Elements of Design

Understanding
Elements of Design
----BY JOANNA DCUNHA
What and why do we need
elements of design?
---GUESSES ARE INVITED ;-)
The what:
Building blocks
of design
EACH PART OF THE DESIGN WE DON’T REALLY NOTICE….. BUT NOW… YOU CAN!
The Why :
a guiding system to create good
aesthetics.
• • •
• • •
---YOU KNOW IT….YOU CAN DO IT….. EVERYONE CAN….ITS EASY!!

Color Texture
Line
Shape
Form Space
All about color !
SAME GARMENT– DIFFERENT EXPRESSION
COLOR
BLOCKING COLOR &
TEXTURE
COLOR
TRENDS
OF 2022
PANTONE TRENDS
Pradeep Dawinz
Neon photography
Night photography Colored Lights
Light
changes
how colors
appear.
1. Color is the first thing to be noticed.
2. Color is made of hue, saturation and value.
3. Different colors have different ways to react to light

and heat.
4. Color has and represents personality and feeling.
5. Feeling and personality, having a cultural basis

makes perception of color in different countries to be
different. This is called International color
symbolism.
1. Color expression of one color changes
depending on the adjacent colors.
2. Color Harmony can be used as a readymade

means for good aesthetics.
3. Proportion of colors within a system can change

the theme.
4. Color confuses the eyes estimate of size and

proportion.
All in Line!
photography
drawing
fashion
LINE
TYPES
You can
make your
own as well.
LINE MOODS/ FEELINGS
Mandala art
zentangle
Noa Raviv printed and stitched
lines and grids onto fabrics to
evoke images of corrupted 3D
drawings made using computer
modelling software.
Colorful evening gown by Cristallini SKA959. This
beautiful evening gown reveals a plunging V neckline
with sheer inset panel at the bust with sheer side panels
at the sleeveless shoulders. Multi-color sequin
embellishments give life to this stunner as fabulous
pleats add volume to the a-line skirt that cascades to
full length. The sheer full back is secured with a center
zipper closure detail. Take their breath away with this
stunning Cristallini ensemble.
Inside Out Style blog -
Imogen Lamport
1. Line demarcates area, and give the illusion of proportion.
2. Line gives direction to a surface or form.
3. Line can be functional or aesthetic and both together.
4. In fashion Lines can be seen in prints, style lines, seams,

hem lines, weaves, Yarns, trims, and an arrangement of
shapes, or folds in a garment.
5. In graphics line is 2D but of many types. And have

personality. It can depict mood.
The Shape of…!
Repeating
shapes
used to
make
Textile
designs
SHAPE/ FORM/SILHOUETTE
A shape is a two- or three-dimensional object that stands out from

the space next to it because of a defined or implied boundary
There are two basic types of Shape. The first being GEOMETRIC,
the second is ORGANIC.
FORM is a shape in 3 dimensions. And so is either Geometric or

Organic.
SILHOUETTE in fashion refers to the form of a garment once it is

worn by a person. In Art Silhouette refers to the shadow outline of
a form.
RECTANGLE OVAL/ HOUR PEAR TRIANG
/athletic apple GLASS LE/
athletic
GARMENT SILHOUETTE
1. Line makes shape by enclosing a space.
2. Shape that is 2 dimensional an can be seen as motif in a
print design, logo etc.
3. The 2 dimensional shapes can be arranged and
repeated in different ways to create different visual
impact.
4. The outline of a garment is also its shape. And is called
Silhouette. In a collection to be harmonious , its important
to select a common silhouette for all the garments.
5. Shape in body type needs to be considered before
styling a person.
Form
1. Form is 3 dimensional shape.
2. Form can be organic or inorganic.
3. Form can be functional or purely aesthetic or both.
Texture
VISUAL TEXTURE
TACTILE TEXTURE
1. There are 2 basic types of textures.
2. Tactile texture, is that texture that you can feel with your
sense of touch. It may be visible or not visible.
3. Visual texture, is that which has the illusion of texture. It is
neither form nor shape. Visual texture is the appearance
of texture. When it felt with the sense of touch, it doesn’t
feel as it appears.
4. Texture is used to create an illusion of volume, warmth, or
coolness, strength or weakness.
5. Texture is used diffuse light and the effects of light on
color.
Space
SPACE
 Space, or depth, is the eponymous property of our 3-

dimensional world. It refers to the area that a shape or form
occupies. Space can be defined as positive or negative.
 Positive space is the filled space, the object(s) or
element(s) in the design.
 Negative space is the empty space, or the open space
between design elements or objects, such as a
background.
 Positive and negative space, white or black.
 Areas of a design that contain "nothing" (negative space)
are important visual elements that provide balance.
 Reducing (or increasing) negative space can affect the
impact of a design.
1. Space refers to the area that a shape or form occupies. .
2. There are 2 basic types of space. Positive and negative.
3. They are neither black or white because the world is full of color and
no color.
4. Positive space is the foreground or the objects. Negative space is the
background or the empty space.
5. Space can be used to both separate and connect elements in a
design. Wider spaces separate elements from each other and
narrower spaces connect elements to reveal relationships between
them. Overlapping elements maximizes their relationship

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Understanding

---YOU KNOW IT….YOU CAN DO IT….. EVERYONE CAN….ITS EASY!!

2. Color is made of hue, saturation and value.

3. Different colors have different ways to react to light

4. Color has and represents personality and feeling.

5. Feeling and personality, having a cultural basis

2. Color Harmony can be used as a readymade

3. Proportion of colors within a system can change

4. Color confuses the eyes estimate of size and

2. Line gives direction to a surface or form.

3. Line can be functional or aesthetic and both together.

4. In fashion Lines can be seen in prints, style lines, seams,

5. In graphics line is 2D but of many types. And have

A shape is a two- or three-dimensional object that stands out from

FORM is a shape in 3 dimensions. And so is either Geometric or

SILHOUETTE in fashion refers to the form of a garment once it is

 Space, or depth, is the eponymous property of our 3-

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