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    Toyota

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    Pratham Thakur
    Toyota is a Japanese automaker established in 1937 that has grown to sell vehicles in over 160 countries. It developed its first car models by combining American and European elements and learning production techniques from Ford. Today, Toyota is known for innovations like the Toyota Production System and hybrid electric vehicles. The company motivates its workforce through compensation, training opportunities, job security, and emphasis on quality teamwork and continuous improvement. This motivates employees to achieve organizational goals that have made Toyota a global leader in automotive manufacturing and technology.

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    Toyota

    Uploaded by

    Pratham Thakur
    37 views5 pages
    Toyota is a Japanese automaker established in 1937 that has grown to sell vehicles in over 160 countries. It developed its first car models by combining American and European elements and learning production techniques from Ford. Today, Toyota is known for innovations like the Toyota Production System and hybrid electric vehicles. The company motivates its workforce through compensation, training opportunities, job security, and emphasis on quality teamwork and continuous improvement. This motivates employees to achieve organizational goals that have made Toyota a global leader in automotive manufacturing and technology.

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    Toyota is a Japanese automaker established in 1937 that has grown to sell vehicles in over 160 countries. It developed its first car models by combining American and European elements and learning production techniques from Ford. Today, Toyota is known for innovations like the Toyota Production System and hybrid electric vehicles. The company motivates its workforce through compensation, training opportunities, job security, and emphasis on quality teamwork and continuous improvement. This motivates employees to achieve organizational goals that have made Toyota a global leader in automotive manufacturing and technology.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    37 views5 pages

    Toyota

    Uploaded by

    Pratham Thakur
    Toyota is a Japanese automaker established in 1937 that has grown to sell vehicles in over 160 countries. It developed its first car models by combining American and European elements and learning production techniques from Ford. Today, Toyota is known for innovations like the Toyota Production System and hybrid electric vehicles. The company motivates its workforce through compensation, training opportunities, job security, and emphasis on quality teamwork and continuous improvement. This motivates employees to achieve organizational goals that have made Toyota a global leader in automotive manufacturing and technology.

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    © All Rights Reserved
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    of 5

    Toyota:

     Toyota, a Japanese automotive manufacturer established in the year 1937.


     Kiichiro Toyoda, president of the Toyota Motor Company.
     Today Toyota has more than 160 countries worldwide car sales.

    Evolution:
     The demand for automobiles in Japan expanded quickly after the 1923 earthquake
    (Fujimoto, 1999).
     American cars and trucks dominated the Japanese market between 1925 and 1935.
    (Fujimoto, 1999).
     The Japanese government launched a protectionist policy called the Automobile
    Manufacturing Enterprise Law (Fujimoto, 1999).
     Toyoda developed the idea of automation from the auto-activated looms at Toyoda Saki
    chi’s textile plant (Ohno, 2019)
     In May 1935, Kiichiro Toyoda completed the first prototype of the A1 model passenger
    sedan by combining elements of the Chevrolet engine with the Ford chassis (Fujimoto,
    1999).
     Toyoda’s assembly plant in Aichi city was completed in 1936 (Fujimoto, 1999).
     Toyota company continued to learn the Fordism techniques which were related to
    scientific management (Fujimoto, 1999).

    Technology:
     Technology is a branch of knowledge or a study of techniques with the application of
    science. (Arthur, 2009).
    1) Technological innovation is the driving force for the development of new vehicles (Jian-
    hua Liu, 2017).

    2) Toyota uses the principles of scientific management while manufacturing automobiles


    (Kaushik, 2021).
    3) The Toyota Production System (TPS) is based on the "Just-in-Time" concept and
    Automation with a human touch concept. (Corporation, 2019).
    4) Just-in-time means that the right parts reach the assembly line when needed and only in
    the amount needed. (Ohno, 2019).
    5) Automation with a human touch prevents the production of defective products and
    eliminates overproduction (Ohno, 2019).
    6) Toyota has developed its own innovative automotive assembly technology and systems
    which are now copied throughout the world (Monden, 1983).
    7) Toyota considers Fuel Cell Hybrid Vehicles as a core technology that includes the use of
    biofuels and electricity (Shinji Aso, 2007).
    8) Toyota Sienna and Prius 2010 models included crash avoidance technologies like Toyota
    Pre-Collision System, Dynamic Radar Cruise Control, and Lane assist. (Angela H.
    Eichelberger, 2015).

    9) Pre-Collision System: 40% of owners reported that they had received a collision
    warning, and 20% thought that automatic braking helped prevent a crash.
    10) Dynamic Radar Cruise Control: 62% reported that they received the warning, and 11%
    percent of drivers waited for the warning before braking as they approached another
    vehicle.
    11) Lane Assist: 75% percent reported that the system had never failed to warn, and 34%
    thought that it prevented them from running off the road.

    Crash Avoidance Technologies Received Warning Signal Saved from crashing


    Pre-Collision System 40% 20%
    Dynamic Radar Cruise Control 62% -
    Lane Assist 75% 4%

    12) The result of the Toyota Motors, USA survey on 2010 Prius or Sienna models for the
    study advanced technology package (Angela H. Eichelberger, 2015).

    13) Toyota’s motor vehicle production reached roughly 8.16 million units in the fiscal year
    that ended March 31, 2022 (Carlier, 2022).

    14) Toyota Motor Corporation has crossed 5 million units for the cumulative global sales of
    its hybrid vehicles (Shinde, 2013).

    Motivation
     Motivation is a process that explains the intensity, individuality, direction, and
    persistence of efforts toward achieving goals (Stephen P. Robbins, 2009).
     According to Maslow, Motivation is the driving force that causes humans to do
    something or try to fulfill their needs (Marlinah, 2020)
     According to Maslow, if basic needs are met, a person will automatically try to meet the
    next need (Benedictus Kristo Wijayanto, 2021).
     Humans are motivated by a hierarchy of needs (McLeod, 2018).
     A motivated workforce is the key to organizational success (Crumpton, 2013)
     Motivation is the biggest factor affecting employees’ performance at Toyota (Marlinah,
    2020).
     At Toyota, monetary compensation takes three forms: regular pay, bonus pay, and special
    monetary awards (Besser, 1995).
     The employees are encouraged to be innovative and take risks (Marlinah, 2020).
     Toyota emphasizes viable training and promotion opportunities (Besser, 1995).
     The company has a history of no layoffs during the downturn or recessions (Besser,
    1995).
     Feeling of accomplishment and Employee recognition through praise and positive
    feedback (Besser, 1995).

     “If I don’t do my job properly, the next person on the line is going to know about it and
    they’re going to tell me about it. For that reason, I want to do my job better. I want to do
    a good job” (Besser, 1995).
     “One production team member said, ‘I feel like I am important to them. I am important to
    them” (Besser, 1995).

    Conclusion:

     Toyota Way’ is an ideology or philosophy for remodeling human beings and spreading
    throughout the world (Saruta, 2006).
    References
    Angela H. Eichelberger, A. T. M., 2015. Toyota drivers' experiences with Dynamic Radar Cruise Control,
    Pre-Collision System, and Lane-Keeping Assist. Journal of Safety Research, pp. 67-73.

    Arthur, W. B., 2009. The Nature of Technology: What It Is and How It Evolves. New York: Free Press.

    Benedictus Kristo Wijayanto, A. L. R., 2021. The Influence of Work Competency and Motivation on
    Employee Performance. Society, 9(1), pp. 83-93.

    Besser, T. L., 1995. REWARDS AND ORGANIZATIONAL GOAL ACHIEVEMENT: A CASE STUDY OF TOYOTA
    MOTOR MANUFACTURING IN KENTUCKY. Journal of Management Studies, 32(3).

    Carlier, M., 2022. Statista. [Online]


    Available at: https://www.statista.com/statistics/267272/worldwide-vehicle-production-of-toyota/

    Corporation, T. M., 2019. Toyota Production System. [Online]


    Available at: https://global.toyota/en/company/vision-and-philosophy/production-system/

    Crumpton, M. A., 2013. Keeping the motivation going. The Bottom Line, 26(4), pp. 144-146.

    Fujimoto, T., 1999. The Evolution of a Manufacturing System at Toyota. s.l.:Oxford University.

    Jian-hua Liu, Z., 2017. Innovation Model Analysis of New Energy Vehicles: Ta, king Toyota, Tesla, and BYD
    as an Example. Procedia Engineering, Volume 174, pp. 965-972.

    Kaushik, Y., 2021. YK: MANAGEMENT AND MARKETING. [Online]


    Available at: https://www.ykmanagementandmarketing.com/post/scientific-management-of-toyota
    [Accessed 26 November 2022].

    Marlinah, H., 2020. INFLUENCE OF ORGANIZATIONAL CULTURE AND MOTIVATION OF EMPLOYEE


    PERFORMANCE AT PT TOYOTA ASTRA BRANCH PONDOK INDAH, SOUTH JAKARTA. Journal of Industrial
    Engineering & Management Research, 1(3), pp. 313-322.

    McLeod, S., 2018. Maslow's Hierarchy of Needs. Simply psychology, Volume 1, pp. 1-18.

    Monden, Y., 1983. Toyota Production System: Practical Approach to Production Management. Institute
    of Industrial Engineers: Industrial Engineering and Management Press.

    Ohno, T., 2019. Toyota Production System Beyond Large-Scale Production. 1st ed. New York: Productivity
    Press.
    Saruta, M., 2006. Toyota Production Systems: The ‘Toyota Way’ and Labour–Management Relations.
    Asian Business & Management, 5(4), pp. 487-506.

    Shinji Aso, M. K. a. Y. N., 2007. Development of Fuel Cell Hybrid Vehicles in TOYOTA. Power Conversion
    Conference-Nagoya, pp. 1606-1611.

    Stephen P. Robbins, T. J., 2009. Organizational Behavior. 2nd ed. South Africa: Pearson Education.

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