This document discusses disruptive innovation and provides an agenda for a session on the topic. It includes:
- An overview of Christensen's work on disruptive innovation and the innovator's dilemma.
- A comparison of disruptive versus sustaining innovation, providing examples like mainframe computers being disrupted by personal computers.
- Discussion of how established firms can get disrupted if they only focus on improving existing products for current customers rather than developing cheaper alternatives for new customer segments.
- Mention of different frameworks for categorizing innovation and an invitation for group discussion to identify potential disruptions in different industries.
This document discusses disruptive innovation and provides an agenda for a session on the topic. It includes:
- An overview of Christensen's work on disruptive innovation and the innovator's dilemma.
- A comparison of disruptive versus sustaining innovation, providing examples like mainframe computers being disrupted by personal computers.
- Discussion of how established firms can get disrupted if they only focus on improving existing products for current customers rather than developing cheaper alternatives for new customer segments.
- Mention of different frameworks for categorizing innovation and an invitation for group discussion to identify potential disruptions in different industries.
This document discusses disruptive innovation and provides an agenda for a session on the topic. It includes:
- An overview of Christensen's work on disruptive innovation and the innovator's dilemma.
- A comparison of disruptive versus sustaining innovation, providing examples like mainframe computers being disrupted by personal computers.
- Discussion of how established firms can get disrupted if they only focus on improving existing products for current customers rather than developing cheaper alternatives for new customer segments.
- Mention of different frameworks for categorizing innovation and an invitation for group discussion to identify potential disruptions in different industries.
This document discusses disruptive innovation and provides an agenda for a session on the topic. It includes:
- An overview of Christensen's work on disruptive innovation and the innovator's dilemma.
- A comparison of disruptive versus sustaining innovation, providing examples like mainframe computers being disrupted by personal computers.
- Discussion of how established firms can get disrupted if they only focus on improving existing products for current customers rather than developing cheaper alternatives for new customer segments.
- Mention of different frameworks for categorizing innovation and an invitation for group discussion to identify potential disruptions in different industries.
Technology Session 2 Shiva Venkatraman Adjunct Faculty [email protected] Agenda • The innovator’s dilemma • Disruptive Innovation • Types of Innovation • Group Discussion Christensen • https://www.youtube.com/watch?v=qDrMAzC HFUU • https://www.youtube.com/watch?v=yUAtIQDl lo8 • https://www.youtube.com/watch?v=WxwR_T TuKdc • https://www.youtube.com/watch?v=gfr3uLbC 22Y Disruptive vs Sustaining Innovation Disruptive Innovation Sustaining Innovation • Making new, often lesser • Making current products for featured products for newer current customers better customers • Expensive – Few • Cheaper – Larger people/businesses can population can access it access it • E.g. Mainframe computers • E.g. Laptops cost cheaper in the 1970s (Cost Millions) and made computing accessible to all A graphical difference
Examples of winners: Open source, Bitcoin, Others?
Exceptions: Tata Nano (why?) Innovator’s Dilemma • Make current products better Versus • Make newer products that are cheaper with smaller feature sets for newer customers • E.g. General Motors disrupted by Toyota by Kia (Korean) • E.g. Should Tata have continued its current car lineup instead of launching the Nano? • Other examples? Some examples
Disruptor Disruptee Personal computers Mainframe and mini computers Mini mills Integrated steel mills Cellular phones Fixed line telephony Community colleges Four-year colleges Discount retailers Full-service department stores Retail medical clinics Traditional doctor’s offices Another Framework: 4 Types of Innovation Group Discussion • Breakout into your groups • Pick a firm from an industry that you know • Can you scan the market and figure out OR predict how this firm could be DISRUPTED by a Disruptive Innovation? • Hint: You can look for what the VCs are investing in this industry
