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    Bajaj Auto

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    Vivek Hinduja
    The Bajaj Group is one of the largest business conglomerates in India, with interests spanning automobiles, home appliances, steel, and finance. Bajaj Auto, its flagship company, is the world's fourth largest manufacturer of motorcycles and scooters. Founded in 1926, Bajaj Auto began as a distributor of imported vehicles and obtained a license to manufacture its own vehicles in 1959. Under long-time chairman Rahul Bajaj, Bajaj Auto has expanded its product range and found success globally, especially with its affordable motorcycles and scooters targeted at emerging markets.

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    Bajaj Auto

    Uploaded by

    Vivek Hinduja
    56 views3 pages
    The Bajaj Group is one of the largest business conglomerates in India, with interests spanning automobiles, home appliances, steel, and finance. Bajaj Auto, its flagship company, is the world's fourth largest manufacturer of motorcycles and scooters. Founded in 1926, Bajaj Auto began as a distributor of imported vehicles and obtained a license to manufacture its own vehicles in 1959. Under long-time chairman Rahul Bajaj, Bajaj Auto has expanded its product range and found success globally, especially with its affordable motorcycles and scooters targeted at emerging markets.

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    The Bajaj Group is one of the largest business conglomerates in India, with interests spanning automobiles, home appliances, steel, and finance. Bajaj Auto, its flagship company, is the world's fourth largest manufacturer of motorcycles and scooters. Founded in 1926, Bajaj Auto began as a distributor of imported vehicles and obtained a license to manufacture its own vehicles in 1959. Under long-time chairman Rahul Bajaj, Bajaj Auto has expanded its product range and found success globally, especially with its affordable motorcycles and scooters targeted at emerging markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    56 views3 pages

    Bajaj Auto

    Uploaded by

    Vivek Hinduja
    The Bajaj Group is one of the largest business conglomerates in India, with interests spanning automobiles, home appliances, steel, and finance. Bajaj Auto, its flagship company, is the world's fourth largest manufacturer of motorcycles and scooters. Founded in 1926, Bajaj Auto began as a distributor of imported vehicles and obtained a license to manufacture its own vehicles in 1959. Under long-time chairman Rahul Bajaj, Bajaj Auto has expanded its product range and found success globally, especially with its affordable motorcycles and scooters targeted at emerging markets.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    The Bajaj Group is amongst the top 10 business houses in India.

    Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group's flagship company, Bajaj Auto, is ranked as the world's fourth largest twoand three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture. His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has found a global market. He is one of India s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.

    Bajaj Auto is a major Indian vehicle manufacturer started by a Rajasthani merchant. It is based in Pune, Maharashtra, with plants in Chakan (Pune), Waluj (near Aurangabad) and Pantnagar in Uttaranchal. The oldest plant at Akurdi (Pune) now houses the R&D centre Ahead. Bajaj Auto makes and exports automobiles scooters, motorcycles and the auto rickshaw. The Forbes Global 2000 list for the year 2005 ranked Bajaj Auto at 1,946,[2] although it does not feature in the 2010 list. Over the last decade, the company has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its product range encompasses scooterettes, scooters and motorcycles. Its real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.[3] Bajaj Auto came into existence on 29 November 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj near Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicle and produced and sold one million vehicles in a year.

    According to the authors of Globality: Competing with Everyone from Everywhere for Everything, Bajaj has grown operations in 50 countries by creating a line of value-for-money bikes targeted to the different preferences of entry-level buyers.
    [4]

    Timeline of new releases


                          1960-1970 - Vespa 150 - Under the licence of Piaggio of Italy 1971 - three-wheeler goods carrier 1972 - Bajaj Chetak 1976 - Bajaj Super 1977 - Bajaj Priya 1977 - Rear engine Autorickshaw 1981 - Bajaj M-50 1986 - Bajaj M-80, Kawasaki Bajaj KB100, Kawasaki Bajaj KB125, 1990 - Bajaj Sunny 1991 - Kawasaki Bajaj 4S Champion 1993 - Bajaj Stride 1994 - Bajaj Classic 1995 - Bajaj Super Excel 1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw 1998 - Kawasaki Bajaj Caliber, Bajaj Legend, India's first four-stroke scooter, Bajaj Spirit 2000 - Bajaj Saffire 2001 - Eliminator, Bajaj Pulsar 2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar Bajaj Endura FX 2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i 2005 - Bajaj Wave, Bajaj Avenger, Bajaj Discover 2006 - Bajaj Platina 2007 - Bajaj Pulsar-200 (Oil Cooled), Bajaj Kristal, Bajaj Pulsar 220 DTS-Fi (Fuel Injection) , XCD 125 DTS-Si   2008 - Bajaj Discover 135 DTS-i - sport (Upgrade of existing 135cc model) 2009 - Bajaj Pulsar 135(December 9)[5] (January) Bajaj XCD 135 cc , Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV, Bajaj Pulsar 220 DTS-i , Bajaj Discover 100 DTS-Si, Kawasaki Ninja 250R

    Spinoffs and acquisitions


    The demerger of Bajaj Auto Ltd into three separate corporate entitiesBajaj Finserv Ltd (BFL), Bajaj Auto Ltd (BAL), and Bajaj Holdings and Investment Ltd (BHIL)was completed with the shares listing on 26 May 2008] In November 2007, Bajaj Auto acquired 14.5% stake in KTM Power Sports AG (holding company of KTM Sportmotocycles AG). The two companies have signed a cooperation deal, by which KTM will provide the know-how for joint development of the water-cooled four-stroke 125 and 250 cc engines, and Bajaj will take over the distribution of KTM products in India and some other Southeast Asian nations.[7] Bajaj said it is open to taking a majority stake in KTM and is also looking at other takeover opportunities. On 8 January 2008, Managing Director Rajiv Bajaj confirmed the collaboration and announced his intention to gradually increase Bajaj's stake in KTM to 25%. BAJAJ BYK -2002

    Products
    Bajaj has made a number of motorcycles, scooters and cars. Motorcycles in current production are the XCD, Platina, Discover, Pulsar and Avenger. Bajaj also produces many motorcycles for other manufacturers, such as the Kawasaki Ninja 250R, and new for 2011, the KTM Duke 125. Cars include the Bajaj ULC ultra-low-cost car.

    Low cost cars


    Bajaj Auto says its $2,500 car, which it is building with Renault and Nissan Motor, will aim at a fuelefficiency of 30 kilometres per litre (85 mpg-imp; 71 mpg-US) (3.3 L/100 km), or twice an average small car, and carbon dioxide emissions of 100 g/km.[10] The car is scheduled to be launched in 2012.[11] It is a Tata Nano competitor. The Bajaj venture will have an initial capacity of 400,000 units, while Tata expects eventual demand of one million Nanos.

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