Type of targeting Key Value Definition Usable Key-Values

gender, based off user

kgender profile kgender=m

kgender=f

age, based off user

kage profile kage=some #

age range, based off

kar user profile kar=2

kar=3

kar=4
Demo

kar=5

kar=6

kar=7

age is 21+, based off

k21 user profile k21=1

Targeting users who

kauth are logged in. kauth

network / content owner /

kpid CMS kpid

kpu=<channel
kpu channel Username username>

kvid individual video kvid=<video ID>

 kpeid channel Id kpeid=<channel ID>

Content
plist Playlist plist=<playlist ID>

kvz content label kvz=200

kvz=203

kvz=204

kvz=205

kvz=206

instream targeting for

pos pre, mid, or post rolls pos=pre

pos=mid

pos=post

UGC (Claimed
ko Content) ko=c

ytdevice Identifies device type ytdevice=0

ytdevice=1
 ytdevice=2

ytdevice=3

ytdevice=4

ytdevice=5

ytdevice=6

ytdevice=7

ytdevice=10

ytdevice=16

ytdevice=23

ytdevice=24

ytdevice=25

ytdevice=32

ytdevice=39

ytdevice=55

ytdevice=56

To target embedded YT
players (outside
kembed youtube.com) kembed=1
YouTube Vast
Redirects Enabled for
yt_vrallowed Desktop yt_vrallowed=1
YouTube Vast
Redirects Enabled for
Mobile App yt_vrallowed=2

Advanced
Advanced Logged-in user's
klg preferred language de

en-gb

en

es

es-419

fr

it

nl

pl

pt

ru

sv

cs

zh-cn

zh-tw

ja

ko

iw

uk
 hi

ar

Targets live streaming

live events live=1

yt1st First Position yt1st=1

Key-Value
Description Additional Notes Type

male Predefined

female

user age Dynamic

ages 13-17 Predefined

ages 18-24

ages 25-34

ages 35-49

ages 50-64

ages 65+

Use to run alcohol brand campaigns,

age is 21 or older with kauth=1 Predefined

Must be used when running alcohol

ads, must target logged in users who
are over legal drinking age. E.g.
kauth=1 AND k21=1 for USA alcohol
kauth=1 brand campaigns Predefined

kpid=<network code for

YouTube CMS> Dynamic

Example: Not recommended, unreliable

kpu=mychannel1243 forecasting, use kpeid instead Dynamic

Example:
kvid=AfZ3W1bFS50 Found in URL & ad tags for video Dynamic
 'CHANNEL ID' on export sheet of all
channels from channel manager
- Must remove the UC from the
channel id
-
https://www.youtube.com/channel/U
CKsXKJuQgv5z7EwYDDps7Mw =
Example: kpeid must be targeted as
kpeid=U123C3345jyzzy kpeid=KsXKJuQgv5z7EwYDDps7M
kjxxy w Dynamic

- Must contact YT team to enable

playlists for targeting prior to
targeting in a campaign
- Must remove the PL from the
playlist id
- https://www.youtube.com/playlist?
list=PLx7238u7fjuebcilhwb8 must be
Example:plist=x7238u7 targeted as
fjuebcilhwb8 plist=x7238u7fjuebcilhwb8 Dynamic

DV-F (Family)

DV-G

DV-PG

DV-T

DV-MA Predefined

Pre-Roll ad slot

Mid roll ad slot

Post roll ad slot Predefined

content that is
uploaded by a user and
claimed by partner Predefined

unknown interface

web (www.youtube.com) Use to target DESKTOP

mobile web
(m.youtube.com) Use to target MOBILE

Android app (YouTube-

controlled) Use to target MOBILE

Apple-controlled app for

iOS Use to target MOBILE

YouTube-controlled app
for iOS Use to target MOBILE
Other mobile/tablet-
targeted apps; e.g.
feature-phones Use to target MOBILE

Wii, Xbox One,

Chromecast, PS3

Google TV app

Apple TV (tvapple)

Android TV

Gaming app - Android

Gaming - iOS

Gaming - Desktop

iOS Embedded Player Use to target Embedded Player

Android Embedded Use to target Android Embedded

Player Player

Web embedded (pfp) Use to target Web embedded (pfp)

player player Predefined

Targets to YouTube
players embedded
across the web outside
youtube.com Predefined
YouTube Vast
Redirects Enabled for
Desktop
YouTube Vast
Redirects Enabled for Must be used when running VAST
Mobile App redirect tags Predefined
German

English - UK

English - US

Spanish

Spanish - LATAM

French

Italian

Dutch

Polish

Portugese

Russian

Swedish

Czech

Chinese - China

Chinese - Taiwan

Japanese

Korean

Hebrew

Ukrainian
Hindi

Arabic
Predefined

YouTube Live Events Predefined

Allows targeting the

first ad serve in a user Has an upcharge associated via
session Rate Card Predefined