e ITEC PROGRAMME

ON
ENTREPRENEURSHIP FOR SMALL
BUSINESS TRAINERS/PROMOTERS
PROGRAMME (ESB-TP)
(14.11.2022 TO 25.11.2022)

NATIONAL INSTITUTE FOR ENTREPRENEURSHIP AND SMALL BUSINESS DEVELOPMENT

MINISTRY OF SKILL DEVELOPMENT AND ENTREPRENEURSHIP,
GOVT. OF INDIA

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 INTRODUCTION
Entrepreneurs' innovative contributions in the form of new goods and services also help
generate new jobs, which can create a cascading impact or virtuous loop in the
economy. Stimulating associated firms or industries that support the new enterprise
contributes to future economic development.
Thus, if their revolutions are successful, they may transform the way we live and work. In
addition to creating wealth from their entrepreneurial ventures, they also create jobs and
the conditions for a flourishing society. This leads to a higher quality of life, greater
morale, and economic freedom.
Therefore, for the rapid development of society, inculcating entrepreneurship is vital for
promoting small businesses, and the Development of entrepreneurship has become a
significant component of the global plan.
With growing experiences, however, the role of the trainer/promoter of entrepreneurship
and small business has become more specialized and professionalized.
Training plays a crucial role in developing and fostering entrepreneurs and
entrepreneurship by polishing and refining their knowledge, skills, and attitudes. Such
trainers/promoters would develop skills to motivate entrepreneurs to build their
competencies for enterprise launching and managing their enterprises. Resulting in a
positive impact on the economy and society.
The need to train and develop a large number of professionally trained
trainers/promoters for entrepreneurship and small business development is self-evident.
NIESBUD has gained diverse and cross-domain experience in developing such
trainers/promoters. They could successfully assist entrepreneurs of various categories
such as men, women, educated unemployed youth, school dropouts, veterans, artisans,
tribal, etc., to identify and run their entrepreneurial ventures.
With this expertise and an understanding of the importance of training in assisting future
entrepreneurs in establishing and managing their enterprises effectively, NIESBUD has
devised a two-week International Programme on Entrepreneurship for Small Business
Trainers/Promoters (ESB-TP).

The National Institute for Entrepreneurship and

Small Business Development is a premier
organization of the Ministry of Skill Development
and Entrepreneurship, engaged in training,
consultancy, research, etc., to promote
entrepreneurship and Skill Development. The
primary activities of the Institute include Training
of Trainers, Management Development Programmes,
Entrepreneurship-cum-Skill Development
Programmes,Entrepreneurship Development
Programmes, and Cluster Intervention. NIESBUD has
provided training to 12,88,225 persons as of March
31, 2022, through 48,700 training programs since
inception. This includes 5,134 international
participants from more than 145 countries

ABOUT THE INSTITUTE throughout the globe.

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PROGRAMME OBJECTIVES
T h e p r o g r a m m e h a s b e e n d e s ig n e d t o e n a b l e p a r t ic ip a n t s t o :

ENHANCE THEIR
UNDERSTANDING OF
THE
ENTREPRENEURSHI
RECOGNIZE THE DYNAMICS P DEVELOPMENT
OF BUSINESS INITIATION, PROCESS
INCLUDING THE CAPACITY
FOR OPPORTUNITY
SCANNING, PROJECT
FORMULATION AND
EVALUATION, AND DEVELOP THE ABILITY
RESOURCE MOBILISATION TO RECOGNIZE
POTENTIAL
ENTREPRENEURS AND
EMPLOY APPROPRIATE
SELECTION
LEARN DESIGNING
TECHNIQUES/TOOLS
AND CONDUCTING
OF FOR LOCATING
ENTREPRENEURIAL POTENTIAL
MOTIVATION ENTPRENEURS
TRAINING FOR
ASPIRING
ENTREPRENEURS

TIMELINE
The two-week programme commences on 14th November 2022 and
will conclude on 25th November 2022.

T h e p r o g r a m m e w i l l r u n f r o m M o n d a y t o F r id a y ; S a t u r d a y a n d
Sunday will be off days.

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 COURSE METHODOLOGY
L i v e O n – L i n e C l a s s e s – T h r e e h o u r s e v e r y d a y ( a p p r o x .)

LIVE CLASSES METHODOLOGY:

T h e c o u r s e i s d e s i g n e d t o w a r d s a d u l t l e a r n in g a n d m a k e s e x t e n s ive
u s e o f p a r t i c i p a t i v e m e t h o d o l o g ie s . A r a n g e o f a p p r o a c h e s , s u ch a s
l e c t u r e / p r e s e n t a t i o n , d i s c u s s io n s , s im u l a t io n e x e r c ise s , d e b a t e s ,
group work, video d is c u s s io n s , q u e s t io n and answers,
d e m o n s t r a t i o n s , p r a c t i c a l s e s s io n s , s m a l l a n d l a r g e g r o u p
e x e r c i s e s , a n d r o l e p l a y s , w il l b e u s e d .
EVALUATION:
The participants will be evaluated based on the fo llo w in g
evaluation system.

Grading
Evaluation Component Details
Weightage

Participants are expected to

attend all classes and to actively
participate in the session. Active
Participation participation is not just attending 30%
class, but it includes being well
prepared and engaging in active
discussions.

Participants need to prepare their

individual business plans as
Business Plan 30%
guided by the faculty throughout
the course.

A multiple-choice evaluation
Weekly Assessment based on the course material will 30%
be given at the end of each week.

A back-home task plan in the

format specified by the institute
Back home task plan 10%
needs to be submitted by each
participant.

उ द्य मी ल भ ते सि द्धि म
P a r t i c i p a n t s w i l l r e c e i v e g r a d e s o f A + , A , B + , o r B b a s e d o n t h e ir
s c o r e s . T h e g r a d e w i l l b e m e n t io n e d o n t h e C e r t if ica t e t h a t t h e
Institute will provide online.

Grade Score Obtained

A+ Between 80 - 100

A Between 60 - 79

B+ Between 40 - 59

B Below 40

STAY CONNECTED
OFFICE HOURS

T h e i n s t r u c t o r s w i l l u s u a l l y b e a v a il a b l e o n e a n d h a l f h o u r s b e fo r e
a n d a f t e r e a c h c l a s s a n d b y a p p o in t m e n t f o r a p h o n e o r W h a t s A p p
c o n v e r s a t i o n . C a l l t o s c h e d u l e a n a p p o in t m e n t f o r a t e le p h o n e o r
WhatsApp conversation.

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CONTACT NUMBERS
P a r t i c i p a n t s m a y c o n t a c t t h e f o l l o w in g f o r f u r t h e r in f o r m a t io n : -

H E A D - I N T E R N A T I O N A L T R A I N I N G: D R . P O O N A M S I N H A
DIRECTOR (EE)
E m a i l :d i r e c t o r - e e @ n i e s b u d . g o v . i n

Section Contact Name Contact Details

Senior Advisor,
9720447744
International Training Mr. P K Arora
[email protected]

7002092610
Ms. Vandana Purohit
Programme Director vandana.purohit@govco
ntractor.in

8168436361
Ms. Neelam
Academic Coordination drneelam.niesbud@gma
Raghuvanshi
il.com

7042727422
I.T. Assistance Mr. Love Goel
[email protected]

8826894372
Secretarial Assistance Ms.Ranjeet Kaur
[email protected]

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 PARTICIPANTS TESTIMONIALS
T h e p r o g r a m w a s e x c e l l e n t ! T h a n k s , a l o t t o t h e N IE S B U D t e a m !
-L I U D M I L A K U Z M I N A ( R U S S I A )

T h e f a c i l i t a t o r s w e r e w e l l v e r s e d A N D v e r y k n o w l e d g e a b le w it h
r e l e v a n t e x a m p l e s . I a p p r e c ia t e t h e o p p o r t u n it y a c c o r d e d . Th a n k
you very much.
-S U S A N N J O K I M W A N G I ( K E N Y A )
I t ' s i n f o r m a t i v e & h e l p f u l t o a p p l y f o r m y c o a c h in g p r o g r a m (fo r
SMEs in Thailand). Thank you for THE arrangement.
-A R P A P A R N C H A N A N I Y O M ( T H A I L A N D )

A h i g h l y e f f i c i e n t t r a i n i n g p r o g r a m , a n d I W IL L b e d e lig h t e d if y o u
c o n t i n u e t o i n v i t e u s t o n e w c o u r s e s in t h is s a m e fie ld o f
entrepreneurship.
-F R A N C I S C O J O S É C A N O M O R A N ( N I C A R A G U A )

I H i g h l y a p p r e c i a t e d a l l t h e e f f o r t p u t t o g e t h e r t o m a ke t h is a
s u c c e s s . I w a s l o o k i n g f o r w a r d t o c o m in g t o In d ia a n d s e e in g a ll
these fantastic empowerments for myself.
-A L I C E W A I R I M U M W A N G I ( K E N Y A )

PROGRAM SCHEDULE
Session Timing

Session - I 11.00 – 12.15 P.M

Tea Break 12.15 – 12.30 P.M

Session - II 12.30 – 1.45 P.M

Lunch Break 1.45 – 2.30 P.M

Session - III 2.30 – 3.45 P.M

T H E T I M I N G S A R E A S P E R I N D I A S T A N D A R D T I M E (I . S . T )

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WEEK 1
Day & Date Session - I Session - II Session - III
(11.00 – 12.15 P.M) (12.30 – 1.45 P.M) (2.30 – 3.45 P.M)

11.00.– 11.45 A.M Country presentation on

Inaugural Session of the India and Briefing on
Programme-Introduction of the Preparation for Country
Programme andWelcome of Presentation and
Ice Breaking Session-
participants. preparation of country
Live Exercises for
presentations-Country
Monday 14.11.22 Participants to know
presentations on Socio-
one another
11.45 A.M. - 12.15 P.M Cultural, Economic, and
About the Institute- other aspects of the
Presentation on the activities of participant’s country for
the Institute, Objectives of the Day 2.
Programme.

Country Presentation- Country Presentation-

Country Presentation-
Presentation prepared Presentation prepared as
Presentation prepared as
Tuesday 15.11.22 as discussed, the discussed, the previous
discussed, the previous day by
previous day by each day by each country
each country Participants
country Participants Participants

Understanding
Dynamics of
Entrepreneurship, Need,
Entrepreneurial
Relevance for Growth and Understanding and
Motivation-
Development-Importance of developing
Understanding the
Entrepreneurship in Education; Entrepreneurial
Motivational Process,
Entrepreneurship education competencies-To
Entrepreneurial
Wednesday
which aids students from Understand
Motivation,
16.11.22 various socioeconomic entrepreneurial
McClelland’s theory of
backgrounds to think competencies
Motivation,
innovatively and nurtures To know their level of
Significance of
unconventional talents ensuring development through self-
Achievement Motivation
social justice, confidence rating questionnaire
Vs. Entrepreneurial
building, and economic
Motivation
stimulation.

Importance of Life Skills in

Entrepreneurship
Identification of business
Development-To understand
opportunities-Identifying a
that Life skills are abilities for Session with
viable business idea and
adaptive and positive behavior Successful
transforming it into an
that enable Entrepreneurs to Entrepreneur-
opportunity. PESTLE
Thursday 17.11.22 deal effectively with the Experience sharing of
analysis and other
demands and challenges of life. Successful
techniques.
Knowledge of Changing Life Entrepreneur
Steps to logically
Skills Requirement in the

transform it into a
present VUCA World
entrepreneurial venture.
particularly COVID-19 demands.

Concepts of
International Business- Assessment / Multiple
Overview of Market Survey-
Friday 18.11.22 Methodologies to Choice Test of Week I
Methods of Marketing Survey
Sense Export Marketing Module
Opportunities

T H E T I M I N G S A R E A S P E R I N D I A S T A N D A R D T I M E (I . S . T )

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 WEEK 2
Day & Date Session - I Session - II Session - III
(11.00 – 12.15 P.M) (12.30 – 1.45 P.M) (2.30 – 3.45 P.M)

Digital Marketing-The role

Entrepreneurial
Types of Enterprises-Types Digital Marketing for
Opportunities in
of enterprises. Different promoting entrepreneurship in
Agriculture Sector-
Monday 21.11.22 types of legal entity which the country. To understand
Opportunities in Agriculture
can be formed for running how digital marketing can
Sector for Entrepreneurial
and starting an enterprise. help address a wide range of
activities.
customers.

Branding and Marketing

techniques for small
business development-
Features of Entrepreneurial
Entrepreneurship support
Marketing; Market Research
ecosystem-Understanding
Segmentation. Positioning
Micro Finance-Sources of the Entrepreneurship support
Tuesday 22.11.22 and Targeting Branding,
Micro Finance ecosystem and how it
Pricing, Distribution,
enables in setting up of small
Advertising, E-Promotions,
businesses.
Leveraging digital
transformation to become
customer-centric for global
competitiveness.

Startup, Incubation and

Acceleration-
Understanding how
Preparing a Business Plan- Personal Effectiveness for
business incubators
How to formulate a business Organizational Excellence of
Wednesday
function, who they are
plan, the different small Business
23.11.22 appropriate for, how to
components of a business Entrepreneurs-Innovative
quantify their performance
plan Leaders Role & Responsibility
using business modelling,
and the financial theories
underlying them

Enterprise Management-
Understand the different
Emotional Intelligence for
steps of enterprise
entrepreneurial Success-
management.
Conflict Management,
Skills to manage day-to- Leadership Skills for
Collaboration, and teamwork,
Thursday 24.11.22 day processes such as Improving Performance-
Positive company culture,
inventory management, Impact of Coaching Skills
Effective Negotiation for
accounting, Human
Entrepreneurial Success.
resources and customer

relationship and other

functional competencies

Curriculum development for

promoting
entrepreneurship-Training
Back Home Task-
Needs Analysis, Most
Assessment Week II and VALEDICTION-Feedback and
effective methods of adult
Friday 25.11.22 Guidance for Back Home Valedictory
learning, Designing an
Task Program
effective training program,

Facilitation skills and

Techniques of Evaluating
training programs.

T H E T I M I N G S A R E A S P E R I N D I A S T A N D A R D T I M E (I . S . T )

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FACULTY PROFILE
Name Profile

Dr. K K Dwivedi (IAS 1996 Batch) (Joint Secretary,

Dr. K K Dwivedi
MSDE) is the Academic and Administrative Head of
Director General, NIESBUD
the Institute.

A dynamic professional with a career spanning over

25 years, she has done her Doctorate in Psychology
Dr. Poonam Sinha
from BHU. Has been known and regarded as an
Director, Entrepreneurship
Expert in Entrepreneurship Development, Women
Education
Empowerment and Advocacy for promoting
Entrepreneurship across the nation.

A Banking Professional with a vast experience of over

30 years highly recognized for his deep
Mr. P. K. Arora understanding of banking procedures, financial
Senior Advisor understanding and guidance. Has been a member of
various expert panels and committees of nationalized
banks.

He is having a total work experience of over 25 years

Mr. D. K. Singh in the field of Training and development. He is
Chief Consultant recognized as an expert in Training and Cluster
development and management.

Has a total work experience of over 15 years in the

field of Entrepreneurship Development, has worked
Mr. B. S. Sajwan
exhaustively in promoting entrepreneurship. Is widely
Chief Consultant
known for counseling, mentoring and handholding
budding Entrepreneurs.

Has a Total Work Experience of over 9 Years in the

field of Academics, Training and Development and
Retail Banking. He has developed several learning
Dr. Saurabh Chandrashekharan
materials for school education through ODL Mode in
Senior Consultant
the area of Business & Commerce and training

handbooks on entrepreneurship. He is involved with

curriculum and content development for training
programmes.

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 Name Profile

Having a work experience of over 11 years in the field

of Academia, Skill and development sector working
Ms. Vandana Purohit with eminent institutions of India like NEHU, Assam
Consultant Skill Development Mission, NABARD and NIESBUD.
She is involved with curriculum and content
development for training programmes

Having a total work experience of over 15 years in the

Ms. Divya Aggarwal
field of training, research & consultancy. She is

involved with curriculum and content development for

Consultant
training programmes.

Has a total work experience of over 11 years in the

field of Business Administration with respect to
academics, research etc. has been worked with
Dr. Neelam Raghuvanshi various government bodies and prestige institutes
Consultant like University Grants Commission and Indian Institute
of Foreign Trade, New Delhi etc. She is involved with
curriculum and content development for training
programmes.

He is an IT expert with over 15 years of experience,

Mr. Arunendra Pratap Singh has expertise in networking, development and server
IT Head management, he is also heading the IT division at
NIESBUD.

She has a total work experience of 33 years in BHEL

and has superannuated as General Manager recently.
During her employment with the PSU, she has held
Ms. Rekha Bharadwaj various positions related to Human resource
management & development. She was in chargeof
corporate learningand development. She is a
professional

She is a Ph. D. with over 8 years’ experience in the

field of Entrepreneurship and Education. Worked with
Dr. Charvi Mehta top bureaucracy in the Govt. of India initiating and
developing numerous policy interventions in the area
of Entrepreneurship and skilling.

He has been Administrative Officer in NIESBUD and

Mr. Sunil Taneja having more than 30 years of experience in the area
of administration, teaching and research of training.

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 Name Profile

She is Senior Consultant in Ministry of Women and

Ms. Sunita Sangar Child Development. She is having many years of
experience in the area of Gender Equality.

She is a successful Entrepreneur and she is the

founder of VYOMINI Enterprise which is dealing in the
Ms. Prachi Kaushik
area of sanitation and has received the many national
awards.

More than 40 years of industry and academic

experience both in public/ private sector enterprises,
Universities, Colleges and Institutions. Offer
consultancy services through his proprietorship firm
namely Entrepreneurship Development Services
Prof. Jayaseelan Ganesan (EDSER). The services offered are in the following

areas:
Entrepreneurship and Enterprises development,
Setting up first generation enterprises, Government
support scheme, Business Incubation, Management
system consultancy - Quality, Environment,
Occupational Health and safety, Lean processes etc.

Dr. Hari Shankar Shyam is an eminent educationist,

researcher and trainer in the areas of management
education. He is doctorate in the field of management
and has done his Masters in Management in the area
of Marketing. He has done a certificate course in
SPSS & Cognos conducted by IBM & a Certificate
program in Marketing by the marketing magnate Philip
Kotler. Dr. Shyam has a blend of industry academia
Dr. Hari Shankar Shyam
experience of approximately 14 yrs. He is an expert in
Marketing Planning & Implementation, Business
Analytics and Strategy. His other areas of interest are
Brand, CRM, Quality Management & OB. He is also
associated with leading organizations like PHD
Chamber of Commerce, ICMAI, Niesbud and Sahaj in
the areas of research, training & consulting.

Having total 35 years of experience in the area of

Sh. Sanjeev Tandon accounts and taxation and have been associated with
many government and private projects.

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 Name Profile

She is Dean Centre for Handicrafts Exports

Ms. Rita Nahata Management Studies and she is having 35 years of
experience in export and import.

He is a successful an Agripreneur and having

Mr. Hardik Rawat knowledge in the area of agriculture and water
sanitation and development.

He is having many years of experience in the area

of digital marketing, social media and ecommerce
Mr. Lalit Goyal and have been associated
with many governments and private organization for
social awareness through
social media.

A Mentor/ Advisor, trainer and learner in the domain

of Entrepreneurship, Startups, Business Incubation,
Acceleration and Development.
​Core Area – ‘Entrepreneurship, Start-ups, Business
Development and Acceleration’
Mr. VK Arora Establishment and Consultancy – Startups,
Handholding (Small Business Development), Pre-
Incubation (E-Cell), Business Incubators and
Accelerators
Visiting Faculty/ Trainer –Strategic and General
Management (PAN India)

Has more than 34 years of experience in the field of

academics and industry which include administration,
teaching, research, skill development and
Prof. P K Pathak
entrepreneurship development. He has served IAF as
an Aviation Engineer and joined education sector in
the year 2007.

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 THE NATIONAL INSTITUTE FOR ENTREPRENEURSHIP AND SMALL
BUSINESS DEVELOPMENT (NIESBUD)
M I N I S T R Y O F S K I L L D E V E L O P M E N T A N D E N T R E P R E N E U R S H I P , G O VT .
OF INDIA

A - 2 3 , S E C T O R - 6 2 , I N S T I T U T I O N A L A R E A , N O I D A - 2 0 1 3 0 9 , U P , I N DI A

https://www.niesbud.nic.in/

Nikhil