Module code Foundation Year Research Module leader: Habib Niazi

and title: Project(MGBBT0FYP) Lyudmila Igosheva

Assignment Business Research Report Assessment 50%

type: (1500 words) weighting:

Submission due To be submitted not later Feedback 3 weeks from submission

dates: than 14:00, 6thFebruary 2023. Target:

Assignment Overview

This assignment is designed to provide you with basic and essential skills involved in planning,
undertaking, and visually presenting a piece of independent research in the form of a written report.

You will need to apply knowledge gathered in previous modules of the foundation year through
producing a business proposal based on your interests and within your local area. You will make use
of information gathered from a wide range of sources using the basic research skills and methods.  

This assignment has been designed to provide you with an opportunity to demonstrate your
achievement of the following module learning outcomes:

LO 1 Demonstrate an ability to undertake a project involving plan, execute, analyse findings, and
draw conclusions for an investigation with specified aims and objectives identified.

LO 2 Use information collected from a range of sources and use of appropriate methods to address
the stated aims and objectives of the investigation.

LO 3 Develop and demonstrate academic writing and communication skills to present the project in
written and visual formats.

Assignment Task and Requirements

Prepare a business proposal in the form of a written report of 1,500 words. It aims to present
a business idea based on your interestsusing previous knowledge and business research
skills.

WHAT ARE YOU ASKED TO DO?

For your project you are required to carry out individual and independent research using a variety of
sources to answer the following question:

“Produce a business proposal of a new business in your local area within your chosen
industry sector”.
This task will require you:
1
 1. Propose an idea for business.
2. Using research, identify what product you would like to offer on the local market, who can be
your clients, their demographics, needs, wants, and demands.
3. Identify your future competitors and stakeholders (people that have interest in your business,
for example: government, employees, family, publics, etc.) and how they can affect your
business.
4. Define your short and long-term strategy.
5. Prepare a PESTLE analysis for your future company and explain why you think your business
will be successful.

Important: you must only include citations from the core and recommended books and
sources outlined below.

Core Resources

Core texts:
1. Abrams, R.M. and Kleiner, E. (2003) The successful business plan: secrets & strategies. 4th
ed. Palo Alto: The Planning Shop.

2. Fullen, S.L. and Podmoroff, D. (2006) How to write a great business plan for your small
business in 60 minutes or less. Ocala: Atlantic Publishing Company.

3. Griffin, M.P. (2015) How to Write a Business Plan: A Step-by-Step Guide to Creating a Plan
That Gets Results: AMA Self-Study.

4. Miller, R. and Washington, K. (2021) Restaurant, Food & Beverage Market Research 2022.
Miramar, Florida: Richard K. Miller & Associates (RKMA Market Research Handbook Series).

5. Murray, J.W. (2008). The Complete Guide to Writing Effective and Award-Winning Business
Proposals: Step-by-Step Instructions. Ocala: Atlantic Publishing Company.

6. Altinay, L., Paraskevas, A. and Jang, S. (2016) Planning research in hospitality and tourism.
Second edition. Routledge, Taylor & Francis Group.

7. McKeever, M. (2018) How to Write a Business Plan. Berkeley, California: NOLO.

8. Saunders, M., Lewis, P., Thornhill, A. (2012) Research methods for business students. 6th
ed. Essex: Financial Times, Prentice Hall.

9. Tracy, B. (2014) Marketing. New York: AMACOM (Brian Tracy Success Library).

10. Matos, F. et al. (2022) ‘Organizational Resilience Factors of Startups: An Exploratory Case
Study’, Proceedings of the European Conference on Management, Leadership &

2
 Governance, pp. 291–299.

Websites
· Bloomberg Businessweek
· The Financial Times
· Trading economics
· ONS (Office for National Statistics)
· World bank data
· Companies’ websites
· Statista (open access)
· Google maps and reviews
· Harvard business review (magazine)

Referencing and research requirements

Please reference your work according to the Canterbury Harvard Referencing style guidance. You
can access this on Moodle.

For each reference used, provide the full Harvard reference within your References section and the
core in-text citation if you are referencing something in your text. Have a minimum 15 different
references.

Include both direct and indirect citations only from the recommended materials outlined above.

Assignment Guide and Format

Your Business Research Report needs to include:

1) Introduction (150 Words):

a) Briefly outline the idea for your business. Explain why you chose this idea and why it is
interesting for you. Include the definitions of business and business research. State the aims
and objectives of the report.

2) Stakeholder analysis (350 Words):

a) Identify your internal stakeholders (include the definition) and explain how they can affect
your business.
b) Identify your external stakeholders (include the definition) and explain how they can affect
your business.

3
3) Market research (300 Words):
a) Define what is market research.
b) Identify and describe your potential clients. Use tables and different types of charts to support
your findings on demographics, statistical data, forecasts, number of visitors or potential
clients, etc.
c) Identify the specific need, want and demand of the local market of your choice. Use images,
reviews, and word of mouth to support your business idea. Explain how your business will
cover this need, want, and demand.
d) Perform a competition analysis (include a definition). Usemaps, images, logos,or tables with
yourpotential competitors in the area you have chosen.

4) Business strategy (200 Words):

a) Include a definition of business strategy.
b) Describe a short-term strategy applied to your business.
c) Describe a long-term strategy applied to your business.

5) PESTLE analysis (200 Words)

a) Briefly analyse political, economic, social, technological, legal and environmental factors that
might affect your business.

6) Recommendation (150 Words):

a) Justify how and why your business will be successful.
7) Conclusion (150 Words):
Consolidate your key findings and give overall conclusive remarks.
8) Reference list 15 minimum:
a) Only use the core and recommended books, texts, and resources.
9) Appendix (optional):
 A Gannt chart, timeline or a table that shows the tasks and time frame that the project tasks
will take place.
 Google map reviews.
 Statistical data that did not fit into the main report.
 Any other information you might find useful.

How your work will be assessed

Your work will be assessed on the extent to which it demonstrates your achievement of the stated
learning outcomes for this assignment (see above) and against other key criteria like content,
design and layout, and graphics, as defined in the University’s institutional grading descriptors. If it
is appropriate to the format of your assignment and your subject area, a proportion of your marks will
also depend upon your use of academic referencing conventions.

4
This assignment will be marked according to the grading descriptors for Level 0

See attached grid for grade descriptors.

Submission details

This assignment should be submitted electronically via Moodle (module tutors will discuss this
process with you during class time).

 Please ensure that your work has been saved in an appropriate file format (Microsoft Word,
Excel or PowerPoint, or PDF are the most widely used; Google Docs is also accepted). Your
file must also contain at least 20 words of text, consist of fewer than 400 pages and be less
than 40MB in size.

 You can submit your work as many times as you like before the submission date. If you do
submit your work more than once, your earlier submission will be replaced by the most recent
version.

 Once you have submitted your work, you will receive a digital receipt as proof of submission,
which will be sent to your forwarded e-mail address (provided you have set this up). Please
keep this receipt for future reference, along with the original electronic copy of your
assignment.

 You are reminded of the University’s regulations on academic misconduct, which can be
viewed on the University website: Academic Misconduct Policy. In submitting your
assignment, you are acknowledging that you have read and understood these regulations.

USE THE REFERENCES AND SOURCES GIVEN AS WELL AS OTHERS. IT HAS TO BE A NEW
BUSINESS THAT DOES NOT EXIST MINIMUM 15 REFERENCES. STUDENT CHOSEN

STUDENT NAMES:

MHOUZAM- MIRPUR INDIAN RESTAURANT LEEDS- UK

RIMA- RIMAS HAIR & BEAUTY SALON IN LEEDS

TAYIBA- MASSAGE THERAPHY SERVICE IN LEEDS

AMINA- MEGHNA SAREE CENTRE LEEDS-UK

SALMA- BARAKA FOOD AND BEVARAGE LEEDS-UK

5
6