Streamline video production and distribution

Building Tomorrow’s TV, Today.

With its Integrated Video Platform (IVP) solutions, Ooyala provides media logistics,
publishing, distribution, measurement and advertising solutions for broadcasters and
media companies to monetize their video.

MEDIA LOGISTICS VIDEO PLATFORM VIDEO ADVERTISING

Streamline Publish Monetize

Operations Video Video

THE INTEGRATED VIDEO PLATFORM

2
Building Tomorrow’s TV, Today.
With its Integrated Video Platform (IVP) solutions, Ooyala provides media logistics,
publishing, distribution, measurement and advertising solutions for broadcasters and
media companies to monetize their video.

MEDIA LOGISTICS VIDEO PLATFORM VIDEO ADVERTISING

Streamline Publish Monetize

Operations Video Video

THE INTEGRATED VIDEO PLATFORM

3
Ooyala Flex is a Media Logistics Platform with a simple goal:

To streamline content creation,

management and distribution so you can

Grow Revenue Increase Productivity Reduce Costs

4
How efficient are your 

media operations?

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How Efficient Are Your Media Operations?
30

20

10

0
1 2 3 4 5 6 7 8 9 10

Not Efficient Somewhat Efficient Very Efficient

Our media operations are 
 We get the job done, but Our media operations are
hanging together with duct tape there’s room for improvement a well oiled machine

6
How Efficient Are Your Media Operations?
30

Implemented some
systems and processes
to increase efficiency, 

but not optimized

Behind in getting their

operations efficient
20

Based on survey of 300+

broadcast, media and Ahead of the
studio executives globally competition, getting
nearer to optimizing 

their end-to-operations
10

0
1 2 3 4 5 6 7 8 9 10

Not Efficient Somewhat Efficient Very Efficient

Our media operations are 
 We get the job done, but Our media operations are
hanging together with duct tape there’s room for improvement a well oiled machine

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Top Reasons For Inefficiencies

Integration
• Lack of integration between systems

• Bottlenecks and manual processes causing delays

Human Communication
• Too many emails and shared documents

• Poor communication among teams

Visibility and Control

• No visibility into operations

• Difficult to update or adapt

• Too difficult to update or adapt

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Integrate Systems and Processes

Pre-Production Archive Scheduling Linear Playout

and Commissioning Production Ingest and Import Post-Production and Storage and Syndication and VOD

Challenge: Go from point A to Z as quickly as possible and

eliminate inefficient workflows and poor communications

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Integrate Systems and Processes

Pre-Production Archive Scheduling Linear Playout

and Commissioning Production Ingest and Import Post-Production and Storage and Syndication and VOD

MEDIA ASSET 
 ARCHIVE & 


FILE DELIVERY 
 MANAGEMENT ONLINE VIDEO
SOLUTIONS STORAGE PLATFORMS
(MAM)

PRODUCTION 

EDITING 
 ASSET
 DIGITAL ASSET 
 PLAYOUT 
 AD 

TOOLS MANAGEMENT MANAGEMENT SYSTEMS SERVERS
(PAM) (DAM)

Challenge: Coordinate workflows across systems even though

they’re disconnected and expensive to adapt.

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Integrate Systems and Processes

Pre-Production Archive Scheduling Linear Playout

and Commissioning Production Ingest and Import Post-Production and Storage and Syndication and VOD

MEDIA ASSET 
 ARCHIVE & 


FILE DELIVERY 
 MANAGEMENT ONLINE VIDEO
SOLUTIONS STORAGE PLATFORMS
(MAM)

PRODUCTION 

EDITING 
 ASSET
 DIGITAL ASSET 
 PLAYOUT 
 AD 

TOOLS MANAGEMENT MANAGEMENT SYSTEMS SERVERS
(PAM) (DAM)

MEDIA LOGISTICS

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Ooyala Flex Benefits

INTEGRATE 
 ELIMINATE CREATE SINGLE

ADAPT FASTER
SYSTEMS BOTTLENECKS SOURCE OF TRUTH

• Manage assets and • Build custom workflows

• Define metadata schemas • Create, change or
metadata through entire • Automate manual and relationships
repurpose workflows quickly

lifecycle
processes
• Quickly transform • Easily update or add new
• Orchestrate workflows • Reduce reliance on emails metadata for distribution
technologies

between systems
and spreadsheets
• Unify metadata at every • Onboard partners faster

• Monitor performance and • Monitor systems and stage and system

• Launch new services faster
track tasks in real-time
resolve issues quickly • Track every action
than your competitors

• Add or change systems • Create reports and • Migrate systems and

and workflows without conduct audits processes to the cloud at
costly service fees your own pace

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Case Studies: Driving Efficiencies

Pre-Production Archive Scheduling Linear Playout

and Commissioning Production Ingest and Import Post-Production and Storage and Syndication and VOD

ITV STUDIOS
 TV2 DENMARK
 SMOKE & MEDIA TAILOR
 SKY SPORTS
Automated ingest, Media management, 

Increased efficiency in
validation and MIRRORS
 archive and distribution
Live, fast turnaround 

VOD cuts from live feed
commissioning and 
 Streamlined post production,
pre-production; reduced transmission of ads;
reduced operational time localization

cost per project by and distribution; reduced
to screen
4-10% (30-40 per year) project delivery times by 85%

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Value of Streamlined Operations

INCREASES DECREASES

• Revenue
• Time Per Project

• Productivity
• Cost Per Project

• Market Share
• Time to On-board Partners

• Agility
• Time to Launch New Services

• Compliance • Staff Burn-out

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Case Studies

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Smoke & Mirrors

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 Creative visual effects and post-production company providing excellence,
innovation and expertise for the advertising, film and music video industries

Creative Localization
Campaign and execution origination International versioning for 100+ Advertisers
involving end-to-end pitch, shoot, delivering to 134 markets around the world.
production, post production and delivery.

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Smoke and Mirrors
Their challenge

• Complex business rules for content QC,

transcode and delivery
• Deprecate legacy systems
• Remove bottleneck in tape-based operations
for growing volumes
• Reduce admin overhead for production staff
• Minimize excessive email communication

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Smoke and Mirrors
The architecture of their solution

Suite Export

• Data driven tapeless

Suite Export
workflows with 
 Delivery
over 100 scripted actions

• Automation with intelligent

role based task
management Transcoding Automated QC

Visual QC

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Smoke and Mirrors
Business process

Asset import and proxy generation Client Approval Broadcast partner transcode, QC and delivery

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Smoke and Mirrors
Value delivered by Ooyala Flex

• Dramatically reduce production process costs

• Help a small team deliver big results
• Flexible architecture to react to challenges
• Increased automation to simplify processes
• Reduce human error and duplication

Reduced post-production project delivery times

by 85% by automating workflows and eliminating
human errors and redundancy

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ITV Studios

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ITV Studios
UK’s largest production company, ITV Studios makes, distributes and
sells over 40,000 hours of high quality television around the globe

• Increase efficiency, reduce cost of producing content

• Migrate business processes to file-based model
• Make use of cheaper, more efficient technology
• Minimize impact on non-technical users

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ITV Studios
The architecture of their solution

Ooyala Flex manages production from commissioning to delivery;

phased delivery of evolving requirements over 2 years

Pre-Production Import Processing Review and Approval Delivery

Broadcast

File based QC
Acquired Content Users across the
Transfer
Module Baton workflow collaborate in
a single system
Transcoding Workflow Reviewer
Adobe Adobe Module
Camera/Cards
Prelude Premiere Telestream Vantage

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ITV Studios
Value delivered by Ooyala Flex

• Now able to manage all productions in single place

• More efficient workflows and faster production turnaround
• Transitioned to file-based workflow

Reduced costs by 4% per production

Reinvested in talent to increase profits

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Sky Sports & Premier League

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Sky Sports

• Sky is Europe’s leading entertainment company, serving 21

million customers across five countries: UK, Ireland, Germany,
Austria and Italy.
• They offer the best and broadest range of content, deliver
market-leading customer service and use innovative new
technology to give customers a better TV experience, whenever
and wherever they choose.
• Sky has annual revenues of over £11 billion and is Europe’s
leading investor in television content with a combined
programming budget of over £4.9 billion.

• The group employs 30,000 people and is listed on the London

Stock Exchange (SKY).
• Already an Ooyala customer, using OVP and Live for
skysports.com.

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Sky Sports Premier League Service
Their challenge

• Generate highlight clips plus added value content

• At least 4 x 30 second clips every match, up to 10
simultaneous matches plus highlights

• Generate ‘best of’ clips, press interviews, roundups and ad

hoc packages

• Rapidly generate renditions

• Up to 30 different renditions to license holders with different
metadata XML requirements, but only allow each license
holder access to renditions they’ve paid for

• Efficiently deliver within tight timeframes

• Make renditions available to licensees within minutes of the
event, using 6 different delivery mechanisms

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Sky Sports Premier League Service
Their challenge

• Concise delivery SLAs with demands for reliability

• 40+ licensee business rules for content transcode and
delivery
• Cost effective to avoid in-house hardware and
engineering costs
• Clip delivery flexibility for delayed highlights and ability
to re-upload clips
• Audit trail of what was delivered to whom and when

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Sky Sports Premier League Service
The architecture of their solution

Delivery

Edit Suite File Transfer Storage Transcoding

Sky editor in Osterley Aspera delivers that clip Transcode 29 Delivery to 40+
takes the live EPL feed, to Amazon S3 and FLEX editions with licensees with
creates a clip in edit picks it up as soon as it dedicated Elemental package specific to
system, links it with arrives. cluster to guarantee each with just the
metadata and presents processing time clips they have
it to Aspera. licensed, with
dedicated outbound
transfer nodes for
FTP traffic

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Sky Sports Premier League Service
Business process

Dynamic workflows with

automated actions and scripted
business rules

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Sky Sports Premier League Service
Value delivered by Ooyala Flex

• Significantly lower costs through fully managed service

• Reliability meeting SLA targets through optimized automation
• Increased compliance from reduction in human error
• New EPL license partners quickly on-boarded
• Increased confidence with delivery analytics

Live incident-to-delivery within minutes by

automating workflows and eliminating human error

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Product Screenshots

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Ooyala Flex
Administrator Dashboard

Ooyala Flex is a
media logistics
platform that provides
the backbone of your
media operations.

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Ooyala Flex
Workflow Orchestration

Put your technology and

staff to work in the most
operationally efficient way
possible and orchestrate
systems and people all
over the world.

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Ooyala Flex
Metadata Modeling & Management

Model, gather and

manage data at every
stage of the value chain,
for both asset and
business object metadata.

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MAM Application

MAM is a modern media

asset management
application designed for
creative users and
powered by Ooyala Flex
workflow orchestration.

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Reviewer Application

Securely and effortlessly

review, approve, and
submit time-coded
comments on selected
content from anywhere

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Panels

Add metadata to
assets and search for
assets from within
Adobe Premiere and
Prelude

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Monitoring

Track workflows within

Ooyala Flex and external
systems in real-time
operational dashboard

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Analytics

Analyze technical and

business data, generate
reports and conduct
audits

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Architecture Slides

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Orchestrate Your Entire Media Operation
Ingest Manage & Transform Distribute & Playout

Camera/Cards Edit
Suites
MAM, Reviewer and & Panels Modules

PAM OTT / OVP CMS

Broadcast Playout
File Asset Management Metadata Management Workflow Orchestration
Acquired Content
Transfer
Social Syndication

File based QC Distribution Partners

Scheduling

Transcoding Archive & Storage

Analytics Module

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Ooyala Flex - Core Technologies

Micro services architecture - 20 services and 6 UI apps

Can be deployed on premise or in the cloud. Flex is fully containerized,

cloud native runtime that has been deploy on bare meta, VMWare,
Amazon AWS and Microsoft Azure

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 MAM REVIEWER PUBLISH

Timeline Frame Accurate

Rough Cut Editing Task Management Approval Assets
Management Commenting
Creative Tools
(NLE) Metadata
CORE
REST and Scripting API
REST API
OBJECTS
Metadata Player
Searching Asset Management Hierarchical Rich Data
TRANSFER Modelling Integration
Object Management

Remote File
Transfer Search
Access Control (Accounts, workspaces, users, group & roles)

Metadata WORKFLOW
Entry
Metadata Transcodin Review & Delivery &
Ingest Editing QC Archive CDN
Enrichment g Approval Publishing
Acceleratio
n
Job Scheduling

Resources
Bulk Import Storage Transcode QC Transfer

Ooyala Video
Events Platform

Hot-Folder ANALYTICS

End to end Reporting Real-Time Dashboards

01
Flex Architecture

01
Thank You