Title: HOQ Chart

Author: [COBQUAL K34 TEAM ISHIKAWA]

Date: March 27, 2023

Notes:

Legend

Θ Strong Relationship 9
┼┼ ▬
Ο Moderate Relationship 3
┼┼
▲ Weak Relationship 1

┼┼ Strong Positive Correlation

┼ Positive Correlation
┼
▬ Negative Correlation

▼ Strong Negative Correlation ┼ ▬

▼ Objective Is To Minimize ┼
▲ Objective Is To Maximize ┼ ┼┼
x Objective Is To Hit Target
┼┼
┼┼ ┼┼ ┼ ┼┼
┼ ┼┼
┼┼ ▬ ▬ ┼ ┼┼
┼┼
┼ ┼┼ ┼ ▬ ┼ ▬
┼┼ ┼┼ ┼┼ ┼┼ ┼ ┼ ┼┼ ┼┼
Column # 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
Direction of Improvement:
Minimize (▼), Maximize (▲), or Target (x) ▼ x x x ▲ x ▲ ▲ x ▲ ▲ ▲ x x x ▲ x ▼ Competitive Analysis
(0=Worst, 5=Best)

Our Company
Maintenance of facilities and equipment

Standards for topping and presentation

Quality Characteristics
(a.k.a. "Functional Domino's Pizza

Durable and high-quality materials

Max Relationship Value in Row

Requirements" or

Quality (freshness) of the pizza

"Hows") Yellow Cab Pizza
Arrangement of Workstations

Innovative and fresh flavors

Additional toppings options

Pizza Hut
Delivery Period (mins)
Weight / Importance

Customer handling

Reliable packaging

Angel's Pizza

Quantity of sauce

Yellow Cab Pizza

Crust's thickness
Relative Weight

Domino's Pizza
Size (diameter)

Cost per pizza

Our Company
Color of pizza

Angel's Pizza
Shakey's
Demanded Quality

Pizza Hut

Shakey's
Attitudes
Training

(a.k.a. "Customer

Weight
Row #

Requirements" or
"Whats") 0 1 2 3 4 5
1 9 7.5 20.0 Quick Delivery Θ Ο Ο Ο 3 3 5 3 5 3

2 9 5.7 15.0 Streamlined ordering procedure Ο Θ Θ Ο Ο 3 3 5 3 5 5

3 9 7.5 20.0 Clean and sanitized accomodation Ο Θ Ο 3 3 3 3 3 1

4 9 3.8 10.0 Friendly and approachable employees Θ Θ Θ 3 3 3 5 3 3

5 9 5.7 15.0 Accuracy in taking orders Θ Θ 3 5 5 5 5 3

6 9 7.5 20.0 Timely service ▲ Θ Θ Ο 1 3 3 3 3 3

7 9 5.7 15.0 Secure packaging Ο Θ Θ ▲ ▲ 1 5 1 3 5 1

8 9 7.5 20.0 Hot and fresh delivery Θ ▲ Θ 1 3 3 3 3 3

9 9 9.4 25.0 Tasty flavor Ο ▲ Ο Θ Ο 1 3 3 3 3 3

10 3 3.8 10.0 Variety of options Ο Ο Ο 3 5 3 3 5 3

11 9 7.5 20.0 Excessive toppings Ο Ο Θ Ο Ο ▲ Θ 1 3 1 3 3 1

12 9 7.5 20.0 Adequate sauce quantity ▲ Θ 1 3 3 1 3 1

13 9 1.9 5.0 Good texture Ο Θ Θ 3 3 3 3 3 3

14 9 5.7 15.0 Ample servings ▲ Θ Ο 1 3 3 3 3 3

15 9 7.5 20.0 Appetizing appearance Θ Θ Θ Θ ▲ Ο Ο Ο 1 3 1 3 5 1

16 9 5.7 15.0 Affordable and fair price Θ Θ Θ Θ Θ Θ 5 3 3 3 3 3

17

18

19

20

21

22

23

24

25
(Hexadecimal RGB)
local & international
positive & proactive
attentive & efficient

10% profit margin

2-3 times a year
10 - 20 minutes

15+ available
maintained

500 pesos
cardboard

12 inches

2-3 hours
suppliers

#996515

toppings
monthly

efficient

1/2 inch

1/4 cup
2.5 lbs

Target or Limit Value

Difficulty
6 2 6 8 7 7 0 4 9 7 5 1 9 3 7 1 8 3
(0=Easy to Accomplish, 10=Extremely Difficult)
Max Relationship Value in Column 9 3 9 9 9 9 9 9 9 9 9 9 3 9 9 9 9 9
Weight / Importance 164.2 47.2 209.4 288.7 124.5 73.6 58.5 50.9 90.6 79.2 198.1 164.2 18.9 152.8 147.2 192.5 154.7 118.9
Relative Weight 7.0 2.0 9.0 12.4 5.3 3.2 2.5 2.2 3.9 3.4 8.5 7.0 0.8 6.5 6.3 8.2 6.6 5.1 Powered by QFD Online (http://www.QFDOnline.com )