PB Business Proposal Ueb 3112

ENGLISH FOR BUSINESS
UEB 3112
Assignment 2
Business ProPosAl
GUIDELINES AND REQUIREMENTS

1. You have selected your business model and type of business.
2. Now prepare your document (business plan) to share the pitch to your investor.
3. Please follow the guidelines provided and refer to the rubrics.
4. Total marks of this assignment is 50 marks.
20%
12
SAMPLE 2
FILL UP FORM - Business Plan

EXECUTIVE SUMMARY
1. My company name will be
This will be our logo:
2. I plan to organize my company as (Corporation, Partnership, LLC, Coop,

other)
(If the company has partners – name the owners/partners)
3. The staff of the company will include
My proposed organizational chart is as shown
13
BUSINESS DESCRIPTION
4. My company is located at
Our website is and can be contacted by phone
or Email:
5. Mission Statement
 A mission statement should say who your company is, what you do, what you stand for
and why you do it.
This is a brief statement that states the important goal or purpose that your business
wants to achieve. Keep your mission statement specific and concise (the shorter it is,
the better), it Don’t make it too long, generic, or confusing. An example of a good
mission statement is that of Nike:
 “To bring inspiration and innovation to every athlete in the world.”
STEP 1:
Describe what your company does. My company's purpose is to:
 Sell shoes
 Provide educational services
STEP 2
Describe how your company does what it does
Provide high product quality
Provide superior customer service My company's purpose is to:
Sell shoes of the highest quality.
Provide educational services that allow all children to experience learning success.
14
STEP 3
Add why (your company does what it does).
My company's purpose is to:
Sell shoes of the highest quality so every customer can find a pair of shoes they actually
love to wear.
Provide educational services that allow all children to experience learning success and
become life-long learners and contributing members of our community
STEP 4
When you're finished, have another look at your mission statement and see if it says
what you want to say or if there's a better way of phrasing it. Be sure to changethe
phrase "my company's purpose" to the name of your company.
Our mission statement is:
“ ____________________________________________________________________ ”
PRODUCTS AND SERVICES DESCRIPTION
6. The product / service I will sell is _
What makes your product or service unique or special?

What do existing products or services NOT offer that yours
will? Why will people buy it?
My competitive advantage is (why buy from

me?)
MARKET ANALYSIS
7. My customers are
Who will be your customers?

Are they adults? Kids? Teens? Men? Women?
15
Where do they live? Are they from high, middle- or low-income
group? What do they like or dislike?
8. My typical customers have these characteristics in common
PROMOTION STRATEGY
Marketing should address the four P’s (Product, Price, Placement and Promotion)
Where will sell your product? Are you setting up a stall? Selling online?
How will you tell others about your business? Email? Advertisement?
9. My product or service is
10. The places I will sell my product or service are
11. I will promote my product or service by
12. I will distribute my product or service by
13. My use of advertising will consist of
14. I will get feedback from my customers by
16
PRICING
15. Start-up Costs

How much will it cost to start your business?
What will you need to buy before you get started? Materials? Equipment?
Any special equipment I need for my business would include
Where will you get the money to cover your start-up costs?
Are you getting a loan from family member or bank? Use your savings?
16. Monthly revenue

On January, we manage to collect our monthly revenue for each product/service
is __________________________
17
18
Code No: UEB3112 English for Business
ASSIGNMENT 2 – BUSINESS PLAN

II. RUBRIC FOR WRITTEN COMMUNICATION
Written Business Plan Rubric Scoring Scale
Each section will be graded if it meets the requirements. It must have full explanations that provide all the MARKS SCORE TOTAL SCORE
ALLOCATION
necessary details
NO ITEM
1 COVER PAGE
1.1 Business Name 1
1.2 Company Logo 1 /4
1.3 Name (s) of the owner(s) 1
1.4 Date 1
2 TABLE OF CONTENTS
2.1 Includes each major section 1
2.2 Includes page numbers 1 /3
2.3 Organized and neat 1
3 EXECUTIVE SUMMARY
3.1 Business Overview - type of Ownership and brief introduction and summary of your business 4
3.2 Organizational Structure ( with Graphic Organiser ) 4 /8
4 BUSINESS DESCRIPTION
4.1 Basic information ( mailing address , phone number , website, email ) 4
4.2 Mission Statement 4 /8
5 PRODUCT OR SERVICE DESCRIPTION
5.1 Description of product / service 4
5.2 Uniqueness of product 4 /8
6 MARKET ANALYSIS
6.1 Target Market/Customer 4
6.2 Promotion Strategy 4 /8
7 FINANCIAL PLAN
7.1 Start-up costs 4 /8
7.2 Pricing 4
1
Code No: UEB3112 English for Business
8 STRUCTURE
8.1 Font size 12 1
8.2 Double spaced 1
8.3 Spelling, grammar, sentence structure 1 /3
TOTAL /50
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ENGLISH FOR BUSINESS

GUIDELINES AND REQUIREMENTS

FILL UP FORM - Business Plan

1. My company name will be

This will be our logo:

2. I plan to organize my company as (Corporation, Partnership, LLC, Coop,

(If the company has partners – name the owners/partners)

3. The staff of the company will include

My proposed organizational chart is as shown

PRODUCTS AND SERVICES DESCRIPTION

6. The product / service I will sell is _

What makes your product or service unique or special?

My competitive advantage is (why buy from

Who will be your customers?

8. My typical customers have these characteristics in common

10. The places I will sell my product or service are

11. I will promote my product or service by

12. I will distribute my product or service by

13. My use of advertising will consist of

14. I will get feedback from my customers by

15. Start-up Costs

Any special equipment I need for my business would include

16. Monthly revenue

ASSIGNMENT 2 – BUSINESS PLAN

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