Red and Black Modern Business Automotive Presentation

TESLA
B2B MARKETING
PLAN Mohammed anouar BEN CHIDMIA
Nihal ARROUB
Hasna MONTACIR
rayan guedari
introduction
THE PURPOSE OF THIS PRESENTATION IS TO

ANALYZE TESLA, A B2B PRODUCT-FOCUSED
COMPANY, AND SUGGEST A NEW SERVICE FOR
ITS EXISTING PRODUCT. WE WILL ALSO
DEVELOP A COMPREHENSIVE MARKETING
PLAN FOR THE NEW SERVICES EXCLUSIVELY
FOCUSING ON USE-ORIENTED AND RESULT-
ORIENTED SERVITIZATION STRATEGIES.
TESLA IS A COMPANY THAT HAS REVOLUTIONIZED THE AUTOMOBILE INDUSTRY WITH ITS INNOVATIVE ELECTRIC VEHICLES. OUR AIM IS TO PROVIDE A COMPREHENSIVE ANALYSIS OF TESLA'S B2B PRODUCT AND OFFER SUGGESTIONS FOR NEW SERVICES THAT CAN ENHANCE ITS VALUE PROPOSITION FOR CUSTOMERS.
WHAT IS
TESLA
Tesla, Inc. is an American electric vehicle and clean energy
company founded in 2003 by Elon Musk, JB Straubel, Martin
Eberhard, Marc Tarpenning, and Ian Wright. The company is named
after the famous inventor Nikola Tesla and is headquartered in Palo
Alto, California.
These vehicles are known for their advanced electric drivetrains,
high performance, and long range.
In addition to its electric cars, Tesla also produces solar panels,
energy storage systems, and related products for home and
commercial use. The company's target market is mainly middle to
upper-income individuals who are looking for high-quality,
sustainable products. Tesla's market share in the electric vehicle
industry has grown significantly in recent years, and it is currently
one of the largest electric vehicle manufacturers in the world.
DISCUSSION
ON SELECTED
B2B PRODUCTS
In this slide, we discuss Tesla's selected B2B
product, which is its energy storage systems for
commercial and industrial clients. The primary
unique selling proposition of Tesla's energy storage
systems is their ability to store excess energy
generated from solar panels during the day and use it
during peak periods or during power outages. Tesla's
energy storage systems are positioned as premium
products that offer high energy density and long
cycle life. In addition, Tesla's reputation as a leader in
electric vehicle technology and sustainable energy
has helped position its energy storage systems as
innovative, eco-friendly, and high-quality products.
Strengths:
I·a well-known and respected brand in the electric vehicle industry.
·Engineering and technology are cutting edge compared to rivals.
·Strong financial standing with growing income and sizable cash reserves.
·a broad range of products that includes solar panels, electrified vehicles, and energy
storage.
·global distribution and support network with a long history.
Weaknesses:
·Production challenges: Tesla has struggled to meet production targets, which has resulted in
delays and production bottlenecks.
·Dependence on a single product: Tesla's success is largely dependent on the success of its
electric vehicles, which may be affected by changes in consumer preferences and
competition.
·High cost: Tesla's vehicles are expensive, which limits the company's ability to penetrate the
mass market.
·Limited production capacity: Tesla's production capacity is limited, which has resulted in long
ANALYSIS SWOT:
wait times for vehicles and potential lost sales.
Opportunities:
·Expansion into new markets: Tesla can expand its operations into new markets, such as Asia
and Europe.
·Technological innovation: Tesla can continue to innovate and develop new technologies,
such as autonomous driving and battery technology.
·Collaboration: Tesla can collaborate with other companies and governments to develop new
technologies and expand its operations.
THREATS:
·Tesla is up against fierce rivalry from both long-standing automakers

and fresh competitors in the electric vehicle market.
·Economic circumstances: The consumer desire for electric vehicles
may be impacted by economic circumstances, which could hurt Tesla's
sales.
·Government policy changes could influence the demand for electric
cars or restrict Tesla's ability to operate in certain markets.
·Disruptions to the supply chain: Situations like natural catastrophes,
trade disputes, or geopolitical tensions may cause disruptions in Tesla's
supply chain.
THE MARKETING
MIX OF TESLA
• PRODUCT: TESLA OFFERS A RANGE OF ELECTRIC
VEHICLES THAT ARE DESIGNED TO APPEAL TO
CUSTOMERS LOOKING FOR HIGH-PERFORMANCE,
LUXURY CARS THAT ARE ENVIRONMENTALLY FRIENDLY.
ITS PRODUCT PORTFOLIO INCLUDES THE MODEL S,
MODEL X, MODEL 3, MODEL Y, CYBERTRUCK, AND
ROADSTER. TESLA ALSO OFFERS SOLAR PANELS, ENERGY
STORAGE SYSTEMS, AND RELATED PRODUCTS.
• PRICE: TESLA'S PRICING STRATEGY FOCUSES ON

PROVIDING HIGH-QUALITY, LUXURY ELECTRIC VEHICLES
AT A PREMIUM PRICE. THE COMPANY AIMS TO POSITION
ITSELF AS A PREMIUM BRAND, WITH PRICES THAT ARE
HIGHER THAN ITS COMPETITORS’. HOWEVER, TESLA HAS
ALSO LAUNCHED LOWER-PRICED MODELS, SUCH AS THE
MODEL 3, TO APPEAL TO A WIDER AUDIENCE.
• PLACE: TESLA HAS A UNIQUE DISTRIBUTION STRATEGY, WITH ITS CARS
PRIMARILY SOLD THROUGH ITS OWN STORES AND ONLINE SALES. THE
COMPANY HAS A LIMITED NUMBER OF SHOWROOMS IN VARIOUS
LOCATIONS WORLDWIDE, WHERE CUSTOMERS CAN VIEW, AND TEST DRIVE
THE CARS. TESLA ALSO SELLS ITS CARS THROUGH PARTNERSHIPS WITH
OTHER COMPANIES, SUCH AS HOME DEPOT AND BEST BUY.
• PROMOTION: TESLA PRIMARILY RELIES ON WORD-OF-MOUTH MARKETING AND SOCIAL MEDIA

TO PROMOTE ITS PRODUCTS. THE COMPANY HAS A STRONG SOCIAL MEDIA PRESENCE, WITH A
LARGE FOLLOWING ON PLATFORMS SUCH AS TWITTER AND INSTAGRAM. TESLA ALSO USES
EVENTS AND PRODUCT LAUNCHES TO GENERATE BUZZ AND MEDIA ATTENTION.
SERVITIZATION STRATEGIES
TESLA'S SERVITIZATION COULD INVOLVE PROVIDING INSTALLATION AND
MAINTENANCE SERVICES TO HELP COMPANIES USE THEIR ENERGY
STORAGE SYSTEMS MORE EFFICIENTLY. CUSTOMERS CAN ALSO BENEFIT
FROM TESLA'S ENERGY MONITORING AND OPTIMIZATION SERVICES, WHICH
CAN HELP THEM SAVE MONEY AND USE LESS ENERGY.
BUSINESSES CAN USE TESLA'S SERVICES TO HELP THEM REDUCE CARBON
EMISSIONS AND BECOME MORE ENERGY INDEPENDENT. THESE SERVICES
CAN INCLUDE THINGS LIKE DEMAND RESPONSE (MAKING SURE THE POWER
GRID IS ABLE TO PROVIDE ELECTRICITY WHEN IT IS NEEDED MOST), PEAK
SHAVING (REDUCING THE AMOUNT OF ENERGY USED WHEN THE GRID IS
BUSIEST), AND BACKUP POWER (MAKING SURE BUSINESSES HAVE
ELECTRICITY WHEN THE GRID GOES DOWN).
MARKETING STRATEGY FOR THE
SERVIZITATION
IN THIS CHAPTER, WE WILL DEVELOP A MARKETING STRATEGY FOR TESLA'S ENERGY STORAGE
SYSTEMS. WE WILL INCLUDE PRODUCT, PRICE, PROMOTION, AND LOCATION IN OUR MARKETING
MIX. WE WILL ALSO EXPLORE HOW TESLA CAN USE DIGITAL MARKETING STRATEGIES AND
SOCIAL MEDIA PLATFORMS TO REACH ITS TARGET MARKET.
TESLA'S ENERGY STORAGE SYSTEMS HAVE MANY BENEFITS, INCLUDING LOWER ENERGY
COSTS, INCREASED ENERGY INDEPENDENCE, AND REDUCED CARBON EMISSIONS. TESLA CAN
PROVIDE CASE STUDIES OF COMPANIES THAT HAVE BENEFITED FROM USING ITS SYSTEMS AND
CAN HIGHLIGHT THESE BENEFITS IN ITS MARKETING CAMPAIGNS.
WHEN YOU BUY A TESLA CAR, YOU CAN GET A STORAGE SYSTEM OR SERVICE TO HELP YOU SAVE
ENERGY. YOU CAN ALSO FIND FINANCING OPTIONS TO HELP YOU PAY FOR OVERTIME.
TESLA CAN USE DIFFERENT MARKETING STRATEGIES TO REACH ITS TARGET AUDIENCE. FOR
EXAMPLE, IT CAN USE SEARCH ENGINE OPTIMIZATION (SEO), SOCIAL MEDIA ADVERTISING AND
EMAIL MARKETING. IT CAN ALSO EXHIBIT ITS ENERGY STORAGE SYSTEMS AND SERVICES AT
CONFERENCES AND TRADE SHOWS.
CONCLUSION
IN CONCLUSION, THIS TERM PAPER PROPOSED THE APPLICATION OF SERVITIZATION

STRATEGIES TO TESLA'S B2B PRODUCT OFFERINGS. TWO NEW SERVICE OFFERINGS WERE
IDENTIFIED USING SERVITIZATION STRATEGIES: USE-ORIENTED AND RESULT-ORIENTED
SERVITIZATION. A MARKETING STRATEGY WAS DEVELOPED, WHICH INCLUDED A MARKETING
MIX AND A COMBINATION OF ONLINE AND OFFLINE MARKETING CHANNELS. THE ADOPTION OF
SERVITIZATION STRATEGIES CAN ENHANCE THE VALUE THAT TESLA PROVIDES TO ITS B2B
CUSTOMERS AND INCREASE CUSTOMER LOYALTY. OVERALL, THIS TERM PAPER HIGHLIGHTED
THE IMPORTANCE OF SERVITIZATION STRATEGIES IN THE B2B PRODUCT MARKET AND THEIR
POTENTIAL TO CREATE NEW VALUE FOR CUSTOMERS

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TESLA

THE PURPOSE OF THIS PRESENTATION IS TO

·Tesla is up against fierce rivalry from both long-standing automakers

• PRICE: TESLA'S PRICING STRATEGY FOCUSES ON

• PROMOTION: TESLA PRIMARILY RELIES ON WORD-OF-MOUTH MARKETING AND SOCIAL MEDIA

IN CONCLUSION, THIS TERM PAPER PROPOSED THE APPLICATION OF SERVITIZATION

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