Research On Automotive Interior Optimization Based On Human Factors Engineering
Research On Automotive Interior Optimization Based On Human Factors Engineering
Research On Automotive Interior Optimization Based On Human Factors Engineering
8th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2018)
Abstract. The automotive interior brings people an intuitive and comfortable feeling that directly
affects the image of the automobile. With the increase of consumer spending power, consumers are
paying more and more attention to the appearance of the automobile interior while attaching
attention to the performance of the automobile. In the pursuit of comfort, car interior decorators
have begun to focus on the individual needs of consumers. Therefore, the concept of car sales for
car dealers can not merely stay on the choice of past sales strategies, but also need to be more
meticulous and personalized, which can gain the favor of consumers before they can stand out
among many competitors. This article starting from the human factors project, and the perspective
of automotive interior design, puts forward opinions and viewpoints on the personalized design of
automotive interiors according to colors and materials, hoping to provide some feasible suggestions
for the personalized design of automobile interiors in China.
Introduction
The ability of consumers to buy cars is becoming more and more powerful. While buying cars, they
also love to show their individuality and differentness. To prevent their cars from being similar to
others, more and more people are pursuing their car interiors. Personalized design are increasingly
demanding, in the same price situation, if a brand of car interior personalized design does not meet
consumer expectations, then consumers are likely to turn to others,therefore, companies should pay
attention to the personalized design of car interiors. Only after fully paying attention to the
personalized needs of consumers can they better meet the needs of consumers and be able to
accurately grasp their Preference and buying preferences can be invincible in the fierce market
competition. Therefore, this paperanalyzes the personal customization of peoplebased on human
factors engineering.
training and management, ie "personal opportunities". One-sided emphasis on one aspect does not
meet human factors engineering principles.
The use of human factors engineering focuses on the interrelationships between humans and the
products, equipment, facilities, procedures and environment used in work and daily life. Correct use
of human factors engineering will improve work efficiency and quality, and meet people's value
needs.
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Advances in Computer Science Research (ACSR), volume 83
The color tone of car interior color design is critical. This car interior color design reflects the
color matching of adult sensory pursuits. They often use dark colors as the main color, and the
lower purity of gray is also within their range of choice. In general, as people's age increases, the
pursuit of color will tend to be primary, and people will use colors that are relatively high purity as
key colors to set off their adult maturity and sense of stability.
Conclusion
Color is a very intuitive visual experience for human beings, and it is an important factor that
directly determines whether car buyers are interested in car products. Therefore, we will talk about
whether the matching of colors in car interior design meets the consumer experience and will have a
direct impact on the consumer's consumer psychology. And car interior designers need to pay
attention to first-hand car users' experience in car interior design. Through understanding the needs
of consumers when choosing car interior materials, make different types of choices, along with
consumers. The requirements for automotive interiors are also getting higher and higher. In order to
further satisfy the consumers, the need for personalized design is elaborated separately from the
colors and materials. It is hoped that it can provide some reference for the personalized design of
automobile interiors in China.
Acknowledgement
Project funding: Project at Nanchang institute of science and technology (No.SZZX-17-14)
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Advances in Computer Science Research (ACSR), volume 83
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