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    (EC3 #03) The Backbone of Strong Email

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    Andreas J
    The document discusses the importance of subject lines in email marketing. While subject lines can be important for gaining readership, the ultimate goal is to write emails that are so engaging and relevant that people will open them regardless of the subject line. For niche markets with very interested subscribers, subject lines may be less important than for more general markets. The document promises to reveal a powerful subject line formula in a future email that can drive high open rates.

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    (EC3 #03) The Backbone of Strong Email

    Uploaded by

    Andreas J
    76 views2 pages
    The document discusses the importance of subject lines in email marketing. While subject lines can be important for gaining readership, the ultimate goal is to write emails that are so engaging and relevant that people will open them regardless of the subject line. For niche markets with very interested subscribers, subject lines may be less important than for more general markets. The document promises to reveal a powerful subject line formula in a future email that can drive high open rates.

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    [EC3 #03] The backbone of strong email copy

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    The document discusses the importance of subject lines in email marketing. While subject lines can be important for gaining readership, the ultimate goal is to write emails that are so engaging and relevant that people will open them regardless of the subject line. For niche markets with very interested subscribers, subject lines may be less important than for more general markets. The document promises to reveal a powerful subject line formula in a future email that can drive high open rates.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Download as txt, pdf, or txt
    76 views2 pages

    (EC3 #03) The Backbone of Strong Email

    Uploaded by

    Andreas J
    The document discusses the importance of subject lines in email marketing. While subject lines can be important for gaining readership, the ultimate goal is to write emails that are so engaging and relevant that people will open them regardless of the subject line. For niche markets with very interested subscribers, subject lines may be less important than for more general markets. The document promises to reveal a powerful subject line formula in a future email that can drive high open rates.

    Copyright:

    © All Rights Reserved
    Download as TXT, PDF, TXT or read online from Scribd
    Download as txt, pdf, or txt
    of 2

    What�s crackin,

    Let�s talk about the holy grail of email copy.

    Or at least that�s what some people would have you believe.

    So let�s answer the big question.

    Are subject lines the most important part of an email?

    Yes and no.

    It really depends on your list and the market.

    However our goal, and the goal of email copy in general, is to make the subject
    line obsolete. We want people to love our emails SO much that they don�t care what
    the subject line is. When they your name in the �from� line they just open no
    matter what.

    That�s the point of this course. To make your copy so damn kick ass that people
    can�t wait to get your emails and open all of them like it�s christmas bloody
    morning.

    That being said, the ability to write impossible to resist subject lines is a skill
    that stands the test of time. And for some markets and lists it�s a critical
    factor.

    For example, over the past year and a half I�ve been writing to a list of over a
    million people at least 4 times a week. It�s in a small section of personal finance
    niche which only has so much you can say.

    At some point you have to transition to a more personal finance topics. In which
    case some stuff will apply to certain people on the list and some of it won�t.

    As a general rule, the more mass market your niche is, the more important subject
    lines become. That�s because you are writing to a broad range of people and they
    aren�t going to be interested in everything you to say.

    Whereas a hyper-focused niche, like email marketing, people can be interested in


    everything you have to say because the focus in narrow.

    Which is why you�re opening and clicking all my emails. You are opening and
    clicking all of them right? RIGHT?

    Sorry, I got insecure for a minute. Okay, I want to get to the lesson so I�m gonna
    stop here.

    I know I said I�d share some mind blowing stats today but it�s gonna have to wait
    tomorrow so we can get this show on the road. And I promise I�m not over-hyping the
    stats or doing this an open loop strategy. (We�ll talk about open loops in a later
    email)

    Okay, below is a list of some great subject lines.

    Tomorrow we�re gonna go over the most important and profitable subject line type.
    It�s the key to kicking serious ass with your subject lines.

    Alrighty, pop out your pen and paper and set that timer for 25 minutes.
    Here they are:

    The first is Rusty Moore:


    https://s3-us-west-2.amazonaws.com/8020emailcopyguides/Subject+lines/
    Rusty+Subject+Lines+1.png

    https://s3-us-west-2.amazonaws.com/8020emailcopyguides/Subject+lines/
    Rusty+Subject+Lines+2.png

    Then do these from Revolution Golf:


    https://s3-us-west-2.amazonaws.com/8020emailcopyguides/Subject+lines/
    Revolution+Golf+Subject+Lines+.png

    If any great subject lines for your market come to your mind while doing this then
    write them down and put a little star next to it on your paper and come back to
    afterwards and bang out an email about it.

    What you�ll realize is that a good subject line can give you an idea for a whole
    email. And I�m holding the good shit for tomorrow when I�ll unveil the ultimate
    subject line formula that beats the pants off of everything else almost every
    single time.
    Tomorrow you'll copy some of my subject lines that follow my ultimate formula and
    I'll add in some others.

    Till� tomorrow,
    Ian �subject lines are subjective� Stanley

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