MANSI ANAND

Category Manager

PROFILE CONTACT

Implements strategic and tactical marketing campaigns to

drive engagement and sales. Bringing solid history of
 56, Ramnagar, Shahjahanpur,
success in boosting program operations efficiency, conversion UP, 242001
rates and performance. Well-versed in both online
and traditional marketing approaches.  +918585944893
WORK EXPERIENCE  [email protected]

06/2022 - Present Category Manager, Supply |

Relevel by Unacademy | BANGALORE PROFESSIONAL
» Responsible for onboarding and managing the Subject Matter
Experts requirements as per Category requirements.
SKILLS
» Ownership of the entire freelancer / SME funnel for Relevel

» Leading a team of Category Managers & Category Associates

to deliver all sourcing requirements CATEGORY DEVELOPMENT
» Owning Test Promoter Score: Key metric to control the quality
of the Relevel Tests

» Maintaining the entire subject matter experts’ pipeline to deliver

top class content for Relevel Tests
DATA ANALYSIS
» Owning new initiatives to build up a strong freelancer pipeline
like Inbound Posting / Referral / LinkedIn Marketing etc.

10/2021 - 05/2022 Category Manager, Marketing P&L MANAGEMENT

EDUKEMY SERVICES PRIVATE LIMITED
BANGALORE

» Studied technical aspects of managed category to identify key

quality attributes and cost containment levels
STRATEGIC PLANNING
» Identified and reported key performance indicators to define
successful category management

» Leading Team of BDMs and BDAs to drive revenue and

achieve the desired revenue targets

» Development of plans to improve business metrics by

increasing conversion, AOV, and other KPIs
BUDGETING AND ALLOCATION

» Driving Business Growth, Market Share of the specific category

with strong product, competition, and consumer analytics

» Ownership of Top Line and Bottom Line of the category for

the online business and P&L Management PRODUCT DEVELOPMENT
» Set Strategic category direction based on customer and
business needs & develop the core positioning and messaging
for the category

» Manage owned-media content and drive banner revenue

through list growth, segmentation, and increased efficiency
MARKET ANALYSIS
» Implementation of plans for the category in areas of price,
promotion & product mix

» Plan and execute marketing calendar & program across various

platforms and take corrective actions to stay on course of the plan

MARKETING AND ADVERTISING

» Conduct comprehensive industry trend analysis, including
market, competitive, and pricing needs

» Develop sales enablement tools and train sales teams to win in

the category

» Drive, manage and track sales productivity initiatives and online

marketing campaigns for the said category

» Incorporated suggested changes to layouts and promotions to

drive sales
EDUCATION AND
CERTIFICATE
04/2020 - 10/2021 Associate Category Manager, Marketing
Testbook Edusolutions Pvt. Ltd, Mumbai

Bachelor of Commerce | S.S.

» Mitigated business risk and improved customer lead times through
thoughtful supplier network design › PG College | 65 GPA
» Identified and reported key performance indicators to define
successful category management
Intermediate | Holy Angles'
» Category Management Tasks Development of plans to improve
business metrics by increasing conversion, AOV, and other KPIs
› School ICSE BOARD | GPA: 95
» Driving Business Growth, Market Share of the specific category
with strong product, competition, and consumer analytics
High School | Holy Angles'
» Manage owned-media content and drive banner revenue through › School ICSE BOARD | GPA: 79
list growth, segmentation, and increased efficiency

» Implementation of plans for the category in areas of price,

promotion & product mix Course On Computer Concepts
» Ownership of Top Line and Bottom Line of the category for
the online business and P&L Management
› (CCC): Computer And Information
Sciences | DOEACC
» Set Strategic category direction based on customer and business
needs & develop the core positioning and messaging for the category

» Plan and execute marketing calendar & program across various Data Analytics: Foundation:
platforms and take corrective actions to stay on course of the plan
› Data Analytics | LinkedIn
» Conduct comprehensive industry trend analysis, including market, Learning
competitive, and pricing needs

» Develop sales enablement tools and train sales teams to win in

the category Marketing: Strategic Framework
» Drive, manage and track sales productivity initiatives and online › Marketing Management And
marketing campaigns for the said category
Research | Great Learning

Product Management Course:

09/2018 - 03/2020 Course Manager, Operations › Product Management | YourStory
Byjus Examprep (formerly Gradeup), Noida, UP

Main Tasks: Includes all the major tasks from designing to launching
The Complete Digital Marketing
›
to management of courses in the category such as drafting the first
cut of course structures after a proper analysis (exam as well as
competitive) and faculty discussion, getting all the Creative and SEO Course | Udemy
» requirements fulfilled, Translation of Courses, Faculty & Slot finalization,
designing of the course page on LMS and then launching it when
all the verification is done. It majorly included Modifications in Delivery
of Content, Frontend Check, Faculty Issues, Sanity Check of Support
& Video Content, Course Flow Revamps, Important Course
Announcements, Course Doubt Resolution, etc.

»
Hiring Piece: Includes faculty Demo videos reviews, Discussions with
recruiters and Final Interviews of Faculties. Apart from this, the hiring
ACCOMPLISHMENTS
piece includes that of Course Managers and SMEs in the category

Product Renovations: Coordination with Product Team in regard to

» Product Testing/Renovations, Product Updates Trainings and Resolution
of Tech issues in Courses, both on LMS and frontend
Collaborated with team of 20
Introduction of new & innovative ideas for the products and category in
BDs in the development of
»
whole as an outcome of competitive analysis, New Exam Course
Launches along with finalization of resources required, Course Details
(duration, Phases to be covered, content to be delivered, etc.),
› Business through Offline
Onboarding and Trainings/Re-trainings of New Joinees (Course
Managers, Faculties), Running of Comms of Special Info among Sales
Students, Looking after the Content Audit Feedbacks, etc

Achieved minimum 110% of

targets by introducing special
03/2018 - 09/2018 Content Developer
Adda247 (Metis Eduventures Pvt. Ltd.), New Delhi, › marketing techniques, every
Delhi
month
» Content Development (English Language, Reading Ability) for
specific exam category
Used Microsoft Excel to develop
» Prepared Class Exercises, Quizzes and Mock Tests for publishing
on blog › and design product.
» Strengthened content through proofreading and editing

» Organized collected information to produce well-written articles

Resolved product issue through
per timeline
› consumer testing and feedback
» Managed competing deadlines with efficiency

10/2017 - 02/2018 Subject Faculty

Make It Easy Pvt. Ltd. , New Delhi, Delhi TECHNICAL SKILLS
» Class room teaching for competitive subjects of the specific
exam category.

»
›
Subject Taught - Verbal Ability and English Comprehension
Advance MS Office
» Counseling of the students by understanding needs and

›
provide excellent service
Marketing Tools:
» Enrolling students into the suitable course considering
their career prospects » CleverTap

» Used coordination and planning skills to achieve results » WebEngage

according to schedule
» MoEngage