Topic. Market Integration
Topic. Market Integration
and
3. identify the attributes of global corporations.
Definition of Terms
INTRODUCTION
Look at the common products sold in your local grocery stores. Where are
they manufactured or made? Who marketed or distributed the product?
do
Where the COmpanies source their raw materials? Most of the products sold
in the market are either sourced from one country, or imported and
manufactured in another, and distributed worldwide.
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Check out the proliferation of call centers and business processing
outsourcing (BPO) companies in the Philippines. Most of these companies
cater to international consumers based in US, Australia, New Zéaland, and
Europe. According to Philippine Statistics Authority (2018), the Philippines
has 851 BPO companies, more than half of which are call centers (429).
The Philippines is the call center capital of the world, accounting to 18
percent of the global market share, US$24.4 B and 7.5 percent revenue
increase the first quarter of 2018 (Sea Limited, n.d.).
These developments are due to intreasing market integration, which has
two kinds—horizontal and vertical integration (Grossman & Hart, 1986).
Horizontal integration happens when a firm gains control of other firms
performing similar marketing functions at the same level in the marketing
sequence. For instance, Disney bought Pixar, which is also in the
entertainment media, for $7.4 billion (La Monica, 2006). In the Philippines, an
example of a local market integration is when Landbank of the Philippines
acquired the Philippine Postal Savings Bank, for the latter to focus on overseas
Filipino worker clients (ABS-CBN News, 2017). Vertical integration happens
when one company owns the operations and products from one stage to the
other along the supply chain. For example, an iron mining company operates
the steel manufacturing firm. Another instance is when McDonald's owns the
land where its supplies are located to avoid cost of lease. In this chapter, we
will discuss the role of different institutions like international financial
institutions and global corporations in market integration.
Key topics:
1. Short history of the institution
2. Rationale for its creation or establishment
3. Their role in the global economy
4. Benefits and limitations
As the world enters what the World Economic Forum argues as the "Fourth
Industrial Revolution," Mueller (2010) predicted that there will be slower
economic growth, political destabilization, and diffusion of power. Some of his
recommendations to remedy these include reforms in work, economic
spending, improving solidarity, openness, and cooperation among countries.
SUMMARY
In this chapter, we first defined what IFls mean. IFls are institutions
•that Provi de support through loans or grants and technical advices to
promote a countrys economic and social development (Bhargava, 2006:393).
These support services and financial instruments are critical for the global
economy, particularly in SU PPOrting capital flows and economic development.
Nevertheless, IFls are
STRUCTURES OF GLOBALIZATION
expected to do more (Buiter and Lankes, 2014).
Unit Il 47
Next, we quickly traced the history of global market integration
through globalization of capitals and trades flows from the sixteenth
century to the present. Bhavarga (2006) and Neuebauer (2014) identified
at least three general phases of globalization that promoted global market
integration. These phases were fueled by developments in transport,
communications, technology supported by enabling policy, and financial
support from IFIs and governments.
Aside from IFls, the global corporations—MNCs and TNCs are also
expanding and growing in numbers and influence. These global corporations
have contributed to both national and global economies and have significantly
affected commodity and services flows (Neubauer, 2014). However, similar to
IFls, these global corporations are also met with criticism in terms of their
corporate social and environmental responsibilities. Their growing economic
operations have resulted in displacement of some workers, pollution, and
political unrest. Thus, calls by communities and civil society groups for these
corporations to improve safeguards and corporate social responsibility have
strengthened.
We have seen reform efforts by IFIS and global corporations to improve
their operations, encouraging greater transparency and communicating their i social
and environmental impacts. These initiatives are welcomed in a world of uncertainty
and greater complexity.