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    Nallani Harsha DS

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    akash ch
    Nallani Venkata Harsha has a Bachelor of Mechanical Engineering degree from IIT BHU with a 7.9 CGPA. He has skills in Python, SQL, C++, Excel, and analytics tools. He has internship experience in product management and business development where he performed customer research, competitive analysis, and revenue generation activities. His projects involve customer segmentation using machine learning and credit card fraud detection applying machine learning algorithms. He holds certifications in business statistics, digital product management, and data analysis. He has experience in marketing, strategic relations, and event management roles.

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    Nallani Harsha DS

    Uploaded by

    akash ch
    43 views1 page
    Nallani Venkata Harsha has a Bachelor of Mechanical Engineering degree from IIT BHU with a 7.9 CGPA. He has skills in Python, SQL, C++, Excel, and analytics tools. He has internship experience in product management and business development where he performed customer research, competitive analysis, and revenue generation activities. His projects involve customer segmentation using machine learning and credit card fraud detection applying machine learning algorithms. He holds certifications in business statistics, digital product management, and data analysis. He has experience in marketing, strategic relations, and event management roles.

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    Nallani Venkata Harsha has a Bachelor of Mechanical Engineering degree from IIT BHU with a 7.9 CGPA. He has skills in Python, SQL, C++, Excel, and analytics tools. He has internship experience in product management and business development where he performed customer research, competitive analysis, and revenue generation activities. His projects involve customer segmentation using machine learning and credit card fraud detection applying machine learning algorithms. He holds certifications in business statistics, digital product management, and data analysis. He has experience in marketing, strategic relations, and event management roles.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    43 views1 page

    Nallani Harsha DS

    Uploaded by

    akash ch
    Nallani Venkata Harsha has a Bachelor of Mechanical Engineering degree from IIT BHU with a 7.9 CGPA. He has skills in Python, SQL, C++, Excel, and analytics tools. He has internship experience in product management and business development where he performed customer research, competitive analysis, and revenue generation activities. His projects involve customer segmentation using machine learning and credit card fraud detection applying machine learning algorithms. He holds certifications in business statistics, digital product management, and data analysis. He has experience in marketing, strategic relations, and event management roles.

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    © All Rights Reserved
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    of 1

    NALLANI VENKATA HARSHA

    ACADEMIC PROFILE
    Degree/Certificate Institution Percentage/CGPA Year
    IDD (mec4) Mechanical Engineering IIT (BHU), Varanasi 7.90 2022
    BIE , AP (XII) Sree Chaitanya Junior College 98.10 2017
    BSE , AP (X) Sree Vidyadhari E. M. High school 93.10 2015

    SKILLS
    Languages: Python, SQL, CPP
    Technologies: Advanced Excel, Anaconda, Hubspot, MySQL, Google Collaboratory, SendGrid, Canva
    Areas of Interest: Data Analytics, Machine Learning, Product Strategy, Predictive Modeling
    INTERNSHIP/TRAINING
    Product Management Intern, StudAnt.in May '21 - July '21
    Conducted Customer Research and curated Customer Acquisition Strategies accordingly.
    Adopted Modified SWOT Framework to perform Competitive Analysis.
    Redesigned the website and created Lo fi wireframes to facilitate smooth User Journeys.
    Launched an Email marketing campaign using SendGrid to leverage User psychology.
    Impact - Onboarded 6 schools which netted out 6+ Lakhs INR revenue for the company.
    Business Development, GrowthMart Dec '20 - Jan '21
    Collaborated with team to prepare advertising collaterals, sales presentation and trend reports.
    Administered interactions with clients using HubSpot; And evaluated product satisfaction levels.
    Calculated TAM and SAM, fostered relationships with potential clients and was in direct
    correspondence with them to get access to new opportunities.
    PROJECTS
    Starbucks Customer Segmentation using ML
    Cleaned & merged 3 datasets with 300k+ entries, and employed EDA, Feature engineering & PCA .
    Used K-means to cluster 17,000 customers based on Silhouette score and Inertia/SSE value, and
    inferred their corresponding dominant demographic characteristics.
    Performed cluster analysis using TSNE & identified appropriate strategy to send offers efficiently.
    Credit Card Fraud Detection using ML
    Carried out Exploratory Data Analysis, Univariate, and Bivariate Analysis to understand data.
    Applied Statistical and ML Algorithms like LR, SVM, and KNN with Grid Search to find the best set of
    parameters for the models achieving classification recall up to 93%.
    Compared models based on their F1 scores and Confusion Matrix and plotted their ROC curves.
    CERTIFIED COURSES
    Business Statistics and Analysis Specialisation - Coursera [ Descriptive Statistics | Advanced Excel ]
    Digital Product Management Specialization - Coursera [ Business Strategy | Design Thinking ]
    Data Analyst with Python - DataCamp [ Data Wrangling | Data Visualisation ]
    POSITION OF RESPONSIBILITY
    Marketing Head, Team Trident Jun '19 - Mar '20
    Pitched the project to relevant entities and raised a sponsorship of INR 2.7 lakhs.
    Managed a fund of INR 6 lakhs and oversaw account budgets, internal billings and purchases.
    Strategic Relations Executive, R.I.E.U Aug '18 - Apr '19
    Spearheaded a team of 5 members to foster partnerships with MSMEs and relevant companies.
    Facilitated 10+ partnered companies to fund and oversee the inline ongoing projects of college.
    Internal Publicity Executive, Kashiyatra'19 Aug '18 - Feb'19
    Visited 35+ institutions, coordinated 50+ CAs and was responsible for 10% participation growth.
    Supervised Abhinay’19, a set of masquerade events, which witnessed a footfall of 1500+ people.
    HONOURS AND ACHIEVEMENTS
    India Finalists - EXL Case Study Challenge 2021; Devised appropriate vaccination strategy.
    Winner of Axelerate'19, an IC-RC car event of TECHNEX IIT BHU.
    Top 3 out of 5000+ students in International Amateur Mathematical Olympiad.
    EXTRA-CURRICULAR ACTIVITIES
    Presented a project on Weather and Climate changes at National Children Science Congress.
    Exhibited a science project for Blind people at Southern India Science Fair.
    T: 8919420405 E: [email protected] Address: C-4/21 ,UCIL Colony , MC Palli, AP

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