Ecsy Cola Question2

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Initial investment 30000000 written off on SLM Basis for 4 years

Dep tax to be added 1500000 per year


Fixed costs 3000000 per year
Variable costs 0.12 per litre
Sales revenue 0.6 per litre
Rate of return 20%
Tax rate 30%
Life of investment Perpetuity
0 1 2 3
Particulars 2018 2019 2020 2021
Initial Investment (30,000,000.00)
Litres sold 13,000,000.00 26,000,000.00
Sales 7,800,000.00 15,600,000.00
Fixed costs 3,000,000.00 3,000,000.00 3,000,000.00 3,000,000.00
Variable costs 1,560,000.00 3,120,000.00
EBITDA 3,240,000.00 9,480,000.00
Depriciation 7,500,000.00 7,500,000.00 7,500,000.00
(4,260,000.00) 1,980,000.00
Tax 594,000.00
Profit after tax (4,260,000.00) 1,386,000.00
7,500,000.00 7,500,000.00 7,500,000.00
Depriciation add back (3,000,000.00) 3,240,000.00 8,886,000.00

Net cash flow (3,000,000.00) 3,240,000.00 8,886,000.00


pv after cash flow (33,000,000.00) (2,500,000.00) 2,250,000.00 5,142,361.11
17,456,597.22
npv
dep each year 7500000

4 5
2022 2023

52,000,000.00 52,000,000.00
31,200,000.00 31,200,000.00
3,000,000.00 3,000,000.00
6,240,000.00 6,240,000.00
21,960,000.00 21,960,000.00
7,500,000.00
14,460,000.00 21,960,000.00
4,338,000.00 6,588,000.00
10,122,000.00 15,372,000.00
7,500,000.00 -
17,622,000.00 15,372,000.00
76,860,000.00
94,482,000.00
45,564,236.11
Initial investment 30000000 written off on SLM Basis for 4 years
Dep tax to be added 1500000 per year
Fixed costs 3000000 per year
Variable costs 0.12 per litre
Sales revenue 0.6 per litre
Rate of return 20%
Tax rate 30%
Life of investment Perpetuity
Sales revenue 1st yea 9214231.927711
0 1 2 3
Particulars 2,018.00 2,019.00 2,020.00 2,021.00
Initial Investment (30,000,000.00)
Litres sold 9,214,231.93 18,428,463.86
Sales 5,528,539.16 11,057,078.31
Fixed costs 3,000,000.00 3,000,000.00 3,000,000.00 3,000,000.00
Variable costs 1,105,707.83 2,211,415.66
EBITDA 1,422,831.33 5,845,662.65
Depriciation 7,500,000.00 7,500,000.00 7,500,000.00
(6,077,168.67) (1,654,337.35)
Tax (496,301.20)
Profit after tax (6,077,168.67) (1,158,036.14)
7,500,000.00 7,500,000.00 7,500,000.00
Depriciation add back (3,000,000.00) 1,422,831.33 6,341,963.86

Net cash flow (3,000,000.00) 1,422,831.33 6,341,963.86


pv after cash flow (33,000,000.00) (2,500,000.00) 988,077.31 3,670,117.97

npv -

If we want npv as zero the first year sales will be

The business can sustain 29.12% sales drop


7500000

4 5
2,022.00 2,023.00

36,856,927.71 36,856,927.71
22,114,156.63 22,114,156.63
3,000,000.00 3,000,000.00
4,422,831.33 4,422,831.33
14,691,325.30 14,691,325.30
7,500,000.00
7,191,325.30 14,691,325.30
2,157,397.59 4,407,397.59
5,033,927.71 10,283,927.71
7,500,000.00 -
12,533,927.71 10,283,927.71
51,419,638.55
63,953,566.27
30,841,804.72

9214231.92771

29.12%
Scenario Summary
Current Values: sales fall by 10% sales fall by 20%
Changing Cells:
$E$12 13,000,000.00 11,700,000.00 10,400,000.00
$F$12 26,000,000.00 23,400,000.00 20,800,000.00
$G$12 52,000,000.00 46,800,000.00 41,600,000.00
$H$12 52,000,000.00 46,800,000.00 41,600,000.00
Result Cells:
$C$26 17,456,597.22 11,462,152.78 5,467,708.33
Notes: Current Values column represents values of changing cells at
time Scenario Summary Report was created. Changing cells for each
scenario are highlighted in gray.
sales drop by 25% sales drop by 29.2% sales drop by 30%

9,750,000.00 9,214,321.00 9,100,000.00


19,500,000.00 18,428,641.00 18,200,000.00
39,000,000.00 36,857,284.00 36,400,000.00
39,000,000.00 36,857,284.00 36,400,000.00

2,470,486.11 410.53 (526,736.11)


Initial investment 30000000 written off on SLM Basis for 4 years
Dep tax to be added 1500000 per year
Fixed costs 3000000 per year
Variable costs 0.12 per litre
Sales revenue 0.6 per litre
Rate of return 20%
Tax rate 30%
Life of investment Perpetuity
0 1 2 3
Particulars 2018 2019 2020 2021
Initial Investment (30,000,000.00)
Litres sold 13,000,000.00
Sales - 7,800,000.00
Fixed costs 3,000,000.00 3,000,000.00 3,000,000.00
Variable costs - 1,560,000.00
EBITDA (33,000,000.00) (3,000,000.00) 3,240,000.00
Depriciation 7,500,000.00 7,500,000.00
(10,500,000.00) (4,260,000.00)
Tax
Profit after tax (10,500,000.00) (4,260,000.00)
- 7,500,000.00 7,500,000.00
Depriciation add back (33,000,000.00) (3,000,000.00) 3,240,000.00

Net cash flow (33,000,000.00) (3,000,000.00) 3,240,000.00


0.83 0.69 0.58
pv after cash flow (27,500,000.00) (2,083,333.33) 1,875,000.00
npv 14,547,164.35

Libby realized tha investing right away is an better option because Npv is less here t
dep each year 7500000

4 5
2022 2023 2024

26,000,000.00 52,000,000.00 52,000,000.00


15,600,000.00 31,200,000.00 31,200,000.00
3,000,000.00 3,000,000.00 3,000,000.00
3,120,000.00 6,240,000.00 6,240,000.00
9,480,000.00 21,960,000.00 21,960,000.00
7,500,000.00 7,500,000.00
1,980,000.00 14,460,000.00 21,960,000.00
594,000.00 4,338,000.00 6,588,000.00
1,386,000.00 10,122,000.00 15,372,000.00
7,500,000.00 7,500,000.00 -
8,886,000.00 17,622,000.00 15,372,000.00

8,886,000.00 17,622,000.00 15,372,000.00


0.48 0.40
4,285,300.93 7,081,886.57 30,888,310.19

perp 76,860,000.00
pv of per 30888310.1852

ecause Npv is less here than starting 1y year earlier and establishing the brand could give first mover advantage

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