Ecsy Cola Question2
Ecsy Cola Question2
Ecsy Cola Question2
4 5
2022 2023
52,000,000.00 52,000,000.00
31,200,000.00 31,200,000.00
3,000,000.00 3,000,000.00
6,240,000.00 6,240,000.00
21,960,000.00 21,960,000.00
7,500,000.00
14,460,000.00 21,960,000.00
4,338,000.00 6,588,000.00
10,122,000.00 15,372,000.00
7,500,000.00 -
17,622,000.00 15,372,000.00
76,860,000.00
94,482,000.00
45,564,236.11
Initial investment 30000000 written off on SLM Basis for 4 years
Dep tax to be added 1500000 per year
Fixed costs 3000000 per year
Variable costs 0.12 per litre
Sales revenue 0.6 per litre
Rate of return 20%
Tax rate 30%
Life of investment Perpetuity
Sales revenue 1st yea 9214231.927711
0 1 2 3
Particulars 2,018.00 2,019.00 2,020.00 2,021.00
Initial Investment (30,000,000.00)
Litres sold 9,214,231.93 18,428,463.86
Sales 5,528,539.16 11,057,078.31
Fixed costs 3,000,000.00 3,000,000.00 3,000,000.00 3,000,000.00
Variable costs 1,105,707.83 2,211,415.66
EBITDA 1,422,831.33 5,845,662.65
Depriciation 7,500,000.00 7,500,000.00 7,500,000.00
(6,077,168.67) (1,654,337.35)
Tax (496,301.20)
Profit after tax (6,077,168.67) (1,158,036.14)
7,500,000.00 7,500,000.00 7,500,000.00
Depriciation add back (3,000,000.00) 1,422,831.33 6,341,963.86
npv -
4 5
2,022.00 2,023.00
36,856,927.71 36,856,927.71
22,114,156.63 22,114,156.63
3,000,000.00 3,000,000.00
4,422,831.33 4,422,831.33
14,691,325.30 14,691,325.30
7,500,000.00
7,191,325.30 14,691,325.30
2,157,397.59 4,407,397.59
5,033,927.71 10,283,927.71
7,500,000.00 -
12,533,927.71 10,283,927.71
51,419,638.55
63,953,566.27
30,841,804.72
9214231.92771
29.12%
Scenario Summary
Current Values: sales fall by 10% sales fall by 20%
Changing Cells:
$E$12 13,000,000.00 11,700,000.00 10,400,000.00
$F$12 26,000,000.00 23,400,000.00 20,800,000.00
$G$12 52,000,000.00 46,800,000.00 41,600,000.00
$H$12 52,000,000.00 46,800,000.00 41,600,000.00
Result Cells:
$C$26 17,456,597.22 11,462,152.78 5,467,708.33
Notes: Current Values column represents values of changing cells at
time Scenario Summary Report was created. Changing cells for each
scenario are highlighted in gray.
sales drop by 25% sales drop by 29.2% sales drop by 30%
Libby realized tha investing right away is an better option because Npv is less here t
dep each year 7500000
4 5
2022 2023 2024
perp 76,860,000.00
pv of per 30888310.1852
ecause Npv is less here than starting 1y year earlier and establishing the brand could give first mover advantage