EXPANSE

AI

MGT1022
Lean startup management

Vaibhav Makhloga-20BCI0143
Ankan Ray - 20BCE2304
Anupreethi V - 19BCB0128
Sriranjani -19BCT0165
M Yashwanth – 19BCT0257
 Expanse AI- Idea schematics
Value Proposition
Powering ecommerce Market size
with AI solutions and
accurate, robust, and up-
01 02 The global market for artificial
to-date data. Empowering intelligence was estimated at
retail industry with $62.35 billion in 2020 and is
artificial intelligence. expected to grow at a compound
annual growth rate (CAGR) of
40.2% from 2021 to 2028. At this
Major activities rate, the market will be valued at
To accelerate the 03 nearly a trillion US dollars by
2028.
development of AI
applications
Revenue Streams
● Subscription
04 model
Customer Segment ● Service based
Retail business looking for 05 charges
expansion of their business ● B2B setting
by innovating their business
using Artificial intelligence.
Mapping of our idea
 Validation of business idea
● The first step will be to clearly define our goals , target customer , value that we are providing, what differentiates my product from
existing ones? Answering these questions can help you communicate the value and differentiating factors of your product, and
illuminate assumptions and hypotheses we have made that are yet to be tested and verified

● Estimation of the size of the market that we targeting and according to our assessment With 35% CAGR the market of AI in
retail will be growing up to 2027 (according to Market Study Report). Valued at 1.80 billion USD in 2020, the market is
expected to reach 14.71 billion USD in 2027

● Determine where our product fits into the market and assess how much of it our business could own is very
important.

● Conducting interviews with our target market segment can be an effective way to learn about our product’s potential. This initiative
might include hiring a market research company to conduct focus groups, sending out an online survey, or simply requesting a
conversation with someone.

● Testing our product with real users can prove invaluable when assessing market validity. If there’s a need in the market,
but our product is faulty, complex, or difficult to use, customers may opt for a competitor’s offering.Therefore customer
feedback is very important.
 MGT1022

Lean start-up management

Vaibhav Makhloga-20BCI0143
Ankan Ray - 20BCE2304
Anupreethi V - 19BCB0128
Sriranjani -19BCT0165
M Yashwanth – 19BCT0257

1.Updated Business Canvas model.

2.Digital prototype of Expanse AI
3.Algorithm of Expanse AI.
4.MVP
Our product is a data processing company wherein we collect user data from various
platforms, process the data using AI and try to predict what type of product a user
currently needs or would need in the near future.
For our MVP we plan on making a simplified version of our final product wherein we
create an application to ask some users some general questions and some product
related questions. Then we use machine learning and artificial intelligence to guess
what the user currently wants to buy and what related products can be suggested to
him/her. The user then confirms whether the guess made by the system is accurate or
wrong. Using this data, we can increase our database and at the same time train our
Model to work better.

5.Competitive Landscape
Most e-commerce companies track each and every detail of their customers. They either
employ their own data scientists to process and analyse those data to improve their
customer experience or they outsource these data to outside companies.
One major drawback for these websites is that they are able to track data for users on
their site only and also for only so long, as much they spend time on their site. We
intend to develop an app to continue to access data of the user through out their time on
any device, while accessing any apps or websites, by running on the background (all
these obviously with the user’s consent).
Another aim of our company is to help small businesses. We intend to extend our
service not only to big companies but also to help small companies grow. We can use the
data from small companies to refine their marketing strategies, to improve the
customer experience an to finally help them grow by converting data into cash flow.

6.Mapping your customer’s buying decisions and roles

Consumer buying decisions

• Problem or Need Recognition – Customer data analysis is of utmost
importance for any business to work . for large companies the need for this is
huge and involves huge volumes of data processing , and for small companies the
amount required is quite small.
• Information Search - The second stage of the purchasing process is searching
for information. Once the need is recognized, the consumer is aroused to seek
more information and moves into the information search stage. We need to be
able to project ourselves to grab the attention of different companies.
 • Evaluation of Alternatives - With the information in hand, the consumer
proceeds to alternative evaluation, during which the information is used to
evaluate” brands in the choice set. Large companies usually provide tender to the
cheapest company the find with the best results. For smaller companies we are
almost the only choice since no companies provide services for small businesses.
• Purchase Decision - At this stage of the buyer decision process, the consumer
buys the product. After the alternatives have been evaluated, consumers decide
to purchase products and services. They decide to buy the best brand. But their
decision is influenced by others’ attitudes and situational factors.
• Post-Purchase Evaluation - In the buyer decision process’s final stage, post-
purchase-purchase behaviour, the consumer takes action based on satisfaction
or dissatisfaction. We need to be satisfactory enough for companies to keep
giving us tender otherwise they start looking for other options.

Buyer Roles

• Owner - Primary business owner of the decision and the initiative

that backs the purchase effort. All companies need processed data to
build and retain their customer base. From large businesses to local
business owners all require our service.
• Beneficiaries - Members on the Owner’s team or adjacent functions
who’d directly and significantly benefit from the proposed solution.
Large businesses have different departments for data analysis and
our work makes their job easier, For small businesses the owners are
generally the beneficiaries
• Sponsor(s) - Very likely to be the Owner’s manager or someone else
from the leadership team who have chosen to invest into this
initiative (over others). They are all the same generally in small
businesses but quite extensive boards and stock holders in case of
large companies. Our job is to earn their confidence, inspire them,
answer their questions, address their concerns, and provide visibility
into how things are coming along.
• Impacted - Peers of Owner or members of such adjacent teams who
are indirectly impacted by the choice of vendor/solution. We need to
Proactively address how the solution will work well with their
 business process, as well as any benefit that it can offer for them right
from the beginning.
• Professionals - Representatives of business teams that have to be
involved/have to sign off on any buying activity in the company. If
the company doesn’t have a team or department for customer
analysis we become the professionals in that case, otherwise we send
our data and information to their professionals to work with.

7.Describe different roles of data for value creation

Our product is a data processing company wherein we collect user data from various
platforms, process the data using AI and try to predict what type of product a user
currently needs or would need in the near future. Value creation is the outcome of many
strategies and policies around the use of data.Our product is better use of AI in retail
online marketing .The better data would give better experience for the users. The value
creation here isto generate better, wonderful and unique experience of the customers of
the particular retailer. The something which the user gives is their data or pattern and
the like s and dislikes in their experience, in general data. They accurate data give best
results. Recommendation and making their lists of grocery shopping to be fast and
better, the data they needed to give can be what age group their shopping for and likes
and dislikes in their family etc. The data plays the most important role giving accurate
results in our product.

8) What are strategies for the LSM to gather training data?

Nothing sells higher than an awesome product. To pick outhighermerchandiseto your
e-trade business, you want to collect the properclient information:

Analyze transactional data

considerhoweverofttimes a product was purchased supportedclient purchase orders.
you are doing not have to be compelled to gather any further customer information.
Your on-linesales outletwill that within the backend automatically. confirm to replenish
on your best-sold items.

Collect reviews. If you're not already offering your customers rating options for your e-
store, take a look at your competitors. By looking at reviews, you can tell if customers
are happy with a product or not. This is an excellent source of customer information to
discover potential new winners.

Featured products are old news for ecommerce businesses. On product pages and
checkout pages you will often find additional product suggestions such as "Customers
also bought" or bundle offers that combine your selected product with similar ones.

Recommend based on segments. One-size-fits-all recommendations seldomly work. For

example, if you retail drinks and see that the two most purchased items are green leaf
tea and sport isotonic drinks, you would not recommend those two together. They are
two different personas who buy those drinks: one is a sports enthusiast, while the other
is a classic tea lover. For this type of recommendation you also already have collected
data, but you need to gather it in such a form, so it can be used for recommender
systems. Use machine learning algorithms to segment product purchases into segments,
and recommend the product to the relevant customer segment.

But the pursuitpackagewillsimplyprovide you with insights. It additionally helps you

mechanically optimize your ads. By collectioninformationconcerningthatguestsreborn
into buyers, Facebook Ads and Google Ads fine-tune their machine learning algorithms
and showcase your ads to those that are additionalprobably to purchase.

Capture statisticsapproximately your e-mail campaigns and conversations with ease -

simply use Keboola’scommitted extractor additives for Sendinblue, Mailgun, Mailchimp,
ActiveCampaign, and more. Take manage of your sales, support, and CRM
statisticsthroughtransferring it from the platform on your in-residence database, which
may beachievedthe use of the Pipedrive component, the Hubspot extractor, Intercom,
and plenty of more. Take it a step in addition and use B!Q Deal Predictions to automate
prospect and lead qualification the use ofgadget learning.

Use the analytic and devicegetting to knowequipment to create superior analyses,

which include AI-pushed product recommendation, predictive analytic to tell you whilst
your product wishes to be re-ordered with suppliers, constructconsumer churn and
consumer loyalty models, etc. Send all of therecords to differentequipment which
positioned it to apply or use dashboardingsoftware programso that you can
maintainsong of your KPIs and metrics in real-time.

9. How can digital entrepreneurship ecosystems foster data access?

An ecosystem bridges a network of organizations, people, information, and resources to
move a service to the customer.
Empowered by AI, the digital ecosystem has enabled businesses to move to a more
streamlined and successful chain of command. It helps bridge every team member and
trading partner making quick and easy communication possible. This can be done on
each and every level, without exceptions.
Today’s technology provides many things at your fingertips. Customers today, thus
expect quick responses, real-time updates, and services at their doorsteps and
fingertips. When demands increase, companies need to be efficient and capable of
making quick decisions. Digital ecosystems allow you to access real-time data whenever
and wherever you need it, enabling you to make informed decisions that impact your
business.
The ecosystem allows partners to share data when required, scale assets up or down as
needed, and collaborate internally and externally.
Additionally, enormous amounts of cross-functional data with AI help pinpoint the root
causes of issues and identify opportunities for performance improvement.
 MGT1022

Lean start-up management

Vaibhav Makhloga-20BCI0143

Ankan Ray - 20BCE2304

Anupreethi V - 19BCB0128

Sriranjani -19BCT0165

M Yashwanth – 19BCT0257

1.Updated Business Canvas model.

2. Show a graph with market assessment

The global artificial intelligence market size was valued at USD 93.5 billion in 2021 and is projected to
expand at a compound annual growth rate (CAGR) of 38.1% from 2022 to 2030. The continuous research
and innovation directed by the tech giants are driving the adoption of advanced technologies in industry
verticals, such as automotive, healthcare, retail, finance, and manufacturing. For instance, In November
2020, Intel Corporation acquired Cnvrg.io., an Israeli company that develops and operates a platform for
data scientists to build and run machine learning models, to boost Artificial Intelligence (AI) business.

The deep learning segment led the market and accounted for a revenue share of around 37.0% in
2021. This growth is attributed to its complicated data-driven applications, including text/content or
speech recognition. Deep learning offers lucrative investment opportunities as it helps overcome the
challenges of high data volumes. For instance, in July 2020, Zebra Medical Vision collaborated with
TELUS Ventures to enhance the availability of the former’s deep learning solutions in North America
and expand AI solutions to clinical care settings and new modalities. Machine learning and deep
learning cover significant investments in AI. It includes both AI platforms and cognitive applications,
including tagging, clustering, categorization, hypothesis generation, alerting, filtering, navigation, and
visualization, which facilitate the development of advisory, intelligent, and cognitively-enabled
solutions.

Artificial Intelligence Market Report Scope

Report Attribute Details

Market size value in 2022 USD 136.6 billion
Revenue forecast in 2030 USD 1,811.8 billion
Growth rate CAGR of 38.1% from 2022 to 2030
Base year for estimation 2021
Historical data 2017 - 2020
Forecast period 2022 - 2030
Segments covered Solution, technology, end use, region
3. Strategy on Revenue Stream
As our company is primarily focused on selling processed data to other e-
commerce or any other companies our main Revenue Stream generation
would be through Licensing on a subscription-based system. This Revenue
Stream is generated by giving customers permission to use protected
intellectual property in exchange for licensing fees. The company collects
data from various sources about the consumers’ needs and desires. We
process those data and generate relevant information about what the
customer might order next, or what kind of discounts or deals the customer
might prefer.
We will offer a certain company a permission to use our processed data and
information for a period for which they have subscribed. The companies will
pay License fees for use off our product and after their period of subscription
is offer, they may renew their contract.

4.Finance planning and budget

Startup costs are the expenses a company incurs and assets that needs to be
bought before launching a company. These are the priority purchases—the
resources absolutely needed to establish the business and start selling.
Start-up assets are one-time purchases of liquid and non-liquid assets.
Computers are a must requirement for the work we intend to do. If we
assume we start with two computers, the whole arrangement is going to cost
around ₹150000. As we already own our personal computers, we can start
with those.

Startup expenses: These are the fixed or variable expenses that are to be
paid before opening. Rent and payroll, for example, are considered to be
startup expenses before launch. Startup expenses are tax deductible. We can
start by renting a single room which would cost around ₹20000 per month.

The next step is to estimate your fixed costs, also known as overhead costs.
These are business expenses that largely remain the same each month. Rent
or mortgage of ₹20000 per month; We need to hire at least one professional
data scientist. Even if we hire a rookie, we need to pay around ₹50000 per
month. We need to insure our business; Next comes the website hosting
costs. Next comes the advertisement costs; we need to advertise the
company at large to make it known to others.

Therefore at least a sum of ₹400000 is required to start the business. This

includes equipment costs, rent, payment of professionals, advertisements
etc.
5. Show the image of the value chain

Inbound logistics:

Typically, inbound logistics refer to acquiring raw supplies. ExpanseAI distinguishes apart in the
market because of its logistics and the effectiveness of its delivery and returns, despite the fact that
it typically does not make its products. ExpanseAI'sFulfillment by ExpanseAI service is its inbound
logistics, and it offers these services to vendors using AI. With responsibility for shipping, customer
support, and product returns, it offers assured services. Likewise, a productive logistics
infrastructure takes care of the inbound logistics for the value chain analysis performed by
ExpanseAI.

Operations:

Operations in a value chain analysis generally refer to processes that turn raw resources into final
items. The operations at ExpanseAI cover a variety of channels. These segments, which include the
North American sector and the worldwide section, are of various geographical regions. Through
services and operations, these operations give ExpanseAI a competitive advantage.

Solutions that are innovative and reliable enhance ExpanseAI's profile. However, as ExpanseAI began
to market these solutions, its sophistication and durability allowed it to become a new revenue
stream. Therefore, the operations give the business a competitive advantage.

Outbound logistics:
Outbound logistics involve storehouse, force, and distribution of the finished products. ExpanseAI
outbound logistics revolve around the 175 fulfillmentcenters each around the world.
ExpanseAifulfillment is supported by robotic technology for force. Conditioning involved in storing,
moving, and distributing finished products. ExpanseAi has colorful operations included in its
outbound logistics. Fulfillment by ExpanseAI manages, stores, and vessels the products in all orders.
It includes the shipping companies and ExpanseAI logistic system encompassing aeroplanes , vessels,
exchanges, and drones for effective outbound logistics. piecemeal from this, outbound logistics also
involves the digital delivery of its products. It includes digital format books, media, etc. also another
channel of outbound logistics for the physical stores.

Marketing and sales:

This massive size of marketing and advertising, of course, has an international impact and is spread
over a variety of media and platforms. Campaigns for sales promotions, events, public relations, and
focused customer marketing are all included.

ExapnseAI has several ways to draw clients to their brand outside direct and traditional marketing. It
markets itself as a well-liked company by offering affordable costs, prompt delivery, and ExpanseAI
top services.

Services:

ExpanseAI's value chain analysis reveals the importance of the services the company offers in gaining
a competitive edge. It offers premium services to both vendors and end users, which ultimately
produces a slick and dependable business strategy for everyone. Complete assistance is offered,
including training, reading material, and vendor support facilities. The ExpanseAI Marketplace and
premier services are also available to the end user for additional benefits. Another outstanding
effort by ExpanseAI is its post-purchase support.

Infrastructure:

ExpanseAI is a titan in the commercial world, and without a solid infrastructure to support it, it
undoubtedly couldn't hold its weight. ExpanseAI spent money, time, and effort developing a scalable
and trustworthy business strategy to support its enormous size and market share. Offline structures
like employment, delivery, and shipping are included. Online assistance and digital solutions are the
best available at the same time.

The business has a smooth infrastructure for managing its employees and providing excellent
customer service in addition to its backend management.

HR Management:

Without its HR management division, ExpanseAI cannot finish its examination of the value chain.
ExpanseAI has internal staff members, employees from other countries, contractors, and temporary
workers. ExpanseAI has a technologically backed business infrastructure to ensure optimal
collaboration between the company and the employees. Because of its rewards system and
commitment to praising hard work, it has the lowest employee turnover.

Technology development:

ExpanseAI has demonstrated its effectiveness in selling real goods, but it has also kept a close eye on
the digital market. The procedures and products, such as cloud computing and cloud storage, that
were initially developed by the business to handle its operations were so successful that they have
since become accepted practises.
When is data not essential to the value creation of AI start-ups?

The development of AI technology is opening up new possibilities for

businesses to give value to their consumers by taking a proactive approach,
managing uncertainty, and boosting cost effectiveness and revenue. The
capabilities of AI technology, however, remain insufficient. Companies must
comprehend how the technology may be made commercially viable through
innovative AI business models. Business-model ideas frequently need to be
drastically changed when new technology is introduced.

AI shouldn't be viewed as an invention that generates value on its own. To

achieve its goals, every invention needs additional goods, services, or
technology. Every mobile phone, for instance, requires connection networks,
just as aircraft require airports and hardware requires software. In order to
provide value for the consumer, the innovation must be integrated with the
complementary product, technology, or service. The company's capacity to
produce value may be constrained if it lacks the resources and/or capability to
supply the complementing goods. Data is not necessary in this case, but
complementary products are.
How does data access influence start-up valuation in the context of high data
essentiality?
The valuation of a startup is highly complex interplay of many different factors–
namely,Industry Demand,Investor,Market Size,Traction and etc. In the present tech world
leading to generation of data, big data and their analytics present a major advantage
different factors influencing in the valuation of a startup. For example to pitch to an
investor about our product, a thorough analysis of data can help the understand why the
product is good and a good investor is very much needed in long term. The industry
demand,industry in which a company operates will be extremely important in
determining valuation. If a company operates in a “hot” industry, it is likely that it will be
able to achieve a higher valuation compared to another company in a different industry
at the same stage of development and current traction. To find the niche ,data plays the
most important role. In every step or factor influencing the valuation of startup ,we can
say that the data is the most important.
Q1. 1. Draw the updated canvas and discuss the difference that you had from
assignment 1

Q 2. List the finance risks involved in the start-up plan

1. Under-pricing the Business initially

Since our business is just a new start-up the only thing we can offer better than our
competitors is offering the same services to our customers as our competitors at a lower
cost. The competitors we have are mostly large and established companies with a huge and
loyal customer base. If in the future our business catches on and matches the height of our
competitors, we will be bound the increase he cost of our operations; This may offend our
customer base if they treat the price hike as a blow on their trust. Thus, we can lose our
customer base.

2. Hiring excessive staff

One of the greatest financial risks that our company has is hiring staff based on promises
without actual money in the bank account to pay them. As it is a start-up and we do not
have the adequate knowledge or skill sets to properly operate a whole business we may get
tempted to hire more and more staff to make the work easier for us and for efficient
functioning of the company. But inadequate funds to pay them can be a major problem for
the company.

3. Not recruiting the proper staff

Just like there is risk in recruiting too much staff similarly there is risk in recruiting the wrong
staff. As a start-up and having very little to no idea about the operations of a company we
 may hire the wrong staff. We may get tempted to hire very highly qualified professionals to
make sure that our company performs excellent and beats or at least comes at par with our
competitors. But this may burn a huge whole in the pocket of our company. Similarly, we
may get tempted to hire interns or recent pass outs with minimum salary. But they also
come with the least experience. This may adversely affect the performance of our company.

4. Depending on One Source of Revenue

As a start-up business, we are bound to have a limited customer base initially with just one
or two major clients. That is okay in the short run. But it must be our priority to seek diverse
revenue sources if we want the business to grow. Unfortunately, there is a great risk that
our company can get very busy serving early customers due to gratitude towards them, that
they we do not get time to venture into other markets. When the realization kicks in, those
early revenue streams may already thin down.

5. Incorrect Financial Estimation

Incorrect estimation of the expenses of our company can lead to huge problems. We must properly
estimate the cost of Supplies, Equipment, Expansion, Marketing, Staff Hiring costs beforehand, in
order to prevent any disruptions in the normal flow of action of the company. As inexperienced
businesspersons there is great risk that we will end up wrongly estimating the operating cost of our
company. Neither do we have the financial ability to hire professionals to plan our business for us.

Q 3. Describe a method to predict the risks

All the above-mentioned risks can and be predicted beforehand and prevented in order to ensure
that our business continues to operate smoothly. Proper introspection and time to time audit is
necessary to predict and prevent any upcoming financial risk to the company.
To ensure that our company is not excessively undervalued me must check the prices of our
competitors for the services we too provide and make sure that we are not offering them at a huge
discount. A small margin is acceptable in fact necessary but not a huge margin.

While hiring staff no decisions should be made in a hurry. All members must put in their input and a
decision should be made while keeping in mind that no extra or unnecessary staff is hired.

Similarly, it must be kept in mind that a proper ratio of experienced to inexperience employees
should be hired. Too many experienced professionals would be costly for the company; a few
newbies can be hired who can work at lower wags and also learn from their seniors.

Monthly audit and inspection of all financial accounts need to be done. This way we can find out that
if our efforts are getting streamed towards only a few clients or they are evenly distributed. An even
distribution and expansion of our services must be done towards different clients in order for our
company to survive in the long run.

Proper financial planning needs to be ensured in order to remove the risk of incorrect financial
estimation. All future plans and line of work must be carefully scrutinised before putting the plan to
action. Only proper inspection can prevent the risk of wrong financial estimation.
4. How do AI start-ups gain access to deep technical know-how?

AI can help startups achieve incredible level of growth and ccompete with large organizations without
incurring high costs. AI helps to Streamline, boost marketing and sales efforts. It makes better more
profitable business decisions. AI streamline and boost marketing and sales efforts. With the use of AI
start-ups can Make better, more profitable business decisions. AI helps to establish a well-respected
brand name and encourage customer loyalty by offering better support. In start-ups helps to Improve
productivity levels in the workplace. It mmonitor and level up to competing businesses. AI chatter
bots are used in all new start-ups to ease the difficulties of customers by minimal use of manpower
and money. Find the best talent and efficiently manage recruitment activities. There are lot more AI
can bring up to the tables of small start-ups which can be used to develop their technical knowledge.

5) How can AI start-ups create competitive advantage

1) Personalized recommendation:

When a person visit website to do online shopping his shooping patterns can be collected
using ai regaring what he is searching and what he is shopping and make him provide
ultimately better.based on the customer usage pattern of the particular product better
Here ai can be used to show his favourit content based on previous shopping patterns

2) improving customer experience :

when a customer is spending some quality amount of on some particular product that
information can be stored. Like if he/she spent some time on mobile purchasing this data
can be recorded .
Here is where AI can be used to show him/her special offers based length of time he spent
on particular page

3) better return of inverstment:

ai has a ability to learn and make itself using data it knows and it knows better marketing
ways and time of marketing and reason for marketing. AI has data about customers until
personal level. infact . assume a person x is using some device in which ai is enable.then ai
know more things about him than what he knows about him self

here ai can be used for efficient marketing which makes the relation between customer and

brand much better . in fact ai offers shortcuts about understanding of what when and how

the customers require a product providing them best in class experience and thus making
revenue stronger
 4) privacy and security:

this is the main advantage of using ai for privacy and security.when tracking patterns the ai
implemented in the system can find out breaches and possible threats to security and can
protect data. It can even be used in survaliance.
Ai technology for behavarioul pattern detection protect users from frauds and scams.thus
not only protecting user but also ai can use this data and identify and flag any activity that is
abnormal
Ai can especially make it very useful for fraud detection and prevention and make
companies secure from frauds

6. What type of AI technology is easier to minimize the risks in the start-up?

Their many risks involved in startup and major one being the financial risks and other such as
strategic risk, market risk etc. In AI startup, expanse AI also these risks are involved .To minimize the
risk for our startup AI with proper ML algorithm or any neural model to predict the proper growth
with accurate data .To reduce market risk ,again AI can be used to predict to analyze the market and
demand to give the proper market the product. With proper use of AI, we can accurately produce
the launch or the start of product to maximize the profit. In way AI can be used to predict and
automate the process to take proper risky decision based on the data.

7.
https://docs.google.com/presentation/d/1_8YIZdJrPqeHL_X4d5HpE-
l3JfctE4ND2jnH3s798SQ/edit#slide=id.p
 MGT1022
Lean start-up management

Vaibhav Makhloga-20BCI0143
Ankan Ray - 20BCE2304
Anupreethi V - 19BCB0128
Sriranjani -19BCT0165
M Yashwanth – 19BCT0257

Name of start-up project- Expanse AI

Tagline -Better Data. Better AI. Faster AI. Scalable AI

Brief description- Powering ecommerce with AI solutions and accurate, robust, and up-to-date
data. Empowering retail industry with artificial intelligence.

Target community / Community partner- Retail tech business like amazon, flipkart, myntra etc.

Business gap:
It’s no secret that 2020 was a crisis and even catastrophic year for many industries, including retail. In this
domain, the AI niche fell by 30% compared to 2019. Since harsh times require an innovative vision, retailers
have started investing in artificial intelligence again. The thing is, the pandemic highlighted the importance of
online presence for the retail industry. Those businesses that aim at the online environment are also seeking
their advantages over the competition.

Artificial intelligence allows for quicker decision making, providing profound and detailed insights when retailers
need them the most. To add, machine learning (as one of the AI applications) helps to identify the customers’
typical shopping patterns to make personalized offerings.

Positioning statement:

Target customer: Retail giants like : Walmart, Amazon,Flipkart.

 • PAIN: Lack of well curated and labeled data which can be used by AI models to optimize supply chain
and predict the buying pattern of the customer to suggest then similar products.Understand customer
sentiment, personalize recommendations, improve search relevance, and deliver targeted offers. With
Scale, you can create the best customer experience throughout the shopping journey

• Benefit: Understand customer sentiment, personalize recommendations, improve search relevance,

and deliver targeted offers. With Scale, we can create the best customer experience throughout the
shopping journey and maximize the profitability of business.

• Main competitors: This is a first of its kind and other ideas that are based on similar theme are in
developing stage.

• Major Differentiating Factor: Retrieve human insights for search relevance, ecommerce, natural
language processing, audio transcription, document processing and more. Operational excellence
augmented by technology will enables us to exceed demanding quality, cost, and latency requirements.

• Extra benefits: High importance given to the data privacy aspect by using strong cryptographic
algorithm.

Positioning worksheet
For Online Retail Giants like Wallmart
Who need To innovate the business by integrating
AI
Product x is Expanse AI
That provides eCommerce with AI solutions and
accurate, robust, and up-to-date data.

Unlike competitors IBM etc

Our product Also work on data privacy and Flexible AI
Ops platform to power innovation in retail
and eCommerce

Business model canvass

 Ankan Ray 20BCE2304
Anupreethi V-19BCB0128 -
Sriranjani -19BCT0165
Vaibhav makhloga 20bci0143
M.Yashwanth- 19BCT0257

1 How do you create a start-up bank accounts for small business. Step by
Step guide is required.

Download the ICICI Bank Insta Biz mobile app

Select “ I don’t have an ICICI bank account”

Select “ Open your new Current Account”

Select “ Lets’s get started”

Verify Mobile Number

Mobile Number gets verified

 Enter all Business details

Select “ open new current account” ( Screenshots not permitted)

 Now enter and verify KYC details

And the current account is ready to go!!!

Question 2

1. Create a logo for your business

3.

Figma image of the website we intend to build

4) Google advertisement for ExpanseAI.

Facebook Add
5) Need for business email account:

1. To create credibility
2. Easier for customers/clients to communicate since it would be based on the business
3. Easier to manage and reply
4. Secure
How to step up business email account?

1st Step: Choose a provider according to the needs .Providers such as google, zoho , outlook , bluehost
are some options to consider.

2nd Step: To get domain name ie basically a domain name such expanseai.com to make the mail id
using that domain name. Some of the providers provide a free domain name

3rd Step: To provide proper address format to create the id,i.e firstname+lastname@domainname or
firstname +department name or departname etc.

4th Step: We can use this email account to various ways to segregate the account in different
departments and to use in shared ways between the teams.

6) google drive link

https://drive.google.com/drive/folders/1EmLkdLJzDB5Z_F__Wu4RWRM8K6yejeDe?usp=sharing

7)

https://forms.gle/SLGKgfnUAoJqtcf47
8) Marketing Strategy

Few of the ExpanseAI marketing strategies

Strategy 1:

 Email marketing is a huge benefit that can be taken which is one of the efficient and
effective campaign. Using this strategy can be used to understand personalization of
customers. Through this browsing data one can take benefit the how people interact with
email.
 Implemented algorithm will identify what product a customer like and length he spent on
particular webpage, content in your emails regarding user interest. The collected data helps
to create better user experience for audience.
 Ai technology can create personalized emails that appeal to customers.it will send emails to
all users
 The moment all mails are sent AI technology will start analysing reading patterns. It will
check the users reactions with mails and observed the webpages they visit and make
interest.

Strategy 2:

 Recommendation model is one of the high suggested model for marketing which working on
analysing historic data to recommend products where there may be scope of boosting of
slaes
 This can be achieved from past history of purchase which helps marketers predict consumer
behaviour
 MGT1022 Lean start-up management

Name of Company: EXPANSE AI

Mission and vision statement:

The mission of Expanse is to enhance the advancement of artificial intelligence. To handle the
full ML lifecycle, we offer an end-to-end system that is data-centric.

We accelerate the integration of AI across retail sector, scaling large and small organizations
along the way.

Expanse Ai is committed to utilising AI technology to develop the next-generation supply chain

and improve industrial performance. Our goal is to accelerate the use of AI-powered
technology while also promoting economic growth, assisting in the establishment of globally
renowned firms, and creating highly skilled jobs.

Expanse AI will contribute to the development of an innovative, competitive, diverse and

inclusive Indian economy, with a focus on Small and Medium Enterprises (SMEs).

Expanse AI's objectives are to:

• Facilitate AI-powered supply chain optimization for the retail sector;

• Encourage responsible use and advancement of AI-related technology.

• Using innovation and integrating AI into products and services, strengthen Indian supply chain
participants.

Solution

We empower ecommerce with AI solutions and accurate, robust, and up-to-date data. We curate
and label data which are used by AI models to optimize supply chain and predict the buying
pattern of the customer to suggest then similar products. We help you understand customer
sentiment, personalize recommendations, improve search relevance, and deliver targeted offers.
With Expanse Ai you can create the best customer experience throughout the shopping journey.
Secret Sauce

We provide on-demand labeling to train AI with high quality , well curated data and enable
machine learning engineers to receive high quality labels unlike our competitors . This provides
businesses more insight and control over the labeling workflow.

Business Model

We are B2B business model . Our main targer business are major retail giants like Amazon, mart
etc that are looking for expansion by integrating AI.

Go-to-Market

The size of the worldwide AI market is anticipated to increase at a CAGR of 20.1% from USD
387.45 billion in 2022 to USD 1394.30 billion in 2029. Growing investment in AI technology
across industries and by businesses of all sizes is expected to gain traction over the next years.
This data was made available in a recent research by Fortune Business InsightsTM titled
"Artificial Intelligence Market Forecast, 2022-2029." According to the analysis, the size of the
global market in 2021 was USD 328.34 billion.

Competition

Voxel51

Hasty

Select Star

Mindflow Technolgy

Team Members

Vaibhav Makhloga-20BCI0143

Ankan Ray - 20BCE2304

Anupreethi V - 19BCB0128

Sriranjani -19BCT0165

M Yashwanth – 19BCT0257