Assessing The Online Purchasing Behavior of Criminology Students of Andres Bonifacio College
Assessing The Online Purchasing Behavior of Criminology Students of Andres Bonifacio College
Assessing The Online Purchasing Behavior of Criminology Students of Andres Bonifacio College
In Partial Fulfillment
Of the Requirements for the Degree
BACHELOR OF SCIENCE IN CRIMINOLOGY
ARELLANO, WARREN S.
November 2022
CHAPTER 1
INTRODUCTION
conducted worldwide. Most often, people prefer to shop online due to its
some customers may find online shopping unsafe and unreliable. Online
shopping can be antisocial and buyers cannot build trust because sellers and
retailers is the key to turning potential customers into actual customers. There
possible matters that may occur when buying things online. Consumer
awareness is critical for shoppers to make the right decisions and make the right
awareness (Jago, 2018). With the existence of privacy and security policies,
website designers are doing their best to put an end to this unethical practice. By
doing so, society will continue to depend upon online shopping, which will allow it
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Consumer behavior is influenced by many factors such as situation,
culture. These factors are anchored from the study (Olansami, 2020).
Businesses try to collect data so that they can make decisions on how they can
reach their target audience in the most efficient way (Smith, 2019). On the other
hand, given the existence of internet scams and cybercrime, that doesn’t mean it
provided one is aware of the potential risks and takes proper precautions. With
this, purchasing items online will be beneficial and convenient for buyers online
(Kapersky, 2022). The study found a strong relationship between trust and
loyalty, with customers often trusting the brand far more than the retailers that
Few studies have been made regarding online shopping behavior in the
city of Dipolog and even in some neighboring towns and cities of Zamboanga del
Norte and since the issue is on trend and most people practice it these days,
especially students, the researchers will look into the factors affecting online
Bonifacio College. This study will determine those factors that greatly affected
the students’ preference in terms of shopping online rather than the conventional
way of shopping and set out to find out what factors, within Andres Bonifacio,
could make customers satisfied with online shopping, such that they would
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THEORETICAL FRAMEWORK
to foresee how users are going to accept and apply new technology like e-
commerce (Marangunić & Granić, 2018). This model has been formulated to
ensure that it is acceptable to the users. This model also explains the fact that
use and perceived usefulness. Perceived ease of use reflects the standard to
which people believe that they can use the system effortlessly. Moreover,
model illustrates how easily and conveniently the online shopping system works.
Both perceived usefulness and perceived ease of use influence positive attitudes
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and behavioral intent towards online shopping and eventually lead to users using
CONCEPTUAL FRAMEWORK
hedonic motivations, psychological factors, and website design with the online
Perceived Benefits
Disadvantages ONLINE
Hedonic Motivations PURCHASING
Factors
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The above model shows the relationship between the dependent variable
(DV) and the independent variable (IDV). Online Buying Behavior is perceived as
that affect the attitude of consumers toward online shopping. The research was
anchored on the study of Hooria Adnan which serves as the basis for this study
College Students of Andres Bonifacio College, Dipolog City during the school
year 2022-2023.
1.1 age;
along with:
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2.5 aesthetic design and content factors?
This study will be done to know further about the online shopping behavior
a. Small Entrepreneurs
This research is advantageous to online sellers since it will help them decide
what type of promotion to utilize in their businesses and how to gain more
customers online.
b. Consumers
Consumers will benefit from this study since it will act as a reference for
c. Students
This study will benefit students because it will give them an awareness of
This research will be used as a resource for future researchers looking into
the importance of internet commerce and those who want to know more about
why they are a lot of consumers prefer to purchase offline than in the malls or
HYPOTHESES
College students of Andres Bonifacio College in the School Year 2022-2023. The
scope of this study will include internet commerce and social media in particular.
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The gathering data was distributed to two hundred and five 50 students of
Andres Bonifacio College and gathered their profiles in terms of age, sex, and
family income. Also, it aims to determine the factors affecting the online shopping
psychological factors, and the website design are independent variables that
DEFINITION OF TERMS
services.
internet.
sensations.
Online Selling - means going online and landing on a seller's website, selecting
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Social Media - refers to a computer-based technology that facilitates the sharing
Website- a set of related web pages located under a single domain name,
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Chapter II
This chapter presents the related studies relative to the present study
regarding the factors affecting the online purchasing behavior of college students
convenience and saving time (Butler & Dan Peppard, 2017; Li & Dan Zhang,
Perceived Benefits
online buying relies upon the view of the purchasers concerning the sports
have proven that comfort and time-saving are the primary motives that inspire
purchasers to keep online. Chen et al. (2019) indicate that comfort denotes
buying practices on the net that may lessen the effort and time of the purchasers
inside the shopping process. Schaupp and Bélanger (2018) argue that E-trade
has made locating traders less complicated via way of means of slicing down on
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attempt and time. Nazir et al. (2020) and Rehman and Ashfaq's (2017) studies
Rahman, and Hunjra (2012) whose purpose became to discover clients' desire to
keep online in countries like Pakistan. One of the variables covered inside the
version became perceived benefits, and it became proved that perceived benefits
transactions. Thus, perceived benefits affect the net shopping for purpose and
attitudes of purchasers.
a transaction earlier than pursuing a financial activity. These dangers may want
argue that protection danger influences online buying the goal of purchasers.
Perceived economic danger refers back to the opportunity for economic loss
because of purchasing on the net. Javadi et al. (2020) studied the variables
impacting the conduct of online consumers in Iran, and the studies aimed to
questionnaires have been randomly disbursed amongst a few online stores. The
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Hedonic Motivations
by those who had been aware of online buying environments and the findings
confirmed that there had been a few sturdy predictors that blanketed enjoyment,
navigation, comfort, and usefulness. Kim, Lee, and Kim (2019) investigated the
elements impacting the online seek and buy goal of online shoppers.
few enjoy the usage of a pc and net for buying online. For checking out the
having a look confirmed that elements are just like utilitarian and hedonic costs.
and protection problems) may also have an impact on the hunt and purchase
cause of online shoppers. Lee and Huddleston (2018) argue privacy threat is
related to the concern of loss of privacy for the purpose that customers have to
show their non-public records while shopping online. Chen et al. (2017) therefore
propose that privacy controls are needed to get rid of the privacy problems of
online shoppers. Nazir et al. (2018) studied the variables impacting the internet
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Aesthetic Design and Content Factors
Chen, Hsu, and Lin (2019) investigated the factors of websites that result
in an elevated buy goal. The reason for the look became to suggest patron
choice systems that have been primarily based totally on internet site functions
and designs. The pattern became made among undergraduate college students
from a college in Taiwan and the respondents have been requested to fill out
online questionnaires Bai, Law, and Wen (2008) carried out a look at whose
reason became to scrutinize the effect of the great of an internet site on clients'
intentions to make online purchases. Online traffic in China has been used for
carrying out the studies due to the fact China has a massive online market. A
The study’s findings indicated that great the internet site had a
considerable superb courting with buy intentions. Also, patron pride became
observed to mediate this impact. The studies concluded that it became important
for organizations to put money into their internet site great to draw and preserve
online shoppers. Lee and Lin (2017) studied the perceptions of clients toward e-
provider great on the subject of online shopping. The paper evolved a version to
research the hyperlink among e-provider qualities, and patron satisfaction with
clients' goals to make online transactions. Data became accrued thru a web
survey and the pattern length became 297 respondents. The findings of the
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Chapter III
RESEARCH METHODOLOGY
Research Design
The purpose of this study is to know the impact of the factors affecting the
studies, on the other hand, aim to quantify the information and generalize the
results for selected samples. This research study uses triangulation techniques
examines aspects such as consumer buying behavior and attitudes toward online
attempts were made to quantify the results, and correlations and reliability were
confirmed.
Research Environment
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college institution in the Philippines. Its campus is located at College Park, Brgy.
Bonifacians.
affordable quality education with values in industry, intelligence, and integrity and
innovative technologies.
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Respondents of the Study
study will be randomly selected but each year level will be having 25 respondents
Research Instrument
The research instrument of this study will be anchored from the study of
will be discussing all the variables mentioned in the study namely perceived
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Scoring Procedure
some relevant steps for the accomplishment of the present study. The
researchers first made some group sessions for the discussion of their study, the
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process, and the approval letters needed for the study. The researchers first
that they will be conducting and gathering data for their study. Upon approval,
they then went to their research adviser for further input in terms of the data-
gathering procedure. After, such a process, they then went to the different
mayors of each year level to distribute their letters addressed to the respondents.
After all, has been done, the researchers then proceed to distribute their survey
Statistical Treatment
problems of this study this would be possible through the following statistical
tools:
Wherein:
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x = Σfx/n
f = Frequency
x = Assigned weight
n = number of respondents
strength and direction of association between two ranked variables. It gives the
measure of monotonicity of the relation between two variables i.e. how well the
function.
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`
PERSONAL DATA
Name: Warren S. Arellano
Address: New Sicayab, Polanco Z,D,N
Age: 24
Date of Birth: January 04 1998
Place of Birth: New Sicayab, Polanco.
Gender: Male
Civil Status: Single
Height: 5’3 cm
Weight: 56 kgs
Religion: Roman Catholic
Citizenship: Filipino
FAMILY BACKGROUND
Father’s Name: Alejandro C. Arellano
Occupation: Farmer
Mother’s Name: Salvacion S. Arellano
Occupation: Housewife
Parent’s Address: New Sicayab, Polanco
EDUCATIONAL BACKGROUND
Elementary: New Sicayab Elementary School
Secondary: Galas National High School
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Tertiary: Andres Bonifacio Collegeb
Course: Criminal Justice of Education
PERSONAL DATA
Name: Karylle Fritz N. Bernardino
Address: Padre Ramon Ext. Estaka Dipolog City
Age: 23
Date of Birth: April 18, 1999
Place of Birth: Siocon Zamboanga del Norte
Gender: Female
Civil Status: Single
Height: 5’4 cm
Weight: 51 kgs
Religion: Roman Catholic
Citizenship: Filipino
FAMILY BACKGROUND
Father’s Name: Bhuyan Bacabis
Occupation: OFW
Mother’s Name: Neddie N. Bernardino
Occupation: OFW
Parent’s Address: Padre Ramon Ext. Estaka Dipolog City
EDUCATIONAL BACKGROUND
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ANDRES BONIFACIO COLLEGE
Dipolog City
SCHOOL OF CRIMINAL JUSTICE EDUCATION
APPENDIX A
CURRICULUM VITAE
PERSONAL DATA
Name: Charles Adrian G. Inding
Address: Sinaman, Dipolog City
Age: 21
Date of Birth: November 30, 2000
Place of Birth: Sinaman, Dipolog City
Gender: Male
Civil Status: Single
Height: 5’4 cm
Weight: 58 kgs
Religion: Roman Catholic
Citizenship: Filipino
FAMILY BACKGROUND
Father’s Name: Joel G. Inding
Occupation: Farmer
Mother’s Name: Jocelyn P. Inding
Occupation: Housewife
Parent’s Address: Sinaman, Dipolog City
EDUCATIONAL BACKGROUND
Elementary: Dipolog Pilot Elementary School
Secondary: Punta National High School
Tertiary: Andres Bonifacio College
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Course: Criminal Justice of Education
PART I
Please fill in the questionnaire only if you have an online shopping experience. Tick the
option that you find most suitable. Do not tick more than one option.
1. Age
2. Sex
o Male
o Female
3. Family Income
O 11,000-15,000 php
O 16,000-20,000 php
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The succeeding questionnaire was adapted from the study of Hooria
of Pakistani Consumers.
25
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