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    CHN REPORTING Final

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    BSN 2H ALEX OPPUS
    The document summarizes the key points of the National Code of Marketing of Breastmilk Substitutes, also known as the "Milk Code", which aims to promote breastfeeding and regulate breastmilk substitutes. The Milk Code prohibits advertising and promotion of breastmilk substitutes. It also restricts donations, sponsorships and other promotional activities from formula companies. Violations of the Milk Code can result in imprisonment, fines or license suspension. The document outlines the roles and responsibilities of Milk Code monitors in helping to ensure compliance.

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    CHN REPORTING Final

    Uploaded by

    BSN 2H ALEX OPPUS
    16 views14 pages
    The document summarizes the key points of the National Code of Marketing of Breastmilk Substitutes, also known as the "Milk Code", which aims to promote breastfeeding and regulate breastmilk substitutes. The Milk Code prohibits advertising and promotion of breastmilk substitutes. It also restricts donations, sponsorships and other promotional activities from formula companies. Violations of the Milk Code can result in imprisonment, fines or license suspension. The document outlines the roles and responsibilities of Milk Code monitors in helping to ensure compliance.

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    CHN-REPORTING-final

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    The document summarizes the key points of the National Code of Marketing of Breastmilk Substitutes, also known as the "Milk Code", which aims to promote breastfeeding and regulate breastmilk substitutes. The Milk Code prohibits advertising and promotion of breastmilk substitutes. It also restricts donations, sponsorships and other promotional activities from formula companies. Violations of the Milk Code can result in imprisonment, fines or license suspension. The document outlines the roles and responsibilities of Milk Code monitors in helping to ensure compliance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    16 views14 pages

    CHN REPORTING Final

    Uploaded by

    BSN 2H ALEX OPPUS
    The document summarizes the key points of the National Code of Marketing of Breastmilk Substitutes, also known as the "Milk Code", which aims to promote breastfeeding and regulate breastmilk substitutes. The Milk Code prohibits advertising and promotion of breastmilk substitutes. It also restricts donations, sponsorships and other promotional activities from formula companies. Violations of the Milk Code can result in imprisonment, fines or license suspension. The document outlines the roles and responsibilities of Milk Code monitors in helping to ensure compliance.

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    © All Rights Reserved
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    of 14

    National Code of Marketing of Breastmilk Substitutes

    "MILK CODE"
    INTRODUCTION
    Every child should be provided with breast
    milk and that is a matter of right because
    every child has a right to good nutrition
    and good health.
    Breastmilk
    Best food for babies as it nourishes
    them from their mother's milk
    Ideal food for every Filipino child
    MILK CODE
    E.O. 51, commonly referred to as, "The Milk
    Code", is a law that ensures safe and adequate
    nutrition for infants through the promotion of
    breastfeeding and the regulation of promotion,
    distribution, selling, advertising, product public
    relations, and information services artificial
    milk formulas and other covered products.

    Signed into law by former Pres. Gloria


    Macapagal-Arroyo on 16 March 2010
    AIM MDG 4
    REDUCE CHILD MORTALITY
    "PROVISION OF SAFE 7 ADEQUATE
    NUTRITION FOR INFANTS" Rich in nourishment
    Stronger immune system

    APPROACH MDG 5
    IMPROVE MATERNAL HEALTH
    "PROTECTION & PROMOTION OF
    Natural birth control (6 mo.)
    BREASTFEEDING"
    Reduced risk of certain illness (cancer,

    osteoporosis)
    "ENSURING PROPER USE OF BREAST MILK
    Faster loss of pregnancy weight
    SUBSTITUTE & SUPPLEMENTS
    RISKS OF FORMULA FEEDING
    For Infants and Children:
    Asthma, allergy, acute respiratory disease, infection
    from contaminated formula, nutrient deficiencies,
    mortality, and reduced cognitive development

    For Mothers
    Breast cancer, overweight, ovarian cancer and
    endometrial cancer, osteoporosis, rheumatoid arthritis,
    maternal diabetes, Reduced natural child spacing,
    Increased stress and anxiety
    PRODUCTS 1 infant formula and milk supplements
    THAT THE 2 Bottle-fed complementary foods
    MILK CODE 3 Feeding bottles and teats.

    COVER 4 Foods, beverages, and other milk


    products ( for use as partial or total
    It covers products marketed as "complete or replacement for breast milk)
    partial substitute" to breastmilk, regardless
    of the age of the child.
    POLICIES
    Exclusive breastfeeding is for infants from 0 to 6 months.

    Breastfeeding is best for babies ESPECIALLY during disasters.


    In addition to breastfeeding, appropriate and safe complementary
    feeding of infants should start from 6 months onwards.
    Breastfeeding is still appropriate for children up to 2 years of age
    and beyond.
    Infant or milk formula may be harmful to a child's health and may
    damage a child's formative development.
    Other related products such as teats, feeding bottles, and artificial
    feeding paraphernalia are prohibited in health facilities.
    RULES ON
    DONATIONS
    Donation of products and materials defined
    and covered by the Milk Code shall be
    strictly prohibited.

    Other donations which are given in kind or


    in cash by milk companies, their agents, and
    their representatives, must be coursed
    through the Inter-Agency Committee (LAC)
    for approval.
    PROHIBITIONS/VIOLATIONS
    Write your topic or idea
    Direct or indirect promotion of covered
    Advertising, promotion, and other marketing
    products to pregnant women or mothers of
    materials that are not approved by the IAC.

    infants.

    Write your topic or idea


    Giving of samples and supplies of Gifts of any sort with or without
    covered products company name, logo, or brand name

    Write your topic or idea


    Promotion of infant formula or other
    Point-of-sale advertising products covered by the Milk Code in the
    healthcare system.
    Write your topic or idea
    Health and nutrition claims on labels and in
    Gifts, articles or utensils advertisements False or misleading information or
    claims on labels and in advertisements
    MILK CODE MONITOR
    Anyone who is committed in protecting and promoting
    breastfeeding can be a Milk Code monitor.

    A Milk Code Monitor


    Monitors compliance and problems encountered in the implementation of the Milk Code
    Submit reports on the status of the Milk Code implementation to the FDA
    Verify reports of Milk Code violations
    Monitors the labels and marketing practices of products within the scope of the Code at
    various distribution centers
    Carry out monitoring activitics at any time, or based on specific reports/suggestions from the
    FDA in their respective jurisdictions

    Milk Code Coordinator


    The Milk Code Coordinator shall submit reports to the Regional Health Director.
    A REPORT OF ALLEGED VIOLATION HOW AND WHERE CAN THE
    SHOULD BE SUPPORTED BY THESE REPORTS BE GIVEN?
    ITEMS:
    1. Date and place where the violation was found
    Written reports
    or seen
    1. Submit to the BFAD Central Office
    2. Specific location (health facility, storc, TV ad,
    2. Submit to the CHD Offices, addressed to the
    radio/TV channci)
    CHD Director
    3. For printed matter, get a sample or picture of
    the violation
    4. For radio/TV ad or programs, clearly specify the Telephone reports
    airing time and TV channel or radio frequency 1. Report the alleged violation to the BAD IAC
    5. For website-based violations, provide the web Secretariat
    link 2. BFAD Website: It www.bfad.gov.ph
    6. For violative (ex. mislabeled or misbranded) 3. Supply the information enumerated in VII-A.
    products, a sample shall be purchased, and the
    receipt obtained and submitted as part of the
    evidence
    SANCTIONS ON MILK
    CODE VIOLATORS
    1 2 3
    Imprisonment of A fine of not less than Suspension or
    two months to ONE THOUSAND revocation of
    one year PESOS (P1,000.00) license.
    and not more than
    THIRTY THOUSAND
    PESOS (P30,000.00)
    END. Thank you!

    GROUP 30:
    Cuadernal, Fernandeni
    Oppus, Alexis
    Romeo, Jondredd
    Selloria, Thelma Andrea
    Solidum, Kristine Ivee
    Tagalog, Daniella Joie
    Teodoro, Susanie
    Tizon, Cashen
    Vallar, Nephiah
    Verano, Aira May
    Vista, Tisha Mercedez

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