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Feasibility Study

This study analyzes the feasibility of opening a food kiosk near Bartolome R. Luardo National High School from 2018 to 2022. The target market is students, faculty, staff, and passersby. However, the market aspect is not viable due to stiff competition and low demand. Financially, the kiosk would incur losses in its first and third years of operation with a payback period longer than 5 years. While the environmental impact would be minimal, the overall study finds the food kiosk venture is not feasible at this time given market challenges.

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Lizzy Jean Almazan Ortiz
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113 views5 pages

Feasibility Study

This study analyzes the feasibility of opening a food kiosk near Bartolome R. Luardo National High School from 2018 to 2022. The target market is students, faculty, staff, and passersby. However, the market aspect is not viable due to stiff competition and low demand. Financially, the kiosk would incur losses in its first and third years of operation with a payback period longer than 5 years. While the environmental impact would be minimal, the overall study finds the food kiosk venture is not feasible at this time given market challenges.

Uploaded by

Lizzy Jean Almazan Ortiz
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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FEASIBILITY STUDY OF FOOD KIOSK AT BARTOLOME

R. LUARDO NATIONAL HIGHSCHOOL


1
Background of the Study

Filipinos love to eat and they tend to spend more on food. They also prefer food that

are handy and can be bought on the sidewalk. Many cannot afford to go to restaurants to

have their snacks so they settle for cheaper meals but still fit their tastes.

This is true for students and those on the lower social classes who stay on a budget.

. The development of BARTOLOME R. LUARDO NATIONAL HIGHSCHOOL the

entrepreneurs a lot of opportunity to put up food kiosk business.

Food kiosk business is popular among all age groups with different economic

classes and with different backgrounds. It is the topmost small business to start with in the

Philippines and the choice of most budding entrepreneur. But since it is easy to enter the

food kiosk market, there are also be many competitors. So in order to be successful and

achieve sustainability in this industry, the owner should make sure that his kiosk has a

focus concept and with a unique business concept. Also, it is important to sell quality

product at a reasonable price to have return customers.

Davao City in particular is a highly urbanized and a developing city.

The Bartolome R. Luardo National High School is one of the School located in

Toril . It is also situated near an elementary school. The university is located in Barangay

Mulig with a population of 6, 888 and the neighboring barangay is Barangay Manambulan

with a population of 3, 493


2

Despite the sprouting of restaurants in school, food kiosk is still feasible because

it is much cheaper and easily manageable to start with compared to a small restaurant. It

does not require large spaces which means a lower monthly rent. Also, it targets a larger

portion of the market since it offers cheaper food than a restaurant and the food can be

prepared faster.

Statement of the Problem

General

The aim of this study was to determine the feasibility of a food kiosk business

along the Bartolome R. Luardo National High School for the year 2018 to 2022.

Research Design

The descriptive research design was utilized in this study. According to David

(2005), a descriptive research is a type of study that finds answers to the questions who,

what, where and how. It describes a situation or a given state of affairs in terms of

specified aspects or factors. What maybe described are characteristics of individuals or

groups or physical environment or conditions.

This study determined the feasibility of putting up a new food kiosk business

venture at BARTOLOME R. LUARDO NATIONAL HIGHSCHOOL belt. Due to the

inability to study all the target customers in the area, a sample was selected to represent

the whole population.

Respondents of the Study

The target population are students, faculty and staff, residents and tourists that

may pass by the area. The people within the area and those who are willing to

participate in the study were given the questionnaires.


3

Research Instrument

The data in this study were gathered using a researcher-made questionnaire as

a research instrument. The demand for food kiosk facilities and customers’ preferences

were answered by the chosen respondents.

Data Gathering Procedure

Based on the study conducted, it is feasible to put up a food kiosk business along the

university belt of Iloilo Science and Technology University.

Market Aspect

The target market of the business is the students, faculty, staff, and those that

pass by the university. This type of market is mostly composed of students, and they are

considered low income earners.

Based on the market analysis, the market aspect of the study is not viable

because of stiff competition and lesser market demand.

Management Aspect

The organizational chart of the business will start with the owner or manager at the top,

and the bookkeeper and the service crew/cashier under the owner.

Technical Aspect

The business model of the business is that it will take the form of a food kiosk.

The product that it will be selling is a two-in-one food snack.

The layout of the food kiosk is designed so the crew can serve the customers

effectively and efficiently. The fryers will be places near the window so the customers

can see how the food is prepared.


4

Financial Aspect

The financial aspect is not viable because the business incurred a loss for the

first and third year of its operation. The payback period is also longer than 5 years which

means that recovering the initial investment is very slow.

Economic Aspect

The business will have an impact on the generation of job opportunities with the

community and also paying of taxes to the government.

Environmental Aspect

The cups used by the business is made up of paper which is biodegradable so it will

not harm the environment. The garbage will also be properly disposed to avoid possible

health risks.

The environmental aspect is viable since it follows a standard disposal procedure

so not to harm the environment.

In conclusion, the study is not feasible because of a lower market demand and

high competition within the area. It can be seen on the results of the survey conducted

and the financial projections made.

Researcher : Lizzy Jean Ortiz

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