Rod Michael D.

Gumban
Ronald Ipe Jr.
Breanna Ashley Pacheo
Reinheart Jhun Bernal
Gladys Genovia
DESIGN THE IDEAL PRODUCT
Ric Joshua Tabuga

Draw 3min
 DESIGN SOMETHING USEFUL AND MEANINGFUL FOR
YOUR PARTNER
Interview 8min (2 sessions x 4 minutes each) Dig deeper 6min (2 sessions x 3 minutes each)
Notes from your first interview Notes from your second interview

The interviewee prefer a double-purpose ball pen According to the interviewee, the significance of
which can be used for both writing and work as a transforming an ordinary ball pen into a double-
projector. She finds it hassle to bring a projector purpose tool is for it to function in two different
during presentations, proposals or conference ways while still being convenient. For her, its dual
meetings. Talking about convenience, she shared function is pretty convenient for saving both time
her insights as well as her preferences: and effort. For her, its very purpose and importance
are the advantages it serves:
- I will not include the installation of solar
panels because I think it might have - Convenient to use and keep.
discoloration and it will affect the physical or - Functions like an ordinary projector.
outside appearance of the material might frail - It needs no cables and remote access controller to
or weaken due to sunlight exposure. function which can be a hassle to assemble on a
- I think instead of using a USB port, it will be hectic day plus the possible damage it can cause to
more convenient if you will change it via the equipment.
wireless connection (such as Bluetooth, and - It's at advantage because of its rechargeable
etc.) to project presentations from a device. battery.
- I suggest, you should add a LED indicator to - Easy to access and transfer files in another device
determine if the projector is on or off. for projections.
 REFRAME THE PROBLEM
Capture findings 3min Take a stand with a point-of-view 3min

Goals and wishes: What is your

partner trying to achieve?

- Transform an ordinary ballpen into a go-to ballpen My partner needs Partner’s

a way toName/Description
gather the public's opinion and
and projector. gain approval to ensure the success of the project if she
- Prove that a ballpen and a projector can go hand-in- plansa way
needs on launching
to it in the future. She needs it if she
hand as one. wanted to make its way to the market without much
- Make a double-purpose tool that's convenient to criticism and disapproval from the public.
bring and keep.
User’s need
- Making presentations easier and faster.
INSIGHTS
because (or “but…” or “surprisingly…”) [choose one]

Insights: New learnings about your partner’s feelings and - It's highly important to consider the audience involved or
motivations. What is something you see about your partner’s the public when making a new product or project
experience that s/he probably doesn’t see?
- It is a must to gather knowledge from people's
Convenience played a significant role for her to come up perspectives for improvement and avoid failures and
with this idea. My partner used effective reasoning and unnecessary delays.
partnered it up with creativity for a more realistic view. She - The approval and opinion of the public can guarantee
thought of a unique product or tool that hasn't been
success.
released to the market and a product or tool which the
users can relate to. My partner has a passion for Insight
introducing new ideas for a more comfortable and easier
living. She has original ideas that needs to be
acknowledged and above all, she is a fan of convenient
living.
 IDEATE: GENERATE ALTERNATIVES TO TEST
Sketch at least 3 radical ways to meet your user’s needs. 5min

Exhibit A Exhibit B Exhibit C

Rechargeable (USB Port)

Share your solutions & capture feedback. 10min (2 sessions x 5 minutes each)

Notes Exhibit A: The user is concerned on the longevity of the battery so I made a USB port for a convenient charging.
Feedback: The user said it might be more convenient if it's wireless.

Exhibit B: I made another option for the user which is a battery-powered ballpen that can be both replaced and
charged if it runs out.
Feedback: The user agreed with the idea of a battery-powered ballpen. She wants it also to have a wireless
connection for her files.

Exhibit C: The user noted the convenience of transferring files from one device to another so I decided to make it
accessible for Bluetooth connection plus a replaceable battery as she prefers it wireless.
Feedback: The user is satisfied with the result and added another feature to be included to the set-up, a LED
indicator.
 ITERATE BASED ON FEEDBACK
Reflect & generate a new solution. 3min

Sketch your big idea and note details. 8. Ballpen Case

After reflecting on the previous feedbacks, I came

up with the final version of an ideal ballpen. It is a
ballpen that functions as a projector at the same
time. It has specialized features according to the
user's preferences which includes:
4. Adjustable lens

1. A removable head cap for refilling ink.

2. Accessibility via Bluetooth for the transfer and 5. Battery display
sharing of files.
3. For ballpoint tip (works when you twist to 3. Twist to expose ballpoint
expose the tip of the pen).
4. An adjustable lens for a larger projection or
display of images.
6. Power Button
5. Interface battery display (you can see the 2. Bluetooth connection
percentage of your battery).
6. A power button to initiate power on or power off
7. LED indicator if the pen is on or off. 7. LED indicator
8. A wireless mode of charging (works when the
ballpen is attached to a magnetic charger pad)
1. Head cap
BUSINESS Model CANVAS