
or more individuals but not exceeding the maximum number of 20 persons. Penbot.co was
registered under the Business Registration Act 1956 (amendment 1978) and procedures of
Business Registration 1957. This business is owned by 5 members which are, Nur Aina Binti
Muhamad Rizal, Siti Nurfarhanis Binti Adenan, Nur’Ain Binti Rahim, Anis Fatihah Binti Sapini
and Nurain Sabrina Binti Saripuddin. Nur Aina is the founder and CEO of this business, Siti
Nurfarhanis as the managing director and Nur’Ain Binti Rahim as project manager while Anis
Fatihah, the marketing manager and Hannah, the production manager. The founder and CEO
holds 60% of ownership while managing director, project manager, marketing manager and
production manager will hold 20% of ownership.

Name & Position Monthly salary Ownership Equity invested


(RM) (%) (RM)

Nur Aina - Founder & CEO 7,000 60 200,000

Siti Nurfarhanis - Managing 5,000 20 75,000


director

Nur’Ain - Project manager 2,300 20 75,000

Anis Fatihah - Marketing manager 2,300 20 75,000

Nurain Sabrina - Production 2,300 20 75,000


manager

Table 30: Ownership structure

61
7.2 Management team
Manpower Planning
Penbot.co has one founder and CEO, one managing director, one project manager, one
marketing manager and one production manager to manage and execute the operations of the
business as shown in Table 31.

Position No. of staff

Founder & CEO 1

Managing director 1

Project manager 1

Marketing manager 1

Financial manager 1
Table 31: Manpower planning

Organizational chart/ structure


The management team for our company contains only 3 level management. As the business
grows, the levels of management and number of employees may be increased.

Figure 13: Organizational chart of Penbot.co

62
FOUNDER & CEO

NAME OF PARTNER Nur Aina Binti Muhamad Rizal

IDENTITY CARD NO.

PERMANENT ADDRESS No. 6 Jalan AP 12, Taman Alai Perdana, Alai, 75460, Melaka

E-MAIL ainastudentuitm@gmail.com

TEL.NO.

DATE OF BIRTH 20/12/2001

MARITAL STATUS Single

ACADEMIC STATUS Bachelor’s in Accounting (Hons)

COURSE ATTENDED Entrepreneurship Courses

SKILLS ❖ Business Strategy & Planning.


❖ International business.
❖ Business law & business Ethics.
❖ Attention to detail.
❖ Accountability and determination.

EXPERIENCES Executive director at Canon Marketing Sdn Bhd


Vice president at Hotel Seri Malaysia

PRESENT OCCUPATION Founder & CEO

PREV.BUSINESS Successfully managed RM 1 million budget projects and


EXPERIENCE successfully achieved the scheduled goals.
Developed and implemented new marketing and sales plans
and defined the strategy for the next 5 years.
Table 32: Founder & CEO

63
MANAGING DIRECTOR

NAME OF PARTNER Siti Nurfarhanis Binti Adenan

IDENTITY CARD NO.

PERMANENT ADDRESS No.27, Kampung Rembang Panas,72500,Juasseh, Negeri


Sembilan

E-MAIL sitinurfarhanisadenan@gmail.com

TEL.NO.

DATE OF BIRTH 06/12/2001

MARITAL STATUS Single

ACADEMIC STATUS Bachelor’s in Accounting (Hons)

COURSE ATTENDED Entrepreneurship Courses

SKILLS ❖ Business development.


❖ Human resources knowledge
❖ Accounting.
❖ Office management.

EXPERIENCES ❖ Managing director at Healthcare Center


❖ Personal assistant at Kayangan Holding Sdn Bhd

PRESENT OCCUPATION Managing Director

PREV.BUSINESS Provided market feedback to the company leadership regarding


EXPERIENCE competitive offerings, prospect needs and generating product
development ideas.
Took ownership of the management of the sales and marketing
function of the business.
Table 33: Managing director

64
PROJECT MANAGER

NAME OF PARTNER Nur’Ain Binti Rahim

IDENTITY CARD NO.

PERMANENT ADDRESS 2917 F Jalan Muhibbah Taman Uda, 05350 Lebuhraya


Sultanah, Alor Setar, Kedah

E-MAIL ainrahim1610@gmail.com

TEL.NO.

DATE OF BIRTH 16/10/2000

MARITAL STATUS Single

ACADEMIC STATUS Bachelor’s in Accounting (Hons)

COURSE ATTENDED Entrepreneurship Courses

SKILLS ❖ Highly competent in project and program management.


❖ Technical skills.
❖ Strong working knowledge of MS Office.
❖ Risk and cost management skills.
❖ Time management and organizational skills.

EXPERIENCES Assistant manager at Mega Holding


Project manager at Mega Holding

PRESENT OCCUPATION Project Manager

PREV. BUSINESS Manage project budget of RM 1 million and ensure company


EXPERIENCE obtains the best possible pricing, determine and minimize risk
in buyout processes, reducing costs by 15% annually.
Clearly communicated problems and progress to upper
management via engaging and artful presentations.
Table 34: Project Manager

65
MARKETING MANAGER

NAME OF PARTNER Anis Fatihah Binti Sapini

IDENTITY CARD NO.

PERMANENT ADDRESS No.280 Jalan 1 Taman Desa Ixora 2, 70450,Seremban, Negeri


Sembilan

E-MAIL anisfatihahsapini@gmail.com

TEL.NO.

DATE OF BIRTH 21/05/2001

MARITAL STATUS Single

ACADEMIC STATUS Bachelor’s in Accounting (Hons)

COURSE ATTENDED Entrepreneurship Courses

SKILLS ❖ Good communication skills.


❖ An effective team leader with strong analytical, problem
solving and organizational activities.
❖ Skilled in handling pricing strategies, competitor and
market analysis.

EXPERIENCES ❖ Salesgirl at The Store Sdn. Bhd.


❖ Promoter at Padini Concept Store

PRESENT OCCUPATION Marketing Manager

PREV.BUSINESS Ramped-up the profits (within a span of 2 years), enhancing the


EXPERIENCE brand visibility, conducting promotional events and training the
agents, thereby increasing the number of employees and
accelerating the business by 10%.

Table 35: Marketing Manager

66
PRODUCTION MANAGER

NAME OF PARTNER Nurain Sabrina Binti Saripuddin

IDENTITY CARD NO.

PERMANENT ADDRESS 35, Jalan 5/7, Taman Changkat Desa, Gombak 68100 Kuala
Lumpur.

E-MAIL nurainsabrina14@gmail.com

TEL.NO.

DATE OF BIRTH 14/05/2000

MARITAL STATUS Single

ACADEMIC STATUS Bachelor’s in Accounting (Hons)

COURSE ATTENDED Entrepreneurship Courses

SKILLS ❖ Operations and management


❖ Strong communication skills
❖ Leadership and teamwork skills
❖ Microsoft Excel, Microsoft Word, Microsoft Powerpoint

EXPERIENCES ❖ Production Supervisor at Canon in Malaysia


❖ Account Manager at Canon Marketing (Malaysia) Sdn.
Bhd.

PRESENT OCCUPATION Production Manager

PREV.BUSINESS Conduct monthly safety meetings to ensure the work


EXPERIENCE environment operates efficiently and without hazards.
Reviewed production specifications to verify accurate weights
and measurements prior to mixing ingredients
Table 36: Production Manager

67
Position and number of personnel
Based on the table below describes the tasks and responsibilities of every position. The
following functions and responsibilities have been identified and will be delegated to the
respective individual to ensure the smooth operation of the business.

Position Main Tasks

Founder and CEO ➢ The CEO is responsible to create and implement the
company or organisation’s vision and mission.
➢ Besides, the CEO is also responsible to ensure that the
company maintains high social responsibility wherever it
does business.

Managing director ➢ The main role of managing director is to direct and control
all business operations.
➢ In addition, they are also responsible for giving strategic
guidance and direction to the board to ensure that the
company achieves its financial vision, mision and long
term goals.

Project manager ➢ Project manager is responsible for designing and applying


appropriate project management standards for
incorporation.
➢ Furthermore, they are also responsible for monitoring
overall progress and use of resources, initiating corrective
action where necessary.

Marketing manager ➢ The main purpose of this role is to promote businesses,


services, products or brands.
➢ Besides, they also will develop marketing and pricing
strategies, generate new business leads, and oversee
marketing department staff.

Production manager ➢ Production manager is responsible for all manufacturing


related activities in the plant.

68
➢ They are also planning, coordinating and controlling all
steps in the production process to ensure products are
delivered on time and on budget.

Table 37: Main task of each position

7.3 External resources and services

Name of Professional Advisory Services provided

Mr. Mohd Ali Iskandar Bin Mohd Affendi Provides tailored and holistic financial
planning services.

Table 38: external resources and services

7.4 Human Resources

Position No. Monthly EPF SOCSO (RM) Total (RM)


salary (RM)

Founder and 1 7,000 910 69.05 7,979.05


CEO

Managing 1 5,000 650 69.05 5,719.05


Director

Project 1 2,300 299 39.35 2,638.35


Manager

Marketing 1 2,300 299 39.35 2,638.35


Manager

Production 1 2,300 299 39.35 2,638.35


Manager

TOTAL 5 18,900 2,457 256.15 21,613.15

Table 39: Salaries of each employee

69
7.5 List of office equipment and office supplies

Item Quantity Price/per unit (RM) Total cost (RM)

Desktop computer 8 1200 9,600

Barcode Scanner 2 250 500

Cashier machine 2 500 1,000

Chair 8 110 880

Desk 8 130 1,040

Telephone 1 120 120

Lighting 12 6 72

Air Conditioner 4 1900 7,600

Display rack 10 2550 25,500

Printer 2 700 1,400

TOTAL 57 7,466 47,712

Table 40: List of office equipment

List of office supplies:

No. Type of Overhead Monthly cost (RM)

1 Electricity 700

2 Water 250

3 Telephone 300

TOTAL 1,250

Table 41: List of office supplies

70
7.6 Organisational budget

ADMINISTRATIVE EXPENDITURE BUDGET

RM

Fixed Assets/ Capital Expenditures

Patent 20,000

Vehicle 100,000

Office Renovation 15,000

Working Capital/ Monthly Expenditure

Salaries 16,336.45

Utilities 1,250

Rental 5,000

Petrol 7,000

Other Expenditure

Business Registration & Licences 1,500

Deposit -

Insurance & Road tax 8,000

TOTAL 174,086.45

Table 42: Organizational budget

71
8.0 FINANCIAL PLAN
8.1 START-UP COSTS

START-UP COSTS RM
Capital Expenditure: Administrative
Patent 20,000
Vehicle 100,000
Office Equipment 47,712
Office renovation 15,000
Capital Expenditure: Operation
Machine and Equipment 52,090

One-time Start-up Expenditure


Grand opening cost 3,800

Other Pre-Operations Expenditure


Deposit (rent, utilities, etc.) 900
Business Registration & Licences 1,500
Insurance & Road Tax for Motor Vehicle 8,000
Permit 100
Other expenditure

Start-up Costs 249,102

72
8.2 WORKING CAPITAL

WORKING CAPITAL (MONTHLY) RM FIXED VARIABLE


Marketing
Salaries, EPF & SOCSO 6,538.05 6,538.05
Business card 100 100

Administrative
Salaries, EPF & SOCSO 16,336.45 16,336.45
Utilities 1,250 1,250
Rental 5,000 5,000
Petrol 7,000 7,000

Operations
Raw Materials & Packaging 28,382 28,382
Salaries, EPF & SOCSO 9,742.25 9,742.25
Operation Overhead & Utilities 4,500 4,500

Total Working Capital 78,848.75


Total Working Capital Required 1 months 78,848.75 78,848.75
Working Capital + Contingencies 5% 82,792 82,792

73
8.3 START-UP CAPITAL AND FINANCING

ESTIMATED START-UP CAPITAL 600,000

FINANCING
Equity: Share & Venture Capital 500,000
Loan 100,000
Annual Interest Rate 8%
Loan Duration (years) 10

74
8.4 CASH FLOW STATEMENT

YEAR 1 YEAR 2 YEAR 3


       
CASH INFLOW      
Capital (Cash) 500,000    
Loan 100,000
Cash Sales 979,080 1,074,600 1,194,000
Collection of Accounts Receivable -  -  - 
TOTAL CASH INFLOW 1,579,080 1,074,600 1,194,000
     
CASH OUTFLOW    
Administrative Expenditure    
Salaries, EPF & SOCSO 196,037.40 196,037.40 196,037.40
Utilities 15,000 15,000 15,000
Rental 60,000 60,000 60,000
Petrol 84,000 84,000 84,000
       
Marketing Expenditure
Salaries, EPF & SOCSO 78,456.60 78,456.60 78,456.60
Business card 1,200 1,200 1,200
       
Operations Expenditure
Cash Purchase 340,584 357,613.20 382,786.80
Salaries, EPF & SOCSO 116,907 116,907 116,907
Operation Overhead & Utilities 54,000 54,000 54,000
 Training cost 14,400  14,400  14,400 

Other Expenditure

Pre-Operations      
Deposit (rent, utilities, etc.) 900    
Business Registration & Licences 1,600    

75
Insurance & Road Tax for Motor
Vehicle 8,000 8,000 8,000
Other Pre-Operations Expenditure      
Fixed Assets      
Purchase of Fixed Assets - Others 236,602    

Loan Repayment
Principle 10,000 10,000 10,000
Interest 8,000 8,000 8,000
Tax Payable 0 0 0
TOTAL CASH OUTFLOW 1,225,687 1,003,614.20 1,028,787.80
CASH SURPLUS (DEFICIT) 353,393 70,985.80 165,212.20
BEGINNING CASH BALANCE -  353,393 424,378.80
ENDING CASH BALANCE 353,393 424,378.80 589,591

76
8.5 INCOME STATEMENTS

PENBOT. CO
PRODUCTION COST PRO-FORMA STATEMENT

          Year 1 Year 2 Year 3


     
  Raw Materials    
  Opening Stock 0 14,808 30,356.40
  Current Year Purchases 340,584 357,613.20 382,786.80
  Ending Stock 14,808 30,356.40 46,645.20
  Raw Materials Used 325,776 342,064.80 366,498
  Carriage Inward    
  325,776 342,064.80 366,498
  Salaries, EPF & SOCSO 116,907 116,907 116,907

  Factory Overhead    
Depreciation of Fixed
  assets (Operations) 10,418 10,418 10,418
Operation Overhead &
  Utilities 54,000 54,000 54,000
     
     
       
    Total Factory Overhead 181,325 181,325 181,325
  Production Cost 507,101 523,389.80 547,823

77
PENBOT. CO
PRO-FORMA INCOME STATEMENT

Year 1 Year 2 Year 3


Sales 979,080 1,074,600 1,194,000
Less: Cost of Sales
Opening Stock of
Finished Goods .33,865.20 47,411.28
Production Cost 507,101 523,389.80 547,823
less: Ending Stock of
.33,865.20 47,411.28 41,767.08
Finished Goods
473,235.80 509,843.72 553,467.20
Gross Profit 505,754.20 564,756.28 640,532.80
Less: Expenditure
Administrative
355,037.40 355,037.40 355,037.40
Expenditure
Marketing Expenditure 79,656.60 79,656.60 79,656.60
Other Expenditure 14,400 14,400 14,400
Business Registration &
1,600
Licences
Insurance & Road Tax
8,000 8,000 8,000
for Motor Vehicle
Other Pre-Operations
Expenditure
Interest on Loan 8,000 8,000 8,000
Depreciation of Fixed
36,902.40 36,902.40 36,902.40
Assets
Total Expenditure 503,596.40 501,996.40 501,996.40
Net Profit Before Tax 2,157.80 62,759.88 138,536.40
Tax 0 0 0
Net Profit After Tax 2,157.8 62,759.88 138,536.40
Accumulated Net Profit 2,157.8 62,759.88 138,536.40

78
8.6 BALANCE SHEET

PENBOT. CO
PRO-FORMA BALANCE SHEET

        Year 1 Year 2 Year 3


  ASSETS      
       
Fixed Assets (Book
     
Value)  
  Land & Building -  -  - 
  Patent 16,000 12,000 8,000
  Vehicle 80,000 60,000 40,000
  Office Equipment 38,170 28,627 19,085
       
  Lamp-post banner 1,440 1,080 720
       
  Machine and Equipment 41,672 31,254 20,836
       
  177,282 132,961 88,641
  Current Assets      
  Stock of Raw Materials 14,808 30,356.40 46,645.20
  Stock of Finished Goods .33,865.20 47,411.28 41,767.08
  Accounts Receivable  -  - - 
  Cash Balance 353,393 424,378.80 589,591
  402,066.20 502,146.48 678,003.28
  Other Assets      
  Deposit 900 900 900
       
  TOTAL ASSETS 580,248 636,007.48 767,544.28
       
  Owners' Equity      
  Capital 500,000  500,000  500,000 
  Accumulated Profit 2,157.80 62,759.88 138,536.40

79
  502,157.80 562,759.88 638,536.40
  Long Term Liabilities      
  Loan Balance 90,000 80,000 70,000
  Hire-Purchase Balance - - -
  90,000 80,000 70,000
  Current Liabilities      
  Accounts Payable -  -  - 
       
TOTAL EQUITY &
  592,157.80 642,759.88 708,536.40
LIABILITIES

80
9.0 PROJECT MILESTONES

ACTIVITIES STARTED DATE ENDED DATE

Incorporation of the venture 1 April 2022 2 April 2022

Completion of design and 5 May 2022 9 May 2022


development

Completion of prototypes 10 May 2022 15 May 2022

Obtaining of sales 20 May 2022 23 May 2022


representatives

Signing of distributors and 24 May 2022 25 May 2022


dealers

Ordering of materials in 29 May 2022 31 May 2022


production quantities

Starting of production or 1 June 2022 30 June 2022


operations

Receipt of first orders 3 July 2022 8 July 2022

Delivery of first sales 10 July 2022 15 July 2022

81
CONCLUSION

Our portable pen printer is a device that everyone should own because of its distinctiveness and
effectiveness. We hope that this product brings delight and comfort to our consumers when they
use it. In conclusion, we are confident in our ability to achieve our conservative financial
expectations. Our management has also carefully analysed its market, potential client base, and
ability to grow sales average to gain market share (both domestically and globally). That our
company can become a highly respected resource in local and regional marketplaces is our
fervent belief. And lastly, we hope our business will keep working on its business strategies,
especially in terms of marketing, to make sure that the business is well-known to its clients.
There are a lot of people we want to keep coming back.

82
APPENDICES

83

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