Review of literature:

1)SAWANT (2013): The study mentioned that consumer perception towards AYURVEDIC
cosmetic products. The absence of side effects is the most important factor that influence women
in the purchase of skin care products

2)Banu Rekha, Gokila(2015) in his research, severity of choosing skin products. In Himalaya
skin or herbal cosmetics products are chosen may use to good results and no added chemicals.

3)Nithya, DuraiEswari(2016) they analysed, Himalaya company reaching the highest target in
future.

4)Eze et al. (2018) examined the influence of brand image, product knowledge, product quality,
and price promotion on consumers’ purchase intention for cosmetic products. They used a survey
questionnaire to collect 204 responses from Generation Y female consumers in Malacca,
Malaysia. Data collected were analyzed using multiple linear regression. The findings revealed
that product image, product knowledge and brand image emerged with a significant influence on
intention to purchase cosmetics. However, price promotion was not significant.

5)Aveena, Anitha(2018) stated that the concept customer had good preference towards Himalaya
product.

6)Ganesh (2019) In his article titled Consumers’ Perception towards Brand Loyalty of FMCG
Products -An Analysis. The author analysed that the consumers’ perception towards +brand
loyalty of the FMCG product is awareness, knowledge, attitude of the brand, risk aversion to
change the brand, satisfaction and brand trust of the consumers, variables namely brand, image,
product quality, product knowledge, product involvement, products attributes and brand loyalty
of consumers.

7)Singh and Sharma (2019) analyzed the customers’ perception towards brands of cosmetic
products. The study used exploratory-cum-descriptive research design. It was used judgment
sampling to select female respondents from the Hisar city of the Haryana State. The study found
that Majority of the customers used the major cosmetics like shampoo, powder, cream. Lakme is
the top brand of cosmetic which are preferred by customers.

8) M.Vijay and Dr. Suresh kumar (2019) Determinants of customer satisfaction towards herbal
products in selected area of Tamil Nadu states that Ayurveda or the „Science of Life‟ is an
ancient, holistic for diagnosis and treatment, perhaps the oldest system of medicine known to
humanity. At Himalaya the research will begins with the raw herbs chosen from traditional texts,
both from observations and experiences of indigenous plants. The objective is to find the current
herbal products scenario in India. The result of the study will help the company to identify the
satisfaction level of the customers and demand of various benefits provided and promotional
activities adopted by the company.

9) Dr. T. Malathi and R. Sangeetha (2019) Consumption pattern of cosmetic products among
college female students, a study focus on environmental impact factors states that beauty care
substances or cosmetic products can be made either natural substances or chemical compounds
to enhance both odor and appearance of human body. Today people are more concerned about
their selfpersonality and self-consciousness; hence the demand for cosmetic products is
increasing rapidly. The objective is to identify the environmental impact factors the purchase of
cosmetics among college female students. Consumers are generally ecstatic when they think they
are getting a good deal and to motivate them to purchase to by providing offers like buy one get
one free deals, buy one get one half deals, and a free gift with purchase option.

10) Dr. A. RadhaKrishnan and Radhika.k A study on customer satisfaction towards Himalaya
Products with reference to Cuddalore Town states that customer satisfaction is defined as the
number of customer, or percentage of total customers, whose exported experience with a firm, its
products, or its services exceeds specified satisfaction is seen as a key differentiator and
increasingly has become a key element of business strategy. The objective is to identify the
problems face by the respondents while using Himalaya products. 45% of the respondents
preferred to purchase the Ayurvedic products. It gives a good results to the users, because each
of the Himalayas are researched and trailed by the research and development center of Himalaya
company.
11) ABHIJI BHANDARI (2000): “Making loyalty pay” retain done through a loyalty
programme can help building a direct marketing database. The cost of retaining customer is just
one tenth of the cost acquiring new states ABHIJIT BHANDARI chairman of royal images
direct marketing limited.

12) DR RAJA SEKAR N (2002): conducted a fairness cream a study on market trend and
product preferences of the study has revealed very significant finding like a skin care product
showed brand equity should also be developed to sustain in the market.

13) Kittler (2006): The study discussed that antecedents and consequences of customer
satisfaction index model to create more meaningful value.

14) RAMESH and PAVITHRA: viewed that to identify the customer preference and satisfaction
towards Himalaya products and to investigate the influence the product dimension on customer
satisfaction and customer loyalty as well as to understand the Himalaya effects of the product.
Himalaya products are part of the knowledge of indigenous culture and marginal societies across
the globe which has stood the test of time.

15) Deepallsingh (2001) In his study’s enticed “entitled, “consumer behavior and banking retail
product and analysis”. Stresses that the borrower’s attitude is an important factor for the
improvement of housing loan schemes.

16) Ching-chow Yang (2003) has stated that “consumer satisfaction measurement” highlights the
strength and the area of improvement in the quality of product. Continuous improvement is
considered one of the important quality activities for a firm to pursue the best quality for its
products. Through the continuous improvement actions, the enterprise

17) Michael Palin’s 2000-mile journey along a mountain range of mystery, adventure and
challenges. ‘ It was a great adventure, in busy, lively cities, beautiful countryside, and among
magnificent peaks, glaciers, snow-fields and isolated, spectacular villages. From the highest
point of the journey, just over 18000 feet to the lowest, floating out into the sunset on the Bay of
Bengal, the scenery is breathtaking, but as usual, its the people we meet along the way- who
really make the journey amazing’.
18) KIWIFI (Fiona) 2009, ‘I expected brilliant cinematography and good information and was
not disappointed. The bonus that really made the difference though, was the character of the
presented and following him through this journey.

19) Many empirical studies have shown that customer satisfaction Secures future revenues
(Bolton, 1998; Formal, 1992),Reduces future transactions costs (Reich held and Sesser 1990),
decreases price elasticity (Anderson, 1996), and Minimizes the likelihood of customers defecting
if quality Falters (Anderson and Sullivan, 1993).Customer satisfaction Is regarded as customers
can get more benefits than their Cost (Liu and Yen, 2010).

20) The goal of the supplier to recommend the possible purchaser Of products for sale, the
quality, utility, efficiency, Availability, cost and every supplementary feature of information
That could negatively impact the purchaser decision in Buying the Himalaya products constitute
the business Objectives (Shrimp, 2008)

Review with journals:

Dr. Sekar P and Ramya K (2017), “A study on consumer preference and satisfaction towards
Himalaya products ”, IJARII, Vol 3 Issue 2, ISSN:2395-4396.

Ramesh S.V and Pavithra V (2015), “A study on customers’ preference and satisfaction towards
Himalaya product , India”,International Journal of Interdisciplinary and Multidisciplinary
Studies, Vol 2 No.57, ISSN:2348-0343.

Dr.Rajee M and Kasinathan S (2017), “A study on impact of culture towardsbuyer behaviour of

Nithya L and DuraiEswari S (2016), “A study on consumers satisfaction towards Himalaya

MeenakashiSundari K and Janaki R (2016), “A study on consumer preference towards Himalaya