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Podcast Audit Checklist

The document introduces Sarah St John and provides information about her podcast production and marketing agency called PodSeam. It then shares an audit checklist for podcasts covering topics like cover art, podcast name, intro/outro, episode titles, sound quality, production value, episode length/flow, on-air performance, calls-to-action, directory discovery, website/show notes, and social media presence.

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noemon
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102 views3 pages

Podcast Audit Checklist

The document introduces Sarah St John and provides information about her podcast production and marketing agency called PodSeam. It then shares an audit checklist for podcasts covering topics like cover art, podcast name, intro/outro, episode titles, sound quality, production value, episode length/flow, on-air performance, calls-to-action, directory discovery, website/show notes, and social media presence.

Uploaded by

noemon
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Hello!

My name is Sarah St John.

Nice to meet you.

My expertise
I​ own a podcast production/management/marketing agency
called PodSeam.com. I also have my own show, "Frugalpreneur:
Building a Business on a Bootstrapped Budget"

Something personal about me


I​ am an animal lover, podcast enthusiast, avid book reader, and
world traveler. I also love water sports: jetskiing, boating,
snorkeling, etc.

Sarah St John

Now on to the audit checklist . . .


▢ Cover Art (Does it pop? Does it stand out in podcast directories?)​

▢ Podcast Name​(Is it short and concise? Does the name tell the listener exactly
what the podcast is about?)

▢ Intro and Outro​(Do you have them? Are you using copyrighted music? Are they
too long?)

▢ Episode Titles​(Are they enticing enough to get someone to click and listen? Are
they phrased well?

▢ Format​(Is your podcast pieced together appropriately? Is it the right format for
your topic?)

▢ Sound Quality​(Are you using a mic and headphones? Is there echo? Is the
noise reduced? What about the hum?)

▢ Production Value​(Are the volumes leveled? Is it mixed and mastered?)

▢ Episode Graphics​(Do you have them? Do they stand out? Are they clever,
clickable titles?)

▢ Length​(Are your episodes the right length? Too short? Too long?)

▢ Flow​(Do your episodes flow? Is it pieced together and formatted well?)

▢ On Air Performance​(Are you enjoyable, entertaining, relatable? Can listeners


grow to know, like, and trust you?)

▢ Call-to-Actions (CTAs)​(Do you have any? Where are they placed? Are they
appropriate for your audience? How many?)

▢ Podcast Directory Discovery​(Are you findable in Apple, Amazon, Google,


Spotify, Overcast, Castbox, Podcast Addict, Castro, Player FM, Stitcher, Pocket
Casts, Podchaser, Podcast Index, Deezer, Gaana, JioSaavn, Radio Public, Tune
In, YouTube, Breaker, iHeart Radio, Pandora, etc?)

▢ Podcast Website/Show Notes​(Do you have a podcast website? Does it have


show notes/transcripts? Reviews? Episode Player?)

▢ Podcast Social Media Presence​(Are you podcast episodes shared on


Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Tumblr, etc?
Do you need help launching or growing a
podcast? Would you like to learn more about
podcast marketing and monetization? If so,
check out the two main ways I help podcasters
launch, manage, market, and monetize their
podcasts!​

PODSEAM

PODCAST PROFIT PRO

FRUGALPRENEUR PODCAST

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