Cont

ent

1)
.Sessi
on1-Cont
entcr
eat
ion/
mar
ket
ing

2)
.Sessi
on2-Whoar
eyouraudi
ence

2)
.Sessi
on3-Wr
it
ingcopy
s

3)
.Sessi
on4-Get
ti
ngt
raf
fi
cfory
ourbusi
ness

4)
.Sessi
on5-St
rat
egyusi
ngFacebookAds
 I
NTRODUCTI
ON

Youmaycur
rent
lybegoi
ngt
hrought
hest
ressof
get
ti
ngt
her
ightl
eadsorcust
omerf
ory
ourbusi
ness
r
ightnow.
May
bey
ouhav
etr
iedhar
derwi
thoutany
r
esul
tory
oumayj
ustbeget
ti
ngst
art
edwi
than
onl
i
neorof
fl
inebusi
ness.

Andy
ety
our
eal
l
yneedst
rat
egi
est
hatwi
l
lhel
pyou
getmor
ecl
i
ent
sandcust
omer
sfory
ourbusi
ness.

What
every
ourr
easonmaybe,
thi
sbooki
swi
l
lbe
gi
vi
ngy
out
heex
actsol
uti
ont
othi
spr
obl
em.

Whoi
sJosephSuccess

Iam asal
emagnet
,mar
ket
ingex
per
t,busi
ness
consul
tant
,speakerandOnl
i
net
rai
ner
.

Al
soknownast
hePr
inceofCl
osi
ng.
Let
'sgetst
art
ed.
Pl
easeI
gnor
eanygr
ammat
ical
err
ort
hatmi
ght
occuraswedi
dn'
tedi
tsev
eral
l
y.
 Sessi
on1

Cont
entcr
eat
ion&mar
ket
ing

Fi
rstbef
orey
oucant
alkaboutget
ti
ngand
sust
aini
ngt
raf
fi
conl
i
ney
ouneedt
o
under
standmar
ket
ingandwr
it
ingofcopy
's.

Knowi
ngandunder
standi
ngt
hist
wot
hings
gi
vey
out
heabi
l
ityt
otakey
ourser
vicet
o
t
her
ightki
ndofaudi
enceatt
her
ightt
ime
usi
ngt
her
ightwor
ds.

Youri
deacust
omer
sar
elocat
ed
somewher
e.Youneedt
ofi
gur
eitout
.
Youri
deacust
omer
sar
ethosewhoar
e
r
eal
l
yinneedofy
ourbusi
nessorser
vice.
Thosewhohav
ethepr
obl
em y
ourbusi
ness
car
ryt
hesol
uti
ont
o.

Theyar
etheoneswhoneedt
oseey
our
adv
ertonl
i
neonsoci
almedi
a.

I
tisy
ourr
esponsi
bil
i
tyt
otakey
ouradv
ert
t
othem usi
ngt
her
ightwr
it
tenwor
ds

Thewor
ds(
copy
)thatar
eneededt
ocompel
y
ouraudi
encet
oreachoutf
ory
ouf
or
busi
ness.
Becausemanyoft
hesepeopl
ear
ever
y
busyonl
i
neandi
twi
l
lonl
ytakesagoodand
compel
l
ingadv
ertcopyt
ogett
hei
r
at
tent
ion.

Thesear
ethebasi
syouneedl
ear
nand
under
standf
ir
st,
ify
oumustmast
ert
he
st
rat
egybehi
ndget
ti
ngt
raf
fi
cfory
our
busi
ness.

Peopl
ear
etoobusyt
oreadev
ery
thi
ngt
hat
comesi
ntot
hei
rfr
ontonsoci
almedi
a.

Youneedagoodandcompel
l
ingcopy
.
WhenIsaycopy
,Imeant
hewr
it
eupy
ou
usef
ory
ouradv
ert
.
Forex
ampl
e,Ihav
eseencasesofpeopl
e
whowr
oteal
ongcopywi
thoutanypi
ctur
e
andpost
edi
tonl
i
ne.

Yeti
tmayamaz
eyout
hatpeopl
ear
eready
t
oreadi
ttot
heendandt
aket
henecessar
y
act
ion.

Theypr
eferi
tov
ermostoft
heshor
tadv
ert
copyoutt
her
e.

Soy
oumustknowhowt
oreachy
ouri
dea
cust
omer
swi
tht
her
ightwor
dsatt
her
ight
t
ime.
I
fyoudon'
tknowt
his,
youwi
l
lbecome
mor
efr
ust
rat
edasy
out
ryhar
dert
oget
peopl
efory
ourbusi
nessorpr
oduct
.

Andassuch,
somanypeopl
emayseey
our
adv
ertbuty
etnoonewi
l
ltakeact
ion.

Soasy
ougot
hrought
hisbook.Iwi
l
ltake
y
out
hrought
hepr
ocessofmar
ket
ing,
wr
it
ingasal
ecopyandget
ti
ngt
raf
fi
cfor
y
ourpr
oductorser
vice.

I
fyoumast
ert
hisv
erywel
l
,youcanbeabl
e
t
odr
awt
raf
fi
cfr
om maj
orpl
atf
ormsonl
i
ne
r
egar
dlessoft
hesi
zeofy
ourt
arget
audi
encei
nthatpl
atf
orm.

Youmaynot
icet
haty
oukeeppost
ingy
our
adv
ertev
ery
wher
ebuty
etf
rust
rat
edbyt
he
l
owt
urnup.

Mostt
imest
hei
ssueher
emaynotbet
hat
y
ouar
enotr
eachi
ngmanypeopl
easy
oy
t
hink,butt
haty
ouar
emar
ket
ingt
othe
wr
ongaudi
enceorusi
ngat
err
ibl
eadv
ert
copyt
hatsuck.

Whent
hingshappent
hiswaymost
ent
repr
eneur
susual
l
ygi
veupont
hei
r
busi
nessandbackout
.
Manyoft
hem dosobecauset
heydon'
t
knowt
her
ear
ebet
terway
stogoabout
get
ti
ngt
hist
raf
fi
c.

SoI
ntheot
herpar
tsoft
hisbooky
ouwi
l
lbe
goi
ngt
hroughwhaty
ouneedt
olear
nand
know,t
oreal
l
ymast
ert
heactofnotj
ust
get
ti
ngt
raf
fi
cal
onebutal
somaki
ngso
muchi
nsal
eoutoft
hem.

Sessi
on2

Whoar
eyouraudi
ence
Thef
ir
stt
hingy
ouwantt
olookatf
orbef
ore
l
ear
ninghowt
ogety
ourcust
omer
s
at
tent
ionusi
ngagr
eatadv
ertcopy
,ist
o
knowwhoy
ourcust
omer
sar
e.

Thi
sisonemaj
orpr
obl
em ofmany
busi
nesst
oday
.Bef
oregoi
ngi
ntoany
busi
ness,
youneedt
ofi
rstofal
lknowwho
ar
eyourcust
omer
s.

Whoar
ethosepeopl
eyouar
eint
othat
busi
nessf
or.Whoar
ethoset
haty
oucar
ry
t
hesol
uti
ont
othei
rpr
obl
em.

Youneedt
owhoknowt
hem andwher
e
t
heyar
elocat
ed.
Ever
ybodycannotbey
our
cust
omerandt
hebet
tery
ouunder
stand
t
hisnow,
thebet
terchancef
ory
out
o
domi
nat
eyourmar
ketpl
ace.

Don'
ttel
lmeev
ery
bodyi
syourcust
omer
becausei
tisnotj
ustaboutt
hosewhol
i
ke
y
ourpr
oductorser
vicebutt
hosewhowant
i
tandhav
ewhati
treal
l
ytaket
opayf
ori
t.
Youcanal
socal
lthi
ssetofpeopl
eyour
bestcust
omer
s.

Fi
rst
,youneedt
oident
if
yyouri
dea
cust
omer
sandknowev
ery
thi
ngaboutt
hem.

Youneedt
oknowt
hei
rdemogr
aphi
cand
psy
chogr
aphi
c.

Fordemogr
aphi
cs:
Whatar
ethei
rlocat
ion
Whatar
ethei
rager
angeandgender
Whodot
heyf
oll
owonsoci
almedi
aor
whoi
nspi
rest
hem.
Whatgr
oupdot
heybel
ongt
oon
f
acebook.
Whodot
heyf
oll
owonwhat
sapp.
Whati
sthei
reducat
ional
stat
us.

Forpsy
chogr
aphi
cs:
Whatmot
ivat
ethem
 Whati
sthei
rpai
npoi
nt
Whydot
heywantt
obuy
Howdot
heymakebuy
ingdeci
sion.

I
fyoucant
akey
ourt
imet
oreal
l
yfi
gur
ethi
s
outandgai
nhi
ghcl
ari
tyofwhoy
our
audi
encear
e,y
ouwi
l
lnotj
ustf
indi
tmor
e
easyt
oreachy
ourt
argetonl
ybutal
so
knowwher
eyourt
ime,
money
,ener
gyand
r
esour
cesshoul
dgot
o.

Youwi
l
lal
sonat
ural
l
yact
ivat
eyourmi
ndt
o
st
artat
tr
act
ingt
hosepeopl
eint
oyour
busi
ness.Thehi
ghert
hecl
ari
tyabouty
our
audi
encet
hebet
terchancet
odomi
nat
e
y
ourmar
ketpl
ace.
Youmaybewonder
inghowy
oucanf
igur
e
al
lthi
sout
.Fi
rst
,youcanei
therdoa
r
esear
chongoogl
eorgot
oal
lthosewho
hasdonebusi
nesswi
thy
oubef
ore.Those
whobuyf
rom y
ouwi
thoutgi
vi
ngy
ouso
muchheadache.

Askt
hem someoft
hesequest
ion.Tel
l
t
hem,
whatwast
hei
rpai
nful
exper
ience
t
hatmaket
heyt
hem deci
det
obuyf
rom
y
ou.Askt
hem whatmot
ivat
ethem and
t
hei
rdemogr
aphi
cs.Pr
omi
set
hem agi
ftor
anex
traser
viceaf
tert
hei
rrev
iew.
Lett
hem knowy
ouwantt
oincr
easey
our
busi
nessr
eachandneedt
hei
rrev
iew.
I
tsoki
fsomeoft
hem r
efuset
oshar
ewi
th
y
oubutmeanwhi
l
eot
her
swi
l
l.Youcan
ev
enof
feraf
reeser
vicet
ogetar
evi
ew
f
rom t
hem.

Youneedt
ofi
rstofal
lknowy
ouri
dea
cust
omer
sbef
orel
ooki
ngot
herpar
t.

Sessi
on3
Wr
it
ingCopy'
s
Thenex
tthi
ngher
eaf
terdi
scov
eri
ngy
our
t
argetaudi
ence,
isf
igur
ingoutwhaty
ou
candot
ogett
hem.
Andt
hisi
swher
eyour
sal
ecopycomesi
n.
Thi
siswhatwewi
l
lbel
ooki
ngont
hispar
t.
Asal
eoradv
ertcopycanei
therbel
ongor
shor
t.
WhenIsayanadv
ertcopy
,am t
aki
ngabout
t
hemessagey
ouar
etaki
ngt
oyourt
arget
audi
ence.

Youradv
ertcopypl
ayamaj
orr
olei
nthe
pr
ocessofmar
ket
ingandget
ti
ngt
raf
fi
cfor
y
ourbusi
ness.
Eit
herusi
ngf
reemet
hodor
pai
dmet
hod.
Andy
oursal
ecopywi
l
lal
sodet
ermi
nehow
gr
eaty
oucanat
tr
acty
ourt
argetaudi
ence.

Mostt
imesi
tusual
l
ytakesupt
o3di
ff
erent
t
ri
alst
ofi
nal
l
ywr
it
eupagoodcopyt
hat
conv
ert
sanddr
awmor
epeopl
e.

SoHowDoYouWr
it
eAGoodAdver
tCopy
Youachi
evet
hiswi
tht
heAI
DCmet
hod.
Youcanal
socal
li
tthe2H2Cmet
hod
meani
ng:

A-At
tent
ion-Headi
ng
I-I
nter
est-Hook

D-Desi
re-Cont
ent

C-Cal
ltoact
ion-Cal
ltoact
ion

So,
her
eishowi
twor
k.
Youradv
ertcopymusthav
eanheadi
ngt
hat
get
stheat
tent
ionofy
ourt
argetaudi
ence.
I
tmustbeabl
etodr
awt
hei
rful
lat
tent
iont
o
y
ourmessage.
Andi
fitmustgetpeopl
e'
sat
tent
ion,
itmust
becompel
l
ing,
unusual
orcont
rov
ersi
al.
Ex
ampl
e,"THI
SISWHYYOURFACEBOOK
ADSACCOUNTKEEPGETTI
NGREJECTED"

"YOURPHONECANSTI
LLMAKEYOU
RI
CH"

Thi
sfi
rstex
ampl
esabov
ecanbet
hecase
ofsomeonewhoi
sint
odi
git
almar
ket
ing
andt
heot
herex
ampl
eforsomeonewho
l
i
kel
yhol
d'
str
aini
ngonphonemonet
izat
ion.
Let
sasumei
deci
dedt
owr
it
eitt
hisway
usi
ngt
heex
ampl
e1abov
ewhi
l
eiaddt
he
hookorI
nter
estpar
ttoi
t.

Ex
ampl
e:
THI
SISWHYYOURFACEBOOKADS
ACCOUNTKEEPGETTI
NGREJECTED"

Yes,
youcanl
ookati
toveragai
n..

Readi
ngt
hisnowwi
llsaveyouf
rom your
nextmi
stake.

Xxxxxxxxxxxxxxxxxxxxxxxxx
Xxxxxxxxxxxxxxxxxxxxxxxx
Ihav
enowaddedt
hehookt
oit
.Thehook
t
her
eist
he"
readi
ngt
hisnowwi
l
lsav
eyou
f
rom y
ournex
tmi
stake"

Youseehowi
nter
est
ingi
tseem r
ight
?
The"
xxx
"si
gnabov
erepr
esentt
hebodyof
t
hemessage.
Thi
swi
l
lsur
elyat
tr
actmor
eoft
heaudi
ence
i
nthatcat
egor
yandmaket
hem r
eadt
othe
end.

SOLET'
SLOOKHOW THI
SAI
DC/
2H2C
METHODWORKS

1.TheHeadi
ng

Whi
chi
stheat
tent
iongr
abi
ngheadl
i
ne.

Theheadi
ngi
soneoft
hemosti
mpor
tant
par
tsofy
ouradv
ertcopy
.

Becausepeopl
ear
eex
posedt
otoomuch
cont
ent
.Yourheadi
ngmustbeabl
etoget
t
hei
rat
tent
ion.

I
fpeopl
ear
enoti
nter
est
edf
rom t
he
begi
nni
ngofy
ourcopy
,for
getaboutt
hem
r
eadi
ngt
otheend.

Yourheadi
ngi
smeantt
omaket
hem r
ead
andnott
omaket
hem buy
.

Mostt
imeswhenpeopl
eseeav
eryl
ong
adv
ertcopyonl
i
ne,
whatdet
ermi
nei
fthey
wi
l
lreadt
otheendi
showi
ttheyst
art
edi
t.

Wr
it
esomet
hingv
erycapt
uri
ngatt
hest
art
.

Somet
hingr
elat
edt
othepr
obl
em y
our
busi
nessi
ssol
vi
ngort
heser
vicey
ouar
e
r
ender
ing.

2.Thehook
Thehooki
sapr
omi
sey
oumaket
okeep
y
ourr
eaderr
eadi
ngt
otheend.

Ex
ampl
es:
"
Ifyour
eadt
hispostt
otheend,
Ipr
omi
se
i
twi
llbet
hebestpi
eceyouwi
llr
eadt
his
year
."

"
Readi
ngt
hisnowwi
llbet
hebest3mi
nsof
youl
if
e."

"
IfIcanshowyouhowt
ocr
eat
eweal
th
wi
thoutsweat
ing,
wil
lyour
eadt
hispost
?"

Theyar
est
il
lmor
eyoucanusebutf
ewof
t
heseex
ampl
esabov
ewi
l
lgett
heat
tent
ion
ofy
ourt
argetaudi
ence.

3.Thecont
ent
Thecont
enti
swher
eyouact
ual
l
ydot
he
adv
ertpr
oper
ly.

Don'
ti
ntr
oducey
ourpr
oductorbusi
ness
i
mmedi
atel
y.
Showt
hem t
hepr
obl
em f
ir
st.

Ex
plai
nthepr
obl
em t
othem ascl
ear
lyas
y
oucan.

Youcanal
sodeci
det
ost
artwi
thast
oryof
y
ourl
i
fet
heycanr
elat
ewi
th.Ast
oryofhow
y
ouwentt
hroughsi
mil
arsi
tuat
iont
heyar
e
ex
per
ienci
ngandf
inal
l
ycameoutwi
tht
he
sol
uti
ont
othepr
obl
em.
Lett
hem f
eel
theyar
etheoney
ouar
e
t
alki
ngt
o.
Whatev
erpr
oductorser
vicey
ouar
e
r
ender
ing,
star
twi
tht
hepai
nfi
rst
.

Showt
hepr
obl
em f
ir
st.

Thenbr
ingy
ourdi
git
alpr
oductorbusi
ness
asasol
uti
ont
othatpr
obl
em.
That
'
sanex
ampl
eofhowt
ocr
eat
ea
cont
entf
ory
ouradv
ertcopy
.

4.TheCal
ltoAct
ion
Gett
hem t
otakeact
ionaf
tery
ourcont
ent
andl
ett
hem doi
tnoworel
set
heywon'
t.

Manypeopl
edon'
tl
iket
aki
ngact
ion
i
mmedi
atel
y.Theywantt
opr
ocr
ast
inat
e.

Useur
gencyory
oucanusel
i
mit
edt
ime
of
ferorpr
omof
ort
hem.

Ex
ampl
e,"
Ihaveadi
scountf
ort
hef
ir
st6
per
sont
omessagenow."
Al
otofper
sonswi
l
lsendy
ouamessage
i
mmedi
atel
yaf
terseei
ngt
hisasl
ongas
y
ourcopyi
scompel
l
ingandy
our
eachout
t
other
ightaudi
encef
ory
ourbusi
ness
Fol
l
owt
hemet
hod.

A-at
tent
ionwhi
chi
stheheadi
ng.

I-I
nter
est-Al
soknownast
hehook

D-Desi
re-wr
it
ingl
ogi
cal
l
yort
hrought
he
useofst
oryt
ell
i
ng.

C-Thecal
ltoact
ion

Sessi
on4
Get
ti
ngTr
aff
icForyourbusi
ness
Ther
ear
esev
eral
placesandpl
atf
ormsy
ou
canl
ever
ageont
ogett
raf
fi
cfory
our
busi
nessorser
vice.

Iwi
l
lbedi
scussi
ngabouteachoft
hem i
n
t
hispar
t.

Youal
readyunder
standhowt
ogett
her
ight
messageoradv
ertcopyneededt
oat
tr
act
y
ourt
argetaudi
ence.

Nowy
ouneedt
ofi
gur
eoutwer
eyouri
dea
cust
omer
sar
elocat
ed.

Youneedt
oknowwher
eyourt
arget
audi
encear
elocat
ed.

Andmor
eimpor
tant
ly,
youneedt
oknow
wer
ethecapabl
eoncesar
elocat
ed.

Youcan'
tj
ustat
tr
actpeopl
ewhocannot
af
for
dyourbusi
nessser
viceorpr
oductand
y
etex
pectt
hem al
ltost
il
lbuyf
rom y
ou.

Youneedt
oat
tr
actmor
eoft
hosewhohav
e
bot
hthei
nter
estandt
hemoney
.Thi
sis
cur
rent
lyoneoft
hef
rust
rat
ionofmany
ent
repr
eneur
stoday
.

Theyar
emor
esur
roundedwi
thpeopl
ewho
l
ovet
hei
rof
ferbutcan'
taf
for
dit
.

I
tsnotj
ustenought
ogett
raf
fi
c,butt
oget
qual
i
tycl
i
ent
sandcust
omer
s.

Al
though,
ify
ouar
esur
roundedwi
thpeopl
e
whol
ovewhaty
ouof
ferbutcan'
taf
for
dit
,
y
oucansol
vei
tint
woway
s.

1.Downsel
l
I
fyouof
feraser
viceorsel
lanonl
i
ne
cour
se.Youcancr
eat
eormakeav
ail
abl
ea
l
owerpr
icev
aluecour
seorpr
oductofwhat
y
ouof
fersot
heycangof
ort
hatonei
nthe
meant
imebef
oreget
ti
ngy
ourhi
ghv
alue
of
ferorser
vice.
Thi
swi
l
lnotj
usthel
pyoumakepr
ofi
tbut
al
sogi
vet
hem at
ast
eofwhaty
ourhi
gh
t
icketof
ferwi
l
llookl
i
ke.

I
twi
l
lal
sohel
pbui
l
dthei
rtr
ustf
ory
ouas
y
oukeepi
ntouchwi
tht
hem.

2.Val
ue
Youal
soneedt
opr
ovi
det
hem wi
thv
alue
t
hatwi
l
lhel
pthem makemoney
.
Gi
vet
hem v
aluet
hatwi
l
lbeofgr
eathel
pto
t
hei
rfi
nanci
all
i
fe.Thi
scanpossi
blyhel
p
someoft
hem f
inanci
all
yandi
nret
urnt
hey
canbuyf
rom y
ourbusi
ness.
Wi
tht
hisknowl
edge,
youcansol
vet
he
i
ssueoft
hoseaudi
encewi
tht
hei
nter
est
butwi
thoutt
hemoney
.

SOHEREARE8WAYSTOGETTRAFFI
C
FORYOURBUSI
NESSACROSSANY
NI
CHE

1.I
NFLUENCERS

Usi
ngI
nfl
uencer
siny
ourbusi
nessni
chei
s
onemaj
orwayt
ogett
raf
fi
c.
Lookf
ort
hosei
nyourar
eaofbusi
nessor
ski
l
l,whohasy
ouri
deacust
omer
s.

Thosewhosef
oll
ower
sar
emor
eofy
our
t
argetaudi
ence.

Reachoutt
othem wi
that
okensoy
oucan
adv
ert
iset
othei
raudi
ence.I
tcanbeon
t
hei
rwhat
sappst
atus,
tel
egr
am gr
oupor
ev
enf
acebookcommuni
ty.

Thi
saspectofi
tisbet
terbecausey
oudon'
t
needmuchwor
dst
oconv
incet
hem.They
al
readyhav
esomet
rustf
ory
oubecauseof
t
heI
nfl
uencerwhor
ecommendy
our
busi
nesst
othem.
I
nthi
saspectofi
t,y
ouar
eal
sol
i
kel
ytoget
mor
equal
i
tyl
eadsbecauseoft
hev
alue
t
heyhav
egot
tenf
rom t
heI
nfl
uencer
.

Sol
ookaty
ourar
eaofbusi
nessorser
vice
nowandt
akenot
eoft
hosewhohav
ethe
ki
ndofaudi
encey
ouar
elooki
ngf
or.Meet
t
hem f
orat
okenandadv
ert
isewi
tht
hem.

2.WHATSAPP/
TELEGRAM FREECLASS

Thi
sisanot
herwayy
oucangett
raf
fi
cfor
y
ourbusi
nessorski
l
l.
Cr
eat
eawhat
sappgr
oupandor
gani
zea
f
reecl
assf
orwhaty
oui
ntendt
osel
lthem.

Getpeopl
efr
om f
acebookandot
her
pl
atf
ormsi
ntot
hegr
oup.Maket
hem know
y
ouar
ehav
ingaf
reecl
assbecausepeopl
e
l
oveget
ti
ngt
hingsf
orf
ree.

Teacht
hem 1or2day
sforf
reebef
ore
f
inal
l
ysel
l
ingy
ourcour
set
rai
ningor
busi
nessser
vicet
othem.

Don'
tteacht
hem ev
ery
thi
ngi
nthef
ree
cl
ass.Teacht
hem t
he"
what
"and"
why
"for
y
ourbusi
nessorser
viceandt
ell
them what
i
tsal
laboutemphasi
zi
ngont
hei
rpr
obl
em
andbr
ingi
ngy
ourbusi
nessorCour
se
t
rai
ningast
hesol
uti
ont
oit
.

Af
tert
heypay
,youcant
hengoaheadt
o
r
endery
ourser
vicet
othem.

3.FACEBOOKGROUP

Facebookanot
herwayt
ogett
raf
fi
cfory
our
busi
nessorser
vice.

I
t'
sal
i
ttl
esi
mil
art
othatoft
heI
nfl
uencer
buther
eyouneedt
ojoi
nthegr
oupt
hathas
y
ourt
argetaudi
ence.

Joi
nthosef
acebookgr
oupst
hatcar
ryy
our
audi
ence.Especi
all
ythel
argegr
oupswher
e
y
ouar
eal
l
owt
omakepost
.
Adv
ert
iset
othosegr
oupsandaskt
hem f
or
t
hei
rcont
actori
nst
eadsendt
hem y
our
what
sappgr
oupl
i
nk.
Whatev
ery
ourni
chemaybey
ouj
usthav
e
t
oknowt
hosel
argef
acebookgr
oupst
hat
car
ri
esy
ouraudi
enceandadv
ert
iset
othem.

4.AFFI
LIATESTRATEGY
Thi
sst
rat
egyi
snotj
ustameansofget
ti
ng
t
raf
fi
cfory
ourbusi
nessorser
vicebuta
wayofget
ti
ngsal
efory
ourbusi
nessor
of
fereasi
l
y.
Thi
smet
hodhaswor
kformybusi
nessal
ot
aswel
l
.

Whaty
oudoher
eist
oknowt
heex
actcost
f
orei
thery
ourpr
oduct
,ser
viceorof
ferand
gi
veouta50%t
o20%commi
ssi
onf
or
any
onewhogetsomeonet
opayf
ory
our
pr
oductorser
vice.

Youcancr
eat
eagr
oupanrbr
ingpeopl
e
y
ouknowort
hosewhohasdonebusi
ness
wi
thbef
ore.
Gi
vet
hem y
ourt
ermsandof
ferf
oranyone
whogetsomeonet
obuyy
ourpr
oductor
ser
vice.

Somet
imey
oucanev
enbr
ingnewpeopl
e
t
othegr
oupusi
ngt
heAI
DCmet
hodt
o
i
ncr
easet
henumber
sofpeopl
edoi
ng
af
fi
li
atef
ory
ourcour
seorser
vices.

Peopl
eli
ket
omakemoneyf
orf
ree.So
manywi
l
ldef
ini
tel
ywor
kfory
ou.

5.
FACEBOOKGROUPTAGGED
Thi
sIswher
eyouadv
ert
isey
ourbusi
ness
orof
feronaf
acebookgr
oupandpr
omi
sea
gi
ftt
oany
onewhot
agsomebodyi
nthe
commentsessi
on.

Thegi
ftcanei
therbeanebookoraspeci
al
of
feranddi
scount
.

I
tshoul
dbev
erycompel
l
ingi
nawayt
hat
noonewoul
dli
ket
omi
ssoutont
hegi
ft
.

I
nthi
swayt
henumberofper
sonst
hatwi
l
l
seey
ouradv
ertwi
l
lincr
easef
rom gl
oryt
o
gl
ory
.
Al
so,
fort
hist
ohappeny
ourpostmustbe
shor
t,pr
eci
seandst
rai
ghtt
othepoi
nt.
Don'
t
doi
tonagr
oupt
hatdoesnotcar
ryy
our
audi
ence

6.WHATSAPPTV

Youcanl
ever
ageont
hoseWhat
sAppTV
t
hatcar
ryy
ourt
argetaudi
encebaseont
he
cour
sey
oucr
eat
ed.

Youcanpayt
hem at
oken,
sot
heycanput
y
ouradv
ertcopyorf
lyeri
nfr
ontoft
hei
r
audi
ence.
I
ftheyar
eyourf
ri
endsy
oucanadv
ert
ise
t
her
eforf
ree.
Lookf
ort
heoncest
hatcar
ryy
ourt

7.WHATSAPPBROADCAST

Thi
sisal
soanot
herwayt
ogett
raf
fi
cfor
y
ourof
ferorbusi
nessbutmostt
imesal
ot
ofpeopl
efi
ndi
tannoy
ingwheny
ouadd
t
hem t
oyourbr
oadcastl
i
st.
Thi
sisbecausey
ouar
etooaggr
essi
vet
o
sel
ltot
hem.Al
otofper
sonshav
euset
his
met
hodwr
ongl
y.

FormeIdon'
tusual
l
yusewhat
sapp
br
oadcastt
ogett
raf
fi
cbuti
fyouar
egoi
ng
t
ousei
tyouhav
etogi
vepeopl
eval
uef
ir
st.
I
tcanbeaf
reecont
entt
hatwi
l
lhel
psol
vea
pr
obl
em t
hei
rfaci
ng.

Youcandot
hatf
ort
hef
ir
st3day
sbef
ore
sel
l
ingt
othem st
rat
egi
cal
l
y.

Don'
tj
ustst
artf
loodi
ngt
hei
rinboxwi
thsal
e
messagesbecauset
heywi
l
limmedi
atel
y
st
artseei
ngy
ouasanhungr
ysel
l
er.

Youcanputt
oget
herawi
del
i
stofaudi
ence
andsel
ltot
hem usi
ngbr
oadcastbutgi
ve
t
hem f
reemat
eri
alsandv
aluef
ir
st.

8.
OTHERSOCI
ALMEDI
APLATFORM

Ther
ear
eot
herpl
atf
ormswher
eyoucan
gett
raf
fi
cli
keI
nst
agr
am,
nai
ral
and,
twi
tt
er,
t
elegr
am et
c.
Thesepl
atf
ormsmostt
imescar
rymi
xed
audi
ence.
Youmayhav
eanaccountonanyoft
his
pl
atf
orm ory
oumayhav
ebeeni
ncl
udedon
t
hosef
reet
elegr
am gr
oups.Youwi
l
lhav
eto
adv
ert
iset
her
easwel
l
.

Soal
lthi
sar
etheway
sandst
rat
egi
esi
n
whi
chy
oucangett
raf
fi
cfory
ourbusi
ness.

Youcangett
raf
fi
cthi
swayf
orf
reewi
thout
spendi
ngonpai
dadv
ert
.

Youcanal
sodeci
det
owr
it
eaf
reeebook
abouty
ourbusi
ness,
addy
ournumbert
oit
andgi
vet
heebookt
opeopl
eforf
ree.

Youcanshar
etheebookbyupl
oadi
ngi
ton
y
ourGoogl
edr
iveandsendt
hel
i
nkacr
oss
f
ormanypeopl
efort
hem t
odownl
oadand
r
ead.

Not
ethatt
heebookmustcar
ryv
aluabl
e
andhel
pful
cont
enti
ftheymustr
eadi
t.

Youcanal
sodeci
det
otur
nyourwhat
sapp
f
reecl
assi
ntoanebookt
hroughcopyand
past
e.Theny
ouedi
t.

Bui
ldi
ngAudi
enceOnl
ine

I
tsnotj
ustenought
ogett
raf
fi
conl
i
ne,
but
i
tsal
sonecessar
ytobui
l
daudi
enceonl
i
ne.
Af
terget
ti
ngy
ouri
deacust
omer
sthr
ough
t
heuseoft
hesest
rat
egy
,it
sal
sonecessar
y
t
okeept
hem.

I
tsmor
eeasi
ert
omakesal
ewheny
ouhav
e
somanyf
oll
owi
ngsonl
i
necomper
eto
wheny
oul
ackaudi
ence.

Wehav
ethr
eet
ypeofaudi
ence.
1.Thecol
dAudi
ence

Thesear
ethosewhoar
ejustseei
ngy
our
adv
ertf
ort
hef
ir
stt
ime.Theyhav
enot
hear
dofy
oubef
ore.
Theyar
ejusthear
ingabouty
ou.They
pr
obabl
ydon'
ttr
usty
ouy
et.

Thesepeopl
eneedmor
epr
oofand
t
est
imoni
esi
not
hert
odobusi
nesswi
th
y
ou.
Yourgoal
her
eist
otaket
hem f
rom beena
col
dAudi
encet
oahotaudi
ence.

2.War
m Audi
ence

Thesear
ethesetofpeopl
ewhohashear
d
ofy
out
hroughaf
ri
endorsomeonecl
oset
o
t
hem.
Theyhav
en'
tdonebusi
nessorbuydi
rect
ly
f
rom y
oubef
orebutt
hei
rfr
iendshav
e
pr
obabl
ydoneso.

Theyt
endt
otr
usty
oual
i
ttl
ebaseonwhat
t
heyhav
ehear
dabouty
ou.Yourgoal
Is
al
sot
omaket
hem becomey
ourhot
audi
ence

3.HotAudi
ence

Thesear
ethosewhohav
edonebusi
ness
wi
thy
oubef
ore.

Theyhav
eboughtf
rom y
oui
nthepastand
t
heyal
readyt
rusty
ou.

Theyar
etheoneswhot
endt
oref
ery
out
o
t
hei
rfr
iendsbecauseoft
hev
aluet
heyhav
e
got
tenf
rom y
ou.
Yourpr
imar
ytar
getshoul
dnotj
ustbet
o
gett
raf
fi
cal
onebutt
okeept
hem.

Tobui
l
dthem.Youhav
etot
aket
hem f
rom
beencol
dtobecomi
ngy
ourhotaudi
ence.

Thef
ir
stwayt
oachi
evet
hisi
sbyget
ti
ng
t
hem t
ofol
l
owy
oursoci
almedi
ahandl
es
wer
eyoucankeepi
ntouchwi
tht
hem.
Someofwhi
char
e:

Emai
l
What
sappst
atus
Tel
egr
am channel
Facebookgr
oupcommuni
ty
I
nst
agr
am

Youneedgety
ouraudi
encei
ntot
hese
pl
atf
orms.Don'
tj
ustl
ett
hem go.

Thepur
poseofdr
ivi
ngt
raf
fi
cfory
our
busi
nessi
stokeepi
ntouchwi
tht
hem and
notj
ustabandoni
ngt
hem.
Iment
ionedt
hepl
atf
ormsabov
eint
hei
r
or
derofi
mpor
tancewheni
tcomet
o
bui
l
dingy
ourAudi
ence.
Youhav
etost
artwor
kingont
hisnowand
makei
tpar
tofy
ourgoal
ever
ymont
h.

Thebestwayt
obui
l
dyouraudi
encei
sby
gi
vi
ngt
hem v
alue.Gi
vet
hem massi
vev
alue.
I
tcanbev
iaemai
lmar
ket
ing,
What
sApp
st
atus,
tel
egr
am orf
acebookgr
oup.

Oncesy
oucandot
his,
theny
oucant
urn
y
ourcol
daudi
encet
oyourhotaudi
enceas
t
heyf
oll
owy
oursocai
lmedi
ahandl
es
onl
i
ne.
Int
hisway
,sel
l
ingbecomeseasy
.
 Sessi
on5
St
rat
egyUsi
ngFacebookAds

Thepur
poseoft
hisebooki
stohel
pyou
gener
atet
raf
fi
cusi
ngf
reeandl
ess
ex
pensi
vemet
hodswhi
chIhav
eex
plai
n
bef
ore.

Buti
fyouwantt
ousepai
dfacebookadv
ert
,
t
heny
oupr
obabl
yneedt
ohav
eawebsi
te,
l
andi
ngpageoragoodsal
epr
ocesswhi
ch
canhel
pyout
aket
hem f
rom beenacol
d
audi
encet
oyourhotaudi
ence.

Youcandot
hatbyusi
ngemai
lmar
ket
ingor
f
igur
ingoutawayt
oconnectwi
tht
hem
whi
l
eyougi
vet
hem v
alueupf
rontbef
ore
sel
l
ingt
othem.
Youcanv
isi
tMai
l
chi
mp.
com t
ost
arty
our
emai
lmar
ket
ingandbui
l
dagoodl
andi
ng
pagef
ory
ourbusi
nessaswel
l
.

Facebookadv
ert
isi
nghasbeent
hescal
i
ng
poi
ntf
ormanybusi
nesses.SoIwi
l
lbe
showi
ngy
ou4t
hingsy
ouneedt
oknowt
o
beabl
etor
unasuccessf
ulf
acebookads.

NowIWi
llWor
kYouThr
oughTheBasi
c
Pr
ocessAndSt
rat
egyNeededToRunA
Successf
ulFacebookAdver
t.
1.Youneedt
ocr
eat
eanadsaccount
.
Al
otofpeopl
ethi
nkt
hatt
orunaconv
ert
ing
f
acebookadv
ert
,al
ltheyj
ustneedi
sto
boostasal
epostont
hei
rbusi
nesspage
andpeopl
ejustst
artf
loodi
ngi
n.
Butt
hat
'sact
ual
l
ytheopposi
teher
e.

Boost
ingpostcanbeagooddeci
sioni
fyou
j
ustneedmor
epagel
i
kesandf
oll
ower
s.
Buti
fyouar
elooki
ngf
orsal
eand
conv
ersi
onf
ory
ourbusi
ness,
theny
ou
r
eal
l
yneedt
ouset
hef
acebookbusi
ness.

Whi
chi
sal
soknowast
hebusi
ness.
Facebook.
com

Wi
tht
hisal
oney
oucancr
eat
eyour
manageradaccountandt
hem goaheadt
o
setupy
ouradsaccount
.

2.UseFacebookaudi
encei
nsi
ghtt
ool
s.

Facebookaudi
encei
nsi
ghtt
ool
hel
pyou
wi
thy
ourt
arget
ingandsear
chf
ory
ouri
dea
cust
omer
s.

Youcanf
indi
tbyt
her
ightsi
dei
conofy
our
Facebookbusi
nessmanager
.Ithel
psy
ou
knowev
ery
thi
ngabouty
ourt
argetaudi
ence
t
ower
etheyar
elocat
edonf
acebook.

Thi
sinsi
ghtt
ool
shel
pyourt
arget
ingeasy
wheny
oust
artset
ti
ngupy
ourFacebook
ads

3.Chooseyourobj
ect
ive.
Af
tercr
eat
ingy
ouradsaccountandget
ti
ng
y
ourt
arget
ingusi
ngt
heaudi
encei
nsi
ght
,
y
ouwi
l
lneedt
ocr
eat
eacampai
gn.
Your
f
acebookadv
ert
.

Her
eyouwi
l
lseedi
ff
erentobj
ect
ive
dependi
ngont
heki
ndofadsy
ourwantt
o
r
un.
Thef
acebookobj
ect
ivear
ecat
egor
iesi
nto
3par
ts,whi
char
etheawar
eness,
consi
der
ati
onandconv
ersi
on.
Iwi
l
ltal
kbr
ief
lyont
hepur
poseoff
ewof
t
hem.Theonesy
oumayl
i
kel
yneedmost
..

-Br
andAwar
eness
Uset
hisobj
ect
ivewheny
ouwantt
o
i
ncr
easeawar
enessf
ory
ourbr
andand
don’
tnecessar
il
ywantpeopl
etoengage
wi
thy
ourcont
ent
,cl
i
ck
t
hrough,
opt
-i
n,orpur
chase.

Thi
sobj
ect
ivewi
l
lassi
sty
oui
nreachi
ng
peopl
emor
eli
kel
ytopayat
tent
iont
owhat
y
oupr
omot
einy
ourad.

Thi
sobj
ect
ivemaybeofv
aluet
olar
ge
compani
es,
suchasMcDonal
d’s,
thatput
t
hei
rbr
andi
nfr
ontofmi
ndwi
thconsumer
s
and
ar
enotnecessar
il
ylooki
ngt
ogener
ateweb
t
raf
fi
c,l
eads,
orsal
es.

Howev
er,
smal
l
erbusi
nesseswi
thl
i
mit
ed
adv
ert
isi
ngbudget
smi
ght
notf
indasmuchv
aluei
nthi
sty
peof
obj
ect
ive.

-Reach

Uset
heReachobj
ect
ivet
ogety
ouradseen
byasmanypeopl
easpossi
blewi
thi
nyour
t
argetaudi
enceandbudgetconst
rai
nts.

Thi
sobj
ect
ivecanhel
ptot
argetasmal
l
audi
encewheny
ourpr
ior
it
yist
oreachas
manypeopl
ewi
thi
nthataudi
enceas
possi
ble,
eveni
fyoual
sowantt
hem t
ovi
sit
y
ourwebsi
te,
wat
chy
ourv
ideo,
orconv
ert
ony
ourwebsi
te.

Youwoul
dchooset
oReachov
ert
hose
ot
herobj
ect
ivesi
nthi
scaseaschoosi
ng
oneoft
heot
herobj
ect
ivescoul
dli
mity
our
pot
ent
ial
reachbasedont
hel
i
kel
yact
ions
ofy
ourt
argetaudi
ence.

-Tr
aff
ic

Uset
heTr
aff
icobj
ect
ivewheny
ourgoal
is
t
odr
ivet
raf
fi
cout
sideofFacebook.
Thi
smi
ghtbet
oreadabl
ogpost
,Your
cour
set
rai
ning,l
i
stent
oapodcastepi
sode,
v
isi
tyourl
andi
ngpage,
ordi
scov
ery
ourapp.

Facebookwi
l
lshowy
ouradt
othosepeopl
e
wi
thi
nyourt
argetaudi
encemostl
i
kel
yto
cl
i
ckony
ourl
i
nk,
basedont
hei
rpast
behav
ior
s.

Howev
er,
ify
ouwantpeopl
etov
isi
tyour
websi
tet
oopt
-i
n,r
egi
ster
,orpur
chaseand
y
ouhav
etheabi
l
ityt
otr
ackt
hatt
heyhav
e
achi
evedt
hatobj
ect
ive,
youwoul
dusual
l
y
chooset
heConv
ersi
onobj
ect
iver
ather
t
hant
heTr
aff
icobj
ect
ive.
-Conver
sion

Uset
heConv
ersi
onobj
ect
ivewheny
our
goal
ist
ogetpeopl
etoconv
ertf
ora
speci
fi
cact
ion,
whet
hert
hatbeopt
-i
n,
r
egi
ster
,or
buyy
ourpr
oduct
.

Toopt
imi
zef
orConv
ersi
ons,
youneedt
o
hav
eami
nimum of15-
25conv
ersi
onsper
week.

Thi
smi
nimum numberofconv
ersi
ons
pr
ovi
desf
acebookwi
thsuf
fi
cientdat
atobe
abl
etol
ear
naboutt
hosepeopl
ethat
conv
ertandmakeassumpt
ionsar
ound
t
hosepeopl
emostl
i
kel
ytoconv
ertwi
thi
n
y
ourt
argetaudi
enceandt
hendel
i
very
our
adst
omor
eoft
hosepeopl
e.

15-
25conv
ersi
onsi
sabar
emi
nimum.

50-
100+i
sideal
andt
hemor
econv
ersi
ons,
t
hebet
terast
hispr
ovi
desmor
edat
afor
Facebookt
owor
kwi
th.

I
fther
eisi
nsuf
fi
cientdat
aav
ail
abl
e,t
hen
Facebookwon’
tbeabl
etol
ear
naboutt
he
char
act
eri
sti
csoft
hosepeopl
ewhoar
e
conv
ert
ing,
andt
her
efor
eFacebookwon’
t
beabl
etoaccur
atel
yopt
imi
zet
hedel
i
ver
y
ofy
ouradsf
ort
hisobj
ect
ive.
Wher
ethi
sist
hecase,
thedel
i
ver
yoft
hat
admi
ghtbel
i
mit
edwhenusi
ngt
he
Conv
ersi
onobj
ect
ive.

Wi
tht
hisi
nmi
nd,
ify
ouhav
ever
ylowt
raf
fi
c
t
oconv
ersi
onr
ati
o(asmi
ghtbet
hecase
wi
thahi
ghpr
icedpr
oductorser
vice)y
ou
maychooset
heTr
aff
icobj
ect
iveov
ert
he
Conv
ersi
onobj
ect
ive,
eveni
fyourpr
imar
y
obj
ect
ivei
stogetpeopl
etov
isi
tyour
websi
tet
oopt
-i
n,r
egi
sterorpur
chase.

Thi
sisbecausewhi
l
eyouwantpeopl
eto
conv
ert
,choosi
ngt
heConv
ersi
onobj
ect
ive
mayl
i
mity
ourr
eachduet
oinsuf
fi
cientdat
a
bei
ngcapt
uredasar
esul
toft
hel
ow
conv
ersi
onr
ate.

Assumi
ngy
ouhav
etar
get
edy
ouraudi
ence
wel
l
,opt
imi
zi
ngf
orTr
aff
icmaybegood
enoughandabet
teropt
iont
hanConv
ersi
on,
gi
vent
hel
ackofav
ail
abl
edat
afor
Facebookt
owor
kwi
th.

-Engagement
Uset
heEngagementobj
ect
ivewheny
ou
wantmor
epeopl
etoengagewi
thy
ourad.

Engagement
sony
ouradsi
ncl
uder
eact
ions
,
li
kes,
comment
s,andshar
es.
Al
so,
uset
heEngagementobj
ect
ivewhen
y
ouwi
sht
ogener
atemor
ePageLi
kes,
Ev
entResponses,
orOf
ferCl
aims.

Opt
imi
zi
ngy
ourcampai
gnsf
orEngagement
meanst
hatFacebookwi
l
ldel
i
very
ourads
t
othosepeopl
emostl
i
kel
ytoengagewi
th
y
ourad.

Thi
scanhav
etheaddedbonusof
gener
ati
ngaddi
ti
onal
reach,
aspeopl
e’
s
engagementwi
thy
ourcont
entcan
gener
ateaddi
ti
onal
stor
ies
andor
gani
creachi
ntonewsf
eedsbey
ond
t
hei
nit
ial
audi
encey
ouhav
epai
dtoaccess.
Choosi
ngt
heEngagementobj
ect
ivecan
al
soassi
sty
oui
nbui
l
dingy
ourFacebook
PageEngagementAudi
encest
haty
oucan
usef
orr
etar
get
ingpur
posesf
orf
utur
e
adv
ert
isi
ngcampai
gns.

-Leadgener
ati
on
Uset
heLeadGener
ati
onobj
ect
ivewhen
y
ouwantt
ogener
atel
eadsonFacebook
r
ightwi
thi
ntheadandwi
thoutdr
ivi
ng
t
raf
fi
ctoy
ourwebsi
te.

FacebookLeadGener
ati
onadsal
l
owy
out
o
capt
uredat
asuchasname,
emai
laddr
ess,
phonenumber
,et
c,aut
o-popul
ati
ngt
his
i
nfor
mat
ionwher
ethi
sisal
readyav
ail
abl
e.

Forex
ampl
e,Facebookwi
l
laut
o-popul
ate
t
hei
rname,
emai
laddr
ess,
andper
haps
ev
enphonenumber(
ift
hati
saf
iel
dyou
hav
echosenandt
heyhav
eal
ready
pr
ovi
dedt
hatdat
atoFacebookaspar
tof
t
hei
rpr
ofi
l
e).

Thi
smakesi
treal
l
yeasyf
orpeopl
eto
compl
etey
ourl
eadf
orm andcanof
ten
r
esul
tiny
ouobt
aini
ngt
hei
rbestdat
a,as
mostpeopl
ewoul
duset
hei
rbestemai
l
addr
essast
heemai
ltheyuset
ologi
nto
Facebook.

4.SetUpYouradsandl
aunch

Af
terchoosi
ngt
heobj
ect
ivet
hatf
itt
he
pur
posef
ory
ouradv
ert
,youcannowgo
aheadt
osetupy
ourf
acebookads
f
oll
owi
ngal
lthei
nst
ruct
ionst
her
e.
Themai
npr
ocesst
her
einv
olv
ethe
f
oll
owi
ng:

Nami
ngy
ourcampai
gn.

Tar
gety
ouraudi
ence.

Choosey
ourFacebookadpl
acement
s.

Sety
ourbudgetandschedul
e.

Launcht
headv
ertandpayf
ori
t..

Usi
ngFacebookadsi
sagoodwayt
oscal
e
hi
gheri
nyourbusi
ness.

Iwi
l
lpr
efery
ougetusef
ir
stt
othef
ree
t
raf
fi
cgener
ati
onmet
hodandst
art
i
mpl
ement
ingt
hem r
ightaway
.