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Exploratory Data Analysis

This document analyzes customer shopping data from over 99,000 transactions. It explores the data through summary statistics, visualizations of gender distribution, age groups, categories by count and average price, payment methods, shopping malls by count, and the relationship between price and quantity purchased. Key insights include that the majority of customers are female, most common age groups are 25-34 and 35-44, clothing and shoes are top categories, and credit cards are the leading payment method.

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Strong Man
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© © All Rights Reserved
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46 views

Exploratory Data Analysis

This document analyzes customer shopping data from over 99,000 transactions. It explores the data through summary statistics, visualizations of gender distribution, age groups, categories by count and average price, payment methods, shopping malls by count, and the relationship between price and quantity purchased. Key insights include that the majority of customers are female, most common age groups are 25-34 and 35-44, clothing and shoes are top categories, and credit cards are the leading payment method.

Uploaded by

Strong Man
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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customer-shopping-retail-sales-analysis

March 18, 2023

[2]: import numpy as np


import pandas as pd
import matplotlib.pyplot as plt
import seaborn as sns

[3]: df=pd.read_csv("/kaggle/input/customer-shopping-dataset/customer_shopping_data.
↪csv")

[4]: df.head()

[4]: invoice_no customer_id gender age category quantity price \


0 I138884 C241288 Female 28 Clothing 5 1500.40
1 I317333 C111565 Male 21 Shoes 3 1800.51
2 I127801 C266599 Male 20 Clothing 1 300.08
3 I173702 C988172 Female 66 Shoes 5 3000.85
4 I337046 C189076 Female 53 Books 4 60.60

payment_method invoice_date shopping_mall


0 Credit Card 5/8/2022 Kanyon
1 Debit Card 12/12/2021 Forum Istanbul
2 Cash 9/11/2021 Metrocity
3 Credit Card 16/05/2021 Metropol AVM
4 Cash 24/10/2021 Kanyon

[5]: df.tail()

[5]: invoice_no customer_id gender age category quantity price \


99452 I219422 C441542 Female 45 Souvenir 5 58.65
99453 I325143 C569580 Male 27 Food & Beverage 2 10.46
99454 I824010 C103292 Male 63 Food & Beverage 2 10.46
99455 I702964 C800631 Male 56 Technology 4 4200.00
99456 I232867 C273973 Female 36 Souvenir 3 35.19

payment_method invoice_date shopping_mall


99452 Credit Card 21/09/2022 Kanyon
99453 Cash 22/09/2021 Forum Istanbul
99454 Debit Card 28/03/2021 Metrocity
99455 Cash 16/03/2021 Istinye Park

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99456 Credit Card 15/10/2022 Mall of Istanbul

[6]: df.shape

[6]: (99457, 10)

[7]: df.size

[7]: 994570

[8]: df.isnull().sum()

[8]: invoice_no 0
customer_id 0
gender 0
age 0
category 0
quantity 0
price 0
payment_method 0
invoice_date 0
shopping_mall 0
dtype: int64

[9]: df.duplicated().value_counts()

[9]: False 99457


dtype: int64

[10]: df.columns

[10]: Index(['invoice_no', 'customer_id', 'gender', 'age', 'category', 'quantity',


'price', 'payment_method', 'invoice_date', 'shopping_mall'],
dtype='object')

[11]: df.info()

<class 'pandas.core.frame.DataFrame'>
RangeIndex: 99457 entries, 0 to 99456
Data columns (total 10 columns):
# Column Non-Null Count Dtype
--- ------ -------------- -----
0 invoice_no 99457 non-null object
1 customer_id 99457 non-null object
2 gender 99457 non-null object
3 age 99457 non-null int64
4 category 99457 non-null object
5 quantity 99457 non-null int64
6 price 99457 non-null float64

2
7 payment_method 99457 non-null object
8 invoice_date 99457 non-null object
9 shopping_mall 99457 non-null object
dtypes: float64(1), int64(2), object(7)
memory usage: 7.6+ MB

[12]: df['invoice_date']=df['invoice_date'].apply(pd.to_datetime)

[13]: df.info()

<class 'pandas.core.frame.DataFrame'>
RangeIndex: 99457 entries, 0 to 99456
Data columns (total 10 columns):
# Column Non-Null Count Dtype
--- ------ -------------- -----
0 invoice_no 99457 non-null object
1 customer_id 99457 non-null object
2 gender 99457 non-null object
3 age 99457 non-null int64
4 category 99457 non-null object
5 quantity 99457 non-null int64
6 price 99457 non-null float64
7 payment_method 99457 non-null object
8 invoice_date 99457 non-null datetime64[ns]
9 shopping_mall 99457 non-null object
dtypes: datetime64[ns](1), float64(1), int64(2), object(6)
memory usage: 7.6+ MB

[14]: df.nunique()

[14]: invoice_no 99457


customer_id 99457
gender 2
age 52
category 8
quantity 5
price 40
payment_method 3
invoice_date 797
shopping_mall 10
dtype: int64

[15]: # Calculate the count of each gender


gender_count = df['gender'].value_counts()

# Create pie chart


fig, ax = plt.subplots()
ax.pie(gender_count, labels=gender_count.index, autopct='%1.1f%%')

3
ax.set_title('Customer Gender Distribution')

plt.show()

[31]: # Define age groups


age_groups = [0, 18, 25, 35, 45, 55, 65, 100]
labels = ['0-17', '18-24', '25-34', '35-44', '45-54', '55-64', '65+']

# Create age groups based on the age column


df['Age Group'] = pd.cut(df['age'], bins=age_groups, labels=labels)

# Create a histogram of age groups


fig, ax = plt.subplots(figsize=(8, 6))
df['Age Group'].value_counts().sort_index().plot(kind='bar', color='red', ax=ax)
ax.set_xlabel('Age Group')
ax.set_ylabel('Count')
ax.set_title('Customer Age Group Distribution')

# Add labels to histogram bars


for i in ax.containers:
ax.bar_label(i)

4
plt.show()

[41]: # create a bar chart to visualize the count of each category


category_count = df['category'].value_counts()
category_count.plot(kind='bar', color='purple')
plt.xlabel('Category')
plt.ylabel('Count')
plt.title('Count of Orders by Category')

# add labels to the bars


for i, count in enumerate(category_count):
plt.text(i, count+10, str(count), ha='center', fontsize=9)

plt.show()

5
[64]: # create a horizontal bar chart to visualize the average quantity for each␣
↪category

category_mean = df.groupby('category')['price'].mean().
↪sort_values(ascending=False)

plt.figure(figsize=(8,4))
category_mean.plot(kind='barh', color='orange')
plt.xlabel('Price')
plt.ylabel('Category')
plt.title('Average Price by Category')

# add labels to the bars


for i, mean in enumerate(category_mean):
plt.text(mean+0.1, i, str(round(mean, 2)), va='center', fontsize=10)

6
plt.show()

[32]: # Calculate the count of each gender


pay_count = df['payment_method'].value_counts()

# define the colors for each gender


colors = ['skyblue', 'pink', 'lightgreen']

# Create pie chart


fig, ax = plt.subplots()
ax.pie(pay_count, labels=pay_count.index, colors=colors, autopct='%1.1f%%')
ax.set_title('Payment Method Distribution')

plt.show()

7
[37]: # get the count of each shopping mall
mall_count = df['shopping_mall'].value_counts()

# create a bar chart to visualize the count of each shopping mall


fig, ax = plt.subplots(figsize=(10, 6))
mall_count.plot(kind='bar', color='green')
plt.xlabel('Shopping Mall')
plt.ylabel('Count')
plt.title('Count of Customers by Shopping Mall')

# add labels to the bars


for i, count in enumerate(mall_count):
plt.text(i, count+10, str(count), ha='center')

plt.show()

8
[48]: # create a scatter plot to visualize the relationship between price and quantity
plt.scatter(x='price', y='quantity', data=df)
plt.xlabel('Price')
plt.ylabel('Quantity')
plt.title('Price vs Quantity')
plt.show()

9
[ ]:

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