Forecasting Techniques
Forecasting Techniques
More complex models might be used in practice, but these are outside the scope
of the syllabus.
This is a method of breaking semi variable costs into their two components. A
semi variable cost being a cost which is partly fixed and partly variable.
Increase in cost
Variable cost per unit
Increase in activity
A semi variable cost consists of 2 components. We have found the variable part.
The bit that is left must be fixed.
Example 1
Great Limited has had the following output and cost results for the last 4 years:
3 Regression analysis
The data is plotted on a graph. The y-axis represents the dependent variable, i.e.
that variable that depends on the other. The x-axis shows the independent
variable, i.e. that variable which is not affected by the other variable:
From the scatter diagram, the line of best fit can be estimated. The aim is to use
our judgement to draw a line through the middle of data with the same slope as
the data.
Regression analysis finds the line of best fit computationally rather than by
estimating the line on a scatter diagram. It seeks to minimise the distance
between each point and the regression line.
Marco Polo Ltd is a small supermarket chain, that has 6 shops. Each shop
advertises in their local newspapers and the marketing director is interested in
the relationship between the amount that they spend on advertising and the sales
revenue that they achieve. She has collated the following information for the 6
shops for the previous year:
She has further performed some calculations for a linear regression calculation
as follows:
when the advertising expenditure is squared (x2) and summed, the total is
38,300, and
when the sales revenue is squared (y2) and summed, the total is
2,849,300
Advertising Sales
Expenditure Rs 000
Rs 000
x y xy x2 y2
80 730 58,400 6,400 532,900
60 610 36,600 3,600 372,100
120 880 105,600 14,400 774,400
90 750 67,500 8,100 562,500
70 650 45,500 4,900 422,500
30 430 12,900 900 184,900
450 4,050 326,500 38,300 2,849,300
Business interpretation
If no money is spent on advertising then sales would still be Rs 300,000. Then for every
additional Re 1 increase in advertising sales revenue would increase by Rs 5.
The regression equation can be used for predicting values of y from a given x
value.
(1) If the value of x is within the range of our original data, the prediction is
known as Interpolation.
(2) If the value of x is outside the range of our original data, the prediction is
known as Extrapolation.
Example 2 – CONTINUED
Marco Polo Ltd has just taken on 2 new stores in the same area and the
predicted advertising expenditure is expected to be Rs 150,000 for one store and
Rs 50,000 for the other.
Clearly in the first diagram, the regression line would be a much more useful
predictor than the regression line in the second diagram.
Degrees of correlation
Perfect correlation
Partial correlation
In the first diagram there is not an exact relationship, but low values of x tend to
be associated with low values of y, and high values of x tend to be associated
with high values of y.
In the second diagram again there is not an exact relationship, but low values of
x tend to be associated with high values of y and vice versa.
No correlation
Positive correlation means that high values of one variable are associated with
high values of the other and that low values of one are associated with low
values of the other.
Negative correlation means that low values of one variable are associated with
high values of the other and vice versa.
For other values of r, the meaning is not so clear. It is generally taken that if r >
0.8, then there is strong positive correlation and if r < -0.8, there is strong
negative correlation, however more meaningful information can be gathered from
calculating the coefficient of determination, r2.
Example 2 – AGAIN
Required:
The accuracy of forecasting is affected by the need to adjust historical data and
future forecasts to allow for price or cost inflation.
When historical data is used to calculate a trend line or line of best fit, it
should ideally be adjusted to the same index level for prices or costs. If the
actual cost or revenue data is used, without adjustments for inflation, the
resulting line of best fit will include the inflationary differences.
When a forecast is made from a line of best fit, an adjustment to the
forecast should be made for anticipated inflation in the forecast period.
Production overhead costs at company BW are assumed to vary with the number
of machine hours worked. A line of best fit will be calculated from the following
historical data, with costs adjusted to allow for cost inflation over time.
Rs
20X1 143,040 3,000 192
20X2 156,000 3,200 200
20X3 152,320 2,700 224
20X4 172,000 3,000 235
Required:
(a) Reconcile the cost data to a common price level, to remove differences
caused by inflation.
(b) If the line of best fit, based on current (20X4) prices, is calculated as:
y = 33,000 + 47x
A time series is a series of figures recorded over time, e.g. unemployment over
the last 5 years, output over the last 12 months, etc.
Where the item being measured is subject to ‘seasonal’ variations, time series
measurements are usually taken for each season. For example, if sales volume
varies in each quarter of the year, a time series should be for quarterly sales.
1) The trend
2) Seasonal variations
3) Cyclical variations
4) Residual variations
We are only interested in the first two – the trend and the seasonal variation.
Time series analysis is a term used to describe techniques for analysing a time
series, in order to:
identify whether there is any underlying historical trend and if there is,
measure it
use this analysis of the historical trend to forecast the trend into the future
identify whether there are any seasonal variations around the trend, and if
there is measure them
apply estimated seasonal variations to a trend line forecast in order to
prepare a forecast season by season.
In other words, a trend over time, established from historical data, and adjusted
for seasonal variations, can then be used to make predictions for the future.
The trend
Most series follow some sort of long term movement - upwards, downwards or
sideways. In time series analysis the trend is measured.
Seasonal variations
Illustration 1
A business might have a flat trend in sales, of Rs 1 million each six months, but
with sales Rs 150,000 below trend in the first six months of the year and Rs
150,000 above trend in the second six months. In this example, the sales would
be Rs 850,000 in the first six months of the year and Rs 1,150,000 in the second
six months.
Cyclical variations
Cyclical variations are medium term to long term influences usually associated
with the economy. These cycles are rarely of consistent length. A further problem
is that we would need 6 or 7 full cycles of data to be sure that the cycle was
there. Cyclical variations are often associated with the economy.
The residual is the difference between the actual value and the figure predicted
using the trend, the cyclical variation and the seasonal variation, i.e. it is caused
by irregular items, which could not be predicted.
There are three main methods of finding the underlying trend of the data:
(1) Inspection. The trend line can be drawn by eye with the aim of plotting the line
so that it lies in the middle of the data.
(2) Least squares regression analysis. The x axis represents time and the
periods of time are numbers, e.g. January is 1, February is 2, March is 3, etc.
(3) Moving averages. This method attempts to remove seasonal or cyclical
variations by a process of averaging.
The moving average value is associated with the mid-point of the time periods
used to calculate the average.
When moving averages are used to estimate a trend line, an important issue is
the choice of the number of time periods to use to calculate the moving average.
How many time periods should a moving average be based on?
Once the trend has been found, the seasonal variation can be determined. A
seasonal variation means that some periods are better than average (the trend)
and some worse. Then the model can be used to predict future values. There are
two main models:
(1) The additive model. Here the seasonal variation is expressed as an absolute
amount to be added on to the trend to find the actual result, e.g. ice cream sales
in summer are good and in general we would expect sales to be Rs 200, 000
above the trend.
Actual/Prediction = T + S + C + R
Prediction = T + S
(2) The multiplicative model. Here the seasonal variation is expressed as a ratio
/ proportion / percentage to be multiplied by the trend to arrive at the actual
figure, e.g. ice cream sales in summer are good and in general we would expect
sales to be 50% more than the trend
Prediction = T x S
Sales
Summer Winter
Rs 000 Rs 000
20X4 124 70
20X5 230 180
20X6 310 270
20X7 440 360
20X8 520 470
20X9 650
Required:
(b) The average increase in sales each season in the trend line is:
Example 4
y = 10x + 420
Where y is the total sales units and x refers to the accountancy period. Quarterly
seasonal variations have been found to be:
A 525
B 589
C 750
D 975
A 134
B 137
C 143
D 150
The following extract is taken from the production cost budget of S Limited:
Identify the budget cost allowance for an activity level of 4,000 units:
A Rs 7,200.
B Rs 14,700.
C Rs 17,200.
D Rs 22,200.
The following data have been extracted from the budget working papers of BL
Limited
Identify the total fixed cost and variable cost per unit
Required:
(a) Explain why it is important to adjust the original appliance sales figures for
inflation when identifying the relationship between the sales of the appliance and
the number of insurance policies sold. Deflate the appliance sales figures to 2001
prices.
(5 marks)
(6 marks)
(c) Calculate the least squares regression equation to predict insurance policy
sales from deflated appliance sales.
(3 marks)
(d) The total sales of the electrical appliance in 2010 are estimated at Rs 51
million at 2010 prices and the price index for electrical goods in the year 2010
based on 2001 is predicted to be 170.
(3 marks)
(e) Explain the pitfalls of using this type of approach for predicting insurance
policy sales in 2010.
(3 marks)
(Total: 20 marks)
A company will forecast its quarterly sales units for a newproduct by using
a formula to predict the base sales units andthen adjusting the figure by a
seasonal index.
Quarter 1 105%
Quarter 2 80%
Quarter 3 95%
Quarter 4 120%
A 25%
B 80 units
C 100 units
D 1,156 units
(2 marks)
1. D
Example 1
Increase in cost
Variable cost per unit = –––––––––––––––––––
Increase in level of activity
Rs 46,000 – Rs 26,000
= –––––––––––––––––––
10,000 units – 5,000 units
= Rs 4 per unit
A semi-variable cost has only got 2 components – a fixed bit and a variable bit.
We now know the variable part. The bit that’s left must be the fixed cost. It can be
determined either at the high level or the low level.
High Low
Level Level
Rs Rs
Semi-variable cost 46,000 26,000
Variable part
Rs4/unit x 10,000 units 40,000
Rs4/unit x 5,000 units 20,000
––––– –––––
Fixed cost 6,000 6,000
––––– –––––
Therefore cost for 13,000 units = 13,000 units x Rs 4 per unit + Rs 6,000 = Rs
58,000
Example 2 – CONTINUED
(a)
Rs 000
Sales = 300 + 5 x 150 = 1,050
Sales = 300 + 5 x 50 = 550
(b) The second prediction is the more reliable as it involves interpolation. The
first prediction goes beyond the original data upon which the regression line was
based and thus assumes that the relationship will continue on in the same way,
which may not be true.
Example 2 – AGAIN
r2 = 0.9922 = 0.984
This means that 98.4% of the changes in sales can be explained by changes in
advertising. The other 1.6% of changes are caused by other factors.
Example 3
(a) As the line of best fit is based on 20X4 prices, use this as the common price
level. Costs should therefore be adjusted by a factor:
(b) If the forecast number of machine hours is 3,100 and the cost index is 250:
= Rs 178,700 × (250/235)
= Rs 190,106
Example 4
y = 10x + 420
We are told that x refers to the accountancy period, which is 33, therefore:
y = 420 + 33 x 10 = 750
Increase in cost
Variable cost per unit = –––––––––––––––––––
Increase in level of activity
Rs 12,900 – Rs 11,100
= –––––––––––––––––––
3,000 units – 2,000 units
A semi-variable cost has only got 2 components – a fixed bit and a variable bit.
We now know the variable part. The bit that’s left must be the fixed cost. It can be
determined either at the high level or the low level.
Rs Rs
Semi-variable cost 12,900 11,100
Variable part
Rs 1.80/unit x 3,000 units 5,400
Rs 1.80/unit x 2,000 units 3,600
––––– –––––
Fixed cost 7,500 7,500
––––– –––––
Therefore cost for 4,000 units = 4,000 units x Rs 1.80 per unit + Rs 7,500 = Rs
14,700.
We know the cost per unit. We need to multiply by the number of units so that we
can find the total cost for 1,000 units and 2,000 units. Then we can apply the
high-low method.
Increase in cost
Variable cost per unit = –––––––––––––––––––
Increase in level of activity
Rs 27,400 – Rs 17,500
= –––––––––––––––––––
2,000 units – 1,000 units
A semi-variable cost has only got 2 components – a fixed bit and a variable bit.
We now know the variable part. The bit that’s left must be the fixed cost. It can be
determined either at the high level or the low level.
(a) The factor affecting the number of policies sold is the number of appliances
sold. We do not know the number of appliances sold, however, just the value,
which is distorted by inflation. If we deflate the appliance sales we can remove
the distorting effect and see the underlying change in the level of activity.
This means that 83.7% of the changes in policy sales can be explained by
changes in the level of the deflated appliance sales. The other 16.3% of changes
are caused by other factors.
(2) Even if we had not been extrapolating we would be assuming that the historic
pattern that we had established in the past would continue into the future. Again
this might not be so.