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Linkedin TIPS

Linkedin tips for more engagement

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0% found this document useful (0 votes)

39 views4 pages

Linkedin TIPS

Linkedin tips for more engagement

Uploaded by

Anamarija

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as DOCX, PDF, TXT or read online on Scribd

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When you post, LinkedIn puts it in 1 of 3 buckets:

1. Spam
2. Low quality
3. High quality

- getting around the spam filter:

don't use hashtags like "follow," "comment," or "like“

- use around 3 hashtags,

one should be more broad,
the next a little more niche
and the last very niche (example: "#socialmedia," "#b2bsocialmedia")

- go niche vs broad on your topics

- post things that encourage a response (easy way to do this is by asking a question)

- don't use outbound links (put them in comments)

- if you passed "golden hour" - your content temporarily appears in your followers' feeds
(What is golden hour? It's the FIRST hour after you share a post on Linkedin, and it's vital to your
post's success)

- if your post does well in the first hour, its much more likely to do well all day, week, or month

Golden rule of golden hour: don't just post and ghost

LinkedIn has 3 ranking signals to determine what you see in your feed:

1. Personal connections
- to determine which posts are most personally related to members, LinkedIn considers...
* Who you work with/have worked with
* Who you’ve interacted with before

2. Interest relevance
* LinkedIn algorithm evaluates what groups you're in & the hashtags, people, and pages you follow
* The algorithm also looks at the language of the post, and the companies, people, and topics
mentioned in it

3.Engagement probability
First the algorithm evaluates the likelihood that you will share, comment, or react to a post
* The model also takes into account timely feedback to content creators. (the quicker it starts raking
in interactions, the more likely LinkedIn is to include it in the feeds of others)
WHAT SHOULD I POST!?

1. OUTBOUND LINKS

- LinkedIn wants you to stay ON the platform,

so if u link OFF of the platform, LinkedIn will penalize you

- to share a link, leave it in the comments

2. SHARES

- re-sharing is fine but people won't engage with you- they will engage with the original post

3. LI ARTICLES, LI LIVE, SLIDES, ETC

- any time a social media platform releases a new or unique content type, they usually try to favor
that content type in newsfeeds

4. PHOTOS

- if the images are unrelated or doesn't really support your copy there isn't an inherent advantage in
the algorithm to support using them

5. VIDEO

- people have very short attention spans on social media, so your audience is more likely to engage
with something that is more easy to digest than video

- get to the point right away and keep it brief

6. TEXT BASED POSTS

- text gets better results than anything else here on LinkedIn

(it's not because LinkedIn ranks text any better than video/photo... but because people tend to read
text posts more often than they watch videos)
LinkedIn is an incredible place to share content.
LinkedIn turned 18 years old in 2022.
It is available in 24 different languages and has 33 offices worldwide and over 15,000 full-time
employees.

There's over 700 million users, and only 1% post regularly.

So if you just start posting ONCE per week, you'll instantly be in the top 1%.

Linkedin can boost your profile, build awareness of your brand, provide networking opportunities
and help you to recruit the right people.

LinkedIn can increase the visibility of your business, your company brand and your products.
It can tell your company story while building valuable emotional connections with your potential
customers and employees.

Diversify your content types- video, text, etc. & see what works for you.
Find the outliers & identify what type of post they are - then go heavy in that direction.

Make good use of your headline: do not accept the default "job title and company name" suggestion.

Use the 120 characters available to explain what your company does and how you can help.
Your LinkedIn headline accompanies every piece of activity that people see on LinkedIn, so make it
clear who you are and what you do.

Za poduzetnike:
👉 prođite po listi svojih klijenata i prisjetite se njihovih pitanja i izazova - zapišite ih
👉 napišite 10 pitanja koja vas klijenti najčešće pitaju - odgovorite na njih
👉 napišite 10 pitanja koja vas klijenti ne pitaju, ali vi biste željeli da vas pitaju - odgovorite na njih

Za zaposlenike:
👉 bacite pogled na prošli tjedan i zapišite stvari koje su “iskočile” - pišite o njima
👉 prisjetite se što su neke prve stvari koje ste naučili na ovom trenutnom radnom mjestu -
zapišite ih
👉 razmislite kakav savjet biste dali mladoj osobi koja dolazi na vašu poziciju - zapišite

Najveći izazov s kojim se moji klijenti susreću je kako pojednostaviti stvari.

Nama se to čini glupo jer to je naš fah i o njemu znamo sve, pa mislimo da i drugi znaju.

Ne, drugi ne znaju to sve što vi znate i najbolje rezultate ćete postići ako informacije rastavite do
atoma.

1. Saznaj s kakvim se problemima na dnevnoj razini nose tvoji čitatelji/ potencijalni klijenti

2. Saznaj na koji način su ti isti klijenti pokušali riješiti svoje probleme u prošlosti

3. Maksimalno usavrši ono s čim se baviš

4. Razmišljaj isključivo o tome kako možeš nekome pomoći sa svojim objavama

5. Piši samo o onome što znaš

6. Uključi emocije u svoje objave

7. Budi drugačiji bez obzira na to što drugi kažu

8. Pričaj o pozitivnoj transformaciji koju će netko doživjeti zahvaljujući tome što čita to što
sa svima dijeliš - ipak dijeliš svoje znanje i iskustvo.