English Draft

1
Ismael
Ismael Al-Ghazali
English W101
Prof. Emmy Price
2023 February 18
The morality of the Heads and Shoulders’ sports advertisement
The image I have chosen is the head and shoulders ad. I am a big fan of Heads and
Shoulders as someone who uses their products as well as my family members. I have had
nothing but good experiences and results by using their shampoos and conditioners. They are
known for making products which gets rid of dandruff. I see that they used a product which
could be helpful to every human know to exist. The reason being that everyone throughout the
history of mankind has come across problems with dandruff or even periods of time where they
struggled with it. That is one of the reasons I believe that their company is extraordinarily
successful. Although there is a ludicrous amount of different shampoo companies and brands
throughout the planet and even in the United States alone, they managed to be on top. Their
marketing strategies, the need for a high-quality product of their caliber, and the groups they
decide to collaborate with expands their network across the globe. An example of that would be
the advertisement the created with two NFL stars, first one being the well-known Patrick
Mahomes who is the Quarterback for the Kansas City Chiefs; the other star being the Former
Pittsburg Steelers defensive back Troy Polamalu. These are some of the most famous individuals
and teams in the NFL world. These two players collaborating with the hair products company
labeled as “Heads and shoulders”, brought more exposure to the brand to an audience that was
2
Ismael
most likely unaware of the product. Even if they knew, they are now more likely to buy more
and that results in higher revenue.
Athletes are very much trusted when they advertise Health products and brands. That is because
they take care of their health since they are overall healthy and physically above average.
Weather this is the case one hundred percent of the time or not true all the time, that’s the way
the majority of people thing when the see an ad with an athlete in it. The bigger the profile of the
athlete or the individual in general, the bigger and broader the audience. That brings a larger
responsibility on them to share honest opinions and higher-quality products. This makes the
chances of a very famous athlete or person advertising a bad product very low. And ordinary
people would take their word in a heartbeat. This is the case that played out in the heads and
shoulders advertisement. They collaborated with two very high-value individuals with good
quality hair, to share a hair product. To an audience that trusts them because of their
achievements, status, and great physical administration on how good people’s hair could
become. These are the values presented to an extremely broad audience. Everyone aspires to
have hair that of good-quality hair. That’s why Hair transplant surgeries are successful across the
globe. Hair is also an attractive physical trait. These statements are referrals to my claim that
everyone the ad comes across is part of the audience the company aims to gain as customers. If a
company or brand puts their honest effort and do their best to create a beneficial product that
serves what it advertises and does exactly what it claims, it is appropriate for them to shift their
advertising towards any group of people from different backgrounds. That’s the case with Heads
and Shoulders as well. I believe this ad was appropriate given the fact that they serve what they
offer. Their products also relate to any group of people it is presented to because it supplies a
3
Ismael
service that everyone demands. Using athletes is absolutely an ethical and intelligent strategy. As
I’ve mentioned before, they are, for the most part, good models of what most people want to be
like, and they are individuals who take their physical appearances and public images very
seriously and that requires them to be as healthy as possible. They would also need to use the
best product out in the market in order to ensure that they keep their healthy body chronically.
That’s why it is justifiable as a brand and company to partner up with certain public figures as
well as consumers taking their word and trusting them with the product.
I deem it interesting that they used the phrases “offense for great hair” and “defense against
flakes”. The ad places the offense phrase under Patrick since he is an offensive player and places
the defense phrase also directly under Troy who is a former defensive player. That correlation
just seemed a little interesting and humorous and that pleased me a little. Small details like
slogans, lingos, or catchphrases can really come a long way in convincing someone to consume
your product.
I would say that this is an overall simple and valid advertisement post. There isn’t so much to
read that confuses anyone who reads it nor is the collaboration of the athletes with the sponsors
mislead or misinform anyone. I do believe that the catchphrases placed on the athletes in the post
do indicate what occurs in when the product is used. Meaning that the ad says what it is indicated
and shown in the ad. I am overall appreciative of the add because it is clear, very concise with
the catchphrases, I have a good experience with the product so that might be a bias, and
everything shown visually indicates the product advertised is a reliable and great product. I will
continue to use their product because I am a satisfied consumer and fan of their simple creativity.
4
Ismael
Work Cited
Heads and Shoulders Advertisement. November 2019. Sports illustrated. Sports Illustrated
Head and Shoulders.docx/. Accessed 19 Feb. 2023

English Draft

Uploaded by

Copyright:

Available Formats

English Draft

Uploaded by

Document Information

Original Description:

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

English Draft

Uploaded by

Copyright:

Available Formats

1

Prof. Emmy Price

The morality of the Heads and Shoulders’ sports advertisement

and that results in higher revenue.

You might also like