MBA-DIGITAL

BUSINESS
MANAGEMENT
2 YEARS FULL-TIME RESIDENTIAL PROGRAM
It gives me immense pleasure to share that IIM
Bodh Gaya is launching a 2-year full-time MBA MESSAGE FROM
(Digital Business Management) starting from the
academic year 2023-24. In line with our vision to
THE DIRECTOR
create a distinctive niche in the digital space, this DR. VINITA S. SAHAY
specialized MBA program will create much-needed Director,
professionals for the new-age businesses. Indian Institute of Management
Bodh Gaya
Digitalization is the buzz word in the business world
that is transforming business to generate higher
revenue and create value-added services. McKinsey
& Co. and Deloitte surveys have discovered that
organizations that have embraced digital
transformation are 26% more profitable than their
peers and have experienced an average increase in
productivity by 14%. By effectively implementing
digital business management strategies, businesses
can increase their online presence, reach a wider
audience, and ultimately drive sales and growth.
Digital technologies have transformed nearly every
aspect of businesses. Many organizations struggle
to keep up with the pace of change and ensure they
have the necessary skills and expertise to compete
in the digital economy. There is likely to be a
significant skill gap in the market as the demand for
digital skills continue to grow and evolve rapidly.

Keeping in mind the ever-changing scenario in the

digital space, IIM Bodh Gaya has curated a
specialized MBA in Digital Business Management. To
meet the requirements for Industry 4.0, the Digital
Business Management program has been uniquely
conceptualized and designed with four major tracks
- Fintech, Analytics, Digital Marketing, and Strategy
and Consulting for Digital Business apart from the
general core management courses in the first year.
To make this program highly industry relevant, we
have established an Industry Advisory Board which
has representation by senior leaders from different
verticals of the industry who will co-create with us
to design and deliver the program and to make it
one of the best digital management programs in the
country.

I am sure that the MBA (Digital Business

Management) program will provide you with an
enriching learning experience that will boost your
career.

We look forward to welcoming you to the IIM Bodh

Gaya campus.

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PROGRAM HIGHLIGHTS
FOUR MONTHS SPECIALIZATION IN
INDUSTRY ANALYTICS, FINTECH,
INTERNSHIP/
CURATED DIGITAL MARKETING,
CORPORATE
CURRICULUM CONSULTING
IMMERSION

21 DAYS INDUSTRY STATE-OF-THE-ART

INTERNATIONAL ADVISORY ELECTIVES DELIVERED
IMMERSION NETWORK BY INDUSTRY EXPERTS
PROGRAM

WHY YOU SHOULD ENROLL

FOR THIS PROGRAM
Evolve as a new-age business professional
04 in industry-oriented domain and specific
tracks

03 Market requires a combination of technical

skills along with business acumen

02 Global digital transformation spending is

forecasted to reach 3.4 trillion U.S. dollars

01 Rising adoption of big data and advanced

digital technologies

NEED FOR DIGITALIZATION OF

BUSINESSES

594.5 USD BILLION

2022 1,548.9 USD BILLION
2022

CAGR of The global market for digital transformation is expected

21.1% to reach USD 1,548.9 billion by 2027, expanding at a

CAGR of 21.1% over the forecast period.

The expansion of the digital In the next five years,

transformation market may acquisitions and mergers will
Emerging economies be linked to the demand for provide attractive prospects
in the Asia-Pacific tools that combine for market participants.
region are anticipated heterogeneous data sources
to offer various and the advent of cloud
opportunities at all computing, which has Increased information toward
vertices. created a need for efficient self-service digital
digital transformation transformation technologies
technologies and services.
PACIFIC

is expected to create
Digital transformation unchartered opportunities in
the coming year.
ASIA

solutions and services are

growing as a result of the
spread of technology in
enterprises.
SOURCE: https://www.marketsandmarkets.com/Market-Reports/digital-transformation-market-43010479.html
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PROGRAM OVERVIEW
The MBA (Digital Business Management) program is of 2 years duration which spreads across
6 trimesters. The modalities of program delivery are given below.

TERM CREDITS (Min-Max) MODALITY

Term-I 18 Study core courses @ IIMBG

Term-II 18 Study core courses @ IIMBG

Term-III 18 Study core courses @ IIMBG

Industry Consultancy Project 15 4 months corporate immersion

Term-IV 15-18 Specialization tracks @ IIMBG

Term-V 15-18 Specialization tracks @ IIMBG

Term-VI 9-12 Specialization tracks @ IIMBG

Each participant has to complete a total of minimum 108 credits (1080 contact hours) to be
eligible for getting the degree. Out the 108 credits, core courses constitute 54 credits in the
year-1, specialization tracks constitute 39 credits and practice/industry immersion track
constitutes 15 credits. The details of the core and specialization tracks are given in the next
section.

An optional 21-Days immersive learning module1 at a foreign institute has been designed to
help students gain global exposure in digital business and develop cross-cultural competency
to thrive in new age business. It will comprise of 3 credits.

1 The cost of the immersive learning module, including food, lodging, travel and visa and other associated
cost, will be borne by the candidate and is not included in the course fee structure.
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 COURSE STRUCTURE
Year I
Core Courses

Term I Term II Term III

Industry 4.0: Strategic

Initiatives & Decision Digital Marketing
Introduction to Digital
Business Economics Making
Critical Thinking and Analytics in Modern
Problem Solving for Business
Business Statistics
Enabling Digital Corporate Cost Control
Business
Foundations of
Marketing Advance Marketing Digital Sustainability
Management Management and ESG
Financial Reporting & Innovation-led Mindful
Analysis Corporate Finance for Leadership in
Decision Making Disruptive Times
Digital Frameworks &
Business Models Data Governance &
Introduction to R & Policies
Python
HR Practices in Digital Project Management in
Business Digital Transformation, Digital Business
Strategy and
Entrepreneurship & Leadership
Start-up Ecosystem Design Thinking for
Fundamentals of Digital Business
Operations
Management

Year II
Search Engine Strategic Marketing in the Digital Business Internet of Things for
Optimization Digital Era Solutions - Creating AI & Digital Business Model
Digital Systems Innovation
Social Media Marketing Digital Retail Strategy Big Data Analytics for Cybersecurity: Protecting
Digital Transformation Your Digital Business
Content Marketing on B2B Marketing: A Digital
Digital Platforms Business Perspective People Analytics Supply Chain Analytics

Consumer Behavior in the Data-Driven Marketing Business Intelligence and Digital Business growth
Digital Era Decisions Data Modelling with Cloud Computing

Creating & Managing Sales & Business Business Value Creation Artificial Intelligence and
Digital Brands Development for Digital with Robotic Process Machine Learning in
Business Automation Digital Business
Digital Product Management
Management Story Telling with Data

Track I (Digital Marketing & Business Development) Track II (Data Analytics & Decision Sciences)

Specialization Tracks

Track III (Strategy & Consulting for Digital Business Track IV (FinTech)
Management)

Financial Engineering Introduction to

Scaling Strategies in a Exit Strategies for New & and Risk Management InsurTech
Digital Age Established Ventures
The Future of Digital Digital Retail Banking and
Venture Growth Strategy for Payment Technologies Related Technologies
Digital Business
Consulting Managing Digital Business
Derivatives - Options Python and Statistics
& Futures for Financial Analysis
Strategy Analytics
Investment and Digital Transformation
Portfolio management in Financial Services

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 ADMISSION & FEES

ADMISSION 01 02 03
PROCESS CAT Examination Preparing the Final
Shortlisting Merit List based on
candidates for the performance in CAT
Personal Interview 2022, PI score and
(PI) process. Profile. *

PROPOSED FEE STRUCTURE

Mess Fee as per

Basic -16.28 Lacs
actual

International
Caution Deposit - immersion (optional)
25K and to be paid by the
candidate

* Total seats - 90 inclusive of seats reserved for female candidates.

* Reservation policy as per GOI will be applicable.

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SPECIALIZATION INTRODUCTION
DIGITAL MARKETING &
BUSINESS DEVELOPMENT
The rise of online dominance of brands and advertisements has paved the
way for promising career growth in digital marketing. Nearly 77% of
companies globally have adopted digital marketing. The mindset of a
marketer will be better equipped to understand consumer behavior, digital
product management, business development, and make data-driven
marketing decisions. The student will learn social media marketing, digital
retail strategy, B2B marketing, and strategic marketing. The course helps in
the apprehension of creating and managing brands, developing content
marketing techniques and beyond. The industry-consulted course structure
77% Companies
will prepare the individual to transform the marketing efforts of any tech- adopting Digital
savvy organization. Marketing globally

DATA ANALYTICS & DECISION

SCIENCES
$655.53
The program is suited for learners eager to gain the best-class
Billion
understanding of the niche analytics domain. The specialization will help
Incremental develop the student and executives for techno-managerial roles who are
Growth (B) $271.83 willing to transform the supply chain, digital business, cybersecurity
Billion practices, robotics process automation, etc., by storytelling through data
$414.97 and utilizing supply chain analytics, people analytics, Business
intelligence, IoT, AI, and cloud computing. The Data Analytics & Decision
sciences will help in learning from creating AI systems to protecting the
data, from Big Data to IoT, and from value creation for business to Data
modelling.

Expected Global
FINTECH Fintech Market
$150 Billion
India's fintech market is estimated to be $150 billion by 2025. Even on a global scale,
these investment numbers are expected to grow, proving that FinTech is for the long
haul. The fintech industry has seen tremendous growth in India over the last decade
since it caught pace after expanding internet services and government initiatives. With
a fintech adoption rate of 87% against the global average of 64%, India is one of the
fastest-growing fintech markets in the world. The DBM program with Fintech
specialization will superbly help individuals to grow fast in the fastly growing industry.
The highly demanded skills in financial analysis, Financial engineering, digital payment
technologies, InsurTech, Investment, and portfolio management will be the highlights
to enable the individual to expand the horizon of thoughts while making financial
decisions at the highest level in the organization.
Yr 2025

STRATEGY & CONSULTING

Consulting services in India have a consistently growing demand
Digital among domestic and foreign firms, and global strategy consulting
Venture
Growth Business is expected to grow to $91 billion by 2025. With the need to adapt
Consulting to the expansion of technology, more and more companies look for
continuous development in strategies to shape their digital
transformation. The Digital Business Management (DBM) program
Strategy Strategy
Planning Analytics
will provide individuals to develop the mindset and required
knowledge to develop strategies for consulting roles. The strategy
DBM in
Strategy & and consulting offer a gamut of excellent growth opportunities in IT
Consulting consulting, business digitalization and IT strategic planning. The
course curriculum helps students understand scaling strategies,
venture growth, digital business consulting and strategy analytics.

PAGE 6
 CONTACT US
Indian Institute of Management, Bodh Gaya
Prabandh Vihar, Turi Buzurg, Bodh Gaya, Bihar 824234

ADMISSION RELATED QUERIES PROGRAM RELATED QUERIES

EMAIL: [email protected] EMAIL: [email protected]

Whatsapp: 0631-2200239 PHONE: 8770710170 / 8800206045

8278853754
(Time: 5:00pm - 8:00pm)

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