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    Social Media Advertising Strategy Descriptions

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    PHUOC KIM NGOC TRAN
    The document describes various social media advertising strategies that can be used to promote products on platforms like Instagram, Facebook, Pinterest, Snapchat, Twitter, and YouTube. It provides descriptions of strategies like Stories ads, retargeting ads, geofencing, lookalike audiences, standard pins, video ads, collection ads, story ads, lens AR experiences, filter ads, direct message cards, keyword targeting, custom audiences, skippable video ads, non-skippable video ads, and sponsored cards.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Social Media Advertising Strategy Descriptions

    Uploaded by

    PHUOC KIM NGOC TRAN
    35 views2 pages
    The document describes various social media advertising strategies that can be used to promote products on platforms like Instagram, Facebook, Pinterest, Snapchat, Twitter, and YouTube. It provides descriptions of strategies like Stories ads, retargeting ads, geofencing, lookalike audiences, standard pins, video ads, collection ads, story ads, lens AR experiences, filter ads, direct message cards, keyword targeting, custom audiences, skippable video ads, non-skippable video ads, and sponsored cards.

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    SocialMediaAdvertisingStrategyDescriptions

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    The document describes various social media advertising strategies that can be used to promote products on platforms like Instagram, Facebook, Pinterest, Snapchat, Twitter, and YouTube. It provides descriptions of strategies like Stories ads, retargeting ads, geofencing, lookalike audiences, standard pins, video ads, collection ads, story ads, lens AR experiences, filter ads, direct message cards, keyword targeting, custom audiences, skippable video ads, non-skippable video ads, and sponsored cards.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views2 pages

    Social Media Advertising Strategy Descriptions

    Uploaded by

    PHUOC KIM NGOC TRAN
    The document describes various social media advertising strategies that can be used to promote products on platforms like Instagram, Facebook, Pinterest, Snapchat, Twitter, and YouTube. It provides descriptions of strategies like Stories ads, retargeting ads, geofencing, lookalike audiences, standard pins, video ads, collection ads, story ads, lens AR experiences, filter ads, direct message cards, keyword targeting, custom audiences, skippable video ads, non-skippable video ads, and sponsored cards.

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    Social Media Advertising

    Strategy Descriptions
    You can utilize any of the following social media advertising strategies to promote
    your product. Read the strategy descriptions to learn more.

    Instagram

    AD

    STORIES ADS INFLUENCER MARKETING ADS IN EXPLORE


    Employ full-screen image or Hire influencers to feature Use image or video ads that
    video Stories ads that appear your product in their Stories appear as users scroll through
    as users view Instagram Stories. and posts. Explore.

    Facebook

    RETARGETING ADS GEOFENCING LOOKALIKE AUDIENCES


    Retarget engaged consumers Send ads to those in a certain Send ads to consumers who are
    using dynamic ads, sponsored location. similar to your target audience.
    messages, or any other
    Facebook ad type.

    Pinterest

    AD AD
    AD

    STANDARD PINS VIDEO ADS COLLECTION ADS


    Reach users with single image Employ video ads that appear Use collection ads that display
    ads — each can have a title and as regular or wide Pins in users’ a large, main asset along with
    description and appears in home feeds. smaller, secondary assets.
    users’ home feeds.
    Snapchat

    AD AD

    STORY ADS LENS AR EXPERIENCE FILTER ADS


    Use branded image or video Target consumers with Use branded Filters that appear
    Stories that appear in the augmented reality (AR) Lenses when users swipe left or right
    Discover feed and can include they can send to others and before taking Snaps.
    attachments, links, headlines, interact with.
    and more.

    Twitter

    AD
    #Keyword
    # #
    # #

    DIRECT MESSAGE CARD KEYWORD TARGETING CUSTOM AUDIENCES


    Use your chatbot to send image Reach customers based on Use email address lists,
    or video ads with call-to-action keywords they use when website activity, or app activity
    buttons via Direct Messages. engaging with other Tweets, to target users with
    searching, and tweeting. remarketing campaigns.

    YouTube

    AD

    Skip AD AD 0:12s

    SKIPPABLE VIDEO ADS NON-SKIPPABLE VIDEO ADS SPONSORED CARDS


    Use video ads that appear before, Utilize video ads that appear Display relevant content on top
    during, or after videos and can be before, during, or after videos of the video being played. Users
    skipped after five seconds. and have to be watched before a can also access cards in the top
    user can watch a video. right corner of the video.

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