Department of Commerce

Manipal Academy of Higher Education,

Manipal

Three Year Full Time Undergraduate Program

(Bachelor of Business Administration-BBA)

2020 Regulations

1
1. Nature and Extent of the Program

BBA stands for Bachelor of Business Administration. It is a Bachelor's Degree course that
focuses on management and administration studies. This course designed to produce
motivated, energetic, and skilled graduates to meet the challenging and growing needs of the
dynamic industry. Generally, the course doesn't focus on any specific discipline or sub-field
within the field of management. It covers all the basic elements of management education.
The BBA course offers knowledge and training in management and leadership skills to prepare
students for managerial roles and entrepreneurship. BBA course is the gateway to numerous
job opportunities in a plethora of sectors like Marketing, Education, Finance, Sales, and
Government to name just a few. During the tenure of the course, students learn various
aspects of business administration and management through classroom lectures, case
studies, and practical projects like industry internship.
The BBA Course duration is 3 years, which is divided into six semesters. This program is
designed to equip students with the skills and self-confidence to stay ahead of the game and
effectively manage a wide range of business environments. Students need to complete a
range of compulsory courses that cover concepts relevant across the business world. Students
will study topics including accounting, economics, law, marketing, strategy, and more.
Students will graduate with the skills to confidently lead people and projects. During the
course, students will hear from industry guest lecturers, examine real-life case studies, and
undertake projects, placements, and internships with leading businesses.
Graduates of the Bachelor of Business Management are distinguished by their professional
readiness, self-reliance, and integrity. Graduates from the Department of Commerce typically
take leading roles in organisations across the private, public, and not-for-profit sectors, and
are ready to pursue opportunities that range from small start-ups to holding top management
positions in large multinational organisations. The range of ten different specializations is
offered to cater to the needs of students. It enables the students to carve out a meaningful
career in the field of various functional areas of management, including Finance, Marketing,
HR, Logistics, Family Business, Banking, Insurance, Financial Market, Business analytics, and
Economics. This program also facilitates higher studies both in India and abroad in reputed
universities.

2
2. Program Education Objectives (PEO)

PEO No Program Education Objectives

PEO 1 Students will be able to undertake diverse careers in global management, business analyst, and entrepreneurship.

PEO 2 Students would develop their expertise and domain knowledge in the field of business management

PEO 3 Students will develop expertise in the area of leadership, interpersonal skills, entrepreneurship, Insurance, economics,
business analytics, marketing, finance, and accounting

PEO 4 Students will be able to develop valuable life skills of students and transform them into a total personality so that they are
enabled to think independently, argue critically, solve problems and communicate effectively at a level that reflects their
core competency.
PEO 5 Students will be able to demonstrate professional competence to do higher studies, research, lifelong learning for
continuous growth and development.

PEO 6 Students will prove to be responsible citizens and leaders to empower business organizations through their ethical, social,
and legal business solutions.

1
3. Graduate Attributes (GA):

S No. Attribute Description

GA1 Disciplinary Knowledge Knowledge of business management theories and practices. Acquiring knowledge of different
aspects of management, learning various analytical and decision-making tools related to business
management

GA2 Understanding different subsets Understanding the fundamentals and practices of Banking, Financial Markets, Professional
of Business Management accounting, Logistics and Supply Chain Management, Marketing Management, Human Resources
Management, Insurance, Family Business Management, Economic Studies, Business Analytics,
Taxation, Corporate Governance and Business ethics, and creating learning and thinking.

GA3 Measurable Skills and Industry- Strengthening the abilities of a learner by skills, gaining knowledge of the present scenario in the
ready Professionals domain of business management.

GA4 Effective and Influencing Effective and Influencing communication ability to share thoughts, ideas, and applied skills of
communication communication in its various perspectives like written communication, speech communication,
etc.

GA5 Leadership readiness/ Qualities Make learners fluent in multiple facets of leadership. Creating the ability & enhancing the qualities
to be an efficient leader. Cultivating key characteristics in learners, to be visionary leaders who
can inspire the team to greatness.

2
GA6 Critical/ Reflective thinking & Build critical and reflective thinking ability among the students and to create a sense of awareness
language efficiency of oneself and society.

GA7 Technologically Efficient Develop the capability of students to use various communication technologies and the ability to
Professional utilize multiple software for content creation, content editing for various forms of publishing
platforms.
GA8 Ethical Awareness Facilitate the students to understand the importance of ethical values and their application in
professional life.

GA9 Lifelong Learning Every student should progress into a lifelong learner and consistently update himself or herself
with current knowledge, skills, and technologies. Acquiring Knowledge and creating an
understanding of learners that learning will continue throughout life.

GA10 Research-related Skills A sense of inquiry and investigation for raising relevant and contemporary questions, synthesizing,
and articulating.
GA11 Cooperation/ Teamwork Building a team, motivating and inspiring the team members to work up with cooperation to their
utmost efficiency.

3
4. Qualification Descriptors (QDs)

1. Demonstrate a systematic, extensive and coherent knowledge and understanding in

the field of business management as a whole and its applications, and links to related
disciplinary areas/subjects of study; including a critical understanding of the
established theories, principles, and concepts, and many advanced and emerging
issues in the field of management and commerce;

2. Procedural knowledge that creates different types of professionals related to the

sectors of financial markets, professional accounting in the manufacturing sector,
banking and insurance, logistics, business, and data analytics, HR and marketing
consulting, including research and development, teaching and government and public
service;

3. Professional and communication skills in the domain marketing, finance, and

accounting communication, data analytics, including a critical understanding of the
latest developments, and an ability to use established techniques in the domain of
business and commerce.

4. Demonstrate comprehensive knowledge about materials, including current research,

scholarly, and/or professional literature, relating to essential and advanced learning
areas on the field of business and commerce, and techniques and skills required for
identifying problems and issues associated.

5. Demonstrate skills in identifying information needs, collection of relevant quantitative

and/or qualitative data on a wide range of sources, for the analysis and interpretation
to take business decisions

6. Methodologies as appropriate to the subject(s) for formulating evidence-based

solutions and arguments. Use knowledge, understanding, and skills for a critical
assessment of a wide range of ideas and complex problems and issues relating to
business and commerce.

7. Address one’s own learning needs relating to current and emerging areas of study,
making use of research, development, and professional materials as appropriate,
including those related to new frontiers of knowledge.

8. Apply one’s disciplinary knowledge and transferable skills to new/unfamiliar contexts

and to identify and analyse problems and issues and seek solutions to real-life
problems.

1
Program Outcomes: After successful completion of Bachelor of Business Administrative (BBA) Program , Students will be able to:
Program Attribute Competency
Outcome(PO)
PO 1 Domain knowledge Apply the fundamental knowledge of Business Management and Commerce.

PO 2 Problem analysis Identify, formulate, and analyse business problems reaching substantiated conclusions using
management principles related to marketing, finance, human resource, accounting, logistics, and
Supply chain, economics and business analytics

PO 3 Design/develop solutions Design solutions for business problems through appropriate strategies by applying the
fundamentals and practices of different functional areas of management and accounting.

PO 4 Conduct investigations of Use research techniques and contemporary business management knowledge, including the
complex problems design of experiments, analysis, and interpretation of business data, and synthesis of the
information to provide valid conclusions.

PO 5 Modern tool usage Create, select, and apply appropriate analytical techniques, resources, and IT tools for better
business decisions.
PO 6 Business and society Apply reasoning and business domain knowledge to assess societal, health, safety, legal, and
cultural issues and the consequent responsibilities relevant to the professional management
practice.

PO 7 Environment and Understand the impact of the business solutions in societal and environmental contexts, and
sustainability demonstrate the knowledge of, and need for sustainable development.

1
PO 8 Ethics Apply ethical principles, professional ethics, responsibilities, and norms to the business practice.

PO 9 Individual / Teamwork Function effectively as an individual, member or leader in diverse teams, and multidisciplinary
settings.
PO 10 Communication Communicate effectively on complex business activities and solutions with the community and
with society at large, such as being able to comprehend and write effective reports and design
documentation, make effective presentations

PO 11 Project management and Demonstrate knowledge and understanding of financial management principles and apply these
finance to evaluate new and existing projects for effective decision making.

PO 12 Life-long learning Recognize the need for, and ability to engage in independent and life-long learning in the broadest
context of technological change.

2
 Common Course Structure for BBA Program
FIRST YEAR:
Semester: 1 Semester: 2
Subject Code Subject
Subject Title L T P C Code Subject Title L T P C

BBAC1101 Principles of Management 4 0 0 4 BBAC1201 Marketing management 4 0 0 4

BBAC1102 Managerial Economics 4 0 0 4 BBAC1202 Managing People and Organizations 4 0 0 4
BBAC1103 Accounting For Managers 4 0 0 4 BBAC1203 Cost and Management Accounting 4 0 0 4
BBAC1104 Business Communication 4 0 0 4 Open Elective 1#(any one)
BBA12OE1 Cultural Studies: Cultural and 3 0 0 3
Communication

BBA12OE2 Introduction to Art Appreciation: Culture 3 0 0 3

and Creativity
BBA12OE3 -Foreign languages 3 0 0 3
BBA12OE3.1: French
BBA12OE3.2: Spanish
BBA12OE4 -Certification program 3 0 0 3
BBA12OE5 Cross Cultural Dimensions 3 0 0 3
BBAC1105 Statistics for Managers BBAC1204 Analytics using Computer Applications 0 0 4 2
4 0 0 4
BBAC1205 Consumer Affairs 3 0 0 3
TOTAL 20 0 0 20 TOTAL 18 0 4 20

3
 SECOND YEAR:
Semester: 3 Semester: 4
Subject Subject
Subject Title L T P C Subject Title L T P C
Code Code
BBAC2301 Operations Management 3 0 0 3 (Any ONE Option)
Option 1.
Corporate Finance BBA24S1 Internship (16 Weeks -- -- -- 12
BBAC2302 4 0 0 4
duration)
Business Law
BBAC2303 3 0 0 3
BBAC2304 Environmental Studies 2 1 0 3 Option 2.
BBA24S2.1 Internship (08 Weeks duration -- -- -- 6
Research Methods in Management
BBAC2305 4 0 0 4
BBA24S2.2 Field Work --- --- --- 6
Open Elective 2#(any one):
BBA23OE1 Calculus 3 0 0 3 Option 3.
BBA23OE2 Certification Program 3 0 0 3 Study aboard program
BBA24S3
BBA23OE3 Creative Problem Solving 3 0 0 3 -- -- -- 12
BBA23OE4 Managing Performance 3 0 0 3 BBA24MC1 MOOC (Strategic Management) --- -- -- 4

BBA24MC2 MOOC (Entrepreneurship) --- ---- --- 4

Total 23 1 0 20 Total - - - 20

4
 THIRD YEAR:
Semester: 5 Semester: 6

Subject Code Subject Title T L P C Subject Code Subject Title T L P C

BBAC3501 Business Taxation 4 0 0 4 BBAC3601 Corporate Governance and 4 0 0 4

Business Ethics
BBA35*1 Specialization Elective One 4 0 0 4 BBAC3602 International Business 4 0 0 4
Management
BBA35*2 Specialization Elective two 4 0 0 4 BBA36*1 Specialization Elective four 4 0 0 4
BBA35*3 Specialization Elective three 4 0 0 4 BBA36*2 Specialization Elective five 4 0 0 4
Open Elective 3 #(any one): BBA36*3 Specialization Elective six 4 0 0 4
BBA35OE1 Essential Skills and Personality 4 0 0 4
Development
BBA35OE2 International Political and Economic System 4 0 0 4
BBA35OE3 Innovation & Start-Up Management 4 0 0 4
BBA35OE4 Principles of Hospitality And Tourism 4 0 0 4

Total 20 0 0 20 Total 20 0 0 20
*Students can select a specialization from the ten options offered at Department Of Commerce, MAHE, Manipal
#Additional Electives / Courses would be added to the list of electives from time to time as recommended by Academic Review Committee of the Department.

5
 SPECIALIZATION

[1] Banking
Subject Subject
Code Subject Title L T P C Code Subject Title L T P C

BBA35BB1 4 0 0 4 BBA36BB1 Capital 4 0 0 4

Modern banking management by
banks
BBA35BB2 Banking Law and 4 0 0 4 BBA36BB2 Banking 4 0 0 4
Practice Technology and
Products
BBA35BB3 Credit operations 4 0 0 4 BBA36BB3 International 4 0 0 4
& Recovery Banking
TOTAL 12 0 0 12 TOTAL 12 0 0 12

[2] Financial Markets

Semester: 5
Semester: 6
Subject Subject
Subject Title L T P C Subject Title L T P C
Code Code
BBA35FM1 Investment Banking 4 0 0 4 BBA36FM1 Financial Risk 4 0 0 4
and Financial Management
Services
BBA35FM2 Business Valuation 4 0 0 4 BBA36FM2 Financial 4 0 0 4
Derivatives
BBA35FM3 Security Analysis and 4 0 0 4 BBA36FM3 International 4 0 0 4
Portfolio Financial
Management Management
TOTAL 12 0 0 12 TOTAL 12 0 0 12

6
[3] Professional
Semester 5 Semester 6
Subject Subject
Subject Title L T P C Subject Title L T P C
Code Code
BBA35PR1 Strategic Financial 4 0 0 4 BBA36PR1 Digital strategy for 4 0 0 4
Management Financial
Transformation
BBA35PR2 Advanced Management 4 0 0 4 BBA36PR2 Corporate restructuring 4 0 0 4
Accounting and Business valuation
BBA35PR3 Financial Statement 4 0 0 4 BBA36PR3 Risk Management 4 0 0 4
Analysis
TOTAL 12 0 0 12 TOTAL 12 0 0 12

[4] Logistics and Supply Chain Management

Semester: 5 Semester: 6
Subject Subject
Subject Title L T P C Subject Title L T P C
Code Code
Inventory and Warehouse 4 0 0 4 BBA36LS1 Supply Chain Planning 4 0 0 4
BBA35LS1
Management
BBA35LS2 Logistics and Supply Chain 4 0 0 4 BBA36LS2 Global Transportation 4 0 0 4
Management Systems
BBA35LS3 Procurement and Purchasing 4 0 0 4 BBA36LS3 Export and Import 4 0 0 4
Management Logistics
TOTAL 12 0 0 12 TOTAL 12 0 0 12

7
 [5] Human Resources Management
Semester 5 Semester 6
Subject Subject
Subject Title L T P C Subject Title L T P C
Code Code
BBA35HM1 Human Resource Practices 4 0 0 4 BBA36HM1 Global Human 4 0 0 4
Resource
Management
BBA35HM2 Labour Legislation 4 0 0 4 BBA36HM2 Performance
4 0 0 4
Management
BBA35HM3 Interpersonal Effectiveness 4 0 0 4 BBA36HM3 Human Resource
4 0 0 4
and Leadership Excellence Development
TOTAL 12 0 0 12 TOTAL 12 0 0 12

[6] Marketing Management

Semester 5 Semester 6
Subject Subject
Subject Title L T P C Subject Title L T P C
Code Code
BBA35MM1 Sales Management 4 0 0 4 BBA36MM1 Advertising and 4 0 0 4
Branding
BBA35MM2 Digital Marketing 4 0 0 4 BBA36MM2 Services Marketing 4 0 0 4
BBA35MM3 Consumer Behaviour 4 0 0 4 BBA36MM3 Marketing Analytics 4 0 0 4
TOTAL 12 0 0 12 TOTAL 12 0 0 12

[7] Insurance
Semester 5 Semester 6
Subject Subject
Subject Title L T P C Subject Title L T P C
Code Code
BBA35IN1 Practice of Life Insurance 4 0 0 4 BBA36IN1 Insurance Risk 4 0 0 4
Management
BBA35IN2 Health Insurance 4 0 0 4 BBA36IN2 Life Assurance 4 0 0 4
Underwriting
BBA35IN3 Practice of General 4 0 0 4 BBA36IN3 Reinsurance 4 0 0 4
Insurance
TOTAL 12 0 0 12 TOTAL 12 0 0 12

8
 [8] Family Business Management
Semester 5 Semester 6
Subject Subject
Subject Title L T P C Subject Title L T P C
Code Code
BBA35FB1 Entrepreneurial Finance 4 0 0 4 BBA36FB1 New Venture Creation 4 0 0 4
BBA35FB2 Entrepreneurial Marketing 4 0 0 4 BBA36FB2 Quantitative Techniques 4 0 0 4
And Negotiation and Business Decision
Making
BBA35FB3 Managing Family Business 4 0 0 4 BBA36FB3 Technology Selection and 4 0 0 4
Management
TOTAL 12 0 0 12 TOTAL 12 0 0 12

[9] Economic Studies

Semester 5 Semester 6
Subject Subject
Subject Title L T P C Subject Title L T P C
Code Code
BBA35ES1 Urban Economics 4 0 0 4 BBA36ES1 Health Economics 4 0 0 4
BBA35ES2 Macro Economics 4 0 0 4 BBA36ES2 International Economics 4 0 0 4
BBA35ES3 Econometrics 4 0 0 4 BBA36ES3 Public Finance 4 0 0 4
TOTAL 12 0 0 12 TOTAL 12 0 0 12

[10] Business Analytics

Semester 5 Semester 6
Subject Subject
Subject Title L T P C Subject Title L T P C
Code Code
BBA35BA1 Econometrics 4 0 0 4 BBA36BA1 Visual Analytics 1 1 4 4
4 0 0 4 Optimization and 4 0 0 4
BBA35BA2 Analytics for Business BBA36BA2 Quality Control
Techniques
Database Management 1 1 4 4 Programming for 1 1 4 4
BBA35BA3 BBA36BA3
System Analytics
TOTAL 9 1 4 12 TOTAL 6 2 8 12

9
 11. Sports Management
Semester 5
Subject Code Subject Title T L P C

BBA35SM1 Sport Media and Revenue Generation 3 0 2 4

BBA35SM2 Sports Marketing and Sponsorship 3 0 2 4

BBA35SM3 Sports Psychology 4 0 0 4

Semester 6
Subject Code Subject Title T L P C

BBA36SM1 Sports Event & Facility Management 2 0 4 4

BBA36SM2 Sports Analytics 2 0 4 4

BBA36SM3 Sports Coaching & Mentoring 2 0 4 4

1
0